How I Predicted Super Bowl 46_6680

Cain / How I Predicted / 2

HOW I PREDICTED SUPER BOWL XLVI

By Dan Cain

Mentalist



(How I Predicted Super Bowl 46) Copyright © 2013 by (Dan Cain)

All rights reserved. No part of this book may be reproduced or transmitted in any form or

by any means without written permission from the author.



Why This Book

This writing is not going to be a matter of me simply revealing how I “predicted” Super

Bowl 46. I’m going to share the how, the where, the who, the everything it takes to pull off one

of the best prediction events you can produce. Not only that, I will show you how to do it

without spending a lot of money. In one version I will present later in this book, you will not

need to invest a single penny.

I want this book to be sort of a guide to those who are looking to make their first big break

into media. I also want this book to help reawaken that spirit of magic in the seasoned magician

who has perhaps been in a rut for years and is looking to do something new.

This book will also serve as a marketing tool for those seeking that guidance. I will explain

the various methods that are available to do prediction effects that cost anywhere from zero

dollars and up to about $5,000.00. I will even explain how to perform one with an item you

already have in your own home. I will explain the use of verbal deception, getting the venue(s),

contacting the right people, setting up the “players,” and doing the needed footwork.

I hope you enjoy.

E.S.P.ecially Yours,


Become Known!

So you want to get your name in print. You want to show the world you can

predict future events and that there is no such thing as free will since you know

what will eventually unfold. You have an idea to perform a prediction and you

want to do it publicly. Have you decided what sort of prediction you’ll do? You’ll

want to first figure out the type of prediction prior to pitching your amazing ability

to potentially the wrong people or venue. You’ll also want to consider the timing

for your publicity stunt. For instance most, if not all, media are uninterested in

these publicity stunts when it’s a Congressional and Presidential Election year or

the intervening Congressional elections, which take place every two years called

Midterm Elections.

That said, you may have a great opportunity to set the stage for doing a future

Congressional or Presidential Election prediction by first doing a prediction at your

local government and state government level. Some examples of local elected

positions include sheriffs at the county level and mayors and school board

members at the city level. Governors and lieutenant governor are elected in all


states. In some states, executive positions such as Attorney General and Secretary

of State are also elected offices. All members of state legislatures and territorial

jurisdiction legislatures are elected, state senators and state

representatives/assembly members. These are just some examples of prediction

possibilities at your disposal in the political circles.

Once you “get your foot in the door” by doing a prediction event, many larger

venues will open up to you.

Let’s decide that you’ll want to perform a newspaper headline prediction. Tony

Corinda stated in 13 Steps To Mentalism, "the headline prediction almost always

gets results in getting a story in print, because it is personal to the newspaper."

Think about that for a moment. A reporter, a photographer, an editor all have a say

in what gets into that paper. Those words are the personal expressed extension of

each of those individuals. A headline is typically thought over and over until

virtually the last moment before print. Why? Because a change in the story could

very well change the space needed for the choice of words used for the newspaper

headline.

So we have decided to perform a newspaper headline. What do we do now? We

need a place to pull this off. So we have to find a venue. Many of us live in or

around a populated area where we frequent and know a local business. Maybe even


know the owner by his or her first name. Utilize what and who you know! This

isn’t just about doing for yourself. This is about incorporating others in a

wonderful moment that’s never before been done in your area. Ask a local business

if they would like your help in increasing foot traffic to their establishment. Free

advertising is always welcomed by business owners. In a world where social media

rules, advertising couldn’t be easier today! The fact that you’re doing a newspaper

headline prediction will insure that you get featured in that very newspaper for

free! Every time you give mention about the event, be sure to give mention about

the venue!

When I

performed my

newspaper headline

prediction, I

actually predicted

the headlines of

two newspapers.


This gave me even more exposure. I predicted the headline to a local paper as well

as the state paper. Both were done on the same day and place. Both ran stories

about me and this event to be held at that particular business establishment. I had

about two solid months of constant exposure. Not simply with the newspapers, but

with radio and the local news station. This also gave that local business free

advertising for that same duration.

It is also wise to give this event purpose. Once you have the support of a local

business to provide their establishment as the venue, you have to have a specific

date and time when the event will be held. After you have decided on a date and

time I would strongly recommend contacting a charity. That’s your choice here. I

decided to help St. Jude’s Children’s Research Hospital when I held my newspaper

prediction event. They will be such a huge help in making sure your event is a

success by walking you through, step by step, what you need to know to hold a

fundraising event. They will also send you a package of information about their

organization so you are familiar with it. Also included will be items you will

definitely need for the event – flyers, silent auction sheets, donation envelopes, etc.

Do you know anyone that can showcase their talent at the event? Can you have

a DJ there? How about a face-painter for kids that may be there? Many times you

can find people that will donate their time just for the exposure. If you don’t know


a professional face-painter, go and purchase a $5 face-painting kit from the local

store and ask a friend that you trust to do it for 30 minutes during the event. Just a

couple ideas.

