How To CreateA Personal Brand Susan Bratton

Social Media is MY Super Power!

Questions for Creating Your Personal Brand

For what do you stand?

What is your value add or raison d’etre?

Where is the primary place you exist?

What platforms will you use to connect?

How To Create a Personal Brand

This is the story of one entrepreneur who has leveraged social media services to grow her audience from a standing start to over a million monthly customers.

My weapons? Mostly social media: Podcasting, Blogging, a Facebook Page (Fan Club), Twitter, TweetLater, Trackur plus the super human strength of syndication, using MobyPicture.I also speak at conferences and guest on podcasts and promote my work through blogger outreach.

Real World Example of the Interconnectedness

“I see you everywhere!”“You are so prolific!”

Write Once, Distribute Many.

The Secret? Syndication.

How Can You Participate, Easily?

Personal Life Media

DishyMix Podcast

Talk Show Tips Training System

DishyMix iTunes

DishyMix Blog

DishyMix Facebook Fan Club

Susan Bratton Facebook Personal Page

Facebook Share Bookmarklet

Susan Bratton LinkedIn

Susan Bratton + DishyMix

Twitter

DishyMix No Follow Twitter Page

Personal Life Media Twitter

DishyMix + Personal Life Media + Susan

BrattonTweetLater {Professional}

TweetLater Pro

Susan Bratton FriendFeed

Personal Life Media + DishyMix

Podcast Player Widget

DishyMix Widget

Susan Bratton Trackur

Susan Bratton + DishyMix

Twitter Search

PersonalLife + Susan Bratton + DishyMix

Tweet Deck

Susan Bratton Klout

Susan Bratton Unbound Technologies

Susan Bratton Unbound Technologies

Reach

• Facebook 3,200 + DishyMix Fan Club 560

• Twitter 5,900

• FriendFeed 1,300

• LinkedIn 3,200

• Podcast Downloads 15,000

• Blog Readers 4,000

Day in the Life of a Social Media Podcaster

• Crowd Source Questions

• LinkedIn Answers + Experts

• Facebook Mutuals

• Twitter Upcoming Guests

• Twitter When Recorded

• TweetLater Spinnable Text

• Post to PLM, Feeds to iTunes, Zune, Podcast Alley, Feedburner

• Added to Subscriber’s iPod

• TwitterFeed to 2 Twitter Feeds

• Posts to Facebook and FriendFeed

• Share Bookmarklet with Image

• Guests Promote too

Susan Bratton

CEO, Personal Life Media susan@personallifemedia.com

(650) 948-0500 o(650) 248-3483 c

Podcast http://personallifemedia.com/podcasts/232-dishymixDishyMix in iTunes http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=258633626DishyMix Fan Club http://dishymixfan.comBlog: http://dishymix.comTwitter: http://twitter.com/susanbrattonFriendfeed: http://friendfeed.com/susanbrattonLinkedIn http://www.linkedin.com/in/susanbrattonFacebook http://profile.to/susanbratton/Flickr http://flickr.com/photos/luvlotus/One Click Add http://clicktoadd.me/SusanBratton

Social Influence Marketing

Direct connection to large numbers of interested individuals via social networking platforms instead of push messages to passive prospects

Engage your customers and prospects on their terms, facilitated by your brand

“Give to Get” philosophy via Social Listening, Appvertising and Participation

Listening, Appvertising and Participation

Participation via Twitter or Facebook Pages

Social Listening to Find Key Influencers

Appvertising via Widgets

Social Influence Marketing Examples

VS Pink - http://facebook.com/vspinkRedBull - http://facebook.com/redbullBeinggirl/Procter & Gamble - http://www.beinggirl.com/en_US/home.jspNike+ - http://nikeplus.nike.com/nikeplus/?locale=en_us&l=communityHP - http://h30187.www3.hp.com/Sears SK-You - http://sk-you.com/Atkins – http://community.atkins.comDell’s Ideastorm - http://www.ideastorm.com/Intuit - http://community.intuit.com/Sony Backstage 101 – http://sony.com/backstage101Skittles - http://skittles.com 

VictoriaSecret PINK Facebook Page

RedBull Facebook Page

P&G Tampax Community Site

Dell IdeaStorm Community Site

Intuit Community Site

Sears Everything!

Sears Facebook

Nike Community

Sony Community