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    2013

    www.jll.com/hospitality

    Hotel Investment Outlook

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    Globally, hotel operating fundamentals arepoised to remain strong in 2013, but regional

    variances will persist. We forecast global deal

    volume of $33 billion, in line with the most

    recent three-year average. Hampering

    transactional growth, however, are economic

    pressures in a number of the worlds matureeconomies. Still, we expect that the global hotel

    investment market will be ush with equity

    capital that will support transactional activity.

    This publication provides a comprehensive

    analysis of the global hotel investment market,revealing key drivers of investment, emerging

    trends, markets to watch and investment

    opportunities in major markets across the globe.

    We hope you will nd the report informative.

    Mark Wynne-Smith

    Global CEO

    Jones Lang LaSalles Hotels & Hospitality Group serves as the hospitality industrys global leader in real estate services for luxury, upscale,

    select service and budget hotels; timeshare and fractional ownership properties; convention centers; mixed-use developments and other

    hospitality properties. The rms more than 265 dedicated hotel and hospitality experts partner with investors and owner/operators around the

    globe to support and shape investment strategies that deliver maximum value throughout the entire lifecycle of an asset. In the last ve years,

    the team completed more transactions than any other hotels and hospitality real estate advisor in the world totaling nearly US$25 billion, while

    also completing approximately 4,000 advisory and valuation assignments. The groups hotels and hospitality specialists provide independent and

    expert advice to clients, backed by industry-leading research.

    For more news, videos and research from Jones Lang LaSalles Hotels & Hospitality Group, please visit: www.jll.com/hospitality

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    Contributors

    Table of contents

    Arthur de Haast

    Chairman

    Mark Wynne-Smith

    Global CEO

    Arthur Adler

    CEO, Americas

    Jon Hubbard

    CEO, Northern Europe

    Christoph Hrle

    CEO, Continental Europe

    Craig Collins

    CEO, Australasia

    Scott Hetherington

    CEO, Asia

    David Green-Morgan

    Global Capital Markets Research Director

    Karen Wales

    Executive Vice President, Research, Asia Pacic

    Lauro Ferroni

    Vice President, Research, Americas

    Josef Filser

    Associate, Research, EMEA

    Global overview ...............................................................2

    Americas..........................................................................8

    EMEA ............................................................................16

    Asia Pacic ....................................................................24

    Sources and methodology .............................................32

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    Global overview

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    January 2013 | Hotel Investment Outlook 3

    Highlights

    Global hotel transactions reached $31.8 billion in 2012,

    a 5% decrease on 2011. For 2013 we are expecting

    a slight improvement to $33 billion, despite continued

    economic uncertainties, with activity supported by theprimary investment markets of the U.S., U.K., France,

    Germany, Japan and Australia.

    Private equity players, sovereign wealth funds and family

    conglomerates together with REITs are set to dominate

    buying activity in 2013. Debt nancing, while improving

    considerably in the U.S., will remain constrained across

    Europe where renancing challenges will trigger a

    number of sales.

    Cross-border capital accounted for 30% of global hotelinvestment in 2012, trending above the recent average

    and driven by strong outbound capital ows from Asia

    and the Middle East. Improving transparency will

    continue to aid cross-border decision making.

    Prime assets in the worlds largest cities will garner

    the most investor interest, improving pricing. Hotels in

    secondary markets will see more sluggish interest until

    seller expectations reset.

    Globally, hotel operating fundamentals are poised to

    remain strong in 2013, but regional variances will persist.

    Hotel transaction volume forecast snapshot

    Source: Jones Lang LaSalle

    US$ billions 2012E 2013F Trend

    Americas $17.5 $18.5

    EMEA $11.0 $11.0

    Asia Pacic $3.3 $3.5

    Global total $31.8 $33.0

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    4 Hotel Investment Outlook | January 2013

    Steady deal pace in 2012

    Primary markets led a steady pace of deal activity in the hotel

    investment arena during 2012. While the year was tougher than

    initially hoped, the pace of transactions endured and some signs of

    revival continue to feature in the debt markets.

