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“How” of Innovation
How to Hire for innovation and help teams Become more
Innovative
“Dynamic range of what average person can accomplish and what the best person can
accomplish is 50 to 100:1. That’s why we go for A+ players.”~Steve Jobs
3 things to look for when hiring:•Track record of invention
•T shaped expertise
•Passion to change status quo
Track record of invention
Virgin hires people with these traits:•Cheeky•Honest•Amusing•Questioning•Disruptive•Intelligent•Restless
Google asks: “What is the most beautiful math equation for you?”
Look for T-shaped expertise
Passion for changing
status quo
This is passion!
Billion dollar question - how can I become more innovative myself?
5 behaviors•Questioning
•Observing
•Networking
•Associating
•Experimenting
6 years3000 innovative executives studied
15%most innovative companies – the ones
in which senior execs believe that innovation is their job also
Skill 1: Questioning
“The important and difficult job is never to find the right answer, it is to find the right
questions.”~Peter Drucker
US
“Why a computer costs the 5 times the
sum of its parts?”
“Start-up is a human institution designed to create a new product or service under
conditions of extreme uncertainty” ~Eric Ries
Why? Why? Why? Why? Why?
And why not?
?
What if?
Tip: hold qst brainstorming session to come up with 50 questions; use whiteboard or post-it notes
Exercise time!
5 Whys?
-Find a partner
-Pick one challenge (commercial risk, V&AT issue etc) and share it
-Partner will ask you “Why” until you got to the core of the issue
-Switch!
Exercise time!
Yes, but….
–everyone stand up & find partner
-ask them about one thing that he/she wants to do
-than say “Yes, but”…
- change partner!
-do it fast, be provocative, play! Change partner and ask a different question, in a constructive way:
…and what if?
Skill 2: Observing
Insights can seduce
Insights break barriers and overcome authority
“Not understanding well external environment is a key to innovation strategy failure”
~Innovation study PWC 2011
Scott Adams,inventor of Dilbert
Can there be a better cubicle for Dilbert?
IDEO created cubicle-based work-space and worked in it for 5 weeks
Result – modular, human-centered, friendly, functional cubicle
“IDEO teams go out to the four corners of the earth and come back with golden keys of
innovation.”~Peter Killman, IDEO
How can we ensure that we spend more time outside of the office with people who’s problems we
are solving ?
How can we learn to capture better insights?
Skill 3: Networking
Internal: Formal Innovation challenges
Internal: Informal lunch or coffee meetings
Visual trumps all senses!
External: entrepreneurs & other companies
How can we connect to & learn from other industries/entrepreneurs?
Skill 4: Associating
Brain is not linear
M for “Music”?
Brain works by creating new connections between neurons (new networks)
Explore!
Be Fascinated, not interested!
Some ideas for feeding your mind
with ideas
IDEO Deep Dives
Skill 5: Experiment
A/B test Pilot/prototypes
Test fast. Fail. Improve
“If you build a prototype, other people will help you”
How can we do more pilots quickly ?
Dropbox prototype was a video!
5 behaviors•Questioning (5 Why, Why not, What if)
•Observing (go out)
•Networking (internal formal and informal & external)
•Associating (team deep dive after first 3 phases, other industries)
•Experimenting (pilots, testing key hypothesis quickly)
What are some of the things you
can do to start innovating more? Top 3?