How to Align Your Business With More Customers Using the Internet

The Local Customer Connection

10 Ways to Attract New Customers Using the Internet

How to Align Your Biz with More Customers

Brought to you by

Erica Leggette- Independent Web Professional and Consultant to Local Business Owners & Professionals-

Most Consumers Search for Local Products and Services Online

Approximately 35% of All Internet Searches are LOCAL

Almost 250 Million Searches Performed Per Day on GOOGLE Alone

Online Marketing is Predicted to be 15% of All Media Ad Spending in 2013

Facts:

About Today's Local Consumers

Internet Technology is GREAT, But It Has Definitely Caused Problems for Some Local Businesses

Local Consumers are more internet savvy today than ever before & it's only increasing!

Consumers CHOOSE Online Searches Instead of Yellow Pages and Newspapers When Looking for Local Products & Services

Some Businesses STILL CHOOSE to Spend Thousands of Dollars on Traditional Advertising Methods that Are No Longer Effective

Some Businesses STILL CHOOSE to Not Invest in Online Marketing Methods

Some Businesses STILL CHOOSE to Believe They Can Make It Without Innovating

Heres Why

Local Businesses are STRUGGLING to Get New and Repeat Customers While Expenses Keep On Rising & Profits Declining!

And as a result

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Here Are 10 Ways You Can Connect With Your Local Consumers Using The Internet

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Work to Gain Better Search Engine Rankings

Search Engine Optimize Your Website Using On-Site Techniques

Search Engine Optimize Your Website Using Off-Site Techniques

Claim, Verify, and Optimize Your Google Places Listing

1. Local Search Engine Visibility

A Professional, Clean Layout

A Lead Capture System Integrated

A Strong Call-To-Action

Fresh, Relevant Content (Blog / Articles)

2. Profitable Website

1314340824_wwwYour Website Should Have...

Email Marketing is Cost-Effective, Automated, and Easy to Deliver

Email Marketing Helps You Build Trust and Credibility

Email Marketing Allows You to Generate Business on Auto-pilot 24/7

Email Marketing Statistics are Simple to Track

3. Email Marketing

The Money Is In The LIST!

There are Approximately 4 BILLION Mobile Users Worldwide

By 2014, Mobile Internet Usage is Expected to Exceed

Desktop PC Internet Usage

Business Websites MUST Be Mobile Optimized to Accommodate Mobile Internet Users

Utilize Text Message Marketing to Promote and Connect with Your Local Audience

4. Mobile Marketing

Social Media Networking Sites Have Taken the Internet by Storm

Consumers Spend Time on Social Media Sites Every Single Day

Building Relationships Using Sites Such as Facebook , Twitter, LinkedIn, and YouTube is Crucial for Your Business

5. Social Media

Social networkHang Out With Your Customers and Prospects Online

Online Videos Help You Develop Trust and Expert Status

Videos Run on Auto-pilot and Set You Apart from Your Competitors

Videos Increase Traffic to Your Website

Videos Increase Conversion Rates

6. Video Marketing

Online Videos are HOT!!!

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Write Keyword-Optimized Articles & Blog Posts Related to Your Industry

Write Keyword-Optimized Press Releases

Distribute Content to Online Directories to Drive Traffic Back to Your Website

7. Online Content Creation & Distribution

The Internet Revolves Around CONTENT

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A Bad Online Reputation Can Negatively Impact Your Business

Pay Attention to What is Being Said About Your Business Online

Respond Promptly and Handle All Negative Remarks

Implement Strategies to Build POSITIVE Reviews About Your Business

8. Online Reputation Management

Do You Know What People Say About Your Business Online?

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Classified Ad Sites are Free or Have a Very Low Cost

Craigslist is One of the Most Popular Online Classified Sites

Optimize Your Ads by Implementing Proper Keywords So They Show Up in the Search Engines

Add Images to Your Ads to Make Them More Attractive to Consumers

9. Online Classified Ads

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Paid Online Advertising is An Effective Way to Gain More Exposure

Pay-Per-Click (PPC) is One of the Most Popular Paid Advertising Methods

Facebook Also Has a Paid Advertising Platform to Help You Gain More Exposure

...this is just to name a few

10. Paid Online Advertising

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Thank you for taking the time to view this presentation. I hope it gave you some insight on how you can improve your business.

Erica Leggette- Independent Web Professional and Consultant to Small Business Owners & Professionals-

You can reach me at:

EricaLeggette.com

Contact Me Today!

(478) 238-3165

[email protected]

1314340824_www

If you are interested in connecting and discussing in more detail ways your business can increase sales and exposure....

Now.....that's it for now folks! Stay tuned for future information!

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