Http:// AndroidApple Mobile guide:

http://www.gardentool.ru/en/ http://www.euro-expo.org/

The results of the6th International Specialized Exhibition

For Garden Tools and Equipment

GARDENTOOLMarch 12-15, 2012, Moscow

Expocentre Fairgrounds Android Apple

Mobile guide:

http://www.gardentool.ru/en/ http://www.euro-expo.org/www.gardentool.ru www.euroexpo.ru

Gardentool is taking place at the site of Expocentre Fairgrounds, Moscow, Russia since 2007

The leading manufacturers and suppliers of garden and park tools, machinery and equipment represented their stands. Among them such market leaders as: Briggs & Stratton, Brigadier Technologies, Crosser, Honda Europe, Irritrol, Interskol, Lit trading, Technogroupp and others.

Over the last 6 years the exhibition was visited by more than 25 000 specialists.

The organizer of Gardentool is Euroexpo company (www.euro-expo.org )

Is founded in 1992 Organizer of 11 international specialized exhibitions and many of them are leading fairs in

Russia Is the full member of Russian Union of Exhibition and Fairs and UFI Is the member of Moscow Chamber of Commerce and Industry since 2000 The services of Euroexpo meet the requirements of ISO 9001:2000 The international office is located in Vienna, Austria - Euroexpo Exhibitions & Congress

Development GmbH

The history of the exhibition

http://www.euro-expo.org/


Gardentool 2012• March 12-15, 2012

• Expocentre Fairgrounds, Moscow, Russia

• In 2011 the total exhibition square covered over 5000 sqm

• 135 companies from Russia, Ukraine, Germany, Belarus, Poland, Spain, Italy, Czech Republic, Taiwan, China

• Visitors – 4736, among them 91% are specialists


Garden-park tools and equipment• Lawn-mowers • Trimmers • Garden tractors, riders, attached equipment • Verticutters (aerators) • Bush-cutters and hedge shears • Crushers

• Garden vacuum cleaners • Tillers and motor-blocks, equipment • Snow-removers and ice-breakers • Petrol cutters, chainsaws • Garden tools • Accessories for garden equipment

Engineering systems for gardens and parks • Irrigating and watering systems • Motor-sprinklers • Pump sprinklers • Self-moving sprinklers • Pumping equipment • Gutter and drain systems

• Equipment for fountains, pounds, filters, underwater illumination

• External illumination systems • Equipment for hothouses, hotbeds and greenhouses• Expendable materials

Equipment for ground-maintenance of gardens and parks • Landscape design elements • Garden furniture, fences and gardenwalls • Small architecture forms

• Decor elements

Garden Living • Garden Furniture and country furniture • Fountains, falls, artificial reservoirs and aqua design • Barbecue and Grills • Art Smithery, Molding and shod furniture

• Landscape gardening sculpture and garden designs • Landscape and garden illumination • Arbors, hothouses and canopies • Sports playgrounds and children's places

SUBJECTS OF THE EXHIBITION


Photo report of GARDENTOOL 2012


Business program

• Mokselle Group seminar : How to double the sales of retail stores

• Profitoolinfo seminar : Is it profitable to sell an expensive goods? — Yes, it is. How does it work?

• Bonnier Publications seminar : Effective advertising methods

More at http://www.gardentool.ru/en/prog/2011/

http://www.gardentool.ru/en/prog/2011/

http://www.gardentool.ru/en/prog/2011/


Sponsor of visitors’ registration – BRIGGS & STRATTON

• World‘s largest manufacturer of internal combustion engines

• „Briggs & Stratton“ engines are installed on a variety of lawn mowers, tillers, engine

blocks and small tractors, power plants and pumps, and other construction and

special equipment


Marketing survey of visitors of Gardentool 2012

Number of visitors – 4736

The geography of visitors: Russia, Belarus, Great Britain, Germany, Denmark, Israel, Italy, China, Mexico, Netherlands, Ukraine, Finland, France, Switzerland, Sweden, Japan

The study was conducted by independent experts of Russian Solutions Moscow


0,30%

0,89%

0,99%

1,38%

1,58%

1,58%

1,88%

2,67%

3,68%

8,96%

13,02%

16,38%

46,68%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00% 50,00%

Moscow

Moscow area

Central

Volga

Abroad

St-Petersburg

Northen-West

South

Sibirian

CIS

North-Caucasian

Ural

FarEast

Geography of visitors


21,73%

78,27%

0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00%

Professional interest

Personal interest

The purposes of visiting


18,74%

26,57%

47,31%

59,60%

0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00%

Looking for new brands and innovations

Looking for optimal proposition - price/quality

Maintain business contacts with partners

Purchase of instruments and equipment

The purposes of visiting


9,55%

1,51%

1,66%

1,81%

1,96%

3,46%

6,48%

7,83%

10,69%

16,57%

20,62%

40,21%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00% 45,00%

wholesaler of garden tool and equipment

specialized shop, salon for garden tool andequipment

garden tool and equipment producer

Landscaping

garden urban forestry

construction company

Mass Media

government structures

public services

Education

architect bureau

Other

Groups of visitors


6,15%

2,45%

3,21%

7,81%

16,28%

33,66%

35,03%

0,00% 5,00% 10,00% 15,00% 20,00% 25,00% 30,00% 35,00% 40,00%

General manager

middle management

specialist/technologist

scientific specialist

teacher/student

civil servant

other

The position of visitors


Kazanova KseniaCoordinator

+7 (495) 925-65-61 ext. [email protected]

Laushkin AlexeiTechnical Department

+7(495)925-65-61/62 [email protected]

Smirnova AnnaBusiness programm

+7 495 925-65-61/62 [email protected]

Markelova GulnaraProject Director

+7(495)925-65-61/62 [email protected]

Dohnalova OksanaAdvetising Manager

+7(495)925-65-61/62 [email protected]

Mekhonoshina TatyanaMaketing

+7(495)925-65-61/62 ext [email protected]

GARDENTOOL TEAM

Michael HäusslerSales Director (Vienna)

Tel.: +43 1 230 85 35 34 [email protected]

mailto:%5Bantispam_protected%5D

mailto:[email protected]











SEE YOU at

GARDENTOOL 2012March 12-15, 2012

Expocentre FairgroundsMoscow, Russia

Documents

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