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Conversion Triggers
Susan BrattonPersonal Life Media
http://conversiontriggers.comThursday, June 16, 2011
What motivates and influences people?
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Success = Traffic + Conversions
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Success = Traffic + Conversions➫
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Success = Traffic + Conversions
Copy
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Success = Traffic + Conversions
Copy Semiotics
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Success = Traffic + Conversions
Copy Semiotics Design
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Success = Traffic + Conversions
Copy Semiotics Design Testing
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Success = Traffic + Conversions
Copy Semiotics Design Testing
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story
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Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story Triggers
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Thursday, June 16, 2011
Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story Triggers
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➫
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Thursday, June 16, 2011
Success = Traffic + Conversions
Copy Semiotics Design Testing
Keywords Empathy Story Triggers
Structured Communications
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“We copy writers would like to believe
copy is paramount, yet it’s only about 20% of the success equation...
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it’s the offer that matters most.” – Craig Eubanks
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The 4 Realms of Persuasive Marketing
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Neuro-Marketing
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CopyWriting
Neuro-Marketing
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Story Telling
CopyWriting
Neuro-Marketing
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Structured Communications
Story Telling
CopyWriting
Neuro-Marketing
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Cheat Sheets & Book Excerpts
http://conversiontriggers.com
Thursday, June 16, 2011
Neuro-Marketing
• Robert Cialdini - Persuasion & Influence
• Joe Sugarman - 29 Psychological Triggers
• Sally Hogshead - 7 Fascination Triggers
• Joseph Carrabis - Semantics & Semiotics
• J. Duncan Berry - Neuro-Semiotics
• Ross Jeffries - NLP Seduction
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“Join in the conversation a person is having with himself.”
– David Garfinkel
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Copy Writing
• Dan Kennedy - Influential Writing
• John Carlton - Simple Writing System
• David Garfinkel - Fast Effective Copy
• Mark Joyner - The Irresistible Offer
• Dennison Hatch - Million Dollar Mailings
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Story Telling
• Enchantment - Guy Kawasaki
• 7-Figure Speaking Empire - Dave van Hoose
• Invisible Close - Lisa Sasevich
• Resonate - Nancy Duarte
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“Persuasion is a sequence of emotions
that take a prospect from interest to action.”
– Alex C.
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Structure
• Nancy Duarte - Sparkline
• Joseph Campbell - Hero’s Journey
• David Frey - 12-Steps To Foolproof Sales Letters
• Bob Stone - 7-Step Formula for Winning Letters
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Keywords
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Surveys
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Media Consumption
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Empathy Trumps All
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Intimate Interviews
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Forums
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Book Reviews
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Expert Interviews
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Cluster Topics
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Hero’s Journey
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Long Narrative
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Words That Work
• Casual Elegance• Independent• Peace of Mind• Certified• All-American• Prosperity• Spirituality• Financial Security• Balanced Approach• A Culture of...• Imagine
• Hassle-free• Lifestyle• Accountability• Innovation• Restore, Rekindle• Efficient, Efficiency• The Right To• Patient-Centered• Investment• Can Do Results• [Frank Luntz]
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Selling Flow
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Video Sales Letter
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Sparkline
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Webinar
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Bob Stone’s 7-Steps
• Promise your most important benefit first
• Enlarge on your biggest benefit
• Explain what they are getting
• Proof and Endorsements
• What they might loose
• Rephrase prominent benefits in closing offer
• Incite action, fight inertia
Formula for Winning Sales Letters
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25 Structured Email Auto-Responders
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7 Landing Pages
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ClickTale Heat Maps
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GWO
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46 Headline Tests
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Fast Effective Copy Templates
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One Little Word + 20%
[Want To]
[?]
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Mastermind
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Garfinkel Critique“Suz, I don’t see this as an offer. I see it as a slice of the customer’s future perceptions after the benefits of your course has kicked in...”
“Those sound like great therapist questions... but they don’t create any urgency to buy your product, as far as I can tell.”
“Uh... this doesn’t make me trust you, it makes me hate you. DON’T tell me it’s my responsibility... that REALLY doesn’t work in sales. It’s great for shaming me, however.I would restart this one from scratch.”
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Neuro-Marketing
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CopyWriting
Neuro-Marketing
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Story Telling
CopyWriting
Neuro-Marketing
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Structured Communications
Story Telling
CopyWriting
Neuro-Marketing
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Thank you!
Claim Your Free Gifts
http://ConversionTriggers.com
Thursday, June 16, 2011
