Embed Size (px)
Citation preview
HOW TRUEVISIONS CREATED THAILAND’SSMARTEST TV ANYWHERE SERVICE
“The reputation of VCAS in the market was one of the leading reasons we chose to partner with Verimatrix on this project,”
- Nantanee Wongumnitkul, Director of Business Development - TrueVisions
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 02
INDUSTRY TRENDS
IPay-TV operators around the globe increasingly desire to
deploy advanced multi-screen solutions for the home and
beyond. The following trends are firmly in place:
•Adaptivebitratestreaming,especiallyHTTPLiveStreaming
(HLS),isgoingmainstreamasdeliverytechnologyfor
pay-TV services to all types of devices
•Over-the-Top(OTT)servicesincreasinglyencompassboth
on-demand and live content
•Pay-TVoperatorsembraceOTTvideoasbothadefensive
move and new opportunity
•Contentsecurityrequirementsarebecomingincreasingly
stringentfornewdeliverymodes,especiallyOTTaswell
asUltraHD/4K
Verimatrix Provides Robust Revenue Security for TrueVisions Anywhere Multi-Screen Service Offering
COMMON CHALLENGES
Pay-TV operators struggle with numerous common challenges where key objectives are to:
•AchieveaTVEverywhereexperiencethat’satrueadvanceonthatofbroadcastTV
•Offermulti-screenserviceswithaunifiedandintuitiveuserinterface,andensureaspectsofservicepersonalization
and recommendation pervade the multi-screen interface
•MeetstringentlicensingconditionsofpremiumcontentforOTTvideoservices
•Managecontentusagerightsuniformlyacrossmultiplenetworksandscreensprovider,makingasmuchcontentas
possible available to as many people as possible across any network or device.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 03
THE COMPANIES
TrueVisions Group Company LimitedisasubsidiaryofTrueCorporationPublicCompanyLimited,Thailand’slargest
Pay TV operator via a fiber optic network and satellite dishes. The company is committed to offering top programmes
from across the globe through its 201 programme channels. Programmes packed with knowledge, sports, entertainment
and movies & series covering all the needs of all family members directly to your home. It also provides impressive after
salesservicesthrough6packages–NewPlatinumHD,NewGoldHD,NewSuperFamily,NewSuperKnowledge,
NewSuperSportsandNewTrueKnowledgepackage.TrueVisionsGroupisthefirstproviderinThailandtoprovide
themostHDChannels,upto50channels.“TrueVisionsAnywhere”theapplicationisthebestmobilepayTVinThailand,
offering the freedom of viewing TrueVisions programs on the go, anywhere anytime.
Verimatrix® Inc., a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the
globe, has delivered an impressive record of growth and success since its founding in 2000. The company is the trend
settingmulti-networkrevenuesecurityproviderglobally,featuringawardwinningsolutionsforIPTV,DVB,InternetTV/OTT,
andbroadcast-hybridnetworks(20+awards).AprivatelyheldcompanybasedinSanDiego,California,ithasmore
than700pay-TVoperatorcustomersin100+countries,protectingmorethanUSD7billionworthofvideorevenue.
THE SCENARIO
In2013TrueVisionsdecidedtocreateamulti-screenOTTserviceinordertooffermoreviewingoutletstoitscustomers.
To that end, TrueVisions was looking for a proven and studio approved content security solution that
wouldfacilitatelicensingofpremiumcontent.Specifically,itrequiredascalable,yetcosteffective,
security platform that would support a broad range of consumer devices and that would be able to
keepupwiththeevolutionofvideocapableCEdevices.Theplatformshouldalsobefutureproofby
embracingstandardssuchasDASH.
TRUEVISIONS SELECTS VERIMATRIX
TrueVisions wanted a proven solution that was already widely used in the market, supported by a large vendor ecosystem,
to support their aggressive deployment and service roll-out plans.
TrueVisionsandVerimatrixannouncedinMarch2014thattheThaicompanyhaddeployedthe
VerimatrixVideoContentAuthoritySystem(VCAS™)forInternetTVtoprovideanenhanced
revenuesecurityfoundationfortheTrueVisionsAnywheremulti-screenOTToffer.
VerimatrixwaschosentohelpfacilitateTrueVisions’transitionfromatraditionalpay-TVoperatorto
oneofferingstate-of-the-artOTTservicestoconnectedandmobiledevices.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 04
The goal for TrueVisions was to gain maximum flexibility to respond to market demand and competitive conditions without
compromisingrevenuesecurity,hencethecompanyselectedVCASthatwasalreadyproveninalmost100OTTdeployments
aroundtheglobe.VCASprovidesacompletesecurityinfrastructureforadvancedmulti-screenpay-TVservices.
