Website and Social Media Aggregate PerformanceAs part of the digital review, we took an aggregate scoring of your website and social media results together, and mapped those to total aggregate scores for all of the partners that were involved in the digital review.

The aggregate scoring was based on evaluating a number of key measures:

Average rating of product focusThis measure was based on how much detail your website went into around the products you sell.

If your site contained a focused page, with calls to action, and referenceability then it would score higher than if you rarely mentioned the product or gave web visitors a reason or mechanism to contact you.

Average social media score

Those with a significant social presence would score highly in this area – but this is based on more than just the number of platforms used. Scoring was also attributable to how regularly content was distributed.

Average website usability score

One of the key components of developing an effective website that encourages interaction is how easy it is to navigate and find content. Clear concise and easy to use sites would score higher than those where the navigation journey was complicated or inconclusive.

How to interpret your digital review

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Digital review objective

The objective of your digital review is to help you gain a better understanding of the gaps in activity and focus that might prevent you from increasing the volume and quality of leads.

Our intention is to help establish a starting point from which you to build your digital strategy, and to do this, we’ve looked at both your current website and your use of social media – and where possible, the connection between the two.

Once you know where the gaps are, putting together a strategy to address them becomes easier to conceive, implement, and manage.

Ultimately, giving customers a clear and connected journey to follow, with compelling reasons to engage, will ensure that your efforts are driving tangible outcomes such as sales leads.

Website usabilityThe goal of any website is to drive a next action from prospective visitors. It achieves this by delivering content that inspires and generates interest.

Considering that most people who visit your site either know who you are and what you do, or at the very least what you do, so for that reason it’s essential that you’re able to deliver content and an experience that helps visitors gain the necessary information that drove them there in the first place.

As part of the review, your site was evaluated from the perspective of an incoming visitor, with 1 being a site that was unable to provide a consistent and connected journey, and 10 representing a site that was joined up, with content that was easy to find, and offered a logical user journey.

Keyword analysisAs part of the website review, we also reviewed the use of SEO throughout your website, analysing how relevant the metadata is, if in place at all.

We rated the use of metadata by reviewing page sources and connecting relevance back to solution positioning on the website itself. A lack of connection between the two resulted in a lower scoring vs. those sites where the connection was stronger. We also took a look in the metadata to find out whether Google Analytics is present.

Once we reviewed the metadata, we analysed Google and Bing to determine how well the site ranked on an organic search. We took one keyword from the metadata and searched the first ten pages to find out where the site ranked for the selected.

Microsoft workloadsAre you saying what you sell? Does your web content reflect your service portfolio?

As part of the review, the content of four different Microsoft based solutions: Windows Server 2012, Microsoft Office 365, Enterprise Mobility Suite and Windows Azure; were evaluated. The overall rating for each solution is reflective of how effective the web content of the based solution is, including:

The presence of each Microsoft solution was rated on a score of 1-10, with 1 being little to no content found on the website, and 10 were there was a significant presence.

The presence of Microsoft content was also ranked on how up to date and useful the reference material was.

Throughout the reviews, we also evaluated and ranked the quality of any case studies, factsheets or downloads, as well as any solution based calls to action.

Social MediaAnother area of focus that was included as part of the digital review, was the use of Social Media.

We evaluated the use of Social Media through five main social platforms:

Twitter LinkedIn Google Plus Facebook YouTube

We took a look at how often you’re posting through social media, how many followers you have and finally, rating thought leadership and calls to action on a scale of 1-10.

We evaluated the top five social media platforms, and then went into detail to see how often posts were being submitted, what calls to action were being used, how effective and relevant the content was, as well as how each profile was written and the quality and connection of detail in the posts.

We reviewed if you are currently using Social On Demand, which is a free platform that makes Social Media simple for you, by providing tailored content that Microsoft partners can deliver as their own.

We have rated each area of focus on a scale of 1-10, with one being little to no posts, and 10 being a very frequent social engager.

