http://sevamob.com1

Training presentation

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Agenda

Service overview

Pricing

Technology and use Mobile app Web portal

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Sevamob – Live since Dec 2011Launch

KakoriJankipuramMohanlal Gunj

Lucknow-East

Awards and recognition

Named in five disruptive teleheath startups to watch View

Finalist 2013 NASSCOM Social Innovation Honors View

Winner of Village Capital funding in Atlanta  View

Featured by TIMES NOW in Amazing Indians  View

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Pain point for low income consumers

Limited access to primary healthcare

Limited awareness about life, accident and health insurance

Sick days. Loss of income

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Service

Primary healthcare and insurance at your door-step

Silver plan Gold plan

Preventive care and prescriptions at door step

Appointments(Family medicine appointments through our back-office doctor. Referrals to specialists for other needs)

24 x 7 call center

Cash-back on lab tests in select pathology centers andvisits to select specialist clinics

Accident insurance up to Rs 1,00,000 *

Hospital cashless coverage up to Rs 50,000 / year *

Pricing (per person) Rs 100 / month Rs 150 / month(Min 12 months)

* Terms and conditions apply. Accident insurance policy provided by Oriental Insurance. Hospital cashless coverage policy provided by New India Insurance. Policy with maternity benefits priced separately and not bundled in our standard plans.

50% discount for students on bulk subscriptions (Does not include insurance)

•How do I get the service from Sevamob ?

•Please call our call center to signup for the service. Our field teams deliver service to students in schools, employees at their employer premise and other individuals in their homes.

•What is covered in preventive care ?

•In preventive care, we provide services like OPD checkup, basic dental work, vision screening, blood pressure and blood sugar testing, height and weight management, nutritional counseling, diet charts and ECG (select plans and areas only).

•How are prescriptions provided ?

•Prescriptions are written by our back-office specialists and delivered through our field team and call center. Subscriber pays out-of-pocket for medicines.

•What type of cash back is provided on lab tests and clinic visits ?

•In general on lab tests, we provide 10% cash back and on clinic visits, we offer 5% cash back. This is offered on services used from our in-network pathologists and clinics only. Actual percentage may vary based on the coverage area. Please contact our call center or field team for details.

•What type of accident insurance is provided ?

•We bundle accident insurance of up to Rs 1,20,000 from Oriental Insurance . Amount of insurance depends on the duration of the subscription. Please contact our call center or field team for terms and conditions of policy or for claims. Policy details are available at http://sevamob.com/gaon/downloads/accident.pdf

•What is NOT covered in hospital cashless coverage ?

•We bundle hospital cashless coverage of up to Rs 50,000 / year from New India Insurance in select plans. Various treatments are not covered as part of it. Please contact our call center or field team for details of the policy or for claims. We require a minimum of 6 months of subscription as part of the plans that provide this policy. The policy will lapse if a valid Sevamob 6 months subscription is not active during a given period. Policy details are available at http://sevamob.com/gaon/downloads/health.pdf .Policy with maternity benefits priced separately and not bundled in our standard plans.

•We treat all personal and medical information as private and confidential

•We are not liable for any injury, claims, losses or damages (whether direct or indirect) or for any decision made or action taken based on our service

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Delivery model We target group customers: Schools, employment centers (manufacturing and

services) and other organizations

The service is delivered through full-time field teams of B.D.S doctors and sales reps that carry Android tablets with mobile software, which can operate without network in remote areas

At signup, team captures patient demographics and electronic medical record in the software, gives a subscriber card, performs initial checkup

Once a month, we perform preventive care at door step for the subscribers (school, workplace etc)

For prescriptions, we create tickets with picture and description, which go to back-office MBBS specialists. The specialists either give a prescription or setup an appointment if the prescription can not be provided

Subscriber can call a 24x7 call center for service requests

In case of emergency, subscriber is sent to in-network hospitals, clinics, pathologists, where if they have our in-patient health insurance, up to Rs 50K / year of in-patient treatment is at no extra charge. If patient pays out-of-pocket, we give cash-back to the customers from the referral fees received from the providers

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Sales and marketing strategy

India

Sell in bulk to customers in schools, factories, labor unions, construction unions and other service organizations

