QUESTIONS ON MEDIA INDUSTRY AND GEMS AND JEWELERY

INDUSTRY

Submitted by-

GROUP 2

Gurpreet kaur

Rajat singhal

Shallu

Sonam yadav

MEDIA INDUSTRY

1. How can order winning and order qualifying criteria help media industry?

An order qualifier is a characteristic of a product or service that is required in order for the product/service to even be considered by a customer. An order winner is a characteristic that will win the bid or customer's purchase. Therefore, firms must provide the qualifiers in order to get into or stay in a market. To provide qualifiers, they need only to be as good as their competitors. Failure to do so may result in lost sales. However, to provide order winners, firms must be better than their competitors. It is important to note that order qualifiers are not less important than order winners; they are just different.

2. what is the recent initiative taken by NAT GEO?Volkswagen and National Geographic Channel bring – Innovations For Everyone, a unique initiative to identify the potential of relevant innovations that could lead to technological or scientific breakthroughs to help improve quality of life. The campaign will hunt for individuals who have conceptualized radical ideas that have mettle to make a difference to society and to the country.

3. How white label portals are gaining importance in the media industry?

White-label portals are a reflection of the wireless content business' current zeitgeist,

in which well-known media companies are taking more control of the image they

present to the mobile audience. Media giants, frustrated with the limitations of

partnering for content services with mobile operators are planning to gain control of

their own customers by teaming with solutions providers to brand these mobile portals

as their own.4. How is CNBC TV 18 pushing their online properties ---

content or packaging?Just as they have done on television with a lot of tailor made solutions, they intend to proceed with the same on the net. They have opened up with live stream, canned stream, running television ads, (like MSN TV), but do not give it free. It is an independent sales team handling it. As far as powereyourtrade.com goes, they already have 65,000 subscribers, that's another line of revenue on internet paying us an average of Rs 150 per month.

5. What is driving the ad sales and marketing activities of CNBC TV 18?

Content is the biggest asset of CNBC TV 18. It is content lead. They leverage content

and not influence their content The new mantra in the group is to add value for

customers.

GEMS AND JEWELLERY INDUSTRY

1. What is the Kimberley Process?

The World Diamond Council has worked successfully with the United Nations, governments, and groups such as Global Witness and Partnership Africa Canada to introduce a system for the certification of the source of uncut diamonds to prevent the trade in conflict diamonds. This system, known as the Kimberley Process Certification Scheme (KPCS), was formally adopted in November 2002, and came into operation on January 1, 2003. Andrew Coxon, President of the De Beers Institute of Diamonds, is a founding member of the World Diamond Council and spearheaded this initiative on behalf of the diamond industry.

Today, as a result of the Kimberly Process’s success, 99.8% of the world’s diamond supply is conflict free.

2. What is a conflict diamond?

Conflict diamonds are rough, uncut diamonds used by rebel movements or their allies to finance armed conflict aimed at undermining legitimate governments. In 1998, the Non-government Organisation (NGO) Global Witness brought to the world’s attention the fact that rebel groups were funding their war against the legitimate government in this way.

3. How does the Kimberley Process work?

The Kimberly process requires participating governments to ensure that each shipment of rough diamonds exported be in a secure container and accompanied by a uniquely numbered, government-validated certificate stating that the diamonds are conflict-free. Over 70 countries participate, representing all the nations with significant involvement in the diamond trade. All 70 importing countries agree not to accept any rough diamonds without an approved Kimberley Process Certificate.

4.Do gems bought abroad cost less than those purchased at home?

Gems bought overseas aren’t necessarily less expensive than domestic purchases. Nonetheless, they do make great souvenirs and gifts. They’re lightweight and don’t take up much space. They’re usually more appreciated than large, junky gifts. And if you buy gems near the source, you usually have a wider selection and greater range of qualities to choose from than at home. However there are also more opportunities for fraud and misrepresentation.   Some advantages of buying gems locally are convenience, service, ease of returns and greater recourse against fraud. If you're an astute buyer, you can find deals at home that are just as good as those overseas. 

5. What lies ahead in the diamond industry in the next five to ten years? In the next five years, we envision considerable progress. In ten years, we believe that the jewelry industry will have coalesced around a set of fair trade standards. One or more independent bodies will be tasked with certifying fair trade diamonds and with monitoring compliance with the standards. Most important, independently certified fair trade diamonds will become available to consumers.