1Affiliated to theUniversity of Mumbai

HandbookDegree College

Bachelor of Management Studies (BMS)B. Com - Accounting & Finance (BAF)B. Com. - Banking & Insurance (BBI)B. Com - Financial Markets (BFM)Bachelor of Mass Media (BMM)Add-on Courses - Commerce

Master in Commerce (M. Com) - Business ManagementMaster in Commerce (M. Com) - Advanced Accountancy

2013-14

2Contents

BACHELOR OF MANAGEMENT STUDIES [BMS]First Year - Semester I ................................................................................................................. 7First Year - Semester II .............................................................................................................. 15Second Year - Semester III ....................................................................................................... 22Second year - Semester IV ....................................................................................................... 30Third Year - Semester V ............................................................................................................ 37Third Year - Semester VI .......................................................................................................... 49

BACHELOR OF COMMERCE B. COM ACCOUNTING AND FINANCEFirst Year - Semester I .............................................................................................................. 61First Year Semester II ............................................................................................................. 67Second Year - Semester III ....................................................................................................... 74Second year - Semester IV ....................................................................................................... 79Third Year - Semester V ............................................................................................................ 85Third Year - Semester VI ........................................................................................................... 90

BACHELOR OF COMMERCE B. COM. BANKING & INSURANCEFirst Year - Semester I .............................................................................................................. 96First Year Semester II ........................................................................................................... 102Second Year - Semester III ..................................................................................................... 107Second year - Semester IV ..................................................................................................... 112Third Year - Semester V .......................................................................................................... 119Third Year - Semester VI ......................................................................................................... 125

BACHELOR OF COMMERCE B. COM FINANCIAL MARKETSFirst Year - Semester I ............................................................................................................ 132First Year Semester II ........................................................................................................... 136Second Year - Semester III ..................................................................................................... 140Second year - Semester IV ..................................................................................................... 145Third Year - Semester V .......................................................................................................... 150Third Year - Semester VI ......................................................................................................... 154

BACHELOR OF MASS MEDIA [BMM]First Year - Semester I ............................................................................................................ 161First Year Semester II ........................................................................................................... 168Second Year - Semester III ..................................................................................................... 174Second year - Semester IV ..................................................................................................... 182Third Year - Semester V (Advertising) ..................................................................................... 190Third Year - Semester V (Journalism) ..................................................................................... 200Third Year - Semester VI (Advertising) .................................................................................... 205Third Year - Semester VI (Journalism) .................................................................................... 214ADD-ON COURSES Information ............................................................................................................................. 222Add-On-Course - Advertising, Sales Promotion & Sales Management ................................... 224Add-On-Course- Tourism and Travel Management ................................................................. 230Add-On-Course - Tax Procedure & Practice ........................................................................... 237

Master of Commerce - M. Com.Part I ............................................................................................................................. 246Part II ............................................................................................................................. 255

Faculty - Degree College......................................................................................................... 263

3Greetings from the Staff and Students of H.R. College of Commerce &Economics!

You will be glad to learn that the National Assessment & AccreditationCouncil (NAAC) has awarded H.R. College of Commerce & Economicswith a CGPA of 3.72 on a scale of 4, the highest CGPA in India under therevised scheme; and the highest score in Maharashtra till date.

H.R. College of Commerce & Economics was awarded the 'Best College Award'by the University of Mumbai for the year 2010 - 2011 in recognition of valuableacademic achievements and participation of the college teachers in the Uni-versity system through various bodies of the university.

The goal of H.R. College has been to design an education to help studentsmeet the challenges and opportunities that await students as they make theirway in the world as citizens and as leaders, to equip them to succeed andflourish and to live useful, creative, responsible and reflective lives.

At H.R. College the students are exposed to a variety of instructional andlearning styles, including lectures, discussion sessions and corporate semi-nars, so that they experience new and interesting ways of learning. The facultyis constantly upgrading their knowledge, focusing on not only what they teachand how they teach, as well as how students learn. The efforts of the facultyare ably supported by practitioners from the corporate world and industry.

The strength of H.R. College lies in its thrust on internationalization which hashelped a large number of students and faculty to travel to different universitiesin India and gain a global exposure. We are glad to announce that WarwickBusiness School, University of Westminster and SP Jain Global Centre ofManagement have introduced generous scholarships for our students.

There is also a thrust on social responsibility in the college with studentsbeing encouraged to participate actively in social work and build sensitivitiesto the world outside their college which is not as privileged.

As Principal of H.R. College, I take this opportunity in welcoming you all to thecollege and do hope that you will have ample opportunities for continued intel-lectual and personal growth.

Dr Indu ShahaniPrincipal

From the desk of the Principal

4The Hyderabad (Sind) National Collegiate Board started the H. R. College of Commerce & Economics in1960. H. R. College is exclusively a Commerce and Management college affiliated to the University ofMumbai and offers courses leading to :

B.Com. - A Graduate degree in Commerce with Management or Accountancy B.Com. (dual degree) - A Graduate degree in Commerce plus Advanced Diploma in Advertising/

Tourism &Travel / Tax Procedure & Practice B.Com. - Accountancy and Finance B.Com. - Banking and Insurance B.Com. - Financial Markets B. M. S. - A Graduate degree in Management B. M. M. - A Graduate degree in Mass Media M.Com - A Post-Graduate degree in Commerce (Management or Accountancy). Ph. D. - A Doctoral Programme in Commerce (Business Economics)

About HR College

5Career Paths at HR College

6BACHELOR OF MANAGEMENT STUDIES [BMS]

7First Year B.M.S.FIRST YEAR - SEMESTER I

1.1 Foundations of Human Skills1.2 Introduction to Financial Accounts1.3 Business Law1.4 Business Statistics1.5 Business Communication1.6 Principles of Management1.7 Introduction to Computers

FOUNDATIONS OF HUMAN SKILLS

Module 1.1

Unit I Understanding Human Nature Basics of Human Nature

i. Influence of Environment and Heredityii. Concept of Attitude

Unit II Concept of Intelligence Intelligent Quotient Intelligence as Basis of Abilities

Unit III Effective Thinking Thinking Skills Thinking Styles Concept of Six Thinking Hats

Unit IV Individual Interaction and skills:Basic Interaction Skills-Personal and interpersonal intrapersonal skills. Concept, definition,meaning of skill-types of skills; conceptual, supervisory, technical, managerial and decisionmaking skills. Group Influence on Interaction Skills

Recommended books :1. Industrial Psychology, Gosh P. & K & Ghorpade M.B., Himalaya, Mumbai 19992. Organizational Behaviour, Newstrom J.Keith D, Tata McGraw Hill. New Delhi3. Organizational Behaviour, P.G. Aquinas, Excel Books. Delhi4. Applied Industrial/Organizational Psychology, Aamodt. M.G., (4th ed). Wadsworth / Thomson

Learning5. Organizational Behaviour., Hellriegel.D. & Slocum J.W., South Western / Thomson Learning6. Organizational Behaviour, Luthans E., (10th ed) Mc Graw Hill.7. Understanding Organizational Behaviour, Pareek. U., Oxford University Press. New Delhi8. Organizational Behaviour: Concepts, Controversies and Applications, Robbins S.P., (11th Edition)

Prentice Hall of India. New Delhi

8INTRODUCTION TO FINANCIAL ACCOUNTS

Module 1.2

Unit IA. Meaning and Scope of Accounting: Need. Development and definition: Book- keeping and

accounting; Persons interested in accounting: Disclosures : Branches of accounting : Objectives ofaccounting.

B. Accounting Transactions: Accounting cycle, journal, journal proper, Opening and closing entries,Relationship between journal & ledger: Rules regarding posting; Trial balance; Subsidiary books:Bank reconciliation statement.

C. Accounting Standards:AS 1 : Disclosure of accounting policies: Meaning of accounting policies - Purpose - Different

policies - Areas of policies - Disclosures of policies - Disclosure of change in policies- Simple illustrations

AS 6 : Depreciation accounting: Meaning - Definitions - Importance - Factors - Useful life of adepreciable asset - Estimating useful life - Additions - Residual value - Methods -Disclosure of surplus - Change in method - Simple illustrations

AS 9 : Revenue recognition: Meaning and scope - Transactions excluded - Sale of goods-Rendering of services - Effect of uncertainties - Disclosure - Simple illustrations

AS 10 : Accounting for fixed assets : Meaning - Definitions - Importance - Cost of fixed assets- Self constructed fixed assets - Non-monetary consideration-Improvements, repairs,additions and extensions - Revaluation - Sale or retirement - Valuation of fixed assetsin special cases - Special types of fixed assets - Disclosure

Unit IIA. 1) Expenditure: Classification of Expenditure - Capital, Revenue and Deferred

Revenue Expenditure : Distinction between capital expenditure and revenue expenses;Unusual expenses; Effect of error; Criteria tests

2) Receipts : Capital receipt, Revenue receipt, Distinction between capital receipts and revenuereceipts

3) Profit or Loss : Revenue profit or loss, Capital profit or loss,

B. Depreciation Accounting :Practical problem based on accounting treatment by provision for depreciation using SLM andRBM methods

Unit III : Trial Balance and Final Accounts of a Sole ProprietorIntroduction to trial balance and final accounts of a sole proprietor. Rectification of errors.Preparation and Presentation of Final Accounts in Horizontal Form: Manufacturing Account: TradingAccount; Profit and Loss Account: Balance Sheet

Unit IV : Accounting in Computerized Environment An overview of computerized environment. Features of computerized accounting system. Concept of grouping of accounts. Codification of accounts. Maintaining the hierarchy and ledgers. Accounting packages and consideration of them in selection.