    That said, economic headwinds kept a lid on overall global volume

    improvement. Specically, growth was tempered by the slowdown in

    emerging markets, as well as concerns about the U.S. debt ceiling

    and Eurozone woes. Total transactions reached $31.8 billion, a 5%

    softening on 2011 levels. While the Americas region held steady

    at $17.5 billion, Europe, Middle East and Africa (EMEA) and Asia

    Pacic slowed down by 10% and 30%, posting deal volumes of $11

    billion and $3.3 billion, respectively.

    Continued momentum in 2013

    In 2013, we forecast global deal volume of $33 billion, in line with the

    most recent three-year average. Hampering transactional growth,

    however, are economic pressures in a number of the worlds mature

    economies, along with long-term ownership structures in emergingmarkets, particularly in Asia. Still, we expect that the global hotel

    investment market will be ush with equity capital that will support

    transactional activity.

    In the Americas, investment volume is expected to see some upside,

    reaching $18.5 billion. In EMEA, new sources of debt and stable

    trading fundamentals will maintain deal pace at a projected $11

    billion, with investment activity driven by debt restructuring deals.

    Hotel real estate in vast parts of Asia remains closely held, which

    constrains overall liquidity. The regions volumes are expected to

    mark a slight uptick to $3.5 billion in 2013, with activity concentratedin Australia and Japan.

    Our forecasts are based on how key drivers of transactions volume

    such as cost of capital, industry fundamentals, share prices of listed

    investment vehicles and the overall ownership compositionare

    expected to perform in 2013.

    Economic forecast shows long road ahead

    In many regards, global commercial property markets have bucked

    wider economic trends. Their capital values, hotel trading fundamentals

    and rents are all generally improving against a backdrop of downward

    revisions to economic growth. Given the amount of stimulus injected

    into the world economy, growth rates for 2013 to 2015 should be well

    above the current levels. In fact, it looks as though it will take until

    2015 for growth to match 2010 levels. This implies that the changes

    occurring are more structural than cyclical, which has a profound

    impact on investment strategies moving forward.

    Austerity will continue to be a drag on growth with little prospect

    of relief in most of the major developed economies. Government

    debt as a proportion of GDP is highest in Japan, Italy, France, the

    U.S. and the U.K., with a big impact on these countries economicprospects. The bright spot for Europe is that the governments have

    started to take action, whereas in the U.S. and Japan, policymakers

    continue to stall on decisive action.

    Real GDP growth forecast by major region

    Source: IHS Global Insight

    -1.0% 0.0% 1.0% 3.0% 5.0% 7.0%2.0% 4.0% 6.0%

    Australasia

    Asia

    Sub-Saharan Africa

    Middle East and North Africa

    Emerging Europe

    Eurozone

    Latin America

    U.S. and Canada

    World average

    2014F2013F2012

    Global hotel transaction volume 1998 - 2013F

    Source: Jones Lang LaSalle

    0

    20

    40

    60

    80

    100

    120

    140

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    Asia Pacific EMEA Americas Global

    Volume($Billions)

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    January 2013 | Hotel Investment Outlook 5

    Herd mentality and the gap

    The hotel market is mirroring wider commercial property markets in

    that secure investments are chosen over higher yielding opportunities.

    Investors have seen prime assets in top locations trade the best during

    various economic cycles and these will therefore continue to be the

    most sought-after properties. We expect this to continue as long as

    uncertainty is evident, especially in Western Europe, and to a degree

    in the U.S., resulting in some herd mentality amongst investors.Secondary markets are a different story, featuring a wide pricing gap

    between sellers and buyers. Investors remain cautious about timing

    and are reluctant to become overexposed. This will constrain deal

    volume in Europe, in particular. The short term appears cautiously

    optimistic for U.S. markets, and upside exists if owners/inadvertent

    owners such as lenders accept lower pricing. Asias investment

    landscape remains tightly held; investors need to be prepared to

    consider all markets and hotel asset types if they wish to build scale.

