2006 engl

living

media 06

THE CHANNEL MAGAZINE FOR DIGITAL SOLUTIONS www.living-technology.com

technology

»Living Technology« Information on Consumer Electronics, Information Technology,Telecommunication and House Controlling - within one magazine. Benchmark Tests •Success Stories • Sales Strategies • Solutions • Products • Workshops

Market SituationAnalogue technologies become digital, tech-nologies are combined and the functionalityof the products increases. As a a result acompletely new product generation emerges.These products include numerous functions,that where previously distributed over severalstand alone products. A »central media ser-ver« coordinates, controls and manages thefunctions of a variety of appliances from sim-ple televisions, stereos to house light andheating systems. Additionally the serverhosts all kind of data like videos, music andpictures and other information.The customers CE infrastructure, consistingof separate DVD players, television and ste-

reo is replaced by a centralized and integra-ted solution. This new installation combinesall the functions in one centralized systemoffering a broad range of applications. Thisresults in a new business area which accor-ding to IDC, GfK and Forrester will have aprospering future and offers the channel ahuge sales opportunity.

living THE CHANNEL MAGAZINE FOR DIGITAL SOLUTIONS

technology

»Living Technology«: Many different productsmerge into completely new solution and productworlds. A new and independent sales channeltakes care of the sales activities. »LivingTechnology« provides the channel with the neces-sary know how.

-14%-11%

-17%

+18%

+23%

+14%

´03 ´04 ´05 ´03 ´04 ´052005 = estimate

analogdevices

4,64,1

3,3

5,7

6,7

8,3

digitaldevices

Growth of Digital Consumer ElectronicsMarket for Consumer Electronics in GermanyRevenue in billion Euro and change in percent

Consolidation of the Channel-At present the new products in the marketare not independently and specifically posi-tioned – neither at the manufacturers ordealers nor the customers side. »LivingTechnology« puts together the puzzle andcreates the basis for a consistent and clearawareness for the new market. The lynchpinfor successful sales is the channel, whichpresently is developing out of the IT, CE andTC channel. With the publication »LivingTechnology« you reach exactly these dea-lers. This new magazine acts a link between thenecessary know how on a technical as wellas sales side and supports the channel todevelop special skills for this new productgeneration. These dealers will provide assolution providers the indispensable consul-ting and implementation work, without whichthe complex and networked solutions willnot succeed and thus will not be sold.

Practical Information ConveyanceThe new publication »Living Technology«helps to concentrate the knowledge andconveys it to the channel. »LivingTechnology«• Provides an comprehensive overview by

testing and benchmarking products andnovelties

• Keeps the know-how of partners up todate concerning standards, backgroundsand developments

• Increases the understanding for end custo-mer sales in the channel

• Provides the possibility for comparisonswith comprehensive solutions examples

• Keeps the dealers informed about salesand channel strategies of manufacturesand distributors

• Supports the dealers in setting up a suc-cessful and professional point of sales

• Informs focussed about the advantagesand benefits of products and thus allowsthe dealer to better consult the customer

contentreaderstargetgroup

Target GroupDealers in the following product segments• Information Technology• Consumer Electronics• Networking• Audio/Video• Photo• Mobile Solutions• Satellite Technology• Telecommunication• Electro Installation• House Control & Technology• Content

IT dealers 45%CE dealers 35%Other dealers 20%

maintopics2006

Issue Publishing Date Booking Deadline Print Material

1/2

3

4

5

6

7

8

9

10

11

12


technology

26.01.06

23.02.06

30.03.06

27.04.06

25.05.06

22.06.06

28.07.06

24.08.06

28.09.06

26.10.06

30.11.06

16.12.05

03.02.06

03.03.06

31.03.06

05.05.06

02.06.06

30.06.06

04.08.06

01.09.06

29.09.06

03.11.06

06.01.06

10.02.06

10.03.06

07.04.06

12.05.06

09.06.06

07.07.06

11.08.06

08.09.06

06.10.06

10.11.06

All main topics are presented based on a practicaland comprehensive installation project. The centralproducts of the solution will be benchmarked forpracticability, usability and quality in a separate test

with competitive products. An elaborate compen-dium will inform about current technological stan-dards, which are used in the sample installation.