9Recommended books :1. An Introduction to financial Accounting, Andrew Thomas, McGraw Hill2. Financial Accounting - A Managerial emphasis, Ashok Banerjee, Excel Books3. Financial Accounting, Weugamt., Keiso, Kimmel4. Accounting Theory - an Introduction, L.S.S. Porwal , Tata McGraw Hill5. Elements of Accounts, T S Grewal, S. Chand & Co.,6. Business Accounting , Frank Woods, Pitman Publication7. Advanced Accountancy, R.L. Gupta & M. Radhaswamy, S. Chand & Co. (P) Ltd., New Delhi.8. Accounting Standards, -, Institute of Chartered Accountants of India. New Delhi9. Financial Accounting for Management Texts & Cases, Dr. Dinesh D. Harsolikar, Multi-Tech. Pub-lishing Co. Ltd., Mumbai10. Indian Accounting Standards and US Gaap, Ashish Bhattacharya, Tata Mc Graw Hill & Co. Ltd., Mumbai11 Financial Accounting, Warren, Thomson learning12. Company Accounting Standards, Shrinivasan Anand, Taxman13. Financial Accounting, J.R. Monga, Girish Ahuja, Mayur Paper Back

BUSINESS LAW

Module 1.3

Unit IA) Law of Contract ( The Indian Contract Act, 1872) : Section 1-30

Essential Elements of Contract - Agreement and Contract - Capacity to Contract - Free Consent -Consideration - Lawful objects/consideration

B) Sales of Goods Act, 1930Scope of the Act - Sale and Agreement to sell - Essentials of a valid sale Contract - Conditions andWarranties - Rights of an unpaid seller - Rules of Delivery - Auction sales - CIF & FOB contract

C) Indian Partnership ( The Indian Partnership Act, 1932)What is Partnership? - Partnership Formation - Types of Partnerships - Dissolution of Partnership- Rights, Duties and Liabilities of partners

Unit II : Negotiable Instrument Act, 1881Introduction of Negotiable Instruments - Characteristics of Negotiable Instruments - Different types ofNegotiable Instruments - Parties to Negotiable Instruments - Negotiation, Endorsement and Present-ment - Criminal Liability on Dud cheques

Unit III : Companies Act, 1956 (Section 1-100)What is company? - Incorporation of Company - Memorandum of Association & Articles of Association -Prospectus - Meetings - Board of Directors

Unit IV : Consumer Protection Act, 1986Objects of consumer Protection - Introduction of consumer - Who is consumer? - Meaning of the words"Goods and Services" - Meaning of the words "Defects and Deficiencies of Goods and services" - Con-sumer disputes and complaints - Unfair Trade Practice - Consumer Protection Councils - ConsumerDisputes - Redressal Agencies

Recommended books :1. Bare Act relating to the various laws, ,2. Business Law, K.R.Bulchandani, Himalaya Publishing House3. Elements of Mercantile Law, Kapur N.D., Sultan Chand

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4. Business Law, S.S.Gulshan, Excel Books. Delhi5. Business Law, P.K.Goel, Biztantra6. A Manual of Mercantile Law, M.C.Shukla, Chand & Co.7. Students Guide to Corporate Law, Datey V, Taxman, New Delhi8. Company Laws, Dr. Avtar Singh, Eastern Book Company9. Business legislation management, M.C. Kuchhal, Vikas Publication House, New Delhi, Noida -14

BUSINESS STATISTICS

Module 1.4

Unit I : Descriptive Statistics for Univariate Data Introduction to Statistics: Types of data. Data collection methods - Census and Sample Survey: Presentation of Data: Tabular (Frequency distribution) and Graphical (Frequency Curve. Ogives,

Histogram) Measures of Central Tendency: Arithmetic mean, median, mode, geometric mean-their properties

and applications. Measures of Dispersion: Absolute measures Range, Quartile deviation, Standard deviation, Vari-ance and Relative measures - coefficient of range, coefficient of quartile deviation, coefficient of varia-tion.

Unit II : Forecasting Techniques: Correlation and Regression: Karl Pearson's coefficient of correlation (Properties and calculation):

Spearman's Rank Correlation coefficient, regression equation - Statement and use. Time Series: Components, Additive and multiplicative models, Estimation of linear trend by

(i) least squares method(ii) moving average method.Determination of seasonal trend using simple average method.

Index Numbers: Meaning and uses, Simple and composite index number.Aggregative and average of price relatives simple and weighted index numbers, Construction ofindex number-fixed and chain base.Laspayre's Paasche's Kelly's and Fisher's index numbers.Construction of (i) Consumer price index

(ii) Cost of living index numbers.Deflating, Splicing, Shifting of Base Year.Conversion from fixed Base to Chain Base index numbers and vice-a-versa..

Unit III : Probability and Probability Distribution: Probability: Sample space as a concept, different types of events. Definition of probability.

Addition and Multiplication Laws of probability(Statements and use only) conditional probability.

Bayes Theorem ( concept only)Random Variable, Expectation and Variance. Probability distributions-Binomial and Normal.

Unit IV : Testing of Hypotheses: Sampling distribution : Sample mean and Sample proportion. Determination of sample size. Cen-tral Limit Theorem (Statement only) Hypothesis: Simple and composite, null and alternative.

Two types of errors, level of significance ( concepts only)Large sample test Tests based on Normal distribution (Tests for mean and difference in two means,proportion and difference in two proportions). Interval estimation. t-Test (concept only)

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Recommended books :1. Statistics for Management, Richard Levin and David S. Rubin, Prentice Hall of India, New Delhi.2. Statistics for Business & Economics, David R Anderson, Dennis J Sweney, Thompson Publication

(Scuta Eastern)3. Fundamentals of Statistics, S.C. Gupta, Himalaya Publishing House.4. Business Statistics, Bhardwaj, Excel Books, Delhi5. Introduction to Probability theory and its Application, Feller W., Wiley6. Data Analysis for Managers, Roberts H, Scientific Press7. Statistics For Management , Sharma, Himalaya Publishing House.8. Theory and Problems of Statistics , M.R.Spiegel., McGraw Hill Publishing Co.9. Elementary Statistics, S.P. Gupta and Archana Gupta, Sultan Chand and Sons, New Delhi.10. Business Statistics, J.S. Chandan, Vikas Publishing House11. Mathematics for Business and Social Sciences , Mizrahi and Sullivan, John Wiley and Sons12. Mathematics for Business Studies, J.K. Thukral, Mayur Publications13. Business Mathematics, S.K. Singh & J.K. Singh, Brijwasi Book distributors and publishers.14. Theory & Problems of Business Statistics , Schaum's Outline Series, McGraw Hill Book Company15. Mathematics & Statistics for Management, K.B. Akhilesh and S. Balasubrahmanyam, Vikas

Publication House Pvt. Ltd., New Delhi, Noida-110 014

BUSINESS COMMUNICATIONModule 1.5

Unit I Fundamentals of Communication - Definition, Meaning-Types, process and importance

Unit II Effective Communication Concept & Practice of Effective Communication Barriers to Effective Communication Methods to Improve Communication Skills

Unit III Written Communication Skills Report Writing Letter Writing Preparation of Promotional Material

With special reference to Banks, Insurance companies and Joint Stock Companies.

Unit IV Oral Communication Skills Understanding Audience Use of Language Use of Tone Understanding Body Language

Recommended books :1. Effective Communication, Rai Urmila, Himalaya, Mumbai.2. Business Communication, Kaul, Prentice Hall India3. Basic Business Communication, Lesikar, TMH4. Business Communication & Personality Development, Das, Excels Books, Delhi.5. How to Listen Better?, Pramila Ahuja & G Ahuja, Sterling Publication6. Contemporary Business Communication, Scot, Biztantra7. Business Communication for Managers: An Advanced Approach, Penrose, Thomson learning8. Business Correspondence, Whitehead G & H, A.H. Wheeler, Allahabad9. Business Communication, R.K. Madhukar, Vikas Publishing House, Pvt. Ltd., New Delhi.

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PRINCIPLES OF MANAGEMENT

Module 1.6

Unit I Management - Concept, nature, process and Significance. An overview of functional areasof management, managerial roles (Mintzberg)Evolution of Management Theory - Work of Fredrick W. Taylor, Fayol's contribution, BehavioralScience approach, Contingency approach.

Unit II Management Functions - Planning, Organising, Staffing, Directing and Controlling. Planning: Meaning-importance-elements-process-limitations Decision Making-concept, importance and steps in decision making

Preparation of Business Plan.

Unit III Organising - Concept, nature and significance, Authority and responsibility relationships,centralization and decentralization, departmentation, organization structure forms.

Staffing - importance, sources of recruitment, selection process.

Unit IV Directing meaning and steps in direction, motivation concept, theories, Maslow,Herzberg, Mc Gregor.

Leadership - concept, styles and traits. Control: concept, process, Effective control system, control techniques.

Coordination-concept, Definition and importance.

Recommended books :1. Essentials of Management, Koontz H & W, McGraw Hill, New York2. Principles of Management, Ramaswamy, Himalaya, Mumbai3. Management Concept and Practice, Hannagain T, McMillan, Delhi4. Basic Managerial Skills for All, McGrath, E.H., Prentice Hall of India5. Management - Text & Cases, VSP Rao, Excel Books, Delhi6. Essentials of Management, Massie Joseph, Prentice Hall of India7. Management: Principles & Guidelines, Thomas N. Duening & John Ivancevich, Biztantra8. Management Concepts and OB, P.S. Rao & N.V. Shah, Ajab Pustakalaya9. Management Concepts and Strategies, J.S. Chandran, Vikas Publishing House10. Principles of Management, Tripathi P.C., Tata McGraw Hill11. Principles of Management: Theory and Practice, Sarangi S.K., V.M.P. Publishers & Distributors12. Principles of Management, Terry G.R., ATTBS

INTRODUCTION TO COMPUTERSModule 1.7

Unit I : Computer Hardware and SoftwareA) Hardware

1. Processors: Definition. Diff. types their clock speeds and differences Intel, AMD,Cyrix, Motorola, Celeron, Pentium, Core Duo, Core 2 Duo, K6, Athlon, Centrino Technology.

2. Memory: Definition, Primary, Secondary, Measuring memory KB, MB,GB, TB. Types such as SIMM, DIMM, SDRAM, DDRAM, DDR-1, DDR-2. Concept ofCache Memory.

3. Bus Types: Data bus, Address bus, Types ISA, PCI, AGP, USB, SCSI, IEEE 1394 (Firewire).4. Ports : Serial, Parallel, USB, SCSI, MIDI, Advantage of USB ports USB 1.0, USB 2.0

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5. Secondary Storage: Magnetic Storage Media, diskette, Hard Disk (Fixed Removable),Cartridge, Tapes, Optical Storage Media, CDROM, DVDROM, CD-R, DVD-R, CD-RW,DVD- RW, BLURAY. How data is stored on Magnetic and Optical media, their capacities,speeds and cost.

6. Solid state storage devices: Flash Memory, Smart Cards, Pendrives, RFID Chips.7. Printers: Dotmatrix, Inkjet Laser, Photo printers, plotters. Comparison on parameters

such as quality, speed, initial costs operational costs.8. Screens: CRT, Flat Panel, LCD, Features such as size, resolution, Refresh rate, Dot

pitch, Video Cards, TFT screens.9. Input Devices: Mechanical Mouse, Optical Mouse, Wireless, Keyboards, Mouse, Pens,

Touch screens, Game controllers. Optical input devices Bar Code readers, Image Scanners,OCR, Audio input speech recognition. Video input-Webcam, Digital cameras.