    Private equity fronts a strong bench of buyersHotel buyers will remain engaged in 2013, with a strong bench

    of buyer groups. Counter-cyclical buyers such as private equity

    investors in the U.S. and Europe, along with conglomerates in

    Southeast Asia, will lead the pack, seizing opportunities to acquire

    rare assets in displaced capital markets. Given their signicant

    buying power and risk tolerance in a volatile environment, they are in

    position to achieve opportunistic returns.

    REITs, who have a lower risk prole, will continue to make headline

    acquisitions in 2013, seeking to diversify their portfolios, particularly

    in North America and some markets across Europe. In Asia Pacic,the successful listing of two new hotel REITs in Singapore and more

    planned for 2013 is likely to result in higher volumes by these groups.

    Sovereign wealth funds from Qatar and Abu Dhabi, as well as

    emerging capital from China and Indonesia will also scour the globe

    for trophy opportunities. To a lesser extent, U.S.-based private equity

    funds will make selective bids in targeted regions.

    On the sell-side, inadvertent owners such as banks and receiverswill drive a signicant share of product to market. Private equity

    rms and institutional investors are also expected to liquidate some

    previous acquisitions, either to divest select non-core assets or to

    fund life maturities.

    Cross-border investments rise

    The rise in movement of global capital is driven by opportunistic

    purchases of assets which rarely come to market, as well as

    investors yearning for diversication of currency, geography, political

    policy and economics.

    Cross-border capital accounted for 30% of global hotel investment

    in 2012, trending above the recent average and driven by strong

    outbound capital ow from the Middle East and Asia. Sovereign

    wealth funds and family conglomerates are the key investment

    vehicles which will export capital in 2013. It is expected that cross-

    border capital will continue to ow and possibly accelerate in 2013.

    Re-emergence of debt and new players

    Debt liquidity is still constrained, but should be at its highest level in2013 since 2007, notwithstanding regional variances. Large banks,

    traditionally key providers of real estate debt nancing, still dont have

    sufcient capacity to lend signicant sources of new money, but are

    reducing their exposure to bad loans.

    The U.S. debt markets are strongly re-emerging, driven by

    commercial mortgage-backed securities (CMBS) lenders, who will

    continue to drive pricing, terms and accessibility. Balance sheet

    lenders are more selective with regard to asset quality, market and

    sponsorship, but are frequently able to provide the oating rate loan

    structures typically favoured by hotel owners. In EMEA, debt remains

    difcult to secure but there are signs of improvement, and we expect

    to see more liquidity in 2013. Across Asia Pacic, debt is not a factor

    except in Japan where a high proportion of CMBS loans still need to

    be worked out.

    Other forms of debt nancing are required to ll the gap, and various

    alternative groups, including sovereign wealth funds, insurance

    companies and mutual funds, have entered the real estate lending

    space by providing senior debt. Longer term, the debt environment in

    Europe is likely to more closely resemble that which exists in the U.S.

    as regulations make lending more attractive, particularly for insurers.

    Over the longer term, the growing inuence of emerging markets is

    likely to be felt through increasing savings rates which will nd their

    way into the property market, and eventually the hotel market, by

    pension fund investors.

    Government debt as % of GDP through 2014F

    Source: IHS Global Insight

    0%

    50%

    100%

    150%

    200%

    250%

    Australia

    Brazil

    China

    France

    Germany

    India

    Italy

    Japan

    United

    Kingdom

    U.S.

    2012 2013F 2014F

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    6 Hotel Investment Outlook | January 2013

    Hotel operating fundamentals galvanize outlook

    Hotel operating fundamentals are generally holding strong, and

    in some cases are outperforming expectations, given economic

    pressures, which underscores the attractiveness of high quality,

    income producing hotel real estate as an asset class.

    At the forefront of growth in revenue per available room (RevPAR)

    in 2013 are the worlds gateway cities and resource-rich countries.

    Markets that will see the most growth in demand and average room

    rates are those that are pursued by global travellers, along with thosethat are beneting from demand due to the countries rising middle

    class. That said, the pace of growth will be below the bounce-back

    years of 2010 and 2011 in many markets.

    Real estate market cultivates transparency

    Market transparency, measured by availability of data, overall legal

    framework and governance of listed vehicles, for instance, has

    posted increases globally over the past two years, as surveyed in the

    Jones Lang LaSalle Real Estate Transparency Index.