I had a DJ, a face-painter, a silent auction with items like gift packages from

local restaurants, a couple friends cooking hamburgers and hot dogs. I even had a

gift package donated by a janitorial service! You just never know who will want to

be involved if you don’t try.

I tried to make it accommodating and fun for all those that came out to see this

never-before-done event. I even contacted the Mayor of the town that the event

was going to be held in and asked that she be a part of it. Mayors love to show they

are part of the community and welcome any good press. I created a poster of

myself with a clipping of the event announcement from the newspaper on my

computer. I put it on a flash drive and took it to my local print shop. I ordered a

large poster sized version of my creation and placed it among the silent auction

items on the day of the reveal. I think I spent about $18 for the poster. On the day

of the reveal, that poster was in the middle of a bidding war and would eventually

raise $80. Now that you have a place, a date, and a benefit you’ll need to start the

buzz.


I began by personally going to the newspaper companies and asking them about

the paper. How often does it get printed? When will they know what the headline

will be? Then I explained about the event that is coming up and what it’s for. The

fact that it’s intriguing and for a good cause is pretty much a guarantee that you

will do an interview immediately. You’ll most likely have a photographer/field

reporter there on the day of the reveal. Be ready to do an interview right on the

spot whether you make a personal visit to the newspaper company (recommended)

or if you just decide to call and speak with the editor. They may want a reporter to

call you later instead but always be ready for the interview.

I contacted a couple radio stations and wanted to know what they thought of the

event coming up. They, of course, had no clue that the event was to happen

(because I hadn’t informed them until now) and they were very intrigued. A lot of

times telephone interviews are the norm and you don’t have to physically be

present to do them, but I love meeting people. I especially love the opportunity to

personally associate myself with the people that can essentially help elevate my

business. I love to network.

Needless to say, the radio stations wanted me to come in to their studios at my

earliest convenience and talk about the event. They wanted to know what


mentalism is. They wanted to know who I was, where I came from, where I

perform, how people can contact me, etc.

Radio is such a wonderful stage for us. It truly is the theater of the mind. I

performed a few mentalism routines for the radio DJ’s as well as for a few listeners

that called in. I eventually signed a contract for a six month run with Clear Channel

Radio as the resident Illusionist/Mentalist on the number one radio station in the

state. I appeared once a month to perform live on air and in front of a live studio

audience. My show was broadcast over the airwaves to New Jersey, Pennsylvania,

Maryland, Delaware and Virginia. Everyone driving to work and tuning in heard.

Everyone at home and tuning in heard. Everyone at work listening via a radio or

streaming on the web heard. I couldn’t pay for that kind of advertising if I wanted

to!

I called the local abc television news station and informed them of the event.

They referred me to one of the producers who was more than welcoming of the

story. The producer wanted to know all about the event. She asked that I come into

the studio about a week prior to the event and give an interview that would be

recorded and then aired a day later. I did just that.


I wanted to target all the media outlets I could. You may not want to and that’s

fine.

I employed a close

friend to make a

Plexiglas box that

would house my

“prediction envelope”

for two weeks. The box

was clear and could be

seen through on all

sides. It had a padlock for the front and I would give the keys to the, then, Capt of

the police dept. to hold until the day of the reveal. I placed my prediction in the

envelope with a newspaper reporter taking pictures as I did it. They saw two rolled

up papers going in and being sealed inside the envelope.


Here is one slip of paper rolled inward

from both sides giving the illusion of two

rolled up slips of paper.

Throughout everything, you’ll want to capture it on camera. Whether video or

still pics. That way you can post images and video footage EVERYWHERE!

Social proof, also known as informational social influence, is a psychological

phenomenon where people assume the actions of others in an attempt to reflect

correct behavior for a given situation. When I refer to “social proof” I’m referring

to the evidence you have of accomplishing things in public.

Post your evidence to Twitter, Facebook, LinkedIn, YouTube, and the like. You

cannot expect to gain exposure solely by sitting back and hoping that another story

runs. Take that first newspaper article and post it everywhere. Take that video

footage of you in the radio station, or television station and create multiple still

shots from it then post them around as well. Make a unique video compilation and

post it to YouTube. Market yourself!


After I placed my predictions in the clear box, the owner of the establishment

secured the locked box inside his storefront window. His window already had a

cage built behind it inside the store so that gave an added impression of security. In

full view of the public

eye, that is where the

envelope stayed for two

weeks.

On the day of the reveal I purposely arrived a few minutes late. I gave the

impression that I was a bit nervous and hadn’t dared look at the newspapers. The

Mayor was present. The Capt of the police dept. was there. Everything was as I

planned. People from so many towns and few cities made their way to see if the

impossible was possible. Could I really know what the future was to be?