Website and Social Media Aggregate PerformanceAs part of the digital review, we took an aggregate scoring of your website and social media results together, and mapped those to total aggregate scores for all of the partners that were involved in the digital review.

The aggregate scoring was based on evaluating a number of key measures:

Average rating of product focusThis measure was based on how much detail your website went into around the products you sell.

If your site contained a focused page, with calls to action, and referenceability then it would score higher than if you rarely mentioned the product or gave web visitors a reason or mechanism to contact you.

Average social media score

Those with a significant social presence would score highly in this area – but this is based on more than just the number of platforms used. Scoring was also attributable to how regularly content was distributed.

Average website usability score

One of the key components of developing an effective website that encourages interaction is how easy it is to navigate and find content. Clear concise and easy to use sites would score higher than those where the navigation journey was complicated or inconclusive.

Digital review objective

The objective of your digital review is to help you gain a better understanding of the gaps in activity and focus that might prevent you from increasing the volume and quality of leads.

Our intention is to help establish a starting point from which you to build your digital strategy, and to do this, we’ve looked at both your current website and your use of social media – and where possible, the connection between the two.

Once you know where the gaps are, putting together a strategy to address them becomes easier to conceive, implement, and manage.

Ultimately, giving customers a clear and connected journey to follow, with compelling reasons to engage, will ensure that your efforts are driving tangible outcomes such as sales leads.

Website usabilityThe goal of any website is to drive a next action from prospective visitors. It achieves this by delivering content that inspires and generates interest.

Considering that most people who visit your site either know who you are and what you do, or at the very least what you do, so for that reason it’s essential that you’re able to deliver content and an experience that helps visitors gain the necessary information that drove them there in the first place.

As part of the review, your site was evaluated from the perspective of an incoming visitor, with 1 being a site that was unable to provide a consistent and connected journey, and 10 representing a site that was joined up, with content that was easy to find, and offered a logical user journey.

Keyword analysisAs part of the website review, we also reviewed the use of SEO throughout your website, analysing how relevant the metadata is, if in place at all.

We rated the use of metadata by reviewing page sources and connecting relevance back to solution positioning on the website itself. A lack of connection between the two resulted in a lower scoring vs. those sites where the connection was stronger. We also took a look in the metadata to find out whether Google Analytics is present.

Once we reviewed the metadata, we analysed Google and Bing to determine how well the site ranked on an organic search. We took one keyword from the metadata and searched the first ten pages to find out where the site ranked for the selected.

Microsoft workloadsAre you saying what you sell? Does your web content reflect your service portfolio?

As part of the review, the content of four different Microsoft based solutions: Windows Server 2012, Microsoft Office 365, Enterprise Mobility Suite and Windows Azure; were evaluated. The overall rating for each solution is reflective of how effective the web content of the based solution is, including:

The presence of each Microsoft solution was rated on a score of 1-10, with 1 being little to no content found on the website, and 10 were there was a significant presence.

The presence of Microsoft content was also ranked on how up to date and useful the reference material was.

Throughout the reviews, we also evaluated and ranked the quality of any case studies, factsheets or downloads, as well as any solution based calls to action.

Social MediaAnother area of focus that was included as part of the digital review, was the use of Social Media.

We evaluated the use of Social Media through five main social platforms:

Twitter LinkedIn Google Plus Facebook YouTube

We took a look at how often you’re posting through social media, how many followers you have and finally, rating thought leadership and calls to action on a scale of 1-10.

We evaluated the top five social media platforms, and then went into detail to see how often posts were being submitted, what calls to action were being used, how effective and relevant the content was, as well as how each profile was written and the quality and connection of detail in the posts.

We reviewed if you are currently using Social On Demand, which is a free platform that makes Social Media simple for you, by providing tailored content that Microsoft partners can deliver as their own.

We have rated each area of focus on a scale of 1-10, with one being little to no posts, and 10 being a very frequent social engager.

