PRCI PROJECT

A Report On Hotel Industry

Compiled By:-

Aayush Aggarwal B-02

Arpit Jain B-09

Ritu Dahiya B-33

Shruti Agarwal B-43

Vaibhav Akar B-56

The Heritage

INTRODUCTIONThe Heritage hotel, New Delhi is a perfect embodiment of all

qualities synonymous with Heritage group standing

apart in service, its facilities and, of course, in its distinguished

patronage. Nestled in two acres of lush green environs of the exclusive

diplomatic enclave of the city, the Heritage hotel is one of the

top-line hotel category near Gurgaon, and a mere 30 minutes drive from the airport.

Accommodation • Restaurants & Bars

• Banquets & Conferences

• Facilities & Services • Transportation • Shopping

• Places of Interest • Reservations • Contact Us

FACILITIES Deluxe Room Executive Suite Club Suite Orchid Suite Presidential Suite

SERVICESHotel Leisure and Other Services include:

BabysittingBeauty parlour / Hair salonButler (suites, Taj Club)Car hire serviceCarpet ShopCurrency exchangeCity Tour & Sightseeing deskDaily shuttle service to shopping mallDoctor-on-callExpress laundry / dry cleaningPerfume shopPharmacySouvenir ShopTravel assistance

Hotel Business Services include:  Colour copierLaptop computers on hireMobile phones on hireMultimedia computersMultiple mobile chargersSecretarial servicesSMS Guest messaging servicesTranslation/interpretation servicesWi-fi Internet access at Lobby lounge & Business Centre Workstations

STRATEGY

Since the management believes that growth in the five-star hotels segment will come from cities where information technology (IT) will grow, it is expanding into Delhi.•Using our insight to make our brands the first choice for guests •Delivering consistent customer experiences•Generating excellent returns from our hotels•Improving hotel revenue by encouraging guest visits •Improving the efficiency of our hotels and operating processes •Putting our market scale and knowledge to good use•Making the most of our global presence – guests choose brands they know when they travel •Strengthening our organization •Investing in our people and our ability to do business

VISIONWOW AT EVERY MOMENT OF TRUTH.A COMMITMENT BEYOND THE MARKET.

FULFILLMENT OF THE SOCIETY NEEDS.

MISSION

TO PROVIDE THE BEST SERVICES TO CUSTOMERS

NO COMPROMISE WITH THE QUALITY AT ANY COST

TO BE A BEST BRAND IN HOTEL INDUSTRIES

PROMOTE THE NATURE

CORE VALUES

ENTERPRISES EXIST TO SERVE THE SOCIETY

TEAM WORK

BEING ETHICAL MERITOCRACY

COMPETITORS

Taj Hotels

Oberoi Hotels

Radission

SWOT ANALYSIS

Strengths Brand Sales and Marketing Excellence of its cuisine. Indian Tradition

Weaknesses Present only in Delhi High cost High Oil Prices make travel more expensive, hurting hotels.

SWOT ANALYSISOpportunities Tax benefit Rapid promotion of tourism by the Indian Govt. Gradual removal of travel restrictions to and from some of the

world’s largest countries, such as China.

Access to the internet is opening up the vista of travel to a far wider cross section of people.

Emergence of low-cost airlines now helps make long-distance travel something that everyone can enjoy.

Threatso Terror attacks , riotso Recession

KEY SUCCESS FACTORS

Indian tradition of hospitality

Treats guests as god ('Atithi Devo Bhava’) Close to major airports Total customer satisfaction Tie up with Apollo Hospitals in health and

wellness Eco friendly Friendly service

INNOVATIVE PROGRAMS ““Express yourself”- Guests can request stay preferences such

as:, room preferences (high/low floor, near an elevator, smoking or no-smoking room or no preference), an automated wake-up call time; airport pick up (where available) and other special requests

"Stay your own way” "Yes I Can!” training program Gold points plus guest loyalty program- Offering greater flexibility and freedom to

earn points faster than any other hotel loyalty program.

HERITAGE HOTEL WEBSITE

PRODUCT PLACEMENT

Heritage hotel will go for: Corporate placement- To improve the

company’s reputation the hotel will be used for grand parties in movies.

Service placement- The hotel will be presented particular movie.