Enter new coverage areas through a) Direct sales b) Resellers

Resellers introduce us to bulk subscribers and collect cash

20% revenue share with resellers for subscriptions >= Rs100/month

10% revenue share with resellers for subscriptions < Rs100/month

Other geographies

In additional geographies like Liberia, Africa, we have licensed our business model, technology and cloud infrastructure to partners for a percentage of revenue royalty

Competitive advantage

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2 types of competitors

Fixed clinics/kiosks

These can be govt run primary care centers, which are over-crowded and under-staffed and mostly used in case of emergencies. Some companies like eHealthpoint also setting up fixed clinics/kiosks in select areas

Phone and web based consultations

Vendors like meradoctor or various phone/web based medical help lines, provide consultation and then refer the patient for in-person appointment, test

Competitive advantage

Unlike fixed clinics/kiosks, our mobile clinic model has much lower cost and higher flexibility

Unlike web/phone based models, in-person interaction helps us a) Service low income consumers in semi-rural and urban areas b) engage and maintain a long-term relationship with the customer

Our mobile technology, which can operate without network, helps streamline operations

Focus on group customers helps us service large number of patients per doctor in a short time

By bundling healthcare with insurance, we provide end-to-end care

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Agenda

Service overview

Pricing

Technology and use Mobile app Web portal

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Plans Silver: Rs100/adult (primary healthcare + accident insurance)

20% revenue share for resellers

Gold: Rs150/adult (primary healthcare + accident insurance + Rs 50K in-patient health coverage)

20% revenue share for resellers

Student discount: 50% off on silver plan for bulk subscriptions from schools

Does not include insurance

Only 10% revenue share for resellers

On each plan, give customer the option of using the service every month or every 2 or 3 months based on the paying capacity

Another option is to allow customer to use the service for any family member each month – but only 1 family member will be given the health checkup each month

Note that additional services like insurance for additional family members is priced extra (shown on payment screen in mobile app)

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Agenda

Service overview

Pricing

Technology and use Mobile app Web portal

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Technology

Sevamob owns all IP for the Sevamob solution

Electronic medical record

Mobile app for field officers (runs without network)

Web based portal for level 2 experts, call center staff and managers

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Mobile app usage: Download, login, first time use, sync

Download

Either from Google Play app store or from http://sevamob.com/gaon/downloads/sevamob.apk

Login

Use the account provided by Sevamob

Set coverage area (first time only)

Sync

At first time use and when network is available thereafter

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Mobile app usage: Subscriber registration Copy generated identifier to

subscriber card and give the card along with the welcome kit to the customer

Select correct type: Regular or Waiting sponsorship

Capture contact info and then primary subscriber’s Personal details

Enter at least 1 section in Medical Record (as applicable)

Capture pic from camera

Enter payment info based on the subscription plan selected by the subscriber and give a receipt

Create a ticket for insurance if the plan includes insurance

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Mobile app usage: Monthly visits

Under Healthcare, see Pending Checkups link for

Physical exam

Capture every monthly physical exam for each sponsored subscriber

Capture only physical exams that reveal some issues for regular subscribers

Only enter info that is applicable for the subscriber

For prescriptions and/or other needs, create Trouble Tickets

Enter info

Optionally attach pics

Track status

Enter payment info in the system

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Mobile app usage: Contacts, other info

See L1, L2, L3 contacts for your coverage area

If subscriber provides feedback, capture feedback for a service provider

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Website usage: General

Any info that is entered through the mobile app, can also be entered via the website (except pics from camera)

All info, whether entered via web or mobile is visible and can be edited (where applicable) through the website

Track tickets

L2: Respond to tickets

See pending payments, export subscribers to spreadsheet for your coverage area

If free service provided to any subscriber, capture it as a Lead in the system

Usage scenario for Call Center

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Emergency

For ambulance, first try ‘Free ambulance’ L3 number. If ambulance not available, then use ‘For fees ambulance’ L3 number

Note: Ambulance is free for in-network hospitals and ‘for fees’ for out of network hospitals

Tickets

(Website) Create new tickets

(Website) View and update pending tickets. Add note where necessary

Leads

Capture leads in system for potential subscribers that call directly

If lead from coverage area, pass the lead to L1 contact for that area

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