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Website and Social Media Aggregate PerformanceAs part of the digital review, we took an aggregate scoring of your website and social media results together, and mapped those to total aggregate scores for all of the partners that were involved in the digital review.

The aggregate scoring was based on evaluating a number of key measures:

Average rating of product focusThis measure was based on how much detail your website went into around the products you sell.

If your site contained a focused page, with calls to action, and referenceability then it would score higher than if you rarely mentioned the product or gave web visitors a reason or mechanism to contact you.

Average social media score

Those with a significant social presence would score highly in this area – but this is based on more than just the number of platforms used. Scoring was also attributable to how regularly content was distributed.

Average website usability score

One of the key components of developing an effective website that encourages interaction is how easy it is to navigate and find content. Clear concise and easy to use sites would score higher than those where the navigation journey was complicated or inconclusive.

Digital review objective

The objective of your digital review is to help you gain a better understanding of the gaps in activity and focus that might prevent you from increasing the volume and quality of leads.

Our intention is to help establish a starting point from which you to build your digital strategy, and to do this, we’ve looked at both your current website and your use of social media – and where possible, the connection between the two.

Once you know where the gaps are, putting together a strategy to address them becomes easier to conceive, implement, and manage.

Ultimately, giving customers a clear and connected journey to follow, with compelling reasons to engage, will ensure that your efforts are driving tangible outcomes such as sales leads.

Website usabilityThe goal of any website is to drive a next action from prospective visitors. It achieves this by delivering content that inspires and generates interest.

Considering that most people who visit your site either know who you are and what you do, or at the very least what you do, so for that reason it’s essential that you’re able to deliver content and an experience that helps visitors gain the necessary information that drove them there in the first place.

As part of the review, your site was evaluated from the perspective of an incoming visitor, with 1 being a site that was unable to provide a consistent and connected journey, and 10 representing a site that was joined up, with content that was easy to find, and offered a logical user journey.

Keyword analysisAs part of the website review, we also reviewed the use of SEO throughout your website, analysing how relevant the metadata is, if in place at all.

We rated the use of metadata by reviewing page sources and connecting relevance back to solution positioning on the website itself. A lack of connection between the two resulted in a lower scoring vs. those sites where the connection was stronger. We also took a look in the metadata to find out whether Google Analytics is present.

Once we reviewed the metadata, we analysed Google and Bing to determine how well the site ranked on an organic search. We took one keyword from the metadata and searched the first ten pages to find out where the site ranked for the selected.

Microsoft workloadsAre you saying what you sell? Does your web content reflect your service portfolio?

As part of the review, the content of four different Microsoft based solutions: Windows Server 2012, Microsoft Office 365, Enterprise Mobility Suite and Windows Azure; were evaluated. The overall rating for each solution is reflective of how effective the web content of the based solution is, including:

The presence of each Microsoft solution was rated on a score of 1-10, with 1 being little to no content found on the website, and 10 were there was a significant presence.

The presence of Microsoft content was also ranked on how up to date and useful the reference material was.

Throughout the reviews, we also evaluated and ranked the quality of any case studies, factsheets or downloads, as well as any solution based calls to action.

Social MediaAnother area of focus that was included as part of the digital review, was the use of Social Media.

We evaluated the use of Social Media through five main social platforms:

Twitter LinkedIn Google Plus Facebook YouTube

We took a look at how often you’re posting through social media, how many followers you have and finally, rating thought leadership and calls to action on a scale of 1-10.

We evaluated the top five social media platforms, and then went into detail to see how often posts were being submitted, what calls to action were being used, how effective and relevant the content was, as well as how each profile was written and the quality and connection of detail in the posts.

We reviewed if you are currently using Social On Demand, which is a free platform that makes Social Media simple for you, by providing tailored content that Microsoft partners can deliver as their own.

We have rated each area of focus on a scale of 1-10, with one being little to no posts, and 10 being a very frequent social engager.

