How To Get More Customers Automatically From The Internet

Kent Tee

Internet Marketing Coach & Consultant

www.LeadCaptureExpert.com

How To Get More Customers Automatically From The Internet

© 2010 www.LeadCaptureExpert.comVersion 1.1

http://www.leadcaptureexpert.com/

What you’ll learn?Re-thinking Marketing

The Secrets of Internet Marketing

Lead Capture System

Action Plan

© 2010 www.LeadCaptureExpert.com Version 1.1

Who am I? Internet Marketing Coach & Consultant.

Inbound Marketing Certified Professional.

LeadCaptureExpert.com to help small businesses to increase profits with the internet.



Re-Thinking Marketing


Lead Capture System

Action Plan


Are you doing this?Newspaper advertising

Yellow pages

Flyers distribution

Telemarketing

Trade shows…etc

Traditional Marketing


Problems with Traditional MarketingNeed continuous exposure = need more

MONEY.

It’s interrupting if people not ask for it.

Results is not measurable = What’s your ROI?


New MarketingGoogle, Facebook, Twitter, YouTube…

People is networking & communicating.

People search for online contents = It’s attracting people.

We spend more times on the internet. How much time you spend online last week?


Budget vs. Brain




Lead Capture System

Action Plan


Traffic & ConversionYour website will become powerful

marketing machine if only have enough traffics / visitors.

You can only get profits if the leads convert become your clients.

Version 1.1 © 2010 www.LeadCaptureExpert.com

Marketing Funnel

Traffics

Leads

Clients


List BuildingAlways build your list of email subscribers,

Facebook fans, Twitter followers…etc.

The key of relationship is Follow up.

Send a promotion email to your list anytime = “Push Button Money Machine”


Free Valuable ContentsBuyers’ guide, email newsletter, blog post,

online video, podcast…

Anything that can go viral.

Position yourself as Expert/Authority.




Lead Capture System

Action Plan


Lead Capture Portal

Market Intelligence

Traffic Generation

Content Creation

Conversion & Tracking

Lead Capture System


Market IntelligenceTargeted keywords.

Your market’s needs, wants, problems…

Track your market competitors.


Lead Capture PortalYour internet marketing machine system

- Email Marketing, Content Management & Tracking Analytics.

Sharing information & capture potential leads online.

Build relationship & follow up with them.


Content CreationOnline articles.

Blog posts.

Online videos.

Podcast MP3.

The more the better..


Traffic GenerationSearch engine marketing

Social media marketing

Local search marketing

Online advertising


Conversion & TrackingEffective copywriting system.

Traffic / Leads ratio %

Leads / Clients ratio %




Lead Capture System

Your Action Plan


Step 1 – Market researchGo to Google, type in “keyword tools”.

Use it to find your products / services’ keywords.

Suggest to focus on “long-tail keywords” or “location + your keywords”


Step 2 – Lead Capture Portal Simple, clean and effective website like

Google.

Lead capture mechanism like newsletter opt-in box/form.

Not too much flash or images, focus on “Call-to-action” offers.


Step 3 – Create valuable contentsPublish your industry-related report.

Write “How-To” articles or blog post.

Record online video for promotion.

Interview your industry experts.


Step 4 – Generate more trafficsSubmit website to Google, Yahoo! or Bing.

Updates on Facebook or Twitter.

Submit articles to directory.

Multiple online channels..


Step 5 – Convert traffics into leads Free offer / bonus to sign-up your email

list.

Free trial for your products / services.

Special offer for limited time only.


Step 6 – Follow up with leadsSend them welcome message once signed-

up to your list.

Give more bonuses on your follow up emails.

Ask their feedback or participate into conversation.


Step 7 – Tracking your resultsUse Google Analytics, it’s FREE.

Track your website traffics / visitors, leads, clients.

Always testing and improve better.


Summary Internet marketing becomes more

important to small businesses now even during economy recession.

Apply lead capture system to reduce your traditional marketing cost but increase your profits at the same time.


Lead Capture System Sign-up offersFree 1 Online Promo Video to promote

your products or services - cost at least $500.

Limited to First 50 customers of the month only.

Contact us for more info now [email protected]


mailto:[email protected]

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How To Get More Customers Automatically From The Internet