How To Create An Irresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective, and lets you communicate directly on a regular basis with your ideal clients. But with most people’s inboxes being swamped with emails on a daily basis, how do you persuade someone to hand over their email address AND give you their permission to email them? You need to have a killer opt-in. An opt-in, or lead magnet, or ‘ethical bribe’ is something you can give people in return for their email address. But as the stakes are so high (they’re committing to letting you email them on a frequent basis!) it needs to be something super valuable to them. So how do you create an irresistible opt-in? Read on…

how to create an irresisitible optin - dinabehrman.com fileIrresistible Opt-In So, you’re sold on the idea of building an email list. Cos you know that mail marketing is super effective,

Download PDF Report

Upload
others
View
0
Download
0

Embed Size (px)

Citation preview

How To Create An Irresistible Opt-In

So,you’resoldontheideaofbuildinganemaillist.Cosyouknowthatmailmarketingissupereffective,andletsyoucommunicatedirectlyonaregularbasiswithyouridealclients.Butwithmostpeople’sinboxesbeingswampedwithemailsonadailybasis,howdoyoupersuadesomeonetohandovertheiremailaddressANDgiveyoutheirpermissiontoemailthem?Youneedtohaveakilleropt-in.Anopt-in,orleadmagnet,or‘ethicalbribe’issomethingyoucangivepeopleinreturnfortheiremailaddress.Butasthestakesaresohigh(they’recommittingtolettingyouemailthemonafrequentbasis!)itneedstobesomethingsupervaluabletothem.Sohowdoyoucreateanirresistibleopt-in?Readon…

1. Identifywhoyouridealclientis,andwhatthey’restrugglingwith

Getclearonexactlywhoyouridealclientisandthinkaboutwhatproblemsheorshehasthatyoucansolve.Whatdoessheworryabout?Whatkeepsherawakeatnight?Nowpickoneofthoseproblemsandthinkaboutwhatsolutionyoucanprovideforthatparticularissue.2. Decideonthetypeofopt-in

Thinkaboutthetypeofopt-inthatworksforyou,andthatyouridealclientwilllove.Ifyou’renotsure,askthem!PostasurveyorapollouttoyourexistingfollowersoraskinrelevantFacebookgroupstofindwhatkindofthingspeoplelike.Keepyouridealclientinmind–somepeopledon’thavetimeforlongvideos,somepeopleprefertoreadaquickPDF,somewillbehappytolistentoanaudioseries.Dosomeresearchtoseewhat’sgoingtobebestforyouandyouraudience.Someideasare:• Avideoseries• Anaudio• Acheatsheet• Anebook• Achecklist• Alive/pre-recordedwebinar• Achallenge• Aprintable• Aquiz

3.ThinkofacatchyheadlineAnirresistibleopt-indeservesanirresistibleheadline!Createaheadlinethat’scatchyandappealingandtellswhoeverissigningupexactlywhatthey’regetting.E.g.5TipsForX,7StepsToX,TenIdeasForX,etc.Alsothinkaboutincludinga‘powerword’inyourheadline,e.g.wordsthatinvokeastrongemotionlike‘amazing’,‘mind-blowing’,‘stunning’.Or‘best’,‘luxurious’,‘six-figure’.Or‘deadly’,‘painful’,‘toxic’.4. Createyourcontent

Nowit’stimetocreatethecontent.Youmaywellalreadyhaveexistingcontentfrompreviousblogposts,FBLivesorvideosthatyoucanre-purposeandpackageupdifferentlyforyouropt-in.Lookatwhatyoualreadyhaveandusethebitsofitthatfit.Youdon’twanttogiveawaytheentirefarm,butyoudowanttoaimtogiveasmuchgreatvalueaspossible.Theideaisthatthepersonconsumingtheopt-inwillleavethinking,‘wow,ifthat’swhattheydoforfree,Icanonlyimaginehowincredibletheirpaidstuffwillbe!’5. Makeitlookgood

Ifyou’recreatingaPDF,usesomethinglikeCanva.comtoprettyitup,orconsiderhiringagraphicdesignertomakeitlooksuperpolished.Foraudiosandvideos,checkouteditingsoftwareorhireaprofessionaltomakeitlookprofesh.