How to Earn a Passive How to Earn a Passive Income From Your Income From Your Speaking BusinessSpeaking Business

Andrew and Daryl Grant

Our Story…

We spent 15 years as consultants, swapping

time for money.

We tried lots of ways to make passive

income.But none of them were

truly passive.

We now sell information products

online.

In our first 12 months we made US$250,000

selling ebooks.

This system takes us only about an hour a

day to maintain.

In our second year we tripled our online income.

We added subscription (membership) sites

and backend upsells to our passive income

strategies.

Here’s how we did it...

Here are some examples Here are some examples of our ebook sitesof our ebook sites

For example:

www.practical-report-writing.com

www.skin-cancer-advice.com

www.inspirational-kids-stories.com

www.adoption-advice.com

The key is to start with the market first.

The basic steps are…The basic steps are…

1. Identify a potential market niche

2. Test the niche to see if it will be profitable

3. Develop the product

4. Write the sales letter

5. Build the website, with a process to collect the money

6. Monitor and fine tune

How much does each site How much does each site make?make?

To begin with, we aim for 500 clicks a day, 10c per click, 1% close rate, $30 product.

This gives 5 sales a day ($150 a day income) at a cost of $50.

Gross monthly income = $4,500 per site.

Once this is in place, build up volume and close rate, and reduce costs.

With some fine tuning, With some fine tuning, here’s what this site could here’s what this site could make…make… 1,500 clicks a day, 10c per click, 1.1% close rate,

US$35 product. This gives you 16.5 sales a day. US$578 a day

income at a cost of US$150. Gross monthly income = US$17,325 (US$208,000

per year). Buyers = 6,022 per year

Note: Results will vary based on individual circumstances such as the niche and your marketing ability. These figures are for

demonstration purposes only.

Once your ebook site is making money, you can

apply more advanced strategies.

Examples of Advanced Examples of Advanced StrategiesStrategies

Upsell back end products (CDs, DVDs) Put a “forced continuity” (subscription)

program in place Deliver high end coaching Sell other people’s products (via JV or

affiliate programs) Sell your ebook site

… etc, etc, etc …

The ebook income is great, but the real

money is in the list.

$3m a year from 6,000 ebook $3m a year from 6,000 ebook buyersbuyers

If 30% of ebook buyers join your subscription site @ $50 per month, that’s $1m a year additional income.

If 20% of ebook buyers take an upsell @ $500, that’s $600,000 additional.

If 5% of ebook buyers take an upsell @ $5,000, that’s $1.5m additional.

The exciting news is, this entire process can be

automated.

How could you apply these strategies to

your existing business?

Do you have a list?Do you have an automated

system to build your list?Do you have an automated

way to market to your list?

Would you like some help to set these

things up?

Proposed programs for Proposed programs for NSAA membersNSAA members

Pack 1 – How to build an ebook business. Includes how to identify and establish joint ventures between NSAA members.

Pack 2 – Everything in Pack 1, plus how to build a more advanced internet business, including membership sites and upsells.