How CCIs can contribute to innovation and smart specialisation strategies

Smart SpecialisationIn narrow sense:

Dominique Foray and the Knowledge for Growth expert groupBreakthrough innovations The entrepreneurial process of discoveryGeneral Purpose Technologies (GPTs)

Smart SpecialisationPolicy :

Specialisation & competitive advantage Leader regions and follower regionsInvention and application developmentRole for higher education establishments & research laboratories

Smart SpecialisationIn broader sense:

Communication Innovation Union Communication on the contribution of Regional Policy to smart growth

  Broad concept of innovation (services, new marketing, branding and design methods and new forms of business organisation)

‘Innovation is increasingly understood as an open system where different actors collaborate and interact.’

Smart SpecialisationPolicy :

Smart choices to be madeBroader range of developments & policy support Specialisation – similar process of building on strengthsCluster developmentLead markets & demand- side policiesRole for creative sector

Cultural & Creative Sector Contributions identified in Study on Culture in Local &

Regional Development :Growth and employment creation in its own rightMaking cities and regions more attractive places in

which to invest and workMagnet for talent (Richard Florida)Creative buzzDirect stimulation of innovation

Cultural & Creative Sector Demand -side contributions :

Demand creation – advertising & the media Image management and marketingQuality & standardsThe stimulus of sophisticated and demanding

consumers

Cultural & Creative Sector Potential in new forms of (social) demand management :

Using powers of communication and motivationAddressing social concerns (lead markets):

energy ; recycling & bio-technologyaging & health

Social organisation; changing habits & cultureEngaging local populations Promoting an openness to innovative solutions