B) Software1. System Software:a) Operating Systems: Definition, Functions, Types, Single User, Multi User, User Interface,

GUI and Command Line interface. How OS manages hardware through interrupts, devicedrivers. Basic differences between DOS, Windows, UNIX, LINUX, MAC OS. Diff. betweenWindows 9X, Win NT, XP Home, Prof. Server), Embedded OS Windows CE, NET, PalmOS, PC OS, Symbian.

b) Supporting Utilities: Back up, Anti Virus, Firewall, Spyware, Screen Savers.2. Application Software: Acquiring Software Licenses (Diff. Types Single user, Multiple User,

Multiple Users, Passport license, Campus Licence Pirated Software. Commercial SW StandAlone, Software Suites, Shareware, Freeware, Public Domain SW, Open Source, WordProcessing SW, Spreadsheets, Presentation SW, Database Management SW, PIM (PersonalInformation Managers such as Outlook).

Unit II : NETWORKS.A) Basic and Infrastructure.

1. Definition, Advantages, Types(LANS, WANS) Hybrid Networks (CAN, MAN, HAN)2. Intranets and Extranets.3. Networks Structures - Server Based, Client server, Peer to peer.4. Topologies - Star, Bus, Ring.5. Network Media, Wired - Wired - Twisted pair, Co-axial, Fibre Optic, and Wireless - Radio

and infrared.6. Network Hardware: NIC'S, Hubs, Bridges, Switches, Routers.7. Cables - Ethernet, Fast Ethernet, Gigabit Ethernet.8. Network Protocols - TCP/IP, IPX/SPX, NETbios/NetBUI.

B) Data Communications1. Using Standard Telephone Lines, Modems.2. Digital Data connection Broadband connections.DSL /ADSL/ HDSL/ISDN/VDSL.3. Cable Modern connections.

Wireless networks - Wireless 802. 11.. Wireless Access Point. Wireless Adapter.

C) Internet1. Definition, Types of connections, Sharing internet connection, Hot Spots.2. Services on net-WWW, Email-paid and Free, News, FTP, Chat IM, Online Services,

Peer to Peer services, Blogs, Communities3. IP addresses, Domain names, URLs. Hyper Text, HTML, Websites, Browsers

Internet Explorer, Mozilla, Tabbed browsing.4. Searching Directories, search engines, Boolean search (AND ,OR, NOT), Advanced search,

Meta Search engines.5. Email-Configuring POP/SMTP accounts in Email clients such as outlook. Diff. parts of an

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Email address, Creating, receiving, forwarding, blocking organizing emails with rules.Receiving and sending emails with attachments by scanning attachments for viruses.Email etiquettes, SPAM, Understanding Smileys/Emoticons.

6. Cyber Crime, Cyber Law, Hacking Sniffing, Spooling, Social engineering.

Unit III : Office Productivity SoftwareA) Word Processing

Introduction To Toolbars MenuFile Menu: New, Open, Close, Save, Save As, Page Setup, Print Preview, Print, ExitEdit Menu: Undo, Repeat, Cut, Copy, Paste, Clear, Find, Replace, Go To,View Menu: Normal, Outline, Web Layout, Page Layout, Full Screen, Toolbars, Ruler, Header and Footer, Zoom.Insert Menu: Break Page Number, Date & Time, Symbol, File, Picture, ObjectFormat Menu: Font, Bullets and Numbering, Borders and Shading, Auto Format Style & Formatting.Tools Menu: Spelling and Grammar, Language, Speech, Letters and mailings.Table Menu: Insert/Delete(Table, Columns, Rows, Cells) Convert table to Text, Text to Table.Window Menu: New Window, Arrange All, Split.Help Menu: Microsoft Word Help, What's this

B) SpreadsheetFile Menu: New, Open, Close, Save, Save as, Print Preview, Print, ExitEdit Menu: Undo, Repeat, Cut, Copy, Paste, Clear, Delete, Move or Copy Sheet, Find, Replace,View Menu: Normal, Page Break Preview, Toolbars, Formula Bar, Status Bar, Header andFooter, Full Screen, Zoom.Insert Menu: Cells, Rows, Columns, Worksheet, Chart, Symbol, Page Break, Function, Name,Comment, Picture, Diagram, Object, Hyperlink.Format Menu: Cells, Row, Column, Sheet, Auto Format, Style.Tools Menu: Spelling, Error Checking, Speech, Customize, Options.Data Menu: Sort, Filter.Window Menu: New Window, Arrange, Hide, Split, Freeze Panes,Help Menu: Microsoft Excel Help What's thisToolbars Menu: Standard, Formatting.

C) Presentation Software1. Slide Master2. Creating, interesting, deleting slides.3. Using different views.4. Adding, Editing and Formatting text.5. Drawing arcs, Lines.6. Rotating Objects.7. Adding speaker notes.8. Inserting image, sound, video,9. Slide transitions.10. Creating a complete package for presentation at another site.

D) Personal Information Manager1. Creating contacts database appointments, to do lists, tasks using a PIM such as Outlook.

Recommended books :1. Introduction to Computers, Peter Norton, Sixth Edition McGraw Hill2. Introduction to information Technology, V. Rajaraman, Prentice Hall India3. Computers and Commonsense, Hunt .L Shelley, Prentice Hall of India4. Fundamentals of Information Technology, A and Leon M. Leon, Vikas 20025. A first Course in Computers, Saxena, Sanjay, Vikas Publishing 19986. Fundamentals of Information Technology, Bharioke Deepak, Excel Book 2000

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FIRST YEAR - SEMESTER II

2.1 Business Environment2.2 Industrial Law2.3 Computer Applications in Business2.4 Managerial Economics - I2.5 Business Mathematics2.6 Introduction to Cost Accounting2.7 Environmental Management

BUSINESS ENVIRONMENT

Module 2.1Unit I :Constituents of Business Environment: Political ideology - Economic Policy- Legal System - Level ofTechnology - Competition - Social & Cultural Factors

Unit II :Evolution of Business Environment in India : Pre British Period - British Period - From Independence toIndira Gandhi Era - Rajiv Gandhi & Chandra Shekhar Period: Post 1990 - Liberalization & Globalizationof Indian Economy.

Unit III :International Business Environment & IndiaChange in Political Systems - International Treaties & Impact on Indian Economy - Challenges for IndianEconomy.

Unit IV :Indian Response to the Evolving Business EnvironmentGovernment Policies since the year 2000 - Global Capital Flows. Banking & Capital Markets - InvestmentOpportunities for Indian Industry - Response of Indian Industrialists

Recommended Books:1.,Business Environment, Cherunilam F, Himalaya Mumbai2. Essentials in Business Environment, Aswathappa, Himalaya Mumbai3. Business Environment, Raj Aggarwal , Excel Books, Delhi4. Business Environment, Mathew M, RBSA, Jaipur5. Strategic Planning for Corporate , Ramaswamy V, McMillan, New Delhi6. Business Environment, Justin Paul, Tata Mcgraw - Hill

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INDUSTRIAL LAW

Module 2.2

Unit I : Laws related to Industrial relation and Industrial Disputesi) Industrial Disputes Act, 1947

(Definitions, authorities award and settlement, strikes, lockouts, layoffs, retrenchment and closure)ii) The Trade Unions Act, 1926

Unit II : Laws related to Health, Safety and Welfarei) The factories Act, 1948

(Provisions related to approval, licensing, registration, inspecting staff, health safety and welfare)

Unit III : Social Legislationsi) Employees State insurance Act, 1948 (Committees councils and various benefits)ii) Employees Provident fund andiii) Miscellaneous Provision Act, 1948 (schemes, administration and determination of dues)

Unit IV : Laws related to Compensation Managementi) The Payment of Wages Act, 1948(Objectives, Definitions, authorized deductions)ii) The Minimum wages Act, 1948iii) The Payment of Gratuity Act, 1972

Recommended Books:1. Industrial and Labour Laws, Dr. Sanjeev Kumar, Bharat Law H.P. Ltd2. Commercial and Industrial Law, S.K. Dasgupta, Sterling Publishers Pvt Ltd.3. Bare - Acts, -, Govt. Publications4. Industrial Laws, Mr. N.D. Kapoor, Sultan Chand5. Industrial and Labour Laws, Dr. Sanjeev Kumar, Bharat Law House (P) Ltd.6. Industrial Participation, Bell D, Pitman London7. Employee's Provident Fund, Chopra D.S., Labour Law Agency8. Industrial Law, Mr. P.L.Mallick, Mr. P.L. Mallick

COMPUTER APPLICATIONS IN BUSINESS Module 2.3

Unit I : Advanced Spreadsheets.A) Multiple Spreadsheets

1. Creating and Using templates2. Creating and Linking Multiple Spreadsheets.3. Add Headers/Footers to a Workbook.4. Create Formulas that use references to cells in different worksheets.5. Creating and using named ranges

B) Functions1. Financial functions: FV, PV, PMT, PPMT, IPMT, NPER, RATE, NPV, IRR2. Database Functions VLOOKUP, HLOOKUP3. Conditional Logic Functions IF, COUNTIF, SUMIF

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C) Data Analysis1. Using Scenarios, creating and managing a scenario.2. Using Goal Seek.3. Using Solver.4. Pivot Tables - Building Pivot Tables, Pivot Table regions, Rearranging Pivot Table.5. Creating simple macros.

Unit II : Web Designing Using HTML1. Evolution of HTML2. Concept of Hyper Text, Tags3. Structure of an HTML file4. Basic Tags - , , , to , , 5. Formatting text - Logical and Physical tags6. Style Sheets7. Creating Lists and Tables8. Adding graphics with and without text, alignment.9. Creating links - internal and External, mail links10. Creating Frames11. Creating Forms.12. Understanding How softwares like Front Page, Dream Weaver Create HTML files.13. Uploading HTML Pages using SW like Cute FTP, WS FTP

Unit III : E-Commerce1. Definition Diff. between Ecommerce and E-business2. E-commerce infrastructure, Packet switching, TCP/IP, IP addresses Domain Names. URL 5, HTIP,

SMTP, POPMAP, SSI, TELNET, FINGER, TRACERT3. Development of web Browsers Hypertext4. Features of E-Commerce (Advertising)5. Types of E-commerce (B2C, B2B, C2C, P2P)6. Business Models in E-Commerce (Revenue, Advertising, Subscription, Transaction Fee, Sales

Revenue, Affiliate Revenue)7. Major B2c models (Portal, Etailer, Content Provider Transaction Broker, Market Creator, Service

provider, Community provider.8. E-Commerce Security: Integrity, Non Repudiation, Authenticity, Confidentiality, privacy, Availability.9. Encryption : Definition, Symmetric Key Encryption, DES (Data Encryption Standard), PKI (Public

Key Infrastructure) Signatures, Digital Signatures, SSL.10. Payment Systems: Digital Cash, Online stored value digital accumulating balance payment.