    Overall, these worldwide improvements are expected to have apositive effect on transaction volumes and cross-border capital

    ows. The destinations of foreign capital are generally highly liquid,

    transparent and secure markets. Increased transparency will be a

    key driver for the future of the industry as a whole.

    Success playbook

    As previous cycles provide few clues to what lies ahead in the next

    few years, investors look to new indicators to calculate investment

    roadmaps. While markets around the world continue to cultivate

    transparency and interdependence becomes more prevalent, the

    deal arena is increasingly globalised and therefore, a bigger playing

    eld. Economic challenges are having a worldwide impact on how

    and with whom investors conduct deals. At the same time, the

    availability of data and information is expanding, increasing decision-

    making capacity.

    Unexpected events, such as political unrest and natural disasters,

    seem to have become the norm. During this period of uncertainty

    and rapidly changing dynamics, greater exibility will continue to be

    demanded from investors and all market participants. The ability

    to react to change will feature as a success indicator. In the future,

    victories will be predicated by players who adopt a culture and

    business model that incorporates effective risk assessment, strategic

    agility and exible action.

    4%

    41%

    3%

    67%11%

    25%

    26%

    22%

    5%

    77%

    2% 16%

    9%

    100%

    34%

    61%

    100%

    North America

    Latin America

    Europe

    Middle East

    Africa

    Asia

    Australasia

    Global

    1%

    Flow of capital around the globe in 2012

    Proportion of investment within each region by source of capital

    % global investment refers to transactions funded by private equity funds and investmentbanks that raise capital across a number of countries globally.

    Absence of arrow co nnecting tw o regions indic ates that no cross-b order investment wastracked in 2012.Percentages of each of the regions add up to 100%. Source: Jones Lang LaSalle

    Region Domestic Intra-Regional Off-Shore Global

    North America 65% 2% 8% 26%

    Latin America 20% 14% 41% 25%

    Europe 47% 14% 27% 11%

    Middle East 75% 25% 0% 0%

    Asia 51% 49% 0% 0%

    Australasia 21% 1% 78% 0%

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    January 2013 | Hotel Investment Outlook 7

    Global Real Estate Transparency - Composite Index, 2012

    *Denotes new market added in 2012.Markets that appear tied have slightly different scores at higher levels of precision.Source: Jones Lang LaSalle, LaSalle Investment Management