VCASisalsotrustedgloballytofacilitatelicensingofpremiumcontent.
TrueVisions Anywhere services feature advanced Verimatrix ViewRight® Web
securityclientsthatprovideenhancedHTTPLiveStreaming(HLS)securityfor
PC/Mac platforms, Android STBs, iOS and Android tablets and smart
phones – all from a single security authority platform – for both live and
on-demand services.
MAKING TRUEVISIONS ANYWHERE A REALITY
VCAS for InternetTVwasdeployed toprotect theTrueVisionsAnywhere,
TrueMovie, andHMovie content, consisting of both live and on-demand
services. The services are delivered via a hybrid network comprised of both
broadcast/linearandover-the-top(OTT)componentsusingasingledigitalrights
management(DRM)head-end.
Theservicescanbeaccessedthroughamultitudeofdevices,includingiOSandAndroid
tabletsandphones,aUSB/HDMIAndroiddongle,aswellasMacsandPCs.
“ThereputationofVCASinthemarketwasoneoftheleadingreasonswechosetopartner
withVerimatrixonthisproject,”saidMs.NantaneeWongumnitkul,directorofbusiness
development,TrueVisionsCablePublicCompanyLimited.“CollaboratingwithVerimatrix
provideduswithaccesstoastudio-trustedrevenuesecuritysolutionthatwillsupportourquest
to provide our subscribers with the content they crave within a seamless brand experience
acrossplatforms.”
TrueVisionsPremiumLinearTVChannels
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 05
“TrueVision’suniquedeploymenthighlightsthemanyadvantagesoftakingaunifiedapproachtorevenuesecurity,”
saidSteveOetegenn,president,Verimatrix.”WearedelightedtohavepartneredwithTrueVisiononthisimportant
project, as it underscores the importance of having a robust multi-screen strategy to create a truly integrated consumer
experience,whichcanbeacriticalcompetitivedifferentiator.”
LEVERAGING THE LEADERSHIPS
The partnership between TrueVisions andVerimatrix leverages the strengths of each company to optimize video
quality,security,interactivity,andtheuserexperience(UX).Thejointsolutionenablesanext-generation,highqualityTV
experienceby combining the TrueVisionsUXacrossmultipledeviceswithprovendigital TV contentand revenue
securityforfromVerimatrixbasedonitsawardwinningVCAS.Theresultisasecuresolutionformulti-screenservices,
further supportedbyan intuitive TrueVisions user interfacewith easy navigationamong video services. TheOTT
application,availableforiOSandAndroiddevicesandPC/MacWebbrowsers,providesaccesstolinearandon-
demand services both in the home and on the go.
Joint solution characteristics:
•TVAnywhereexperiencewithpremiumcontentavailableanytime,anywhere
•Morethan100channels:71SDand35HD
•TrueVisions’customerscanviewtheirsubscribedchannelsonmobiledevicesthroughthisservicebyapplyingfor
anAnywhereaccount,andfunctionsinclude2-HourTimeshift,2-DayCatch-up,andOn-Demand
•Fullyinteractivecontrolfunctionssuchaspause,rewind,movierentalsandstart-over
•IndependentlyauditedandawardwinningVerimatrixsecurity,whichextendsbeyondthesingle-networkconditional
access approach in order to protect pay-TV services delivered to any screen over any network
“TrueVision’s unique deployment highlights the many
advantages of taking a unified approach to revenue security,”
– SteveOetegenn,President,Verimatrix
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 06
WiththelaunchoftheTrueVisionsAnywhereoffer,thecompanywillcontinuetoprovideconsumerswiththebestpossibleUX.
ThewinningsolutionhasenabledTrueVisionstocontinueonthepathofinnovationestablishedalreadyin1995asthe
premiercableoperatorinThailand.VerimatrixisproudtohavehelpedTruevisionrealizeitsTrueVisionsAnywherevision.
TRUEVISIONS ANYWHERE ECOSYSTEM
TrueVisions has assembled a best-of-breed ecosystem as follows:
•ElementalandHarmonicencoders/transcodersandpackagers
•ConversantSwiftServeCDN
•Dolbyaudio
•VerimatrixVCASforInternetTVcontentandrevenuesecurity
•Wowzaorigin/edgeserverstreamingplatform
•NXPSoftwareQuickPlayerforAndroid
•CEdevices:PCs,Macs,AndroidSTBs/USBdongles,iOSandAndroidsmartphonesandtablets
•TheGoldenduckGroup(GDG),aleadingvisualandaudiocinemaandbroadcastsystemintegratorinSoutheast
Asia, served as the systems integrator for the project.