Digital credit accounts, digital checking.11. How an Online credit card transaction works SET protocol.12. Limitation of E-commerce.

Unit IV : MIS1. Introduction to MIS.2. Meaning Basic Concepts.3. BPS Introduction and Understanding the concept.4. ERP What is ERP? What are its advantages?

Recommended Books: 1. Excel-Missing Manual, Mathew McDonald, O Reilly Press2. Learning Web Design - A Beginners Guide HTML-Graphics and Beyond, Jennifer Niederst, O Reilly

Press3. E-Commerce, Kenneth C Laudon, Carol Traver, Pearson Education

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4. E-Commerce, Awad, Prentice Hall India5. HTML, Back Book, Steven Holzner, Dream Tech Press6. Managing with information, Jerome Kanter, Prentice Hall India7. Ms Office 97 Advanced Technologies, Shelly Cashman Series.8. ERP - A Managerial Perspective, S - Sadagopan, Tata Mcgraw Hill

MANAGERIAL ECONOMICS - I Module 2.4

Unit I : Introduction :Meaning and Scope of managerial economics - relationship to economic theory relationship with decisiontheory- role of managerial economics - objectives and constraints of the firm - introduction to risk,asymmetric information and game theory.

Unit II : Demand Analysis :Meaning of demand-Market Demand function- Demand curve, factors affecting demand-Variation andincrease/decrease in demand-Elasticity of demand-Graphical representation of price elasticity of demandPrice-income and cross elasticity of demand-Estimation of demand-Numerical problems for measurement of elasticity

Unit III : Production and Costs :Meaning of production-Types of production function - Importance of production function in managerialdecision-making - Application of production function in productive sectors (service and manufacturing) -Economics of scale and scope.

Importance of cost in managerial decision-making - Economic concepts of cost Functional form of shortrun and long run cost - Estimation and alternative methods of estimation of cost - LAC as a decisionmaking tool - Impact of learning curve.

Unit IV : Market StructuresMeaning of market structure, need for analyzing market structure, types of markets.A. Perfect competition and Monopoly

Features -Representative firm, and industry - Equilibrium in short and long run - Price and outputdetermination using diagrams - Normal profits, losses and supernormal profits in short run - Longrun and normal profit - Merits and Limitations of perfect markets.

B. Oligopoly and Monopolistic CompetitionOligopoly - definition and characteristics - Collusion and cartel - Non-Price competition - Pricestickiness and kinked demand.Monopolistic competition-definition and characteristics - Equilibrium-Price and output determination.

Recommended Books:1. Managerial Economics, Dean Joel, Eastern Edition2. Managerial Economics, Almanand, Excel Books, New Delhi3. Managerial Economics, Hague, D., Longman, London4. A study of Managerial Economics, Gopalakrishna, Himalaya Mumbai5. Managerial Economics, Cauvery, R. et al. , S. Chand, New Delhi.6. Managerial Economics, Paul G Keat, K Y Young, Prentice Hall Publication7. Managerial Economics: Analysis, Problems, Cases, Lila J. Truett and Dale B Truett, John Wiley &Sons8. The Economy Today , Bradley R Schiller, McGraw-Hill

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9. Principles of Economics, Robert H Frank and Ben Bernanke (2007), Tata McGraw-Hill, New Delhi10. Managerial Economics, Ahuja HL (2007), S. Chand & Co. Delhi11. The New Managerial Economics, William Boyce, Biztantra12. Managerial Economics, Suma Damodaran, Oxford University Press13. Managerial Economics, D.N.Dwivedi, Vikas Publishing House Pvt. Ltd., New Delhi.

(Suggested Readings: Samuelson pp 46-61 , Mark Hirschey pp 179-206)

BUSINESS MATHEMATICS

Module 2.5

Unit I : Elementary Financial Mathematics A.P., G.P., and sums of their first n terms, Problems with business applications. Simple interest, compound interest, interest compounded more than once a year nominal, effective

and continuous rates of interest. Immediate (ordinary) annuity, its present value and future value. Equated Monthly Installments (EMI) using reducing interest system, amortization of loans. Sinking Fund. Depreciation of assets. Functions: Constant function, linear function, step function, xn, exponential and logarithmic functions. Business and Economics functions such as demand supply, total revenue, average revenue, total

cost, average cost and profit function. Equilibrium point. Break even analysis. Notion of permutations and combinations.

(Problems to be solved with calculator. Use of logarithm tables to be avoided).Unit II : Matrices and Determinants Matrices, Matrix Operations (addition of two matrices, scalar multiple of a matrix, matrix

multiplication, transpose of a matrix) Determinant of a matrix of order 2 and 3, elementary properties of determinant, solving a system

of linear equations (up to 3 variables) using Cramer's rule and application to business problems. Elementary row and column operations on matrices. Inverse of a matrix (up to order 3). Application of matrices to Leontief's open input-output model.

Linear inequality (upto 2 variables ) and their Graphs.Unit III : Derivatives and their Applications Derivatives as a measure of rate. Derivatives of functions constant function xn, ex, ax, log x. Rules

of derivatives - scalar multiplication, sum, difference, product and quotient. Second order derivatives.Application of derivatives - marginal cost, marginal revenue, elasticity of demand, maxima andminima for functions in Economics and Business.

Unit IV : Functions of two variables and Integration:Functions of two variables with examples from Economics and Commerce such as Cobb-Douglas andother production functions, demand functions involving two commodities. First and second order partialderivatives, marginal functions and their simple applications in Economics, Maxima and Minima of functionsof two variables using second order partial derivative criterion. Constrained maxima and minima (oneconstraint only) using Lagrange's multiplier.Simple applications in Economics and Commerce: Marginal physical productivity of labour and capital,demand analysis of complementary and competitive commodities, partial elasticity, optimization of functions

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of two variables in Economics and Business.Integration as the reverse process of derivatives, standard formulae-integration of constant function, xn,ex, ax, log x. Rules for integrals - sum, difference and scalar multiplications. Simple problems (Integrationtechniques such as finding total cost from marginal cost, total revenue from marginal revenue Definiteintegrations, simple problems (No properties), applications such producer's surplus, consumer's surplus,present value and future value of a continuously compounded annuity.

Recommended Books:1. Mathematics for Economics and Finance

Chapters 1.2: 2, 1-2.2, 4, 6:6, 1-6.3, 7:7, 1-7, 10, 15-22, 25, Martin Anthony, Norman Biggs,Cambridge low-price editions, 2000

2. Business MathematicsChapters 1, 2: 2.1-2.4, 2.5:2.5.1, 2.5.3, 2.6:2, 6.1, 2.6.3, 4.7:7.1, 7.4.1, 7.5, 7.6, 7.8, 8:8, 1-8.4,8.6, 8.8.9, 10:10, 1-10.4, 10.6., D.C. Sancheti, V.K. Kapoor,, Sultan Chand & Sons Public 2006

3. Mathematics for Business and Economics Chapters 5.6, 7:7.4, 7.5, 7.9, 9:9, 2.1-9.2.5, 9.4, 9.9,10, 11, 12:12.1-12.3, 12.7, 13, 15., J.D. Gupta, P.K. Gupta, Man Mohan , Tata McGraw-Hill PublishingCompany Ltd.

4. Mathematical Basis of Life Assurance IC - 81 Chapter 1:1, 1-1.4, 1.6 - 1.11, Chapter 2:1.1, 2.32,Insurance Institute of India.

5. Mathematics of Finance 2nd Edition Schaum Outline Series., Peter Zima, Robert Brows, TataMcGraw - Hill Publishing Company Ltd.

6. Mathematics and Statistics for Management, K.B. Akhilesh and S. Subrahmanyan , VikasPublication House Pvt Ltd., New Delhi. Novida - 110 014

INTRODUCTION TO COST ACCOUNTING Module 2.6

Unit I : Introduction & Importance of Cost Accounting:Cost costing, cost accounting : Cost ascertainment: Cost control : Cost classification : Reporting : Distinctionbetween cost & financial accountancy : Advantages of cost accounting : Objectives of cost accounting

Unit II :A. Elements of Cost: material - labour - overhead

B. Bases of Cost Classification: On the basis of :-

Behavior / Variability : Element of cost including direct & indirect concept Functions

C. Determination of Total Cost Cost structure Cost sheets Composition of selling price

Unit III : Reconciliation between Cost and Financial RecordsMeaning and Definition - Need for reconciliation - Causes of disagreement - Procedure and preparationof statement of reconciliation

Unit IV : Elementary Principles and Techniques of Marginal Costing(Excluding Problems on Managerial Decisions)

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A. Elementary Principles of Marginal Costing:Meaning - Features of marginal costing - Advantages of marginal costing - Limitations of marginalcosting - Concept of profit

B. Techniques of Marginal CostingContribution - Profit / volume ratio - Break even pointMargin of safety - Cost volume profit analysis

Recommended Books1. Management Accounting, L.M. Pandey , Vikas Publishing2. Cost Accounting, C.S. Rayudu, Tata Mc. Graw Hill & Co. Ltd., Mumbai3. Cost Accounting Theory & Practice, M.N. Aurora, S. Chand & Co. (P) Ltd., New Delhi4. Cost Accounting - A Managerial Emphasis, Horngren, Charles, Foster and Datar, Prentice Hall of

India, New Delhi.5. Advanced Problems and Solutions in Cost Accounting, Maheshwari S.N., S. Chand & Co. (P) Ltd.,6. Cost Accounting, Jain S.P. Narang K.L., Kalyani, New Delhi.7. Cost Accounting and Financial Management, Ravi M. Kishore, Taxman's8. Principles of Cost Accounting, Vanderbeek, Thomson learning

ENVIRONMENTAL MANAGEMENT Module 2.7

Unit I : Environment: Definition and Composition : Lithosphere Hydrosphere Atmosphere, Biosphere.Biogeochemical cycles - Carbon, Nitrogen and Hydrological Cycle, Man and Nature relation and interactionwith respect to Food, Clothing, Shelter and Occupation: Concept of Ecology and Ecosystem.