    TransparencyLevel

    2012 CompositeRank

    Market 2012 CompositeScore

    High

    1 United States 1.26

    2 United Kingdom 1.333 Australia 1.36

    4 Netherlands 1.38

    5 New Zealand 1.48

    6 Canada 1.56

    7 France 1.57

    8 Finland 1.57

    9 Sweden 1.66

    10 Switzerland 1.67

    Transparent

    11 Hong Kong 1.76

    12 Germany 1.80

    13 Singapore 1.85

    14 Denmark 1.86

    15 Ireland 1.9616 Spain 2.06

    17 Belgium 2.07

    18 Norway 2.08

    19 Poland 2.11

    20 Italy 2.16

    21 South Africa 2.18

    22 Austria 2.22

    23 Malaysia 2.32

    24 Czech Republic 2.34

    25 Japan 2.39

    26 Hungary 2.53

    27 Brazil - Tier 1 2.54

    28 Portugal 2.54

    Semi

    29 Taiwan 2.60

    30 Brazil - Tier 2* 2.75

    31 Turkey 2.76

    32 China - Tier 1 2.83

    33 Greece 2.84

    34 Israel 2.85

    35 Philippines 2.86

    36 Slovakia 2.90

    37 Russia - Tier 1 2.90

    38 Indonesia 2.92

    39 Thailand 2.94

    40 Romania 2.96

    41 South Korea 2.96

    42 Puerto Rico* 2.96

    43 Mexico 2.97

    44 Russia - Tier 2 2.98

    45 Chile 3.01

    46 China - Tier 2 3.04

    47 UAE - Dubai 3.05

    48 India - Tier 1 3.07

    49 India - Tier 2 3.08

    50 India - Tier 3 3.15

    TransparencyLevel

    2012 CompositeRank

    Market 2012 CompositeScore

    Semi

    51 Croatia 3.16

    52 UAE - Abu Dhabi 3.2353 Macau 3.27

    54 Russia - Tier 3 3.28

    55 China - Tier 3 3.31

    56 Botswana* 3.36

    57 Bulgaria 3.41

    58 Argentina 3.42

    59 Mauritius* 3.43

    60 Cayman Islands* 3.45

    61 Ukraine 3.46

    62 Slovenia 3.50

    63 Bahrain 3.62

    64 Saudi Arabia 3.63

    65 Kenya* 3.7066 Lebanon 3.75

    67 Kuwait 3.76

    Low

    68 Vietnam 3.76

    69 Serbia* 3.78

    70 Costa Rica 3.79

    71 Bahamas* 3.81

    72 Qatar 3.82

    73 Jamaica* 3.85

    74 Oman 3.85

    75 Panama 3.87

    76 Morocco 3.88

    77 Egypt 3.88

    78 Zambia* 3.9379 Peru 3.95

    80 Jordan 3.97

    81 Uruguay 4.04

    82 Colombia 4.05

    83 Kazakhstan 4.09

    84 Dominican Republic 4.15

    85 Honduras* 4.20

    86 Guatemala* 4.20

    Opaque

    87 Venezuela 4.23

    88 Mongolia* 4.31

    89 Tunisia 4.38

    90 Ghana* 4.41

    91 Iraq* 4.44

    92 Pakistan 4.48

    93 Algeria 4.49

    94 Belarus 4.52

    95 Angola* 4.57

    96 Nigeria* 4.58

    97 Sudan 4.59

    Global Real Estate Transparency Index

    Jones Lang LaSalles Global Real Estate Transparency Index is updated every two years and quanties real estate market transparency

    across over 97 markets worldwide. The Index aims to help real estate investors, corporate occupiers and retailers understand important

    differences when transacting, owning and operating in foreign markets.

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    January 2013 | Hotel Investment Outlook 9

    Highlights

    Healthy and growing operating fundamentals, anabundance of equity capital and an ever improving

    debt market will support a buoyant market for hotel

    trades in 2013.

    Transactions volume for the year is expected to reach

    $18.5 billion, continuing a moderate increase on 2012

    levels.

    Our transaction volume forecast is based on the expectedperformance of key deal drivers in 2013. Among the

    factors which have shown high correlations to deal ow

    are availability and cost of capital, industry supply and

    demand fundamentals, REITs stock prices, the size

    and number of assets being brought to market andthe overall hotel ownership composition, all of which

    notwithstanding some riskare moving in favor of an

    attractive environment for buying and selling.

    Private equity funds unleashed some $7 billion of capitalin 2012 for hotel investments making them the largest net

    buyers. We expect this trend to continue in 2013. Together

    with REITs, we expect private equity buyers to comprise

    as much as 70% of total acquisition volume across the

    Americas.

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    10 Hotel Investment Outlook | January 2013

    Positive momentum bucks volatility hangover

    Hotel real estate investors unlocked capital and aggressively bid on

    hotel assets throughout 2012, with hotel investment volume holding

    steady at $17.5 billion in the Americas. Transactions pace cruised

    at a stable momentum throughout the year, driven by private equityfunds and real estate investment trusts (REITs). Debt returned to the

    market in a meaningful way, and is showing indications that it will

    continue its strong recovery.

    In addition to the sale of hotel assets, performing and non-

    performing hotel debt also traded at substantial levels which, if fully

    quantiable, would show even greater total lodging transaction

    volume for the year.

    Macro-economic pressures persist, and the Eurozone crisis and debt

    ceiling debate in the U.S. have kept a lid on higher economic growth,

    but as the future comes more into focus, economic growth will be

    poised to accelerate. This will further underpin fundamentals in the

    hotel real estate market.

