How to increase your companies ROI with the right

Contact Form

: Speaker :Thomas Giella

Thomas Giella• Building websites since 2007• 99% Conversion to WordPress in 2012• Associated of Science in Drafting &

Design• Bachelor of Arts in Management

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Thomas Giella• Sold Giella Customs LED Lighting in

2011• Owner of Gear Spinners Web Design

and Development• Owner of startup TechSoft Academy• Owner of Tampa Bay Installs

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What is WordPress?

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• Founded in 2006• Powers 24% of the world’s websites• Powers 60% of the CMS market• 16-million new WordPress websites

are created every month

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What is a Contact Form?

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Classic Contact Form• Name• Phone Number• Email• Summary

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What is ROI?

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• Definition: Benefit to the investor resulting from an investment

• Meaning: You made a profit from your original investment

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Helpful Hints

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• Negative Conversion: companies that use captchas might be losing out on 3.2% of all conversions from their forms.

Kill the captcha

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• Negative Conversion: going for the obvious will cost businesses at least 3% of their conversion rate.

Don’t ask users to “Submit”

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• Negative Conversion: marking the phone number field as optional decreased form abandonment rate from 39% to 4%

Don’t ask for phone numbers

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• Positive Conversion: go from 4 fields to 3 fields to possibly increase your conversion by 50%

Fewer form fields

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Today’s Contact Form

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Personal License$39 per year

Business License$99 per year

Developer License$199 per year

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Integrations• Payment Gateways• Email Marketing• CRM and Accounting

Software• …to name a few

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Payment GatewaysStripe PayPal

Authorize.net

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Email Marketing

AWeber MailChimp• Call to action button

• Newsletter

• Email Campaign

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CRM

Agile

Capsule Highrise• Call to action button

• Newsletter

• Email Campaign

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Confirmations & Notifications

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Simple Confirmation Page

“Thanks for contacting us! We will get in touch with you shortly.”

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Content Confirmation Page

Thanks for contacting us! We will get in touch with you shortly.

You’re Invited to our Grand Opening

July 28, 2015Noon-3pmFree golf Game to the first 10 people

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Email Notifications

Hello {Name},

Thank you so much for contacting us. We strive to return all emails by phone, {phone}, if provided.

Thank you,Management

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Advanced Forms: Thinking outside of the

box:#GearSpinne

rs

Upload FilesAllow clients to upload files to your site, which redirects the file to your Dropbox account

Polls & SurveysInstead of using another plugin of piece of software for polls, use the forms software you already have

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What contact form is right for your

industry?: With so many options… :

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Real Estate• Name• Phone Number• Email• Address• Sq. Ft. of House• Bedrooms &

Bathrooms• Price Point

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Website Developer• Name• Phone Number• Email• Website URL• Do you already have a

website?• Do you already have hosting?• Budget

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Print Designer• Name• Phone Number• Email• Product Selection: card, trifold,

logo?• Budget

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Questions: Really…none?!?!? :

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Thank You: Thomas Giella :

Thomas Giella

Website design, development, and training courses available

(813) 235-0554 ext 1000www.GearSpinners.com

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