TrueVisions has also performed substantial in-house developments:
•AllCEdeviceapps
•ContentManagementSystem
•SubscriberManagementSystemoriginallyprovidedbyIrdeto;theintegrationwithVerimatrixOMIhasbeenperformed
by TrueVisions
TrueVisionsStorewithVerimatrix-ProtectedPremium Content
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 07
VCAS FOR INTERNET TV
VCASforInternetTVprovidesacomprehensivesecuritysolutionforOTTservicesovernetworksimplementingHLSadaptive
bitratevideodelivery.Theawardwinningsolutionprotectsvideoservices forbothbroadcast (linear)andon-demand
deliverymodes,tothebroadestrangeofdevices.VerimatrixenhancedHLSsecurityincorporatesadvancedprotection
technologies otherwise only found in managed IPTV and DVB pay-TV systems, providing the followingadvantages:
•Designedandoptimizedforstreamingservicedelivery
•Advancedkeymanagement,alreadyprovenin500+IPTVdeployments
–PublicKeyInfrastructure(PKI)public/privatekeypairsystem
–X.509digitalcertificatesensuressecureend-userdeviceauthentication
–Fullassetentitlementcheckbeforekeysaredeliveredtoclient
–AES-128encryptionwithfrequentkeyrotation
•Trustedtechnologyfacilitatescontentlicensingprocessandtime-to-market
•Flexiblebusinessmodelswithlicenserecycling
•Head-endsubscriberdomainmanagement(crossDRM,crossnetwork)
•Downloadandofflineviewing,andsupportforElectronicSellThrough(EST)models
•Easeofintegrationwithbothhead-endcomponentsaswellasCEdevices
BroadcastContent
Transcoder
Raw VoD File
Metadata Database
VerimatrixKey Server
VerimatrixACSM
Temporary Storage
VoD Management
VoD Metadata
Encoder
Local Storage
Origin Server
ConcurrentController
Edge Servers
Verimatrix Encrypted
Content Distribution CenterTrueVisions Business Center
{TS} Verimatrix Encrypted{TS}
Verimatrix Provisioning
iOS/Android
PC/Mac
OTT STB
App Server
Encryption Info
Application Logic
SystemArchitecture
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 08
•Systemmodularity,stabilityandcosteffectivescalability
•Futureproofplatform
– IPv6 ready
–EvolutiontoMPEG-DASH
–Supportfor4K/UltraHDvideo
•VerimatrixViewRight®WebclientsecurityavailableforiOSandAndroidtabletsandsmartphones,PC/Maccomputing
platforms,connectedSTBs,andsmartTVs
VCAS single security authority is video format and DRM agnostic while providing a harmonized content rights
managementforIPTV,DVB,InternetTVandhybridnetworks.VCASprovidesthetoolsandsupport thatdigitalTV
operatorsrequiretocapitalizeonthenewopportunitiespresentedbytheacceleratingconvergenceofvideodelivery
over various types of networks to multiple devices.
InMarch2014,VerimatrixwontheTVConnectIndustryAwardforBestMultiscreenTVSolution.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 09
FEATURED ECOSYSTEM PARTNERS
DolbyLaboratoriescreatesaudio,video,andvoicetechnologiesthattransformentertainmentandcommunications
experiences at the cinema, at home, and at work. Dolby leads the way in advancing the sciences of imaging and
soundforanevolvingbroadcastandmultiscreenworldandoperatorsaroundtheglobehavereliedonDolby’sinnovative
and practical end-to-end solutions to deliver premium media and entertainment experiences.
TrueVisionsPublicCompanyLimited,Thailand’slargestpay-tvoperator,announcedtheywillfeatureDolby® Digital Plus™
technologyon50channels.Withthis,TrueVisionsisnowthepay-tvoperatorwiththegreatestnumberofHDchannels
withDolbyDigitalPlusinSouthEastAsia.TrueVisionsincreasedthenumberofHDchannelsexponentiallyfrom17
to50inaspanofoneyear,andsubscriberscannowenjoyawidearrayofworld-classcontentfromproviderssuch
asHBO®HD,NationalGeographic®HD,andFox™MoviesPremiumHDinDolbyDigitalPlus5.1surroundsound.
TrueVisionshasalsodecidedtoaddvaluetotheirmassivelypopularsingingcompetition,AcademyFantasia,by
migratingfromstereoproductionto5.1andforseason9oftheshowtheyworkedwithDolbytodesignandimplement
atransitionfromstereoto5.1.
