How the minions marketed their way to a box ofce smash hit Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------The Minions are far better placed than any other animated flm this year.The littleMinionsmade it big for ni!ersal ending the weekend with crossing the "## million mark.Minion is second best animated opening e!er with breaking n$mber st$dio records Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------% Largepart of its bo& o'ce s$ccess has a lot to do with its intensi!e marketing campaignMc(onald)s *appy meals toy+ellow critters in Los %ngles+ellow tic-tacs %ma,on (ili!ery bo& Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Marketing masterstroke on -acebook.n the social media front/ the presence of The Minions was all per!asi!e0n a world frst/ it created (espicable Me 1 -acebook Minion emoticons that $sers co$ld send to friends in chat sessionsThe (espicable Me h$b made it easier for $sers to fnd a page in the right lang$ageand with refned c$rated contentThey p$shed o$t animations of the mischie!o$s Minions to amplify organic reach Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------2oin $s on -acebook(espicable 3omm$nity integrated 42oin $s on -acebook) calls on all websites/ media/ online !ideo and mobile assetsThese incl$ded sponsoring the la$nch of the (raw 5omething 1 app/ the se6$el to the best-selling social drawing and g$essing game7an co-branded promotions incl$ding 4(raw a Minion) and 48lay with (espicable 9ords) Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Minions to millions0t helped that the mo!ie boasts of a relati!ely smaller b$dget :; compared to other animated mo!ies of the like :-ro,en was made on a ;"?# million b$dget>9hat is of cr$cial importance to marketers/ howe!er/ is that their n$mbers look great@Le!eraging the marketing with oAine media co$pled with social media power ho$se the little Minions made Millions Knct Lab | www.knctlab.com----------------------------------------------------------------------------------------------------------------------Knct Lab Overview *igh performing digital marketing sol$tions pro!ider Bnd-to-end ser!ices from data analysis/ market research to campaign implementation Coogle certifed professionals B&perts across !ario$s f$nctionsD ad!ertising/ paid media/ creati!e/ analytics/ web design E de!elopment and marketing a$tomation Located in Fangalore Gisit $s at www.knctlab.com