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How to put You or Your Product to Top of Google
Hands-On Online Marketing with Powerful Key Words, Articles,
Press Releases, Blogs, and Classifieds
Presented By:
Ralph Mark Maupin
Disclaimer
• Consider Everything We Say As A Lie
• Your Results Will Vary Based On The Actions You Take And Innumerable Considerations Outside Anyone’s Control
Resources in Room and Introductions
• Your name
• Your product you are going to promote
• I am going to point out resources you will want to get to know
• My name is Mark Maupin
• Online Real Estate Club Member site
WHY THE INTERNET?
• Low Cost (little to no over head)• It is how every body looks up something• Global• Little No Overhead• Still The Wild Wild West – New Frontier• Free Resources• Any Thing You Want To Know Is There• You Can Outsource For Very Low Dollars
What We Going Cover Tonight
• Your passion, your product, No passion Hard Action! Action is your Friend! Passion Action is easy!
• Get a product for everyone – Because action is you friend YOU WILL NOT GET VALUE FROM THIS COURSE IF YOU DO NOT TAKE ACTION!
• Internet Goal Sheet• Show you how to model Success• Use rankquest• Use Google Key Word Tool• Listing your business in business directory• Post your business to Classifieds
What We Are Covering the Remaining Four Weeks
Left room to Add your major needs:
• Before 2nd Class at 5:00pm Going to how to use Google• 2nd Class: on Set up Blogs and Web Sites• 3rd Class: Articles and Press Releases and Class Fields• 4th Class: Outsourcing Local and On the Internet.• 5th Class: Night On Sale Copy
Hand out test to set other needs
Your passion make your product, No passion Hard on Action! Action is your Friend! Passion makes Action is easy!
• Get a product for everyone – Because action is you friend YOU WILL NOT GET VALUE FROM THIS COURSE IF YOU DO NOT TAKE ACTION!
• Internet Goal Sheet -Give out worksheets now!• Understand how to get in front of traffic • Show you how to model Success• Use rankquest• Use Google Key Word Tool• Listing your business in business directory• Post your business to Classifieds
Organic Search Results Rule
• 4 out of 5 Web Users Report Never Clicking on Paid Results
• 80% of Search Engine Traffic is Organic
• 75% of Web Users Report Trusting Organic Over Paid Results
• 66% Distrust Paid Results
• 29% are Annoyed by Paid Results
• Organic Converts 25% Better Source(s):
http://www.addme.com/newsletters/issue386.htm
Dominate Organic Search ResultsUnderstanding how to get in front of traffic!
Position 1: 42.30%
Position 2: 11.92%
Position 3: 8.44%
Position 4: 4.86%
Position 5: 3.99%
Position 6: 3.99%
Position 7: 3.37%
Position 8: 2.98%
Position 9: 2.83%
Position 10: 2.97%
All of pg 2: 4.40%
All of pg 3: 1.93%
All of pg 4: 0.80%
All of pg 5: 0.47%
Which Piece of The Organic Results Pie Do You Want?
Data Source: http://www.redcardinal.ie/search-engine-optimisation/12-08-2006/clickthrough-analysis-of-aol-datatgz/
Per: http://www.google.com/press/pressrel/aol.html
Position 1Position 2
Position 3
Click-Through Rates
Lets do Searches• real estate club Belleville• http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US
%3Aofficial&hs=0oq&q=real+estate+club+belleville+mi&btnG=Search&aq=f&oq=&aqi= • Clock repair Michigan• http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US
%3Aofficial&hs=ZUB&q=clock+repair+michigan&btnG=Search&aq=f&oq=&aqi=• Dent and scratch repair• http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla:en-
US:official&hs=WcB&ei=gSZBSvK_Jo-uMrXinc8I&sa=X&oi=spell&resnum=0&ct=result&cd=1&q=dent+%26+scratch+repair+portland&spell=1
• Dryer vent cleaning palm beach• http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US
%3Aofficial&hs=yHW&q=Dryer+vent+cleaning+palm+beach+&btnG=Search&aq=f&oq=&aqi= • Wealth Convention• http://www.google.com/search?hl=en&client=firefox-a&channel=s&rls=org.mozilla%3Aen-US
%3Aofficial&hs=teB&q=wealth+convention&btnG=Search&aq=f&oq=&aqi= •
Online Traffic
Press Releases
Classifieds
Blogs
Buy Links PPC
Trade Links
Testimonial Links
JV Email
Paid Directories