DolbyDigitalPlusdeliversthedefinitivesurroundsoundexperienceforBroadcastandMultiscreendeliveryworkflows
toabroadrangeofdevices,fromhometheaterstoTVs,STBsandmobiledevices.Ashigh-definitionbroadcastsbecome
more widely available for viewers in Asia, a market leader such as True Visions is setting the benchmark for a higher
standard of home entertainment.
DolbyDigitalPlushasbeenadoptedbytheworld’sleadingTVandset-topboxmanufacturers,aswellasbroadcasters
andoperators,toprovideconsumersHDqualityaudioexperiencewithfullsurroundsoundinahighlybandwidth-efficient
singleaudiostreamsolution.DolbyDigitalPlusisquicklybecomingoneoftheleadingbroadcastaudiostandards
forHDTVservicesacrosstheglobe,includinginSingapore,Indonesia,Thailand,China,India,andtheMiddleEast.
Dolby Digital Plus is intended for delivery to the consumer and ensures that a multichannel audio program is properly
formatted for mono or stereo playback on a portable device like a smart phone or tablet. All of this capability is built
into the Dolby Digital Plus data stream and provides the ability for an operator to expand their capabilities as they
migrate from traditional TV broadcast to online delivery.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 010
ElementalTechnologiesistheleadingsupplierofsoftware-basedvideosolutionsforcontentdeliverytoanydevice.
Foundedin2006andheadquarteredinPortland,Oregon,thecompanypioneeredtheuseofsoftware-definedvideo
processingtodistributevideooverIPnetworks.Elemental’ssoftware-basedplatformprovidestheflexibility,scalability
andperformancerequiredtodeliverhighqualityvideoviaturnkey,cloud-basedandvirtualizeddeploymentmodels.
TrueVisions is using Elemental® Live for videoprocessinganddelivery ofmore than60 channels formultiscreen
viewing,includinganincreasednumberavailableinhigh-qualityHD.Elementalisalsopoweringtheencodingforthe
TrueVisions Anywhere multiscreen service, which enables customers to view content on any mobile device and to
personalizetheirexperiencewithfunctionsincludingtwo-hourtime-shift,two-daycatch-upandon-demandaccess.
Elemental®ConductorprovidescontrolandmanagementofmultipleElementalvideoprocessinginstances.Itoffers
secure administration and comprehensive monitoring of encoding tasks, reducing the complexity of multi-instance
management while enabling scalability and stability of multi-encoder deployments.
ElementalhelpspayTVoperators,contentprogrammers,broadcastersandenterprisecustomersbringvideotoany
screen,anytime–allatonce.ThecompanyhasofficesintheUnitedStates,theUnitedKingdom,France,HongKong,
Singapore,Japan,China,Russia,IndiaandBrazil.Tolearnmore,pleasevisitwww.elementaltechnologies.comand
follow @elementaltech on Twitter.
Copyright © 2014 Verimatrix, Inc. All Rights Reserved.www.verimatrix.com 011
ABOUT VERIMATRIX
Verimatrixspecializesinsecuringandenhancingrevenueformulti-network,multi-screendigitalTVservicesaroundthe
globe. The award-winning and independently audited Verimatrix VideoContent Authority System (VCAS™) and
ViewRight®solutionsenablecable,satellite,terrestrial,IPTVandOTToperatorstocost-effectivelyextendtheirnetworks
and enable new business models. As the established leader in cardless security solutions, the company has leveraged
itsinnovative3-DimensionalSecurityapproachtoprovideharmonizedrightsforpremiumcontentdeliverytoarange
of devices over new hybrid network combinations.
Maintainingcloserelationshipswithmajorstudios,broadcasters,standardsorganizationsanditsunmatchedpartner
ecosystemenablesVerimatrixtoprovideauniqueperspectiveonvideobusinessissuesbeyondcontentsecurityas
operatorsintroducenewservicestotakeadvantageoftheproliferationofconnecteddevices.VerimatrixisanISO
9001:2008certifiedcompany.Formoreinformation,pleasevisitwww.verimatrix.com,ourPayTVViewsblogand
followusat@verimatrixinc,FacebookandLinkedIntojointheconversation.
CONTACT
Formoreinformation,pleasevisitwww.verimatrix.com,ourPayTVViewsblog,andfollowusat@verimatrixinc,
FacebookandLinkedIntojointheconversation.
Verimatrix Inc.
REFERENCES
VerimatrixProvidesRobustRevenueSecurityforTrueVision’sMulti-NetworkandMulti-ScreenServiceOffering–March24,2014(PR)
