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How of Innovation - how to Hire for innovation and Become more innovative
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“How” of InnovationHow to Hire for innovation and help teams Become more
Innovative
Innovation – how to hire for it?
“Dynamic range of what average person can accomplish and what the best person can
accomplish is 50 to 100:1. That’s why we go for A+ players.”~Steve Jobs
3 things to look for when hiring:•Track record of invention
•T shaped expertise
•Passion to change status quo
Track record of invention
Virgin hires people with these traits:•Cheeky•Honest•Amusing•Questioning•Disruptive•Intelligent•Restless
Google asks: “What is the most beautiful math equation for you?”
Look for T-shaped expertise
Passion for changing
status quo
This is passion!
Billion dollar question - how can I become more innovative myself?
5 behaviors•Questioning
•Observing
•Networking
•Associating
•Experimenting
6 years3000 innovative executives studied
15%most innovative companies – the ones
in which senior execs believe that innovation is their job also
Skill 1: Questioning
“The important and difficult job is never to find the right answer, it is to find the right
questions.”~Peter Drucker
US
“Why a computer costs the 5 times the
sum of its parts?”
“Start-up is a human institution designed to create a new product or service under
conditions of extreme uncertainty” ~Eric Ries
Why? Why? Why? Why? Why?
And why not?
?
What if?
Tip: hold qst brainstorming session to come up with 50 questions; use whiteboard or post-it notes
Exercise time!
5 Whys?
-Find a partner
-Pick one challenge (commercial risk, V&AT issue etc) and share it
-Partner will ask you “Why” until you got to the core of the issue
-Switch!
Exercise time!
Yes, but….
–everyone stand up & find partner
-ask them about one thing that he/she wants to do
-than say “Yes, but”…
- change partner!
-do it fast, be provocative, play! Change partner and ask a different question, in a constructive way:
…and what if?
Skill 2: Observing
Insights can seduce
Insights break barriers and overcome authority
“Not understanding well external environment is a key to innovation strategy failure”
~Innovation study PWC 2011
Scott Adams,inventor of Dilbert
Can there be a better cubicle for Dilbert?
IDEO created cubicle-based work-space and worked in it for 5 weeks
Result – modular, human-centered, friendly, functional cubicle
“IDEO teams go out to the four corners of the earth and come back with golden keys of
innovation.”~Peter Killman, IDEO
How can we ensure that we spend more time outside of the office with people who’s problems we
are solving ?
How can we learn to capture better insights?
Skill 3: Networking
Internal: Formal Innovation challenges
Internal: Informal lunch or coffee meetings
Visual trumps all senses!
External: entrepreneurs & other companies
How can we connect to & learn from other industries/entrepreneurs?
Skill 4: Associating
Brain is not linear
M for “Music”?
Brain works by creating new connections between neurons (new networks)
Explore!
Be Fascinated, not interested!
Some ideas for feeding your mind
with ideas
IDEO Deep Dives
Skill 5: Experiment
A/B test Pilot/prototypes
Test fast. Fail. Improve
“If you build a prototype, other people will help you”
How can we do more pilots quickly ?
Dropbox prototype was a video!
5 behaviors•Questioning (5 Why, Why not, What if)
•Observing (go out)
•Networking (internal formal and informal & external)
•Associating (team deep dive after first 3 phases, other industries)
•Experimenting (pilots, testing key hypothesis quickly)
What are some of the things you
can do to start innovating more? Top 3?