    Healthy and growing operating fundamentals, an abundance of

    equity capital and an ever improving debt market will support a

    buoyant market for hotel trades in 2013. Transactions volume for

    the year is expected to reach $18.5 billion, continuing a moderate

    increase on 2012 levels. This gure refers to asset sales and does

    not include note and loan sales, deed-in- lieu transfers, and the like.

    Our transaction volume forecast is based on the expected

    performance of key deal drivers in 2013. Among the factors which

    have shown high correlations to deal ow are availability and

    cost of capital, industry supply and demand fundamentals, REITs

    stock prices, the size and number of assets being brought to

    market and the overall hotel ownership composition, all of which

    notwithstanding some riskare moving in favor of an attractive

    environment for buying and selling. The U.S. will retain its posit ion as

    the most liquid hotel investment market in the world.

    Fundamentals continue with vigour in 2013

    We expect hotel operating fundamentals to maintain healthy growth

    in the U.S. in 2013, with revenue per available room (RevPAR) gains

    ranging from 6% to 7%. In the absence of any major demand shocks,

    corporate and group business is expected to continue to improve,and leisure travel will continue to rise in 2013.

    Among the markets which will lead the growth are San Francisco,

    Los Angeles, Houston, Chicago, New York and Hawaii. Washington,

    D.C., where growth stagnated in 2012, should see a lift in 2013 due

    to the presidential inauguration and more travel to the city as public

    and private sector groups strengthen ties with the administration.

    Also underpinning the markets performance is the fact that supply

    increases will (again) be below the long-term average in 2013. Over

    the past 20 years, periods of below-average supply growth have

    coincided with above-average RevPAR growth and we expect this

    to feature as a trend in 2013 as well. Demand growth is expected to

    outstrip supply increases which will give a lift to occupancy rates and

    spur pricing power.

    Americas hotel development pipeline through 2014F

    Source: Smith Travel Research, Jones Lang LaSalle

    2011 base stock 2012 additions 2013 additions 2014 additions

    0

    10,000

    20,000

    30,000

    40,000

    50,000

    60,000

    70,000

    80,000

    90,000

    Chicago

    LosAngeles

    Miami

    NewYork

    SanFrancisco

    WashingtonD.C.

    Toronto

    Vancouver

    MexicoCity

    RiodeJaneiro

    SaoPaulo

    Numberofrooms(urba

    narea)

    Americas hotel transaction volume 1998 - 2013F

    Source: Jones Lang LaSalle

    Single asset transactions Portfol io transactions

    0

    10

    20

    30

    40

    50

    60

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    Volume($Billions)

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    January 2013 | Hotel Investment Outlook 11

    Private equity buyers lead the pack

    Private equity funds unleashed some $7 billion of capital in 2012 for

    hotel investments making them the largest net buyers. We expect

    this trend to continue in 2013. Together with REITs, we expect private

    equity buyers to comprise as much as 70% of total acquisitionvolume across the Americas.

    Private equity players will become increasingly active in both primary

    and secondary U.S. markets, beneting from increasing debt levels.

    We estimate that private equity funds have a buying capacitywith

    leverageof up to $45 billion for hotels over the next several years.

    Private equity investors will both target single assets and several

    needle-moving large select service portfolios (up to 100+ hotels), as

    well as merger and acquisitions plays.

    REITs, on the other hand, have a penchant for branded institutional

    quality assets with in-place cash ow in the countrys 15 largest

    urban centres. REITs will largely target single-asset acquisitions or

    small portfolios with up to four to ve hotels.

    The exact force of REITs will depend on their share prices and ability

    to raise capital. While REITs have been on an acquisitions run again

    since mid-2012 as their stock valuations increased, they do face risk

    in 2013, and had generally lowered guidance during late 2012.

    Debt swells to a six-year high

    Another driving force which will shape the hotel investment market in

    2013 is the strong re-emergence of hotel nancing. Driven primarily

    by commercial mortgage-backed securities (CMBS) but including a

    diverse group of lenders such as domestic and off-shore commercialbanks, insurance companies, debt funds and mortgage REITs, we

    expect debt liquidity to be at the highest level since 2007.

    Balance sheet lenders are more selective with regard to asset

    quality, market and sponsorship, but are frequently able to provide

    the oating rate loan structures typically favoured by hotel owners.