Unit II : Resources and Wealth : Meaning, Types of Resources, Exploitation of Resources, Use ofTechnology and its Impact on Natural Environment: Wealth - Meaning, Distinction between wealth andresources, Optimum Conversion of Resources into wealth : Anthropogenic Waste - its effects, Man-madeIndustrial waste.

Unit III : Environmental Degradation : Meaning , Causes : Degradation of Urban Land, Forest andAgricultural Land due to natural causes and human interference: Global Warming: Problems of non-degradable Waste - Electronic Devices, Plastic and Man made fibers. Environmental Assessment -Environmental Impact Assessment (EIA), Environmental Auditing, Environmental Legislation in India,Carbon Bank.

Unit IV : Environmental Management : Meaning, Development and Environmental Linkages,Environmental concerns in India . The need for sustainable development, Actions for environmentalprotection: national and international initiatives emerging environment management strategies, Indianinitiatives - Environmental Protection Movements and NGO's in India.Disaster Management : Meaning, Need and Planning with reference to Flood, Storms, Tsunami, Cyclonesand Earthquakes in India.

Recommended Books1. Centre for Science and Environment The state of India's Environment Society 1984-85 Reprint, ,

C.S.E., New Delhi2. Environmental Priorities in India , Khoshoo, Environmental Society, New Delhi3. Environment Management, N.K. Uberoi, Excel Books, Delhi4. The Hindu Survey of Environment, The Hindu, Chennai5. Environmental Economics, Karpagam M, Sterling, New Delhi

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3:1 MANAGEMENT ACCOUNTING

Module 3.1

Unit I : Analysis and Interpretation of Accountsa) Study of Balance Sheet Schedule VI of Limited Company.b) Study of Manufacturing Trading Profit & Loss A/c of Limited Company.

Vertical Forms - Relationship between items in Balance Sheet and Profit and Loss Account.a) Trend Analysis.b) Comparative Statement.c) Common Size Statement.

Unit II : Ratio Analysis and Interpretation (Based on Vertical Form of Financial A/c) includingConventional and Functional Classification Restricted to-a) Balance Sheet Ratios:-

i) Current Ratioii) Liquid Ratioiii) Stock Working Capital Ratioiv) Proprietary Ratiov) Debt Equity Ratiovi) Capital Gearing Ratio

b) Revenue Statement Ratios:-i) Gross Profit Ratioii) Expenses Ratioiii) Operating Ratioiv) Net Profit Ratiov) Net Operating Profit Ratiovi) Stock Turnover Ratio

C) Combined Ratios:-i) Return on Capital Employed (Including Long Term Borrowings)ii) Return on Proprietor's Fund (Shareholders Fund and Preference Capital)iii) Return on Equity Capitaliv) Dividend Pay out Ratiov) Debt Service Ratiovi) Debtors Turnover

Second Year B.M.S.SECOND YEAR - SEMESTER III

3.1 Management Accounting3.2 Managerial Economics - II3.3 Marketing Management3.4 Business Aspects in Banking & Insurance3.5 Production Management & Materials Management3.6 Strategic Management

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vii) Creditors TurnoverDifferent Modes of Expressing Ratios:- Rate, Ratio, Percentage, Number etc.Limitations of the use of Ratios, Interaction of Ratios.

Unit III : Preparation of Statement of Sources and Application of Cash (Cash Flow Statement) withreference to Accounting Standard No. 3

Unit IV : Working Capital-Concepti) Estimation / Projection of Requirements in case of Trading and Manufacturing Organization.ii) Marginal Costingiii) Concept of Marginal Costiv) Contributionv) Break even Analysisvi) Application of marginal costing in Managerial Decision Making.

Recommended books :1. Cost Management,Saxena & Vashist,S. Chand and Sons2. Cost & Management Accounting , Ravi N. Kishor, Publication Taxmonth3. Essential of Management Accounting, P.N.Reddy, Himalaya4. Advanced Management Accounting, Robert S Kailar, Prentice Hall5. Financial Of Management Accounting, S.R.Varshney, Wisdom6. Introduction of Management Accounting, Charbs T Horngram, PHI Leaving7. Management Accounting,I.M.Pandey, Vikas Publication8. Cost & Management Accounting, D.K.Mattal, Galgotia9. Management Accounting, Khan & Jani, Tata Mcgraw10. Management Accounting, R.P.Resstogi, Gelgoha

MANAGERIAL ECONOMICS - IIModule 3.2

Unit I : Introduction to Macro Economics.Macro economic aggregates and conceptsCircular flow of income.National income and related concepts, calculation of National income, National income and so-cial welfare, Concept of Human Development Index.Supply of money, Demand for money, price level. Inflation and Stagflation.

Determination of Income and EmploymentOverview of classical and Keynesian analysis.Business cycles - features, causes and remedial Measures.Equilibrium in the Goods and Money markets (IS - LM)

Unit II : Policy EnvironmentRole of state in different economic systems.Theory of economic policyMonetary policy - objectives and instruments.Fiscal policy - objectives and instruments, impact on business, Concept of inclusive growth.Economic stabilization - Fiscal v/s Monetary policy and Structural policy.Trade policy - Protection v/s Free trade

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Unit III : International TradeOverview of International trade.Distinction between domestic and international trade.Basis of trade - comparative cost difference, factor endowment and factor intensity.Balance of payments - accounting structure, disequilibrium (types, causes and remedial measures),trends in India's Balance of payments.Mechanism for international payments.Flexible v/s Managed exchange rate systems.

Unit IV : GlobalizationGlobalization - meaning and effects (gains and problems), role of IMF and World Bank, conceptof global recession with contagion effects.World Trade Organization - agreements and implications for India, contentious issues, disputes settle-ment mechanism.Foreign Capital - need for foreign capital, role of MNCs.FDI v/s Portfolio investment, causes of rising FDI in India.Note: There should be Case Studies with special reference to India.

Recommended books :1. Macro Economics, Dornbusch R, Fischer and Startz, Tata McGraw Hill2. Macro Economics, Richard T Froyen, Pearson Education3. Macro Economics, Mankiw N G, Worth Publisher4. Macro Economics, Prabhat Patnaik (ed), Oxford University Press5. Macro Economics, Andrew Abel and Ben Bernanke, Pearson Education6. Macro Economics for Business and Management, H L Ahuja, S Chand7. Macro Economics for Management Students, A Nag, Macmillan8. Macro Economic Policy Environment - An analytical guide for managers, Shyamal Roy, Tata McGraw9. Monetary Economics: Institutions, Theory and Policy, Suraj B. Gupta, S.Chand10. "International Economics", Robert J Carbaugh, Thomson Southwestern11. "International Economics Study Guide and Workbook" Robert Dunn, Dana Stryck, James Ingram

and Robert Dunn Jr., John Wiley and sons12. International Economics, Dominick Salvatore, John Wiley and sons13. International Economics: Theory and Policy, Paul Krugman and Maurice Obstfeld (2005), AddisonWesley14. International Economics, Bo Sodersten and Geoffrey Reed,, Macmillian15. International Business, J. Wild, K. Wild and J. Han, PHI16. The Indian Economy, Ray S K, PHI17. Indian Economy and the WTO, Vibha Mathur, New Century18. Economic Environment of Business, Veena K Pailwar, PHI19. Indian Economy, Dutt and Sundaram, S Chand20. In Defense of Globalisation, Jagdish Bhagwati (2004), Oxford Unviersity Press21. The Economy Today, Bradley Schiller,, McGraw-Hill22. Economic Environment of Business, M. Adhikary, S.Chand

MARKETING MANAGEMENT

Module 3.3

Unit I : Introduction to Marketing(a) The 4 Ps and 3Cs of Marketing(b) Marketing as an activity, function, and philosophy(c) Needs, wants and demands; transactions, transfers & exchanges(d) Orientation of a firm: Production concept; product concept; selling concept: and marketing con-

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cept.New Trends in Marketing: E-Marketing, Internet Marketing and Marketing using social networksSocietal Marketing/Relationship Marketing

Unit II : Marketing Research; MIS; & Consumer BehaviourThe micro environment of business (management structure; marketing channels: markets in which afirm operates; competitors and stakeholders).Macro Environment: political factors; economic factors; socio-cultural factors; technological factors (PEST analy-sis)

Marketing Research: Importance of Marketing Research- Types of Marketing Research:Product research; sales research; consumer/customer research; promotion research.

Consumer Behaviour : Basic stimulus response model - Influence on consumers decision-makingprocess - High involvement and low involvement productsInfluences on buying behaviour: cultural factors, social factors, personal factors and psychological fac-tors (Maslow's Hierarchy)Methods of sales forecasting

Unit III : Industrial Buying Behaviour; Product & Brand Management ; STP - Industrial buying behaviourDecision making process. DMUs and its composition Factors influencing purchasing: economicenvironment; organizational factors; inter-personal characteristics; and individual buyer characteristicsKey differences between Consumer and Organizational Buying

Product and Brand Management(a) Products: core, tangible and augmented products

Product mixed decisions: product line decisions; strategic filling, line modernization decisionsNew product development process: idea generation, screening, concept Development andtesting, marketing strategy, product development, market testing, test marketing, andcommercialization, product life cycle: Introduction growth, marketing decline,

(b) Brand ManagementBrand equity; branding decisions; brand extensions; brand portfolios

Segmentation, Targeting and Positioning (STP):Segmentation variables for consumer markets: Geographic, demographic, psychographic, behaviouralSegmentation variable for industrial markets: customer location, type of industry, size of the firm,purchase criteria, etc.Targeting: Undifferentiated marketing; single segment and multi Segment structures; guidelines forselecting target marketsPositioning: Identifying frame of reference; points of parity and points of difference; choosing categorymembership; product and brand differentiation for identifying of position

Unit IV : Pricing Decisions, Channel Decisions: Promotion Mix; Strategies; Integrated Marketing;Communications; Marketing Services; & Ethics in Marketing

Pricing DecisionsPricing objectives; factors influencing pricing decisionsTypes of pricing: Mark up/cost plus pricing; perceived value pricing; value pricing;geographicpricing; etc.Responding to competitorsAction through price and non price variables.Impact of the products: stage in the PLC on pricing decisions.Channel Decisions: Types of channels: Intensity of distribution, channel conflict andchannel management.Retailing importance, and types of retail formats, Indian Retail ScenarioPromotion mix

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Advertising: Importance and scopeSales promotion: objectives; consumer promotions, PR and publicityPersonal Selling: recruitment, selection, training, motivation and evaluation of sales reps.

