How To Simplify Your Message and

Tell Your Story

Nick FellersNick@forimpact.org

All information copyright © 2010 - ForImpact | The Suddes Group - www.forimpact.orgNJF_telesemnotes_simplifymessage_090210

All information Copyright © 2010 For Impact | The Suddes Group forimpact.org 1

PoINT oF View

The size and scope of your

iMPACT!

The size and scope of your

iNCOMe!determines

All information Copyright © 2010 For Impact | The Suddes Group forimpact.org 2

WHAT IS “MeSSAGe”?

90% Of Funding challenges come From:1. Not asking

2. Not being with the right prospects

3. Not having the right message (which usually makes number 1 much easier and number 2 (the right prospects) much more apparent.

Definition:

That, and only that, which a prospect needs to UNDERSTAND in order to say,

“I totally get it!”

simple Message (99.99999% of the time)• Save Lives

• Change Lives

• Impact Lives

The challenge:

order. Simplify. Reframe.

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30,000’ wHY? (Purpose)

14,000’ wHeRe does the money go?

(Funding Priorities)

3’ HOw can I help? (The Plan)

Altitude Helps With:• Story Flow

• Answering the three questions of every investor?

• Engaging board, prospects AT THe HiGHesT leVel!

30,000’

14,000’

3’

+ wHAT?

ALTITUDE FRAMewORK FOR STORY

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SiMPliFY yoUR mESSAGE

‘Mission statement’ Vs. Message (On A Napkin)

Take The story To 30,000’

iT’s NOT AbOuT:

A Building

Staff Salaries

Budget

Unrestricted Funds

iT’s All AbOuT:

Transforming (The Community)

Changing (The Way We Educate)

Innovating (The museum Experience)

Ending (Homelessness)

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sell Your CAUSe

Find A Framing Device

• Metaphors: Nobel Peace Prize For Children’s Advocacy

• “Initiative.” Example... it’s not about ‘case management.’ It’s about A Healthy Families initiative.

Make it Visual

JuNiOr AcHieVeMeNT

Experience Trumps Visual

mESSAGING iDeAS

� All information Copyright © 2000-2009 For Impact | The Suddes Group

DREAMS

ATTITUDE

FINANCIAL

LIFE

EN

TREPRENEU

RIAL

SKILLSSK

ILLS

• Sell Your CAuSE

• Find A Framing Device

• Metaphors: nobel Peace Prize for Children’s Advocacy

• “Initiative.” Example... it’s not about ‘case management.’

It’s about a Healthy Families Initiative.

• Make It Visual

Junior Achievement

Child Provider

Making Connections

LITERACY

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Reframe Debt

Everything’s A Project

• Operations• Staff Salaries• Unrestricted

rule of 3

ExAMPlES:

• Research, Education, And Service

• Campus Faculty And Students

• Google.Org

ReFRAmING

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PRESEnTATIOn TOOL exAMPle

� All information Copyright © 2000-2009 For Impact | The Suddes Group

The Community

“Whatever hurts my brother, hurts me.”

“STUDENTS”

“TEACHERS”“LEARNING

EXPERIENCE”

547 1857 1868 1972 2007 20121974

Purpose

Priorities

Plan

Inner City Young Men Rule of St. Benedict Transforming Lives

DRAFT v. 1.0

How you can help... NOW:

1. CHAMPION ...Our School

2. INVITE ...others to ENGAGE

3. INVEST ... with a COMMENSURATE COMMITMENT

LEADINVESTMENTS

LEGACY SOCIETY

“TOMORROW”

“FOREVER”

“TODAY”

$19 M

$35 M

$3.5 M

$3 MANNUAL OPERATIONS

PRIORITY INITIATIVES

• Tuition Aid • Residence Life • Counseling and Guidance

• Experiential Learning Trips • Learning Environment • Service & Outreach

• Core Learning Programs • Religion • Arts & Athletics

• Leadership • 95% of Graduates go to College

• Stability • Tradition

• Meet 100% of Financial Need • Demand Excellence

For Impact High School

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THE MICROFINANCE LENDING ENGINE... to MATCH LENDERS & BORROWERS... addressing a $40 Billion MARKET GAP.

GlobeFunder Story

Microfinance Story

Market (Demand) Story

Feb ‘07 Dec ‘07Feb ‘06 Beta Funding Plan16 Advisor - Investors$50,000 Investment ( 1 Unit)1% Equity / Ownership in GlobeFunder$800,000 Beta ‘Angel’ Funding

Start-Up

BetaScale

T h e O p p o r t u n i t y

Investors BorrowersMicro-Entrepreneurs

Investor Loans

Social Loans

MFIMicro-Finance Institution

NGO NFPO NGO NFPO

No AccessDeveloped World Undeveloped World

No Access

Grameen-Yunus-Nobel

25 Year: Legitimate Debt Sector

$10 Billion Loaned to Date

100 Million Loans: 60-90% WOMEN

97% Payback

500 MILLION Micro-Entrepreneurs

$50 BILLION Capital demand

Growing at 15-30% annually

*No existing scalable distribution model

Investment: $25,000 Cash+ 2 Years / Time / Effort

People - $250,000Legal - $250,000Technology - $300,000

GlobeFunder LiveMFI Partners In SystemLoans Fulfilled

BETA INVESTOR PORTAL

NEXT GENERATION FINANCIAL PORTAL

Investment: $800,000 Investment: $6,000,000

6 Current MFI Partners(Kenya, Mexico, Armenia, Morocco)

Initial Demand: 3,000 Borrowers

(2 Weeks)

VISION: To create a global community of investors... helping micro-entrepreneurs.

10,000 MFIs; 200 Do Bulk of Lending

$

Market Driven Interest Rates

GlobeFunder RevenueBorrower: Transaction FeeLender: Broker FeeGlobe Funder: The Float

PRESEnTATIOn TOOL exAMPle

All information Copyright © 2010 For Impact | The Suddes Group forimpact.org 9

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All information Copyright © 2010 For Impact | The Suddes Group forimpact.org 10

ABOUT FoR ImPACT | THE SUDDES GRoUP

We help you tell your story and fund your vision through training, coaching and consulting

based on 25+ years of experience and $1Billion+ raised. For Impact is also our message,

our commitment and a movement.

To learn more about

Speaking Strategic Coaching

Campaign Prep major Gifts

Campaigns Board Workshops

Strategic Planning / Visioning Custom Training

message Building

Setup a phone discussion with Nick Fellers (nick@forimpact.org or 614-352-2505).