Credibility Case studies

Capability Web Content

Thought Leadership Downloadable Collateral

Calls to Action Offer/Hook

Website and Social Media Aggregate PerformanceAs part of the digital review, we took an aggregate scoring of your website and social media results together, and mapped those to total aggregate scores for all of the partners that were involved in the digital review.

The aggregate scoring was based on evaluating a number of key measures:

Average rating of product focusThis measure was based on how much detail your website went into around the products you sell.

If your site contained a focused page, with calls to action, and referenceability then it would score higher than if you rarely mentioned the product or gave web visitors a reason or mechanism to contact you.

Average social media score

Those with a significant social presence would score highly in this area – but this is based on more than just the number of platforms used. Scoring was also attributable to how regularly content was distributed.

Average website usability score

One of the key components of developing an effective website that encourages interaction is how easy it is to navigate and find content. Clear concise and easy to use sites would score higher than those where the navigation journey was complicated or inconclusive.

Digital review objective

The objective of your digital review is to help you gain a better understanding of the gaps in activity and focus that might prevent you from increasing the volume and quality of leads.

Our intention is to help establish a starting point from which you to build your digital strategy, and to do this, we’ve looked at both your current website and your use of social media – and where possible, the connection between the two.

Once you know where the gaps are, putting together a strategy to address them becomes easier to conceive, implement, and manage.

Ultimately, giving customers a clear and connected journey to follow, with compelling reasons to engage, will ensure that your efforts are driving tangible outcomes such as sales leads.

Website usabilityThe goal of any website is to drive a next action from prospective visitors. It achieves this by delivering content that inspires and generates interest.

Considering that most people who visit your site either know who you are and what you do, or at the very least what you do, so for that reason it’s essential that you’re able to deliver content and an experience that helps visitors gain the necessary information that drove them there in the first place.

As part of the review, your site was evaluated from the perspective of an incoming visitor, with 1 being a site that was unable to provide a consistent and connected journey, and 10 representing a site that was joined up, with content that was easy to find, and offered a logical user journey.

Keyword analysisAs part of the website review, we also reviewed the use of SEO throughout your website, analysing how relevant the metadata is, if in place at all.

We rated the use of metadata by reviewing page sources and connecting relevance back to solution positioning on the website itself. A lack of connection between the two resulted in a lower scoring vs. those sites where the connection was stronger. We also took a look in the metadata to find out whether Google Analytics is present.

Once we reviewed the metadata, we analysed Google and Bing to determine how well the site ranked on an organic search. We took one keyword from the metadata and searched the first ten pages to find out where the site ranked for the selected.

Microsoft workloadsAre you saying what you sell? Does your web content reflect your service portfolio?

As part of the review, the content of four different Microsoft based solutions: Windows Server 2012, Microsoft Office 365, Enterprise Mobility Suite and Windows Azure; were evaluated. The overall rating for each solution is reflective of how effective the web content of the based solution is, including:

The presence of each Microsoft solution was rated on a score of 1-10, with 1 being little to no content found on the website, and 10 were there was a significant presence.

The presence of Microsoft content was also ranked on how up to date and useful the reference material was.

Throughout the reviews, we also evaluated and ranked the quality of any case studies, factsheets or downloads, as well as any solution based calls to action.

Social MediaAnother area of focus that was included as part of the digital review, was the use of Social Media.

We evaluated the use of Social Media through five main social platforms:

Twitter LinkedIn Google Plus Facebook YouTube

We took a look at how often you’re posting through social media, how many followers you have and finally, rating thought leadership and calls to action on a scale of 1-10.

We evaluated the top five social media platforms, and then went into detail to see how often posts were being submitted, what calls to action were being used, how effective and relevant the content was, as well as how each profile was written and the quality and connection of detail in the posts.

We reviewed if you are currently using Social On Demand, which is a free platform that makes Social Media simple for you, by providing tailored content that Microsoft partners can deliver as their own.

We have rated each area of focus on a scale of 1-10, with one being little to no posts, and 10 being a very frequent social engager.

