How we made US$250,000 How we made US$250,000 in our first 12 months on in our first 12 months on

lineline

Andrew and Daryl Grantwww.andrewanddaryl.com

Here’s what we achieved Here’s what we achieved financially in our first 12 financially in our first 12 months…months…

0

5000

10000

15000

20000

25000

30000

US dollars

Nov-04

Dec-04

Jan-05

Feb-05

Mar-05

Apr-05 May-05

Jun-05

Jul-05 Aug-05

Sep-05

month

monthly income from internet

……and in the first 2 months and in the first 2 months of 2006 we have averaged of 2006 we have averaged

US$977 a day, 7 days a US$977 a day, 7 days a weekweek

and the lifestyle’s OK and the lifestyle’s OK too…too…

We also get to spend We also get to spend more time with the more time with the kids…kids…

Here’s how we did it…Here’s how we did it…

We sell information We sell information products (ebooks) on products (ebooks) on linelineFor example:

www.practical-report-writing.com

www.skin-cancer-advice.com

www.inspirational-kids-stories.com

www.adoption-advice.com

The basic steps are…The basic steps are…

Identify a potential topic – enough traffic, hungry crowd, low advertising costs

Run some Google ads to verify the topic is profitable, and to gather customer feedback

Write the book Write the sales letter Build the website and set up a process to collect

the money Monitor and fine tune to maximise profits

Step 1 – find a hungry Step 1 – find a hungry crowdcrowd You don’t have to know anything about the

product (in fact it’s often better if you don’t) Look for traffic volume using

www.pixelfast.com/overture Search on Google for competition Estimate the cost of Google advertising See www.andrewanddaryl.com for a list of 204

best selling topics on line

Research the topic…Research the topic…

Check for Check for competition…competition…

Estimate advertising Estimate advertising costs…costs…

Step 2 – test the response Step 2 – test the response rateratePut up a “survey” or “flycatcher” siteAdvertise it using Google AdwordsRun it for three daysMeasure the response rate and

advertising costLook at what the customers are

saying they want

Survey site example…Survey site example…

Step 3 - Calculate the Step 3 - Calculate the returnreturn

Get your own copy of this calculator from www.andrewanddaryl.com

Step 4 – Develop the Step 4 – Develop the productproductCome up with a “twist”, eg

www.sleep-baby.com

Either:

Write it yourself, or

Get someone else to write it using www.rentacoder.com

Using Using www.rentacoder.comwww.rentacoder.comSee www.andrewanddaryl.com for:

an example of specs we prepared to get a book written for US$150

the names of the coders we use regularly, and who produce great quality work

Step 5 – Write the sales Step 5 – Write the sales letterletterEither:

Write it yourself using the sales formula (problem, aggravate, solve, prove, call to action)

Get someone else to write it

See www.andrewanddaryl.com for contacts and great resources that we use to write a sales letter

Step 6 – Build the websiteStep 6 – Build the website

Keep it to a basic one page sales letter with a great headline

Decide on the graphics Sign up to Clickbank (www.clickbank.com) for

payments Include Google code to measure the conversion

rate

See www.andrewanddaryl.com for contacts and great resources that we use to build the website and make the graphics

www.skin-cancer-www.skin-cancer-advice.comadvice.com

www.inspirational-kids-www.inspirational-kids-stories.comstories.com

www.practical-report-www.practical-report-writing.comwriting.com

Step 7 – Measure and fine-Step 7 – Measure and fine-tunetune Google advertising:

– Number of clicks– Cost per click (aim for <10c per click for a $30 product)– Key words– Ad performance– Ad position– Daily budget

Sales letter:– Conversion rate (aim for 1% or more)

ProfitabilitySee www.andrewanddaryl.com for contacts and great

resources that we use to monitor and fine tune.

Success factorsSuccess factors

Start with the market, not the product Find an inch-wide, mile-deep niche Test the market before you build the product See if you can outsource the product-building Become the marketer of the thing, not the doer

of the thing ALWAYS measure and fine-tune – market size,

ad costs, close rate Get a good computer tech

Here’s one we prepared Here’s one we prepared earlier…earlier…

But this is just the tip of the But this is just the tip of the iceberg…iceberg…

Next stepsNext steps

List building / “funnel”Back end products / “big pack”Subscriptions

What’s the potential?What’s the potential?

$250,000 = 10,000 customers a year10 step funnel close rate = 17%17% of 10,000 customers = 1,700 sales1,700 sales @ $500 = $850,000

What’s next for YOU?What’s next for YOU?

Statistically, only 10% of you will go away and apply the information you’ve seen here.

Will you be part of the 10%? Or part of the 90%?

What is the critical thing that makes the difference?

The secret to success…The secret to success…

emotional

physical

mental

The formula for changeThe formula for change

D x V x P > CD = Dissatisfaction

V = VisionP = Plan

C = Cost of change

Your BeliefsYour BeliefsSubconsciousSubconscious vsvs ConsciousConscious

Here’s how we built a “success Here’s how we built a “success program”program”

Build a clear and specific goal at the subconscious level

Identify and eliminate blockages to success, again at the subconscious level

Recognise and take opportunitiesReinforce by rewarding ourselves for

success

Clear and specific goals we Clear and specific goals we setset

Here were our written goals:Generate $10,000 per month passive

income, from multiple sources.Give up consulting work / retire.Spend more time on improving our

lifestyle – health, relationships, leisure.

