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Interpret, LLCCompany Overview

June 2009

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Explaining and predicting consumer behaviour and market trends for strategic planning

Informing the development and optimisation of products, services and brands

Informing marketing/sales strategies by identifying most effective targeting, messaging, packaging, etc.

Measuring results and effectiveness post-implementation to inform future plans

Where Do We Fit?

As a next-generation research and consulting firm, Interpret focuses on evaluation and analysis of the intersections of media, technology, advertising, and consumer behaviour.

Interpret offers a comprehensive range of consulting and research services and syndicated products to deliver innovative, consumer-driven, market-focused business solutions

How Do We Work?

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Interpret’s consulting offers clients methodological breadth and category depth

Games MobileDigitalMedia

DigitalHome/

Technology

Theatrical/

DVD

Advertising

Breadth of Methodological Expertise

Cate

gory

D

ep

th

We are agnostic in terms of research methods with a breadth of experience across a multitude of methodologies

We have a breadth of experience working with clients from all areas of the industry (manufacturers, distributors, retailers and advertisers)

We value a customized, personal relationship with each client so that results are strategic and actionable

Who Do We Work For?

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Video Games Mobile Digital Media

Digital Home/Technology Theatrical/DVD

Advertising/Media Planning

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OUR PRODUCTS & SERVICES

Custom Research Solutions

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◦ Market Simulations/Modeling◦ Category Benchmark Studies◦ Attitude and Usage Studies◦ Market Segmentations◦ Shopper Segmentations/Path to Purchase◦ Needs/States Studies◦ Brand Image Studies◦ Positioning Strategies◦ Concept Testing◦ Intent to Purchase Studies◦ Marketing Materials/Advertising Testing◦ Feature Optimization Studies◦ Post-Mortem Tests◦ Pre/Post-Release Market Plan Tracking◦ In-game Ad Effectiveness◦ Mobile Ad Effectiveness◦ Digital Media Ad Effectiveness

Custom Research Solutions

Identify consumer needs

Commercialize consumer insights

Develop new products

Optimize user interface (UI)

Optimize product portfolio

Manage brands

Manage customer relationships

Manage retail relationships

Manage advertising efforts

Business Challenge Business Solutions

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OUR PRODUCTS & SERVICES

Syndicated Product Solutions

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Interpret offers a variety of syndicated research products that provide cross-category intelligence and are designed to deliver business results.

Interpret Syndicated Research Service (SRS)Backed by proprietary data from its quarterly New Media Measure™ survey, Interpret provides monthly reports and analysis to help clients profit from deeper understanding of consumer attitudes and behavior around digital media and emerging technologies. SRS practice areas cover:

New Media Measure™Interpret provides direct online access to quarterly survey data from its proprietary New Media Measure™ survey. The survey measures the media behavior of over 9000 US consumers aged 12-65.

Mobile Platforms and Devices

PC/Console/Handheld

GamesDigital Media Social Media

Syndicated Product Solutions

Brand Consumption

Mobile

Digital Entertainment

Video Gaming

Online Social-Networking and Web 2.0

Traditional Psychographics

Trend Setter Identification

Traditional Media Consumption

Brand Consumption

Mobile

Digital Entertainment

Video Gaming

Online Social-Networking and Web 2.0

Traditional Psychographics

Trend Setter Identification

Traditional Media Consumption

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9 Quarters of data measured starting with Q1 2007Sample of 9000 U.S. Consumers 12-65 QuarterlyMulti-wave data combinations and trending are availableFull or partial data sets are available via online analysis tools

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R E P R E S E N TAT I V E T O P I C S :The Future of the Mobile Phone | The Roles of Convergence and Integration | Laptops | Netbooks | Mobile Internet Devices | Portable Media Players | Portable Navigation Devices | eBook Readers | Digital Cameras | iPod Accessories | Place-shifting Media Viewing

R E P R E S E N TAT I V E T O P I C S :The Future of the Game Console | The Role of the PC in Gaming | Handheld Consoles | Casual Games | Connected Game Devices | Who's Playing What? Why? | The Role of Game Advertising | Console Accessories | Alternative Game Platforms | Cell Phone Gaming

R E P R E S E N TAT I V E T O P I C S :New Video Content Models | Understanding Three Screen Content | The Future of the CD | Subscription Music Services | Audience Demographics | Mobile Media | Time and Place Shifting | Targeting New Subscribers | The Role of New Media Devices | Online Streaming Models | Alternative Platforms

Interpret’s CoreView™ Reports provide in-depth analysis on a particular strategic issue, offering subscribers a detailed view of the topic, a projection of how the market will evolve and actionable insight for vendors in that market space.

Interpret’s OverView™ Reports deliver cutting edge research on specific topics with a focus on the tactics necessary to profit from current and future market conditions. These short form reports assist companies in making proper decisions based on the current state of the market.

Interpret’s Analyst Inquiry service offers clients feedback and guidance regarding strategic decisions through direct access to analysts and research specialists. This service is available by phone and e-mail to clients of our syndicated offerings.

Mobile Devices & Platforms

PC, Console & Handheld Games

Digital Media: Video & Music

R E P R E S E N TAT I V E T O P I C S :The Role of Social Media in Advertising | Understanding Consumers Use of Social Media | How to Engage the Influencers | Tracking and Understanding Usage Trends

Social Media

Syndicated Research Service

Contact Information

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Interpret Corporate Headquarters 201 Santa Monica Boulevard, 4th FloorSanta Monica, California 90404

Main: (310) 255-0590Fax:  (310) 255-0591

Interpret New York Office22 W. 23rd Street, 5th FloorNew York, NY 10010

Main: (212) 929-3300info@interpretllc.com