How B2B SaaS Companies Are Investing in Mobile KEY Mobile-Only Product Mobile App Supplements Primary Web App Mobile App is Primary Focus Equal Emphasis On Mobile and Web Apps STRATEGY BREAKDOWN OF COMPANIES WITH NATIVE MOBILE OFFERING 30% 28% 12% 30% MOBILE DEVELOPMENT SPEND 10% 0% 40% 60% 80% TIME TO LAUNCH OF MOBILE APP 0-6 Months 6-12+ Months “Young” B2B SaaS companies are prioritizing mobile apps as their primary product and spending more time to get it right. Companies with a supplemental focus on mobile apps are more concerned with quickly launching an app at low development costs. B2B SaaS companies have a strong grasp on the web in terms of planning, development time, budget allocation and monetization, but have yet to ﬁgure out how to optimize their app strategy. KEY TAKEAWAYS As % of revenue, data represents the majority of companies in each category Data represents the majority of companies in each category As the world goes mobile, so too does SaaS. The past few years have seen a huge rise in mobile business software apps. Recently, IBM and Cisco simultaneously announced collaborative email solutions that not only heavily optimize for, but also rely on the use of mobile. In so doing, the two tech giants announced that going mobile will be essential to keeping their businesses up-to-speed with the rapidly evolving work environment, and set the stage for new expectations. So, how are B2B SaaS companies investing in and developing mobile apps today to follow suit? We break down the results of OpenView Venture Partner's study on B2B mobile SaaS development. Mobile-only companies or organizations in which mobile is the main focus spend 60-80% of their revenue on mobile development alone Companies with an equal emphasis on growing their mobile and web products are spending 10-40% of their total revenue on mobile development Companies whose mobile strategy is secondary push out their apps faster than their mobile-focused counterparts - often launching in under 6 months Those with a mobile app as their primary focus typically take 6-12 months to launch. How B2B SaaS companies are approaching and prioritizing mobile versus web &

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How B2B SaaS Companies Are Investing in Mobile

K E YMobile-Only Product

Mobile App Supplements Primary Web App

Mobile App isPrimary Focus

Equal Emphasis On Mobile and Web Apps

S T R A T E G Y B R E A K D O W N O F C O M P A N I E S W I T H N A T I V E M O B I L E O F F E R I N G

30%

28%

12%30%

M O B I L E D E V E L O P M E N T S P E N D

10%0% 40% 60% 80%

T I M E T O L A U N C H O F M O B I L E A P P

0-6 Months 6-12+ Months

“Young” B2B SaaS companies are prioritizing mobile apps as their primary product and spending more time to get it right.

Companies with a supplemental focus on mobile apps are more concerned with quickly launching an app at low development costs.

B2B SaaS companies have a strong grasp on the web in terms of planning, development time, budget allocation and monetization, but have yet to figure out how to optimize their app strategy.

K E Y T A K E A W A Y S

As % of revenue, data represents the majority of companies in each category

Data represents the majority of companies in each category

As the world goes mobile, so too does SaaS. The past few years have seen a huge rise in mobile business software apps. Recently, IBM and Cisco simultaneously announced collaborative email

solutions that not only heavily optimize for, but also rely on the use of mobile. In so doing, the two tech giants announced that going mobile will be essential to keeping their businesses

up-to-speed with the rapidly evolving work environment, and set the stage for new expectations.

So, how are B2B SaaS companies investing in and developing mobile apps today to follow suit? We break down the results of OpenView Venture Partner's study on B2B mobile SaaS

development.

Mobile-only companies or organizations in which mobile is the main focus spend 60-80% of their revenue on

mobile development alone

Companies with an equal emphasis on growing theirmobile and web products are spending 10-40% of

their total revenue on mobile development

Companies whose mobile strategy is secondary push out their apps faster thantheir mobile-focused counterparts - often

launching in under 6 months

Those with a mobile app astheir primary focus typically take 6-12 months to launch.

How B2B SaaS companies are approaching and prioritizing mobile versus web