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HOW GUESTS WANT LOYALTY TO INTERACT WITH TECHNOLOGY A recent study on loyalty in the hotel industry highlighted some technology that guests would like to see expanded. © 2018 STR, Inc. All Rights Reserved. illustrations: annamarie hudson Source: Oracle’s “The Loyalty Divide” report

HOW GUESTS WANT LOYALTY TO INTERACT WITH … a mobile app that supports functions like mobile check-in and check-out and allows for a personalized experience want to use VR to explore

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HOW GUESTSWANT LOYALTY TOINTERACT WITHTECHNOLOGYA recent study on loyalty in the hotel industry highlighted some technology that guests would like to see expanded.

want in-room voice controls

want a mobile app that supports functions like mobile

check-in and check-out and allows for a personalized

experience

want to use VR to explore hotels

want wearable technology to be

integrated into their hotel stays

want to use points for experiences o�ered based on their social media pro�les and

preferences

83%

77%

88%

87%

73%

HOW GUESTSWANT LOYALTY TOINTERACT WITHTECHNOLOGYA recent study on loyalty in the hotel industry highlighted some technology that guests would like to see expanded.

© 2018 STR, Inc. All Rights Reserved.illustrations: annamarie hudson

Source: Oracle’s “The Loyalty Divide” report