Integrated Marketing Communication:Definition of target audience; determining communication objectives; designing communicationand selection of channelsMarketing Services: Characteristics of services; ways of improving services, delivery,

managing service maturity.Ethics in MarketingAdvertising Standards Council of India code of ethics in advertising; promotion to children;unfair practices in marketing.

Recommended books :1. Marketing Management: A South Asian Perspective, Kotler, Keller, Koshy, and Jha, 12e, Pearson/

Prentice Hall2. Marketing Concepts & Cases, Etzel, Stanton, Walker & Pandit, 13e, Tata McGraw Hill3. Marketing Management, Russel S. Winer, 3e, Pearson Education4. Principles of Marketing, Kurtz Boone, Thomson5. Marketing Management, S H H Kazmi, Excel6. Marketing Management, Kerin Hartley, Tata McGraw Hill7. Marketing Management, Ramaswamy & Namakumari, Macmillan India8. Peterson Strategic Marketing Problems, Roger Kerin/Robert A, Prentice Hall9. Marketing, Roger A. Kerin, Steven W. Harley, Tata McGraw Hill10 Marketing Planning and Strategy, -, Thomson11 Kellogg on Integrated Market, -, Wiley India12. Marketing Management, Philip Kotler, Pearson Education13. Fundamentals of Marketing, William Stanton, Tata McGraw Hill14. Modern Marketing Management, Rustom Davar, Universal Books15. Marketing Planning, Implementation and Control, V.S. Ramaswami and S Namakumari, Macmillan India16. Marketing Management, Theodore Levitt, -17. Marketing Managment, Rajan Saxena, Tata McGraw Hill

BUSINESS ASPECTS IN BANKING AND INSURANCE Module 3.4

Unit I : Overview of Indian banking sectorStructure of Indian banking sectorSources of funds for a bankVarious deposit productsTypes of bank financing - fund based and non fund basedCash credit, bank overdraft, term loan, demand loan, export / import financing, rural / farm lending etc.Bank guaranteeIntroduction to NPAs and its management, Classification of NPAs and recovery strategy

Unit II : Central banking -conceptFunctions and role of RBIMoney creatorCredit regulatorSupervision of banking sectorReforms in Indian banking : Narsimham committee I & IIFundamentals of Investment banking

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Fund based and Fee based servicesInnovations in banking - E bankingIntroductions to NBFCs - Role and ClassificationUnit III : Introduction to InsuranceBasic principles of Insurance, Significance of Insurance to businessReasons for slow growth of insurance business in India

Unit IV : Types of InsuranceLife, Fire, Marine, Crop / Agriculture InsuranceBancassurancePolicy Servicing and Claims SettlementNomination and AssignmentSurrender Value and Paid up Value of PolicyProcedure to take life insurance policyClaim settlement under life insurance policy

Recommended books :1. Modern Commercial Banking, H.R.Machiraju, New Age int.2. Elements of Banking and Insurance, Sethi & Bhatia, Prentice Hall3. Indian Financial System, M.Y.Khan, TMG4. Indian Financial System, Bharati Pathak, Pearson5. Financial Institutions and Market, L.M.Bhole, TMG6. Retail Banking, Raghu Palat, Cortland Rand7. Indian Economy, K.P.M.Sundaram, S. Chand8. Banking Theory and Practice, K C Shekhar, Lekshmy Shekhar, 19e, Vikas Publishing House9. Central Banking, Dekock, UBSPO10. Central Banking in developing countries, Anand Chandavarkar,11. LIC of India, M.N.Mishra,12. Various RBI Publications, RBI Staff, RBI13. Various IRDA Publications, - IRDA14. Journal of Insurance Institute of India

PRODUCTION MANAGEMENT AND MATERIALS MANAGEMENT Module 3.5

Unit I : Introduction to the concept of Operations and Operations ManagementDevelopment of Production Function. Relation of Production with other functions like design function,purchase function, plant layout, maintenance, etc.Product Classification, Product selection (steps for identifying the product for manufacturing), Productdevelopment (market pull, technology push, interfunctional approach).Brief description/importance of Research, Development and Design of a Product.

Unit II : Facilities planning (how much to produce, level of automation, facilities required formanufacturing, where to produce, arranging required facilities, how to produce, etc.). ProductionSystemsPlant Layout. Differences between various types of layout (Product layout, Process layout, Cellular lay-out, Static Layout, etc)Various types of Material Handling Systems. Their guidelines/principles, distinguishing features, usesOverview of various types of maintenance systemsMeaning/Functions/Nature of Production, Planning & Control

Unit III : Importance of Materials Management (corporate policy, organization, research, planning,

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source selection)Value Analysis and Value EngineeringPurchase management, importance of purchasing, various R's of purchasing, purchasing systems.Need for forecasting price/policy on seasonal commodities and capital equipments. Simple problems onvarious types of forecasting including exponential smoothing.Inventory management, its prime importance in our country today.Inventory Control Techniques - ABC, FSN, GOLF, VED, SOS, HML.Make-or-buy decisions. Problems on ABC analysis.

Unit IV : Warehousing and Stores management. Centralised and de-centralised stores. Brief in-troduction to various methods of stores accounting.Need for stock verification.Management of scrap/waste/surplus/obsolete materialsJIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials Requirement Planning.Explanation of EOQ - its advantages/limitations/modifications. Types of inventory systems (P-systemand the Q-system). Need for safety stock/reserve stock. Simple problems on these topicsSQC. Techniques of SQC. Control Charts. X-bar chart, R-chart, p-chart, c-chart. Graphical representa-tion. Direct problems on them

Recommended books :1. Principles of Operations Management, Jay Heizer, Prentice Hall2. The Lean Manufacturing Pocket Handbook, Kenneth W. Deailey, D.W. Publishing3. The Toyota Product Development System: Integrating people, process and technology, James M.

Morgan and Jeffrey K. Liker, Productivity Press4. The Toyota Production System: Beyond large-scale Production,

Taiichi Ohno and Norman Bodek, Productivity Press5. Operations Management: Processes and Value Chains, Lee J. Krajewski, Larry P. Ritzmann and

Manoj K. Malhotra, Prentice Hall6. Production and Inventory Management, Donald W. Fogarty, John H. Blackstone and Thomans R.

Foffmann, Douth-Western College7. Production and Inventory Control : Principles and Techniques, George W. Plossl, Prentice Hall8. Production Planning and Control, W. Bolton, Addison-Wesley Longman Limited9. Journal of Materials and Supply Chain, Materials Management Review (MMR) , - , Indian Institute

of Materials Management, Bangalore10. Materials Management - An Integrated Approach, P. Gopalakrishnan and M. Sunderesan, Prentice

Hall -International11. Effective Materials Management, Peckham Herbert, Taraporevala Publications12. Inventory Management, P. Gopalakrishnan and M. Sunderesan, Macmillian13. Purchasing and Inventory Control, K.S. Menon, A.H.Wheeler & Co.14. Stores Management, K.S.Menon, Macmillian15. Production Planning and Inventory Control, Magee John F, Tata-McGraw Hill16. Product Service Management, Gannon Thomas A, Taraporevala Publications17. Production and Operations Management, Buffa Elwood S, Richard D. Irwin18. Introduction to Materials Management, J.R. Tony Arnold, Prentice Hall19. Modern Production Control, Willsmore A.W., Issac Pitman20. Materials Management, P.C. Sharma, Kitab Mahal21. Materials Management, Ambade Vasant, Aditya Publishing House22. Raw Materials Purchasing and Operational Research, Kingsman Brian G, Pergamon Press23. Integrated Materials Management : A Functional Approach, A.K. Datta, Prentice-Hall International24. Inventory Control : Theory and Practice, Starr Martin K, Prentice-Hall International25. An Integrated Concept of Materials Management, N.M. Shah, Tata-McGraw Hill26. Cases in Production and Operations Management, Meier Robert C. and Johnson R., Prentice-

Hall International27. Management of Service Operations : Text, Cases and Readings, Sasser W. Earl and Olsen R.P.,

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Allyn and Bacon28. Production Management, L. Prasad, Sterling Publications29. Quality Assurance in Service Organizations, Diprimio Anthony, Chilton Book

STRATEGIC MANAGEMENTModule 3.6

Unit I : Introduction to Strategic ManagementDefinitions & concepts (Company / Business / Management levels)Nature, importance & benefits of Strategic Management,Strategic Management models & guidelines for effective Strategic Management

Unit II : Overview of Strategic Management ProcessStrategy Formulation Setting objectives (Vision, Mission, goals) Analysing internal and external environment (SWOT) Strategy Making Entrepreneurial Model Adaptive Model Planning Model Types of strategies Analysing and choosing the right strategy

Unit III : Strategy ImplementationImplementation of strategy to functional areas : Production, Operations, Marketing, Finance, HumanResource Management and Others (R&D, Innovation, Quality enhancement etc)

Unit IV : Strategy Evaluation Review Feedback ControlGeneral Characteristics of an effective Evaluation System Contingency planning and Auditing

Recommended books :1. Strategic Management - Concepts and Cases, Fred. R. David, Prentice Hall India2. Concepts in Strategic Management and Business Policy, Thomas.L.Wheelen, J.Davind Hunger,

Krish Rangarajan, Pearson Education3. Strategic Management , Andrews, -4. Strategic Management - Concepts and Cases, Guillick, -5. Strategic Management, Philip Sadler, Kogan Page6. Strategic Management: Theory and Practice, Parnell John A, Biztantra7. Game Theory : A Non-Technical Introduction to the Analysis of Strategy, McCain Roger A, Thomson

Learning8. Leading Strategic Change : Breaking through the Brain Barrier, Black J Stewart, Gregersen Hall B,

Pearson Education.9. Strategy Specific Decision Making : A Guide for Executive Competitive Strategy, Forgang William

G, Prentice Hall India10. Business Policy and Strategic Management : Concepts and Application, Gupta Vipin, Gollakota,

Kamala Srinivasan R., Prentice Hall India11. Global Strategic Management, Mellahi Kamel Frynas, Jedrzej G, Finlay Paul, Oxford12. 6 Proven Strategies for building High Performance organisations Winning Management, Rinkie

Wofl J, Jaico Publication House13. Strategic Management, Namakumari, Ramaswamy, Macmillian India

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SECOND YEAR - SEMESTER IV

4.1 Productivity and Quality Management4.2 Direct and Indirect Taxes4.3 Export and Import Procedure & Documentation4.4 Co-operatives & Rural Markets4.5 Research Methods in Business4.6 Public Relations Management

PRODUCTIVITY AND QUALITY MANAGEMENT

Module 4:1

Unit I : Concept of productivity and various ways/modes of calculating it.Ways to improve productivity. Partial productivity and Total productivity. Simple direct problems relatingto productivity, partial productivity and total productivity.Product and Service Quality dimensions. Characteristics of Quality. Quality Assurance. Quality Circles.Elements of Total Quality System. Quality Circles.Philosophies regarding Quality, namely, Deming and his contribution to quality, Deming's 14-points formanagement, Philip B. Crosby's philosophy relating to quality. Juran's philosophy regarding quality. Costof Quality.

