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Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
HouseLogic & the REALTOR® Content Resource
Missouri Association of REALTORS®
April 9, 2010
2Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Today’s Agenda
• Why did NAR create a consumer web site?
• What’s HouseLogic.com all about?• A guided tour
• What’s in it for me?• REALTOR® Content Resource
Strategic vision, member value, & homeowner need
4Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Strategic Vision
• Create a relationship between NAR and homeowners on behalf of NAR’s members.
• Extend the value of the REALTOR® brand well beyond the transaction to the full lifecycle of homeownership.
• Become the comprehensive “Voice for Real Estate” --- representing the industry and homeowners.
5Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Value to Members
• Increase NAR’s effectiveness in Washington.
• Help REALTORS® stay in touch with buyers and sellers beyond the short-term transaction phase.
• Support members marketing efforts with consumers.
• Create a platform for NAR to further improve consumer perceptions of REALTORS®.
7Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
HouseLogic’s Unique Value Proposition
NAR can own the Personalized Home Value Planning space.
Homeowners want this kind of tool, and trust NAR to provide it.
Other entities address different aspects of the homeowner experience:
Beautification: HGTVHow-to: Diy.comTransaction: Realtor.com
8Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Competitive Landscape
Informativ
e
Entertaining
Pers
ona
l
Mass
NAR Consumer
Brand
Home Depot
HGTV
Architectural
Digest
MTV’s Cribs
Apartment
Therapy
Cnn.money.co
m
Oprah.com
This Old House
Trulia.com
Facebook.com
HouseLogic.com: A Guided Tour
17Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Home Page (Top)
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Home Page (Bottom)
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Smart home buying and selling
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Engage / Advocacy Section
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Personalization
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Binder
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Progress Meters
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Project Finder
REALTOR® Content Resource
www.houselogic.com/members
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REALTOR® Content Resource
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Houselogic.com/members
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REALTOR® Content Resource (Cont’d)
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Leverages Existing REALTOR® Materials
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Fliers to use with your customers & prospects
Ready-to-send or print PDF. Customizable Word document – just add your brand.
Your brand here
33Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
HouseLogic.com on your website or blog
Widgets
Choose the design you prefer. Then just copy and paste into your website or blog.
34Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Coming in May…
HouseLogic Main Navigation• Recently added• Improve• Maintain• Engage• Taxes & Incentives• Finances & Insurance• News & Activity
• Users can search HouseLogic from the member, state / local site
• Results appear in the widget
More options for incorporating HouseLogic
All of HouseLogic, always up-to-date.
35Brought to you by the NATIONAL ASSOCIATION OF REALTORS®
Help spread the word to colleagues!
RCR has a variety of tools you can use to spread the word within your organization about RCR and HouseLogic:
•Fliers for members with FAQs
•Video - presents the program’s strategic vision and member value
•Podcast – NAR President Vicki Cox Golder discusses HouseLogic
•PowerPoint presentation – Why NAR created HouseLogic and what’s in it for members
Thank you.
www.houselogic.com/members
