How to stand out:personal branding –

CVs –cover letters –

Becky SteelStudent Career Centre

Bachelor of Communication

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>>CAREER CENTRE

Your Personal Brand

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Your CV…

Choose the order that best reflects your strengths

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Education

Bachelor of Communication (Media Studies) Feb 2013 - currentUnitec Institute of Technology, Mt Albert [Expected completion: Nov 2015]Relevant courses include:

•Media Law

•International Communication

Employment

Job Title April – Oct 2013Organisation Name, location

•Assisted with …

•Developed …

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Employment & Education

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Leading Phrases for Skills Profile

• Ability to … gained from …

• X (number of) years’ experience in…

• Broad understanding of … (theory knowledge…)

• Developed … skills through …

• Proven effectiveness in…

• Natural strength with…

• Demonstrated success in…

• Familiarity with…

• Confident with…

Cover Letters

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• Completed/studying relevant qualification

• Previous work experience

• Technical skills

• Transferable skills

• Personal strengths

• Portfolio of work

Analyse advert and pull out relevant information to match yourself to the role

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Why you?

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• Size of organisation / specialisation• Reputation • Location• Sector• Training programme• Culture / working environment• Clients – give examples• Contacts

Show your motivation and research into their organisation

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Why them?

Proactive Job Search

Proactive Job Search

Employment Strategy

Tailored applications

Door knocking/Phone calls

Speculative letter and follow up

Research leads

Volunteering

Networking

Informational Interviews

Join a professional body

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“Word of mouth is the best way to find a job.”

- Peter Osborne, Head of Trademe Jobs

Word of Mouth

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What is one thing you will have learned from today’s session?

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“If an opportunity doesn’t knock, build a door”Milton Berle (1908-2002 - actor , comedian)