Articles
Signature Files
Squeeze Page / Capture Form
T
R
A
F
F
I
C
Free Directories“Local” Services
Sample Squeeze Page
Using Google Key Word Tool
• Google – Google Key Word Tool
• Type in how someone would find you in Google, Yahoo, or MSN
• Real Estate Investing Club OnLine
• Organize # of Searches
• Look for low competition
5 Week CourseWhat We’re Gonna Do
Original Content
Product/Service/Website/Features
Chapter of a Book
5 Week CourseWhat We’re Gonna Do
Original Content
Product/Service/Website/Features
Chapter of a Book
ArticlesArticles
5 Week CourseWhat We’re Gonna Do
PressPressReleaseRelease
Original Content
Product/Service/Website/Features
Chapter of a Book
ArticlesArticles
5 Week CourseWhat We’re Gonna Do
PressPressReleaseRelease
Classified Ads
Blogs
Original Content
Product/Service/Website/Features
Chapter of a Book
ArticlesArticles
5 Week CourseWhat We’re Gonna Do
PressPressReleaseRelease
Classified Ads
Blogs
Original Content
Product/Service/Website/Features
Chapter of a Book
ArticlesArticles
Auto-Responder / Email Sequence
Generating Powerful Key Words Phrases
• Initial Key Word / Phrase Ideas
• Refine Keyword Ideas
• Top Key Words / Phrases
• Use RankQuest.com
• Real Estate Investing Club
Generating Powerful Key Words Phrases II
• Top Websites -- Model Success!• Real Estate Investing Club - using www.RankQuest.com I get following:
– www.REIClubonline.com– 1 real estate club 2 real estate clubs 3 real estate investing clubs 4 real estate investing club
5 real estate investment club 6 real estate investment clubs 7 real estate investing association 8 local real estate club 9 real estate investor association 10 national real estate investor association
– www.Creonline.com– real estate investment clubs landlord associations
– www.nationalreia.com– 1 real estate club 2 real estate clubs 3 real estate investing clubs 4 real estate investing club
5 real estate investment club 6 real estate investment clubs 7 real estate investing association 8 local real estate club 9 real estate investor association 10 national real estate investor association
IF YOU LOCAL ADD THE GEOGRAPHY AREAS ON:
Add on Your Local Areas • Oakland County, Addison Township, Auburn Hills, Berkley, Beverly Hills, Bingham Farms,
Birmingham, Bloomfield Township, Clawson, Commerce Township, Farmington, Farmington Hills, Ferndale, Franklin, Hazel Park, Highland Township, Holly, Holly Township, Huntington Woods, Independence Township, Keego Harbor, Lathrup Village, Lyon Township, Madison Heights, Milford, Milford Township, Northville, Novi, Oak Park, Oakland Township, Orchard Lake, Orion Township, Oxford Township, Pleasant Ridge, Pontiac, Rochester, Rochester Hills, Royal Oak, Southfield, South Lyon, Troy, Walled Lake, Waterford Township, West Bloomfield Township, White Lake Township, Wixom
Wayne County, Belleville, Brownstown Township, Canton Township, Dearborn, Dearborn Heights, Detroit, Grosse Pointe Shores, Grosse Pointe Woods, Hamtramck, Inkster, Livonia, Northville Township, Plymouth, Redford Township, Riverview, Romulus, Taylor, Trenton, Wayne, Westland, Wyandotte
• Washtenaw County, Ann Arbor, Bridgewater, Chelsea, Dexter, Manchester, Salem, Saline, Superior Township, Whitmore Lake, Whittaker, Willis, and Ypsilanti
• Livingston County, Brighton City, Choctaw Township, Deerfield Township, Green Oak Township, Handy Township, Howell City, Iosco Township, Village of Fowlerville, Brighton Township, Conway Township, Genoa Township, Hamburg Township, Hartland Township, Howell Township, Marion Township, Putnam Township, Unadilla Township, Village of Pinckney
• Macomb County, Bruce Township, Center Line, Chesterfield Township, Clinton Township, Eastpointe, Fraser, Harrison Township, Lenox Township, Macomb Township, Mt. Clemens, New Baltimore, Ray Township, Roseville, Richmond, Richmond Township, Shelby Charter Township, St. Clair Shores, Sterling Heights, Utica, Warren
Add on Your National Cities
• Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), California (CA), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Hawaii (HI), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), North Dakota (ND), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA) , Washington (WA), West Virginia (WV), Wisconsin (WI), Wyoming (WY) Major Metro Areas: Albuquerque, Atlanta, Austin, Baltimore, Boston, Charlotte, Chicago, Chico, Cincinnati, Cleveland, Columbus, Dallas, Fort Worth, Denver, Bolder, Detroit, Ft Lauderdale, Palm Beach, Hartford, Houston, Indianapolis, Jacksonville, Kansas City, Las Vegas, Little Rock, Long Island, Los Angeles, Memphis, Miami, Milwaukee, Minneapolis, St Paul, Monterey, Nashville, New Haven, New York, Oakland, East Bay, Oklahoma City, Orange County, Orlando, Philadelphia, Phoenix, Pittsburgh, Portland, Puerto Rico, Raleigh-Durham, Reno, Tahoe, Rochester, Sacramento, Salt Lake City, San Francisco, San Jose, Silicon Valley, Santa Fe, Seattle, Spokane, Springfield, St. Louis, Tampa, Toronto, Tucson, Washington DC
Generating Powerful Key Words Phrases II
• Top Websites• Model and Swipe Success - Key Word Phrase
Extraction and Density• Use www.RankQuest.com • Real Estate Investing Club –Membership site• Model and Swipe Success - Key Word Phrase
Extraction and Density• Web Page Titles and Meta Tags Geographical
Keyword Set
Generating Powerful Key Words Phrases II
• REIONLINE.COM The number of characters in description is 102. You are using your description effectively. Find your local real estate club. Comprehensive state-by-state listing of real estate investing clubs.
• CREDONLINE.COM The number of characters in description is 184. You are using your description effectively. This is THE place to find anything & everything you want to know about real estate investing. Tons of FREE real estate investment articles, forums, & information--for beginners and pro
• NationalREIA.COM DescriptionThe number of characters in description is 102. You are using your description effectively. Find your local real estate club. Comprehensive state-by-state listing of real estate investing clubs. KeywordsThe number of keywords in this tag is 10.
• IF YOU ARE LOCAL ADD GEOGRAPHY AREAS ON
What Are Web Page Titles and Meta Tags --- What You See
Tilte Tag is Displayed Here:
What The Search Engine Sees
Tilte Tag
Meta - Keywords
Meta - Description
Generating Powerful Key Words Phrases II
• Top Websites
• Model and Swipe Success - Key Word Phrase Extraction and Density
• Web Page Titles and Meta Tags
Marketing with Online Articles Anatomy of an Article
• Title / Headline (keyword rich, and your keyword phrase needs to be in the first 3 to 5 words)
• Intro (Abstract) Paragraph
• 3 to 7 Main Body Paragraphs (400 to 700 words, give good content)
• Focus on the Who, What, Where, When, Why and How.
• Summary (Concluding ) Paragraph
• Boilerplate / Resources Paragraph
• Additional key word phrases (cleverly written)
Marketing with Online Articles
• Article Writing
• Article Account Setup - eZineArticles.com
• Article Posting - eZineArticles.com
Marketing with Online Press Releases
• Press Release Writing
• Press Release Account Setup – PRLog.org
• Press Release Posting – PRLog.org
Marketing Online with Blogs
• Blog Account Setup - Blogger.com
• Blog Post Writing
• Blog Posting - Blogger.com
• Pinging Your Blog and Blog Posts
Posting on Classifieds
• Copy and Paste to:
• www.hoobley.com
• www.kijiji.com
• www.oodle.com
• www.walmart.oodle.com
• www.backpage.com
Marketing with Online Classifieds
Outsourcing: Why you need to do it!
• Outsource everything you can, I outsource my article writing, my press releases, set up to send to India, post on all the sites.
• I do some of selling and manage the process• Use odesk.com elance.com and other out source
services• Local, Darnell, Patty, Elizabeth, Dennis, Dave,
Ted and who else• People can not compete with my outsourcing of
my service
Homework• Finish filling out internet goal sheet• Set up Google Account• Set up free account in 3 service directories: Google,
Yahoo, and MSN• Write a classified ad with new titles to 5 times to the
5 sites (total of 25 posting)• www.hoobley.com• www.kijiji.com• www.oodle.com• www.walmart.oodle.com• www.backpage.com