Unit II : Suggestion Schemes. Various types of wage incentive plans. Total ProductivityMaintenance.Job evaluation and Job rotation. Learning curves-description, limitation and use to management. Simpleproblems on learning curves.Lateral thinking. Split brain theory.Work study (Method Study, Time and Motion Study). Work Measurement. Problems on these topics.

Unit III : Concepts of customer service in relation to right quality, right quantity, etc.Total Quality Management - definition, basic concepts, eight building blocks, seven stages and pillars ofTQM Seven deadly disasters. TQM in ServicesIntroduction to "lean" thinking. Juran's triology - Muri, Mara, Muda. Kepner Trego Method of problemsolving. Brain storming. Delphi and nominal group techniques.Ergonomics. Single Digit Minute Exchange of Dies (SMED).Benchmarking.

Unit IV : Holistic Quality Management. Quality performance and various excellence awardsSix sigma features, enablers, goals, DMAIC/DMADVTaguchi's quality engineering. Poka Yoke. National Productivity Council. JIDOKA, KANBAN, ISHIKAWA(Fish Bone) diagramISO standards regarding quality such as ISO 9000, ISO 14000, QS 9000 and other emerging standards.Malcolm Bridge National Quality Award. Deming Application Prize and TPM Awards

List of Books for Reference1. Productivity Techniques, Srinivas Gondhalekar and Uday Salunkhe, Himalaya Publishing House2. Productivity Techniques, Gerard Leone and Richard D. Rahn, Jaico Book House

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3. TQM: Text with Cases, John S. Oakland, Butterworth-Heinemann4. Total Productivity Management (TPmgt): A systematic and quantitative approach to compete in

quality, price and time, David J. Sumanth, St. Lucie Press5. The Five Pillars of TQM: How to make Total Quality Management work for you, Bill Creech, Dutton/

Plume6. Bruce Williams, Stephen R. Covey "Six Sigma for Dummies, Carig Gygi, Neil Decarlo, -7. Fundamentals of Quality Control & Improvement, Anitava Mitra, Pearson Education, Asia8. Productivity Management: Text and Cases, Chen Gordon K.C. and McGrrah R, Dryden Press9. Productivity Management: Concepts and Techniques, Sawhney S.C., Tata McGraw Hill10. Productivity Management: A Systems Approach, Vrat Prem and G.D. Sardana, Narosa Publishing

House11. Juran's Quality Control Handbook, J.M. Juran, McGraw-Hill12. Productivity and Quality through people, Y.K. Shetty and V.M. Buchler, Toppan Co.13. Total Quality and Human Resources, Dale Barrie G., Cooper C., Blackwell14. Total Quality Management, S.M.S. Raju, Tata-McGraw-Hill15. Work Study, Pennathur Krish, Nabhi Publication16. Just-in-time: For today and tomorrow, Taiichi Ohno,17. Kaizen for quick changeover. Going beyond SMED, Sekine Kenichi, Arai K., Productivity and

Quality Publications18. Quality Planning and Analysis, J.M. Juran, Tata McGraw-Hill19. Indian Government, "Quality Team Concept in Total Quality Control, -, JMJ Books20. International Labour Office, "Productivity and Quality Management", -, International Labour

Organization21. "Quest for quality in services", A.C. Rosander, Quality Resources

DIRECT AND INDIRECT TAXES

Module 4:2

Direct Tax

Unit I : Basic Terms (S: 2,3 and 4)Assessee, Assessment Year, Annual Value, Business, Capital Assets, Income, Person, Previous Year,Transfer, Scope of Total Income (S:5), Residential Status (S:6)

Unit II : Heads of Income (S: 14; 14A)a. Salary (S: 15 to 17)b. Income from House Property (S: 22 to 27)c. Profit & Gain From Business

(S: 28,30,31,32,35,35D,36,37,40,40A & 43B)d. Capital Gain (S: 45, 48, 49, 50, 50B, 50C)e. Income from Other Sources (S: 56 to S: 59)

Exclusions From Total Income (S: 10)Exclusion related to specified heads to be covered with relevant head. eg.Salary, Business Income, Capital Gain, Income from Other Sources.

a. Deduction from Total IncomeS: 80C, 80CCC, 80D, 80DD< 80E, 80U

b. Computation of Total Income for Individual

Unit III : Indirect Tax - Service TaxBasic Terms : Taxable Service, Input Service, Output Service, Provision Related to some important

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services

Practicing Chartered Accountants, Business Auxiliary, Commercial Training & Coaching, Courier Services,Other Important Aspects, Valuation of Taxable Service (Incl. Abatements), Service Tax & Cess Payable,CENVAT Credit related to Service Tax (Only Basic Principles), Registration & ReturnsUnit IV : Topic - Direct TaxIndirect Tax - MVATDefinitionsSection:2(4) Businesses2(8) Dealers2(12) Goods2(13) Importer2(15) Manufacturer2(20) Purchase Price2(22) Resale2(24) Sales2(25) Sales Price2(27) Service2(33) Turnover of SalesIncidence of Levy of TaxSec. 3. Incidence of TaxSec. 4. Tax PayableSec. 5. Tax Not Leviable on Certain GoodsSec. 6. Levy of Sales Tax on goods specified in the scheduleSec. 7. Rate of tax on Packing MaterialSec. 8. Certain Sale & Purchase Not Liable for Tax

Payment of Tax and RecoverySection: 42. Composition of Tax - Set off, Refund etc.Section 48 & 49 Set Off, Refund etc. along with rules 52, 53, 54, 55

NOTE1. The Syllabus is restricted to study of specified section only.2. The Law In force on 1st April immediately preceding the commencement of Academic year will be

applicable for ensuing Examinations.3. Study of rules is not implied for unless and until specifically mentioned.

Recommended books :1. Students guide to Income Tax, V. K. Singhania, Taxman2. Systematic approach to Income Tax, Ahuja & Gupta , Bharat Law Publication3. Income Tax, T. M. Manorahan, -4. Direct Tax ready reckoner, N. V. Mehta, Kuber Publication5. Indirect Taxes, V. S. Date, Taxmann6. Service Tax, S. S. Gupta, Taxmann7. Commentary on M.V.A.T. Act, 2002, M. S. Mathuria & Dilip Phadke, Maharashtra Sales Tax Vat .8. Indirect Taxes, V.S. Balchandra, Sultanchand

EXPORT IMPORT PROCEDURES AND DOCUMENTATION

Module 4:3

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Unit I : Preliminaries for Exports and Imports:Meaning and Definition of Export - Classification - Strategy and Preparation for Export Marketing - ExportMarketing Organizations - Registration Formalities - IEC - RCMC - Export Licensing - Selection of ExportProduct - Identification of Markets - Methods of Exporting - Pricing Quotations - Payment Terms - Letterof Credit.Liberalization of Imports - Negative List for Imports - Categories of Importers - Special Schemes forImporters

Unit II : Export Import DocumentationAligned Documentation System - Commercial Invoice - Shipping Bill - Certificate of Origin - ConsularInvoice - Mate's Receipt - Bill of Lading - GR Form - ISO 9000 - Procedure for obtaining ISO 9000 - BIS14000 Certification - Types of Marine Insurance Policies.

Import Documents - Transport Documents - Bill to Entry - Certificate of Inspection - Certificate ofMeasurements - Freight Declaration.

Unit III : Export-Import ProcedureSteps in Export Procedure - Export Contract - Forward Cover - Export Finance - Institutional frameworkfor Export Finance - Excise Clearance - Pre-shipment Inspection - Methods of Pre-shipment Inspection- Marine Insurance - Role of Clearing and Forwarding Agents - Shipping and Customs Formalities -Customs EDI System - Negotiation of Documents - Realisation of Exports Proceeds.

Pre-Import Procedure - Steps in Import Procedure - Legal Dimensions of Import Procedure - CustomsFormalities for Imports - Warehousing of Imported goods - Exchange Control Provisions for Imports -Retirement of Export Documents.

Unit IV : Policy and Institutional Framework for Exports and ImportsForeign Trade Policy - Highlights - Special Focus Initiatives - Duty Drawback - Deemed Exports - ASIDE- MAI & MDA - Star Export Houses - Town of Export Excellence - EPCG Scheme - Incentives for Exporters.Export Promotion Councils-Commodity Boards - FIEO - IIFT - EOUs - SEZs - ITPO - ECGC - EXIMBank.

Recommended books :1. Handbook of Import-Export Procedures - Ministry of Commerce, -, Government of India, NewDelhi2. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi3. Exports - Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi4. Import - Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi5. Export Marketing, TAS Balagopal , Himalaya Publishing House6. Export Documentation and Procedures, , Nabhi Publications, New Delhi7. International Marketing Management, R.L. Varshney, Sultan Chand8. International Marketing, Terpstra, Holt Saunders9. International Business, Concept, Environment and Strategy, Sharan V., -10. Export Management, D.C. Kapoor, Vikas Publishing House

COOPERATIVES AND RURAL MARKETSModule 4:4

Unit I : The concept of the Co-Operation - Historical Background - Principles - Objectives -Characteristics - Types of Co-Operatives - Formation of Co-operatives (Urban Co-operative Banks -

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Credit Co-operative Societies -Housing Co-operative Societies - Labour Co-operative Societies - APMC).Role of Co-operatives - Social and Economic Development - Role of Local Leadership - Competitionfrom Non Co-operative Organizations.Role of NABARD - State Government - RBI (Urban Banks Dept.) - Federations.Unit II : Legislations Influencing Co-operatives - Intent and Scope of Maharashtra State Co-operativeSocieties Act. 1960 - MSCS Rules 1961 - Consumers Protection Act. 1986 - right to Information Act.2005Right and Duties of Managing Committee - Members - Registrar of Co-operatives - AuditorsChallenges before Co-operatives - Strategy to face the challenges - Future of Co-operatives in India.

