Key Decisions to Make:1)Immediate = Establish Company Structure:Define

Strategy/Strategies … Choices A/B/Co Revise Business plano Establish a Documentation Systemo Establish Financial planning systemo Reinvigorate Marketing Planningo Introduce Operations Planning

2) Next Step = NGO application (6-12mth lag).3) Short-Medium Term = HQ Productions

Revenue generation

Choice A

HQ For-Profit Path

Choice C

HQ For-Profit + NGOHybrid Strategy

Choice B

NGO Path

HQ’s CPO Proposal:

• Not Scoped Yet • CPO Outreach Conflict• NGO Time Lag

The Charul Initiative: Join CPO’s Outreach:

• Vocals are added value to CPO.

HQ for-Profit:

• Resume HQ Performances.

• Sell CDs & DVD.• Rent out Sound System.

Hybrid (In-Parallel):

• Choice A … NGO+

• Choice B … For-ProfitHigh Risk

Low Risk

Medium Risk

HQ’s CPO Proposal:

• Not Scoped Yet • CPO Outreach Conflict• NGO Time Lag

The Charul Initiative: Join CPO’s Outreach:

• Vocals are added value to CPO.

Choice A

NGO Path

HQ’s CPO Proposal:

• Not Scoped Yet • CPO Outreach Conflict• NGO Time Lag

The Charul Initiative: Join CPO’s Outreach:

• Vocals are added value to CPO.

• Separate NGO Entity• Application Submission

• Approach CPO• Assess feasibility

Choice AHQ Productions for Profit

ResourcesOffice Space, C- Square, Sound System, Website,

Choice BA new NGO

Choice CHybrid Strategy

HQ for Profit/ A new NGO

Costs Outputs

Funding ASound System Rental,

Performances, CD sales

Funding BCorporate Sponsors, Govt. Fund,

Donors, International Funding

Marketing StrategyBRAND AWARENESSBuskingRegular visits to Colleges/ SchoolsPublic PerformancesPromotions- Posters, T- Shirts, Graffiti, Pamphlet's, Printing CalendarsMedia Advertising- Radio station, online media, Social networking, Newspaper, magazinesPerforming with CPOINCREASE PERFORMANCEMore For-Profit performances: weddings/corporate events/CPO Performances/Other Musical Collaborations e.g. Other Orchestra’s, BD techniques such as – Ads on African websites, paid marketing services, Social media, cold calls, posts and Email’s to client.CD SALESMore performances, write and record new tracks, E-Commerce Websites– via HQ’s Websites, services like iTunes, Display Cases, Reverbnation, Radio stations, music magazines, Sample CD’s

Funding A + B

Marketing StrategyApply for govt. fundingBD Strategies, CSR funds, International Funding options , Relationship with school and colleges, Performances/ Workshops, Online Media, utilize HQ production network, Asking for Volunteering via colleges and online ad.

• Documentation System Recommendation –Use Google Docs (Free cloud based storage with excel, words and .ppt compatibility) as HQ Documentation system.

• Mentoring/ Training on word processing software, Spreadsheet software, presentation Software. For e.g. Microsoft, Google Docs

• Free Software training certifications -https://www.coursera.org