    The formidable return of the CMBS market in 2012 had the twofold

    effect of dramatically improving pricing and terms for borrowers,

    while also drawing other lenders into the hospitality space.

    While debt liquidity is nowhere near the previous peak and lenders

    continue to be selective, early indications are that hotels will remain

    a targeted asset class for lenders as they offer high yield relative to

    other real estate and xed income classes in terms of risk prole.

    Two types of sellers

    In 2013, sellers will be motivated by different factors. At the one end

    of the spectrum, owners of high-quality, performing assets in gateway

    markets will face signicant buyer interest from private equity funds,

    REITs, and in the case of gateway markets, off-shore investors.

    This competitive bidding, driven in part by the scarcity of this typeof product on the market, will push up capital values and drive down

    yields, resulting in favourable opportunities for sellers. Quality assets

    with in-place cash ow will be best posit ioned to transact in 2013 and

    we expect the average asset price of single assets to tick up during

    the course of the year.

    Americas 2012 buyer seller net shift analysis

    ^Net shift = the difference between the respective groups market share as a buyer and its market shareas a seller. A positive net shift indicates group was net buyer; a negative net shift indicates net sellerduring 2012Source: Jones Lang LaSalle

    -30% -20% -10% 0% 10% 20% 30%

    Receiver

    REITs (public and private)

    Investment fund/Private equity

    Institutional investor

    Hotel operator

    HNWI

    Developer/Property company

    Corporates

    Net shift^

    Americas average single-asset deal size 1998 - 2013F

    Source: Jones Lang LaSalle

    0

    10

    20

    30

    40

    50

    60

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    US$(Millions)

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    12 Hotel Investment Outlook | January 2013

    On the other end of the spectrum are the sellers who continue to be

    pressured to sell due to debt service repayment issues or looming

    loan maturities. Owners may also be moved to sell in cases where

    they are unwilling or unable to invest capital for needed property

    improvements. In addition, lenders are taking a more aggressivestance with troubled loans, showing a greater willingness to foreclose

    as well as sell notes and real estate owned proper ties.

    Pricing of assets in secondary and tertiary markets that are subject

    to brand and management encumbrances will be under pressure in

    2013 and these assets will face a smaller audience of buyers. Resor t

    assets could become an interesting play in 2013 as group meeting

    business continues to improve and leisure travel remains strong.

    Further, resort development will continue to be sparse, providing

    signicant runway for demand increases to result in improved

    operating performance.

    Pricing for these types of assets will be well below the levels which

    the higher quality prime assets will garner. Nonetheless, they often

    present solid opportunities and strong current returns that will appeal

    to a segment of the market that is chasing current yield.

    2013: The great deleveraging?

    The U.S. market continues to face a signicant amount of CMBS

    loan maturities over the next several years. The unpaid balance of

    hotel CMBS loans with initial maturity dates through 2013 totals $19

    billion, according to Morningstar, LLC. While asset values and thedebt markets have rebounded sufciently to bail out some troubled

    borrowers, many owners are still seeking ways to delay near-term

    maturities in hopes of further recovery.

    However, lenders, and in particular subordinate lenders, have shown

    increased willingness to foreclose on loans in default, or to sell their

    positions to others poised to exercise rights and remedies. This has

    resulted in fewer extensions and more situations where borrowers

    are trying to delay foreclosure actions by negotiating in the courts or

    promising to repay the loans if given a bit of breathing room.

    Consequently, particularly for hotel assets, 2013 could very well mark

    the beginning of the long-awaited great deleveraginga period

    with signicant call to action in terms of hotel loans. Following years

    of extensions, exibility and workouts, the debt will eventually have

    to get dealt with, and it will be through sales and recapitalizations,

    which will represent an unprecedented reshufing of loans and

    capital in the market.

    Off-shore demandMiddle Eastern and Asian investors will continue to actively pursue

    opportunities in the countrys gateway markets. The U.S. saw

    $800 million in inbound capital from these two investment groups,

    and we expect the incoming volume to increase to approximately

    $1 billion in 2013.