Unit III : Definition and Scope of Rural Markets - Rural vs. Urban Markets - Rural Marketing Environment- Rural Consumer Profile - Consumer Behaviour - Rural Marketing Mix.Rural Market Segmentation - Targeting and Positioning - Marketing of Consumer Durables - Rural Salesforce Management.

Unit IV : Agricultural Produce Marketing - Importance - Problems - Lines of Improvement - RegulatedMarkets.Quality Orientation - Standardization and Grading.Role of Financial Institutions in Agricultural Marketing - Innovative Marketing Techniques and ResentTrend in Rural Markets.Impact of Globalization on Indian Markets - e-choupals - Commodity Markets (Importance)

Recommended books :1. Rural Marketing, T.P. Gopalawamy, Vikas Publishing2. Management of Co-operatives , Ramakishen, Jaico Publishing3. Rural Marketing, Krishnamoorthy, Himalaya Publishing4. Rural Marketing, Ramakishen, Jaico Publishing5. Marketing of Agricultural produce in India, A.P.Gupta, Vora and company6. Rural Marketing, Badi and Badi, Himalaya Publishing7. New dimensions of Cooperative Management, Kamath, Himalaya Publishing8. Cooperative Management and Administration , Goel B, Deep and Deep

RESEARCH METHODS IN BUSINESS

Module 4:5

Unit I : Fundamentals of Research : Meaning, Objectives and Significance.Types of Research :- Basic research, Applied, Descriptive, Historical, Exploratory, Experimental, Ex-post-factor and Case study approach.Approaches to Research:-a. Quantitative approach:-i) Inferentialii) Experimentaliii) Simulationb. Qualitative approach:-i) Ethnographicii) Phenomenologicaliii) Field Research

Importance of research in management decisions:-

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Various areas of research in business:a) Marketing Researchb) Government policies and economic systemsc) Social relationshipd) Planning and operational problems of research in business

Unit II : Research process:-Selecting the topic, defining the research problem, objectives of research, literature survey, sampledesign, data collection, execution of project, analysis of data and hypothesis testing, generalization andinterpretation and preparation of research report.

Features of good researchResearch design - Meaning, need, features of good research design, types of research design -a) For exploratory researchb) For descriptive researchc) For causal research studies

Unit III : Hypothesis:-Meaning, importance and types. Formulation of hypothesis and testing of hypothesis.Chi-square test, Correlation Co-efficient, Regression analysis.Sampling:-Meaning, Sample and sampling, essentials of good sample. Sample size, methods of sampling:-a) Probability sampling - cluster sampling, stratified sampling, multi stage sampling.b) Non- probability sampling:- Purposive sampling, Quota sampling, Convenience sampling.

Unit IV : Sources and Methods of data collection:-Primary and Secondary data.a) Primary sources:-

i. Observationii. Interviewi. Questionnaireii. Interview schedules

b) Secondary sourcesData processing - Tabulation - Data analysis and InterpretationReport writing - layout of research report

Recommended books :1. Research Methodology - Methods & Techniques, C.R. Kothari, New Age International Publishers2. Research Methodology, Krishnaswamy O R, Himalaya Publishing House3. Business Research Methods, Donald R Cooper & Pamela S Schindler, -4. Research methods in Business, Nandagopal / Rajan, Excel5. Research Method for Business - A skill building approach, Uma Sekaram, -6. Research Methods, Donald H McBurney, CRC Press7. Statistics for Management, Levin & Reuben, Prentice Hall8. Research methods for Management, Dr S Shajahan, Jaico

PUBLIC RELATIONS MANAGEMENTModule 4:6

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Unit I : Public Relations: Definition - Meaning - Importance - Objectives - Scope and Functions -Organization of Public Relations of Corporate Bodies - Internal Organization - Seeking ConsultancyService -Role of Public Relations for Corporate Internal Security in managing Delegates and Visitors -Qualities of Good Public Relations Personnel - Selection, Training and Development of Public RelationsStaff - Importance o f Mannerisms and Body Language in Public Relations

Unit II : Public Relations Strategy - Meaning - Importance - Strategy for Marketing - Tangible & ServiceProducts, Marketing Strategy for Creating Corporate Image - Strategy for Promoting Social Awareness &Public Education for National Integrity, Social Reforms, Health & Education - Strategy for Damage Control- Meaning and Importance - Case Study of Corporates in India - Public Relation Activities Before, During& After General Meetings of Corporate Bodies - Public Meetings - Event Management

Unit III : Public Relations Communications - Meaning - Importance - Process for Customer Care &Complaint Handling - Process to Collect Dues & keep the Customer - Communication with Aids to Trade=- Bankers, Insurance Agents and Local Bodies

Pubic Relations Materials & its Importance - Organizing Press Conferences - Electronic Media Coverage,Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions - Essentials in Presentationsin Seminars / Conferences - Dress code - Audio Visual Aids - Communication Skills - Contents ofPresentation - Time Management - Feedback Analysis - Information Management - Sources - Importancein Public Relations Management

Unit IV : Public Relations Management - Ethics - Do's & Don'ts in Public Relations Management -Customers & Investors Education - Selection & Importance of Brand Ambassadors - Public RelationsFunctions in the light of : Right to Information - Consumerism - NGO Activism - Code of Conduct inAdvertisement - Outsourcing of Public Relations - Importance, Selection, Control

Recommended books :1. Public relations for your business, Frank Jefkins, Jaico Publishing House2. Hand Book of Public Relations and Communications, Philip Lesly, Jaico Publishing House3. Public Relation: the Profession and the Practice, Baskin Oits, Aronoff Craig, Lattimore Dan, McGraw

Hill4. This is PR- The Realities of Public Relations, Newson, Turk, Kruckeberg, Wadsworth - Thomson

Learning5. Practice of Public Relations, Fraser .P. Seitel, Prentice Hall6. Principles of Public Relations, C. Rayendu & K.R. Balan, Himalaya7. Effective Public Relations Management - A Guide to Corporate Survival, Winer Park, Jaico8. Handbook of Public Relations in India, Mehta. D. , Allied Publishing, Delhi9. Public Relations Disasters - Inside Stories & Lessons Learnt, Gerry McCusker, Tailspin, Kogan Page

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HUMAN RESOURCE MANAGEMENT

Module 5:1

Unit I : Introduction to HRM Definition, Features, Scope/Functions of HRM, Definition of Personnel Management. Evolution of HRM/Trends in HRM, Difference between HRM and PM, Challenges before the HR manager, Role of HR Manager, Traits/Characteristics of the workforce, Personnel Philosophy, Personnel Manual.

Human Resource Planning Definition of HRP Process of HRP along with brief coverage of personnel demand and supply forecasting techniques Factors affecting HRP Human Resource Information System (HRIS), VRS, Outsourcing, Pink slip/ termination / retrenchment/ downsizing/ separation Contracting and Sub-contracting Promotions and Transfers

Unit II : Job Analysis, Job Design and Job Evaluation Job Analysis - Definition, methods of collecting job data, merits and demerits/limitations Job Design - Definition, Factors affecting Job Design, Approaches to Job Design Job Evaluation - Definition, methods of job evaluation, process of Job Evaluation.Recruitment, Selection and Induction Recruitment - Definition, Sources of recruitment, merits and demerits Selection - Definition, process of selection, types of selection tests, types of interviews Induction/Orientation - definition, methods, process Placement

Training and Development Definition of Training and Development Methods of training managers, Process/Procedure of conducting training programme, How to evaluate effectiveness of training programmes, Advantages of T&D

THIRD YEAR - SEMESTER V

5:1 Human Resource Management5:2 Service Sector Management5:3 Financial Management5:4 Elements of Logistics & Supply Chain Management5:5 Business Ethics & Corporate Social Responsibility5:6 Elective I : Special Studies in Marketing / Special Studies in Finance / E-Commerce5:7 Project Work

Third Year B.M.S.

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Unit III : Performance Appraisal Definition of Performance Appraisal, Methods of Appraisal for managers - traditional and modern Process / Procedure of conducting performance appraisal Advantages of performance appraisal Limitations of Appraisal

Compensation Management Definition of compensation, Components of Salary / Salary slip, Fringe Benefits - definition and types, Performance linked incentives/ incentives-definition, advantages and disadvantages.

Career Planning and Development Definition of Career Planning and Career Development, Process/Procedure of Career Planning, Career Stages / Career Life Cycle and how to handle personnel at each stage, Essentials to make career planning successful, Career Counseling, Employee Retention techniques, Succession planning

Unit IV : Participative Management Definition of Participative Management, Levels of participation Trends in Participative Management Factors essential for successful participative management Forms of participation Participation through Quality Circles Empowered Teams

Industrial Relations Definition of Industrial Relations, Features of Industrial Relations, Importance of Industrial Relations, Approaches to Industrial Relations, Parties to Industrial Relations

Trade Unions Definition of Trade Union, Features of Trade Unions, Trade union movement in India/Trends in the Trade Union

Recommended books :1. Human Resources & Personnel Management - Text and Cases - Fourth Edition, K. Aswathappa,

Tata Mc Graw Hill2. A Strategic Approach to Human Resources Management, Jayashree Sadri, Sorabh Sadri, Jaico

Publishing House, Mumbai3. Personnel Management, Mamoria, Himalaya Publication4. Principles of Personnel Management, Edwin B Flippo, McGraw - Hill International5. Excellence Through HRD, M. Nair and T.V. Rao, Tata McGraw Hill Publications6. Handbook of Human Resource Management Practice, Micheal Armstrong, Kogan Page7. Human Resource Management, Gary Dessler, Pearson Education8. Human Resource Management, Saiyadain, Tata McGraw Hill Publications9. Planning & Managing Human Resources, William J Rothwell and H.C. Kazanas, Jaico Publishing

House, Mumbai 2nd Edition, 2008.

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SERVICES SECTOR MANAGEMENT

Module 5:2

Unit I : Introduction to Services Marketing Role of services in modern economy Distinctive characteristics of services Marketing challenges of services Services marketing environment Goods Vs Services marketing Goods-service continuum Consumer behaviour Services marketing triangle

Unit II : Key Elements of Services Marketing Product - Pricing Communication Mix Distribution - People - Physical Evidence - Process Positioning - Market Segmentation Balancing of Demand and Capacity Branding of Services - Problems and solutions

Unit III : Service Quality Improving service quality and productivity Service quality - Gap Model Measuring & improving service quality Defining productivity-improving productivity Service recovery Complaint handling

Unit IV : Service Management Meaning Vision - mission strategy Service leadership Service Mapping Flowcharting Benchmarking Internal Marketing Productivity Current Status and Fu