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TextText David CiccarelliChief Executive Officer
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Shifting Media Landscape
๏ Keyword Research
๏ Search Engine Optimization
๏ Monitoring your results
Today’s game plan
It All Starts with Your Keywords
๏ Well-written content and carefully selected keywords are the keys of a successful SEO strategy.
Google Keyword Tool
๏ https://adwords.google.com/select/KeywordToolExternal
Keyword Research
๏ Start a spreadsheet to save
all your keywords.
๏ Organize keywords into
groups by topic or subject
matter.
Why Search?
๏Meet your customers at their point of need.
๏ 90% of online sessions begin with a search.
๏ 30% of users believe that companies found in the top results are the market leaders.
Build Links๏ Authority Links - CNN, BBBonline.org, Industry Associations
๏ Directory Links - Yahoo! Directory, BOTW.org
๏ Press Release Links - PRWeb.com, PR.com
๏ Blog Links - Articles written about you, comment links
๏ Social Media Profile Links - Facebook, LinkedIn, Twitter
๏ Reciprocal Links - Link exchanges from related websites
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Organic Search Results
Interacting with Search EnginesIn recent years, search engines have developed tools for website owners to submit pages directly to them.
๏ Google Webmaster Tools
https://www.google.com/webmasters/tools
๏ Yahoo! Site Explorer
https://siteexplorer.search.yahoo.com
๏ MSN Webmaster Central
http://webmaster.live.com
๏ Online social networks are communities of people who share interests and activities or who are interested in exploring the interests and activities of others.
Social Networking
๏ Create a Facebook Group about an industry topic.
๏ Have 2 or 3 people be moderators.
๏ Post updates once per week.
Facebook Groups
๏ Create a Facebook Fan Page for your business.
๏ Add photos, videos and news feeds.
๏ Post updates once per week.
Facebook Pages
Twitter๏ Social network.
๏ Bit-size updates about you or your business by answering: What are you doing?
๏ Limit is 140 characters.
๏ Fastest growing website on the Internet.
Create a Twitter Account
Twitter Tips for Business
๏ Assign someone to manage your Twitter account.
๏ Follow other people in your industry.
๏ Monitor your brand.
๏ Reply whenever possible.
Google Analytics
Action Plan
๏ Research your keywords and start a spreadsheet.
๏ Get links from blogs, press releases and other websites.
๏ Start a Facebook Group and/or Fan Page.
๏ Create a Twitter account and follow industry people.
๏ Track your success with Google Analytics.
Q & A
David CiccarelliChief Executive Officer