The newspaper reporters were present with their cameras at the ready. The only

thing I had to do was one get that billet into the envelope. I couldn’t let anyone else

open the envelope and I couldn’t use my own device to open it either. So, I


performed a very risky move. I do not recommend this but then again, a lot of

mentalism has come from being bold. I took the Captain aside and explained I just

needed a minute before going out as I was a little nervous. He said I would do fine

and not to worry about anything. He shook my hand and afterward I leaned in and

patted the left side of his chest and said thank you. In that moment, I slipped my

black billet pencil into his

breast pocket. Later I would

retrieve it from his pocket in

order to open the envelope

and load my billet into the

envelope. After I opened the

envelope I placed the billet

pencil into my front right

pocket. Exactly as I anticipated, the Mayor (who was standing to my right)

mentioned that the pencil was the Capt.’s. This was perfect as I had a regular black

pencil in the front pocket of my shorts and I made a switch. I gave the Capt the

regular pencil back and retained the billet pencil in my pocket.


After I loaded the billet

while opening the

envelope, I proceeded to

dump the contents of the

envelope into the Mayors’

hands. At this point the

reporters couldn’t stop

pressing that shutter button

on their cameras. They had hoped to catch a switch or me palming something.

Needless to say, the routine was completely thought out and they were tricked long

before they took their first picture.

What remained was the gasps,

and applause of the people present as

they heard the Mayor read what they

believed to be the predictions that

had been there for two weeks. What

about the initial paper that was

placed inside the envelope two

weeks prior that looked like two


rolled up sheets? On it I had written, “No matter what I have written on the other

slip of paper, always know that the future is yours to write.”

This is the same process I

used to pull off my Super

Bowl 46 prediction event. I

even used the same billet

pencil. I’m thinking about

manufacturing billet pencils

since I believe I’m the last one

that ever bought one before the company I dealt with sadly went out of business. If

you’re interested in purchasing a billet pencil you can contact me using the contact

information at the back of this book.

There are

many ways to

perform a

prediction.

There is, of

course, the way

I did it with the


billet pencil.

There are other ways to perform this such as with a billet knife which is an

amazing tool but can cost a little bit. It’s

upward of about $200. There is also a very

expensive, virtually real time prediction

system that

can run

anywhere from $3,500 to $5,000 and comes with a

box and stand. I am of the opinion that if I can pull

off the same routine and make it look organic and

real without anything that appears to be a magic

prop then that’s the route I’ll take. Nevertheless, I wanted to mention those options

here.

The most inexpensive way is to simply use a butter knife and attach a billet to it

with a bit of adhesive. When you’re ready to load the envelope simply flick the

billet off of the knife after it enters the envelope and you push it further inside.

That will cost $0.00 to perform.

There was a slight difference with how I employed the regular black pencil

during the Super Bowl event from the newspaper headline event. Since the General


Manager of the establishment was a woman and she didn’t have a breast pocket I

couldn’t do the same thing with her as I did with the Captain. Instead, I would

place the regular black pencil on a table from time to time and ask aloud if I could

borrow the pencil for one reason or another. This, of course, is a psychological

subtlety. She eventually believed that the pencil belonged to her. When it came

time to open the envelope I deliberately set the actual billet pencil on the table.

After I used it I put it in my pocket. She, of course, asked for her pencil back. Just

as I played it before, I made the switch in my front pocket for the real pencil and

handed it to her.

Take this information seriously. This book WILL get you into the newspapers.

It WILL get you on television. It WILL get you on radio. It WILL GET YOU

NOTICED….but only if you’re ready for it.

Send me your success stories! I’ll post your testimonials to my website! Extra

exposure for you! I want to know how this book has helped you. Send video

testimonials or comments to [email protected]

Dan Cain

mailto:[email protected]





Some of my Media Coverage

http://www.cainillusions.com/Media.html

Newspaper Headline Prediction

http://www.youtube.com/watch?v=emL3MbsgKw8

Super Bowl Prediction

http://www.youtube.com/watch?v=V-_b5vUadsA

Cain Illusions, LLC

PO Box 215

Hartly, DE 19953

Send a self-addressed stamped envelope to the above address for an autographed photo.


http://www.youtube.com/watch?v=emL3MbsgKw8

http://www.youtube.com/watch?v=V-_b5vUadsA


Corporate Entertainer Dan Cain, Mentalist

Dan Cain, owner of Cain Illusions, LLC, is an experienced & seasoned corporate

entertainer and close up illusion artist who guarantees success as after-dinner

entertainment or an ice-breaker at trade shows for small or large corporate events.

His demonstrations include experiments of that sixth sense, close up illusions, and

comedic relief. He uses individuals in his audience who are unknown to him for his

“telepathic” demonstrations and makes them the actual recipients of telepathy and

mental pictures which he climactically reveals! Interest and thrills await those

viewing this most entertaining presentation.

Dan is the only person in the history of Mentalism that predicted, with 100%

accuracy, the winning team, final score, and a specific highlight of football’s 46th

Big Game in 2012 and donated all proceeds raised to the Children’s Miracle

Network John’s Hopkins Children Center. You can see some of the media

coverage here: http://www.cainillusions.com/Media.html


Documents

How I Predicted Super Bowl 46_6680