Issue 1/2 Home Cinema TFT/Plasma displays, projectors, DVD- and harddisk recorders, screen,loudspeakers

Issue 3 Media Server Media PCs and servers, set top boxes. SoftwareIssue 4 AV HiFi Sound Systems Amplifiers, receivers, loudspeakers DVD playersIssue 5 Central Media Data Storage Wireless and stationary harddisk storage, archiving

solutionsIssue 6 Stationary and Mobile Communication Voice over IP, telephony, handys and PDAsIssue 7 Video and Digital Photography Digital cameras, photo printers and scanners,

memory cardsIssue 8 Entertainment Game consoles, input devices, accessories, MP3 players Issue 9 House Control Systems Bus systems, light and heating management, security installa-

tions, control unitsIssue 10 Content Providers and Offers Video on demand, digital TV, interactive television, pay TVIssue 11 Audio Video Surround Systems integrated systems, bundles, loudspeakers, AV recei-versIssue 12 Living Architecture Hifi furniture, integrated loudspeaker systems, intelligent house

appliances

Media Data September 2005


technologyCirculation: 10.000 copies

2/1 pages/bleedWidth: 420 mmHeight: 297 mm

2/1 pages/type areaWidth: 420 mmHeight: 297 mm

1/1 pageWidth: 210 mmHeight: 297 mm

1/1 pageWidth: 186 mmHeigth: 270 mmSatzspiegel

1/2 horizontalWidth: 104 mmHeight: 297 mm

1/4 horizontalWidth: 58 mmHeight: 297 mm

1/4 verticalWidth: 210 mmHeight: 70 mm


1/4 normalWidth: 104 mmHeight: 139 mm


For bleed formats please add at least 5 mmto each side. Endangered elements need tobe at least 10 mm separated from eachside.

Advertisement Rates2/1 page 420x297 mm, 4c 9.000 Euro1/1 page 210x297 mm, 4c 4.900 Euro1/2 page horizontal: 104x297 mm, 4c 3.000 Euro1/2 page vertical: 210x139 mm, 4c 3.000 Euro1/3 page vertical: 210x100 mm, 4c 2.000 Euro

2nd and 4th cover page 10 percent surcharge.Rates for loose inserts on request

DiscountFrequency From 3 advertisements 5 %

From 6 advertisements 10 %From 10 advertisements 15 %

Amount From 2 pages 5 %From 3 pages 8 %From 6 pages 12 %

Further rates on request.

ContactNorthFrank Bö[email protected]. +49 (0) 89 7670-2145Fax +49 (0) 89 7670-2224Mobil +49 (0) 172 7863590

CentralDenise Cézanne-Gü[email protected]. +49 (0) 211 16789-23Fax +49 (0) 211 16789-24Mobil +49 (0) 179 2072852

SouthLutz [email protected]. +49 (0) 89 74999-228Fax +49 (0) 89 74999-229Mobil +49 (0) 175 2255779

Frequency: monthly starting January 2006Distribution: controlled dispatch to the speci-fied target group

Amplitude: 53 pages + 4 pages coverQuality: premium paper, cover 140 grams, shiny,content 90 grams, coated, perfect binding


formatdelivery2006


FormatsPrint material will only be accepted ashigh end PDF. Please provide them unse-parated with integrated fonts and passmarks. For PDFs, which have been createdon a PC and are not high end PDFs nowarranty will be granted. For PDFs, whichhave been created on a MAC and are nothigh end PDFs we will have to charge youan administrative fee. Special criteria like spot colours (e.g. HKS,Pantone) as well as RGB will not be pro-cessed. Please create the process coloursin CMYK according to the Euroscale.For good printing results the picturesshould have a resolution of 300 dpi andlined pictures at least 1.200 dpi. Only pic-ture formats in TIFF, EPS and JPEG areacceptable.

Print Material TransferPlease send prior to transfer a copy of theadvertisement to +49 (0)211 16789-24 andplease notefor which issue the data istransferred.Transfer can take place:a) via E-mail to:[email protected] size is 10 MByte.b) via ftp upload toftp://ftp.tccci.deLogin: anonymousPlease put the data in the »Incoming«directory. After uploading the file will beinvisible for security reasons. In case ofdoubt please send an e-mail to [email protected]) via file media: 3,5“ Disc or CD-ROM, DVD to:Living TechnologyDisop / Denise Cézanne-GüttichJosef-Neuberger-Str. 36D-40625 Düsseldorf

Editorial Office ContactLivingTechnologyFlurstraße 985614 KirchseeonTel. +49 (8091) 5195 90Fax +49 (8091) 5195 92www.living-technolgy.de

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2006 engl