Website and Social Media Aggregate PerformanceAs part of the digital review, we took an aggregate scoring of your website and social media results together, and mapped those to total aggregate scores for all of the partners that were involved in the digital review.

The aggregate scoring was based on evaluating a number of key measures:

Average rating of product focusThis measure was based on how much detail your website went into around the products you sell.

If your site contained a focused page, with calls to action, and referenceability then it would score higher than if you rarely mentioned the product or gave web visitors a reason or mechanism to contact you.

Average social media score

Those with a significant social presence would score highly in this area – but this is based on more than just the number of platforms used. Scoring was also attributable to how regularly content was distributed.

Average website usability score

One of the key components of developing an effective website that encourages interaction is how easy it is to navigate and find content. Clear concise and easy to use sites would score higher than those where the navigation journey was complicated or inconclusive.

Digital review objective

The objective of your digital review is to help you gain a better understanding of the gaps in activity and focus that might prevent you from increasing the volume and quality of leads.

Our intention is to help establish a starting point from which you to build your digital strategy, and to do this, we’ve looked at both your current website and your use of social media – and where possible, the connection between the two.

Once you know where the gaps are, putting together a strategy to address them becomes easier to conceive, implement, and manage.

Ultimately, giving customers a clear and connected journey to follow, with compelling reasons to engage, will ensure that your efforts are driving tangible outcomes such as sales leads.

Website usabilityThe goal of any website is to drive a next action from prospective visitors. It achieves this by delivering content that inspires and generates interest.

Considering that most people who visit your site either know who you are and what you do, or at the very least what you do, so for that reason it’s essential that you’re able to deliver content and an experience that helps visitors gain the necessary information that drove them there in the first place.

As part of the review, your site was evaluated from the perspective of an incoming visitor, with 1 being a site that was unable to provide a consistent and connected journey, and 10 representing a site that was joined up, with content that was easy to find, and offered a logical user journey.

Keyword analysisAs part of the website review, we also reviewed the use of SEO throughout your website, analysing how relevant the metadata is, if in place at all.

We rated the use of metadata by reviewing page sources and connecting relevance back to solution positioning on the website itself. A lack of connection between the two resulted in a lower scoring vs. those sites where the connection was stronger. We also took a look in the metadata to find out whether Google Analytics is present.

Once we reviewed the metadata, we analysed Google and Bing to determine how well the site ranked on an organic search. We took one keyword from the metadata and searched the first ten pages to find out where the site ranked for the selected.

Microsoft workloadsAre you saying what you sell? Does your web content reflect your service portfolio?

As part of the review, the content of four different Microsoft based solutions: Windows Server 2012, Microsoft Office 365, Enterprise Mobility Suite and Windows Azure; were evaluated. The overall rating for each solution is reflective of how effective the web content of the based solution is, including:

The presence of each Microsoft solution was rated on a score of 1-10, with 1 being little to no content found on the website, and 10 were there was a significant presence.

The presence of Microsoft content was also ranked on how up to date and useful the reference material was.

Throughout the reviews, we also evaluated and ranked the quality of any case studies, factsheets or downloads, as well as any solution based calls to action.

Social MediaAnother area of focus that was included as part of the digital review, was the use of Social Media.

We evaluated the use of Social Media through five main social platforms:

Twitter LinkedIn Google Plus Facebook YouTube

We took a look at how often you’re posting through social media, how many followers you have and finally, rating thought leadership and calls to action on a scale of 1-10.

We evaluated the top five social media platforms, and then went into detail to see how often posts were being submitted, what calls to action were being used, how effective and relevant the content was, as well as how each profile was written and the quality and connection of detail in the posts.

We reviewed if you are currently using Social On Demand, which is a free platform that makes Social Media simple for you, by providing tailored content that Microsoft partners can deliver as their own.

We have rated each area of focus on a scale of 1-10, with one being little to no posts, and 10 being a very frequent social engager.

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Website and Social Media Aggregate Performance

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Your ranking is displayed as the blue and white striped circle, against:

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