Our blockages to successOur blockages to success

Beliefs that were holding us back: Earning money requires hard work - if it’s too easy I

feel guilty Really good opportunities are scarce I need to take things stepwise and build up

knowledge and experience Passive income is hard to generate Direct mail stuff is “shonky” This American stuff won’t work in Australia My self-worth comes from consulting achievements

Before we could be successful Before we could be successful we had to eliminate these we had to eliminate these

blockages at a subconscious blockages at a subconscious levellevel

Here’s what we replaced them Here’s what we replaced them with…with…

New subconscious beliefs that led to success: Money comes easily to me Great opportunities are everywhere I have more than enough knowledge and experience to

act now Passive income is easy to generate once you know how Direct mail stuff is innovative I have a world-wide market My self-worth is innate – it doesn’t depend on what I

achieve

How to eliminate your How to eliminate your blockagesblockagesMust be done at the subconscious level,

otherwise it is only a “wish”.See www.andrewanddaryl.com for great

resources we use to identify and eliminate subconscious blockages to success.

Our success resources…Our success resources…

emotional

physical

mental

Mal Emery’s Platinum program

Paul Blackburn’s programs

www.andrewanddaryl.com

Mentoring ProgramMentoring Program

Here’s what you get in the Here’s what you get in the mentoring programmentoring program Weekly eclasses which take you step-by-step

through the process we used to build a passive income of $250,000 in 12 months

4 hours of 1-1 time with us to plan your strategy and discuss progress

Interviews with experts who’ve helped us – most charge over $5,000 a day for their time

Members’ only website with heaps of other info Offers and discounts on website building,

copywriting, product development, etc

If you join our Mentoring If you join our Mentoring Program tonight you also Program tonight you also

get these great free get these great free bonuses…bonuses…

Free bonuses for joining Free bonuses for joining tonighttonight

Free Bonus #1 - How to easily identify and create new info products (US$197 value) – 90 minute audio by Jeff Paul and Shawn Casey

Free Bonus #2 - How to make or find dirt cheap products (US$129 value) – 52 minute DVD of Jeff Paul

Free Bonus #3 - How to make money quick and easy sitting at your kitchen table in your underwear on the internet (US$295 value) – Jeff Paul’s big manual with heaps of methods, samples and examples

Free Bonus #4 - The Mental Toolbox (A$950 value) – two-day workshop with Paul Blackburn from Beyond Success

Plus, put all the risk on us, Plus, put all the risk on us, with our 100%, no-weasel-with our 100%, no-weasel-

clause, money-back clause, money-back guaranteeguarantee

Try our mentoring program for 30-days. If you’re not convinced that it’s value for money for any reason, just ask and we’ll

refund your subscription immediately.

And you get to keep the bonuses (valued at over $1750) as our way of saying “sorry for wasting your time”.

Here’s what others have Here’s what others have said about our mentoring said about our mentoring program and the mental program and the mental

toolbox workshop…toolbox workshop…

Hi Daryl and AndrewHi Daryl and Andrew

Just wanted to say a big “thank you” for sponsoring Paul’s Just wanted to say a big “thank you” for sponsoring Paul’s mental toolbox workshop. It was an excellent thing for mental toolbox workshop. It was an excellent thing for Douglas and I to do as a couple as it has really helped us to Douglas and I to do as a couple as it has really helped us to focus and importantly, given us tools to keep us focused. focus and importantly, given us tools to keep us focused. Since then we have registered our company, “Niche Since then we have registered our company, “Niche Partners” and have started joint ventures marketing ebooks Partners” and have started joint ventures marketing ebooks and DVDs. The future looks great!!and DVDs. The future looks great!!

CheersCheersJanet BeckersJanet BeckersGosford, NSWGosford, NSW

Daryl and AndrewDaryl and Andrew

Thank you for your informative presentation. Love your Thank you for your informative presentation. Love your energy and your commitment to helping others achieve as energy and your commitment to helping others achieve as you have. Looking forward to getting to know you better.you have. Looking forward to getting to know you better.

All the bestAll the bestRose KluveRose KluveRobertson, NSWRobertson, NSW

Thanks Daryl and Andrew for the success in your life and Thanks Daryl and Andrew for the success in your life and the generosity of wanting to share it with others.the generosity of wanting to share it with others.Priceless!Priceless!

Carol PrendergastCarol PrendergastDee Why, NSWDee Why, NSW

Daryl and AndrewDaryl and Andrew

Genuine people are hard to find this day and age.Genuine people are hard to find this day and age.You are both true leaders in what you do.You are both true leaders in what you do.Keep up the good work. Keep up the good work. Thanks for your inspiration.Thanks for your inspiration.

David GuestDavid GuestBrighton, VicBrighton, Vic

Daryl and AndrewDaryl and Andrew

Over the last 2 years I've listened to and studied the Over the last 2 years I've listened to and studied the on-line strategies of the leading internet gurus of the world. on-line strategies of the leading internet gurus of the world. The Yaniks, the Coreys and others. Although they do great The Yaniks, the Coreys and others. Although they do great stuff I could never quite get it together. Like there was a stuff I could never quite get it together. Like there was a piece of the puzzle missing. piece of the puzzle missing. Well not any more! Well not any more! You guys laid it out, all simple and clear. Now I have got You guys laid it out, all simple and clear. Now I have got that missing piece of the puzzle! that missing piece of the puzzle!

Bob BlomeleyBob BlomeleyHeddon Greta, NSWHeddon Greta, NSW