Innovation placement- If any new product is launched it will be introduced in the movie.

EVENT SPONSORSHIP

Trade Shows in March 2010 in India Event Profile :Held at Pragati Maidan, New

Delhi, Delhi, India. The event proves to be successful in tapping robust growth rate of information and communication technology and is characterized as largest event of respective sector.

Venue: Pragati Maidan New Delhi, Delhi, India

Press ReleaseThe Heritage Group of Hotels announced the launch of The Heritage Hotel, Delhi Delhi, March 27, 2010- The Heritage Group of Hotels announced the launch of The Heritage

Hotel, Delhi at a press conference today. The Heritage Group started with the new range of 5 star hotels.

The Heritage Hotel, Delhi is first of the premium boutique hotels by the group. Located at Vasant Kunj , New Delhi. It is just 30 minutes drive from the airport. A hotel, where comfort and luxury warmly embraces its discerning patrons. With unparallel sophistication and poise; it has the finest amenities, multi-cuisine restaurant and recreational facilities. Blending sophisticated urban flamboyance with a relaxed attitude, it is ideal for an enthused business trip and social events.

Speaking on the occasion, The Board of directors of The Heritage Group of Hotels said that, “The Heritage Group has plans to develop hotels in 5 cities such as Mumbai, Hyderabad and Cochin and etc.

About The Heritage Hotel, DelhiComfort and expediency are evident in all 115 guestrooms and suites of The Heritage Hotel in

Delhi. All the rooms and suites have a host of amenities including LCD with in-room movies, telephone lines, high speed internet connectivity, has fully equipped business centre, conference room and much more. Special care has also been taken for the physically challenged in rooms and all accessible guest areas.

It offers scrumptious dining options, be it Casablanca - the trendy fine dining multi-cuisine restaurant or Puran-Da-Dhaba; that offers the north Indian delicacies. Whereas Treat the 24 hours coffee shop offers tantalizing variety of options from breakfast to light snacks; lunch and dinner buffets to refreshing beverages. Fuel - the bar is the perfect place to unwind with those special cocktails, mocktails and beverages. The Heritage Hotel offers a unique blend of timeless grace, erudition and impeccable service. It is a quintessence of hospitality and a place where discerning travellers can rejuvenate after a tiring day.

Mrs. Ritu Dahiya , CEO – The Heritage Group of Hotels further elaborated on the Group’s future plans and said that,” While 5 Star Hotels in India are at par with their global competitors, there is a near absence of internationally acceptable 3 Star and 4 Star Hotels. This gap will now be filled by the Heritage Inn chain – moderately priced, upscale, full service, business and leisure hotels – the perfect choice for today’s value conscious travelers. Constructing 5 more hotels by 2015, with a total number of 1,150 rooms is the Group’s long term plan.

Our management team which comprises of Mr. Arun Nayyar-Director Operations, who has worked with Peninsula Hotel in Dubai and Atria in Bangalore. Mr. Vivek kumar-Vice President-Operations, has worked with some of the finest hotel chains like Marriott, Leela, Ramada and The Orchid, have brought their rich experience and are instrumental in working towards our vision.

The Heritage InnThe Heritage Inn will have about 60 to 125 smartly furnished rooms with facilities

designed for a comfortable and secure stay. Business travelers will find a complete infrastructure available for them, including conference and interview rooms. Those seeking to unwind will find everything from a health club to various recreational facilities.

The guest rooms offer serene and peaceful environment for tourists and professional business services like a printer / copier / fax machine and Internet / e-mail. Other innovative services include the most flexible check-in / check-out program in the industry and “Body Clock Cuisine” to combat the effects of jet lag.

The facilities are geared to match the needs of discerning patrons. The comfortable environment introduces our guests to a luxurious life-style, right from the moment of check-in till their stay. Service at Heritage Hotel; Heritage Inn is unparalleled in standards of sophistication and convenience.

ISSUE SPONSORSHIP

Holding seminars for AIDS awareness. Donation for CRY( Child Rights And You). Providing Services In Kind To Many NGO’s. Holding Workshops For Physically

Challenged.

HOTEL INTERIORS

FACILITIES PROVIDED

ECO FRIENDLY

5 WINNING WAYS

Do the right thing

Show we care

Aim higher

Celebrate difference

Work better together