Embed Size (px)
Citation preview
How network data and AI are enabling new digital business
models and services
Dr. Richard Benjamins
Data & AI Ambassador
Telefonica, LUCA
@vrbenjamins
The impact of Data and AI are/will be significant
Great applications• Cancer diagnosis• Self-driving cars• Automatic translation• Personalization• Art creation and music composition• Holding debates• …
• Data abundance• Processing power• Deep learning
Why is AI so popular today?Why is AI so successful today?
2
Gartner Says Global Artificial Intelligence Business Value to Reach $1.2 Trillion in 2018
Global business value derived from artificial intelligence (AI) is projected to total $1.2 trillion in 2018, an
increase of 70 percent from 2017. AI-derived business value is forecast to reach $3.9 trillion in 2022.
@vrbenjamins
Artificial IntelligenceCognitive Power
- AI2017 2018 2019
AURA
4th Platform
Internal Use Cases
But the journey to be AI-ready is long and tough
3
@vrbenjamins
Key factors to leverage Data and AI
4
@vrbenjamins
And we have learned a lot during the AI journey
5
❑ Where is the data/AI unit? CEO-n, If n>1, reporting to whom?
❑ Relation with IT of central group and local businesses (OBs)
❑ What funding model to use for central team?
❑ How to select use cases?
❑ How to measure economic impact?
❑ How to measure data maturity?
❑ How to develop “Responsible AI”?
❑ Data democratization: scaling insights through the company
❑ Where the run the analytics and systems, global or local?
❑ How to market the results, create momentum with Data?
❑ Unified data model or not?
❑ Local or global data storage?
❑ Is AI included in the data organization or separate?
❑ External monetization separately?
❑ Data collection strategy
@vrbenjamins
Telefonica has become a platform company, digitalizing where it can
6
@vrbenjamins
The 4P is the kernel of Telefonica’s Data & AI strategy
7
Internal usage of AI & Big Data
Customer Life Cycle & Value Management
Smart Marketing
Optimization
• Credit Scoring• Smart Pricing• Churn
• Device Recommender• VAS value• Analytics automation• B2B Market Landscape• P/S Recommender • NBA
• Point of Sale footprint• Network deployment
planning• Privacy platform
8
@vrbenjamins
Aura is Telefonica’s customer-facing AI …
9
Video of AURA in call center
10
11
Business applications of AI & Big Data
12
@vrbenjamins
Cell phone mobility patterns measure the impact of
Government measures to reduce spread of Swine flu (MX)
Using antenna activity to understand flood impact in
Mexico
Natural disasters in Colombia
Air quality in large cities
Bring Internet where there is no 3G, 4G coverage
AI and Data for Good
@vrbenjamins
Some undesired side-effects of Machine Learning are showing up
14
Google Translate
@vrbenjamins
Organizations are starting to act
15
Next step: how to put it into practice –Responsible AI by Design
17
