2014 ADVERTISEMENT WOMEN OF THE CHANNEL How to Build a Better Business Personal Perspective from Ingram Micro’s Power 100 Women of the Channel Two of the fastest ways to differentiate your business are to build a brand that businesses trust, and develop a brand strategy your sales team will embrace and decision makers will relate to. Yes, it will take time, energy and some investment, but in the end your brand is your promise to customers, prospects, partners and employees. It’s what defines you and, when done right, it’s what easily differentiates you from the competition. Building an effective brand doesn’t happen overnight, but it’s likely a lot easier and more cost-effective than you may think. The first step is research and analysis. Why do your customers do business with you? Don’t speculate. Ask them. The answers may surprise you. The second step is a mix of self-discovery and reflection. What type of customer values your services most [and why]? What prospects are you seeking to attract? What expertise and services are core to your business’ success? What markets and adjacencies are you most successful in? The intersection of these two steps is where the magic begins within your brand promise. Learn more about how Ingram Micro is becoming an indispensable business partner to channel partners. Visit www.IngramMicro.com Holly Garcia Executive Director, Strategic VAR, Commercial Markets Division Sandy May VP, Partner Shared Services Susan O’Sullivan Executive Director, Commercial VAR, Commercial Markets Division Jennifer Anaya, VP, Marketing, www.agencyingrammicro.com Renée Bergeron, VP, Cloud Computing, www.ingrammicrocloud.com Vision, planning and execution are key to building a strong and sustainable business, but don’t forget leadership, passion and agility. The IT services industry is a highly competitive, fast- moving market, so it’s imperative that you clearly differentiate and demonstrate your value, while embracing change and leading with the business case. As a strategic adviser to businesses big and small, you must make it a priority to understand how technology innovations such as cloud can positively impact your customers. But don’t go about it alone. Seek out partners who can help you scale your business, expand your expertise and enhance the customer experience At the end of the day, IT services is becoming less and less about the technology, and more and more about the results and relationships we deliver. Congratulations to Ingram Micro’s 2014 Women of the Channel Honorees 2014 POWER100 2014 POWER100

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Page 1: How to Build a Better Business - IT Best of Breedi.crn.com/custom/Ingram_Micro_WOTC_Advert.pdfHow to Build a Better Business Personal Perspective from Ingram Micro’s Power 100 Women

2014

A D V E R T I S E M E N T

WOMEN OF THE CHANNEL

How to Build a Better Business Personal Perspective from Ingram Micro’s Power 100 Women of the Channel

Two of the fastest ways to differentiate your business are to build a brand that businesses trust, and develop a brand strategy your sales team will embrace and decision makers will relate to. Yes, it will take time, energy and some investment, but in the end your brand is your promise to customers, prospects, partners and employees. It’s what defines you and, when done right, it’s what easily differentiates you from the competition. Building an effective brand doesn’t happen overnight, but it’s likely a lot easier and more cost-effective than you may think. The first step is research and analysis. Why do your customers do business with you? Don’t speculate. Ask them. The answers may surprise you. The second step is a mix of self-discovery and reflection. What type of customer values your services most [and why]? What prospects are you seeking to attract? What expertise and services are core to your business’ success? What markets and adjacencies are you most successful in? The intersection of these two steps is where the magic begins within your brand promise.

Learn more about how Ingram Micro is becoming an indispensable business partner to channel partners. Visit www.IngramMicro.com

Holly Garcia

Executive Director, Strategic VAR, Commercial Markets Division

Sandy May

VP, Partner Shared Services

Susan O’Sullivan

Executive Director, Commercial VAR, Commercial Markets Division

Jennifer Anaya, VP, Marketing, www.agencyingrammicro.com

Renée Bergeron, VP, Cloud Computing, www.ingrammicrocloud.com

Vision, planning and execution are key to building a strong and sustainable business, but don’t forget leadership, passion and agility. The IT services industry is a highly competitive, fast-moving market, so it’s imperative that you clearly differentiate and demonstrate your value, while embracing change and leading with the business case. As a strategic adviser to businesses big and small, you must make it a priority to understand how technology innovations such as cloud can positively impact your customers. But don’t go about it alone. Seek out partners who can help you scale your business, expand your expertise and enhance the customer experience At the end of the day, IT services is becoming less and less about the technology, and more and more about the results and relationships we deliver.

Congratulations to Ingram Micro’s 2014 Women of the Channel Honorees

2014POWER100