    The most active Middle Eastern investors in the U.S. are those from

    Abu Dhabi, Qatar and Kuwait. From Asia, the key investors are

    those from China and Southeast Asia, though conglomerates from

    India have their eye on several U.S. assets as well. Collectively,

    these investors motivation is political, economic and currencydiversication, and the fact that hotel assets typically act as a

    hedge against ination, as rate growth outpaces ination. European

    investors, on the other hand, are expected to be quiet as they sor t

    out economic difculty at home.

    Canadas hotel transaction activity has not recovered to the same

    degree as it has in the U.S., though Toronto saw several large

    transactions in 2012. While Canada benets from a relatively healthy

    demand outlook, investors in the market have retained a domestic

    focus. Sellers of Canadian assets have not attracted bids from U.S.

    REITs and face a narrower buying audience. The relatively limited

    stock of hotels available for sale will continue to hamper a large

    uptick of deal volume in 2013.

    Hotel market cycle 2013 North America

    Source: Jones Lang LaSalle

    RevPAR

    growthslowing

    RevPAR

    falling

    RevPARrising

    RevPARdeclineslowing

    Vancouver

    Chicago

    Washington, D.C.

    Los Angeles

    Toronto

    New York

    San Francisco

    Miami

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    January 2013 | Hotel Investment Outlook 13

    Mexico moves to bright spot

    With its emerging middle class driving an economic rebound, Mexicos

    gross domestic product is expected to grow by 4% annually over the

    next several years. Overall, the countrys lodging market and tourism

    infrastructure is the most sophisticated in all of Latin America in termsof the proportion of international-grade hotel stock. The countrys key

    hotel markets are performing well and visitor levels in Cancun, Los

    Cabos and Mexico City are exceeding previous peak levels.

    The countrys narco-violence marks a stark contrast to its otherwise

    healthy fundamentals. As a result, the country will struggle to keep

    optimism in check. The key international tourist destinations have

    largely been spared negative headlines in the last year, which bodes

    well for the future.

    Mexicos hotel transactions market had been dened by illiquidity

    as of late, though deal ow picked up to approximately $400 million

    in 2012, driven by several single asset transactions. Signs point

    to an ongoing pick-up in transactional activity in Mexico. The year

    2013 should bring several more sales of prime assets, along with

    forced sales. Prime assets will garner strong investor interest;

    struggling assets will face a limited buyer audience, unless they are

    unencumbered by brand and management.

    Buyers will be comprised of opportunistic investors and hotel

    brands making strategic plays in order to enter cer tain markets.

    That said, the number of active investors will remain below previous

    peak levels. Though the transactions environment will see someimprovement, the primary growth opportunity for investors lies in the

    expansion of the countrys network of branded limited service hotels

    to service the countrys middle class.

    Caribbean Islands: more deal ow

    The Caribbean will experience an improvement in demand

    fundamentals in 2013 barring signicant economic deterioration

    in the regions key source markets. Markets with above-average

    fundamentals include the Dominican Republic, Jamaica, the CaymanIslands and Aruba. The regions hotel operations remain susceptible

    to changes to airlift, hurricanes, and high energy costs. The all-

    inclusive sector has led the recovery, and we expect the luxury

    market to show more signs of regaining in 2013.

    With the bulk of large resorts in the Caribbean having been nanced

    by high levels of debt and many featuring a struggling residential

    component, any sales activity will be driven by owners who are

    forced to sell due to default, etc. Other assets which may transact

    are stalled development projects.

    In 2013, we expect to see several more existing large resorts,

    particularly in the upscale and luxury sectors, changing ownership/

    control via debt restructuring. The buyer audience for distressed

    resorts will be limited to rescue capital. Performing assets, on the

    other hand, are less likely to trade in 2013 because pricing remains

    below potential.

    Inter-regional capital dominates Central America

    Like the Caribbean, Costa Rican resort markets experienced

    a wave of development during the past seven years with many

    properties encompassing residential units. Given its stable political

    environment, healthy economic fundamentals and the newly

    expanded Liberia airport, Costa Rica will again be on the radar of

    investors and we expect several projects to be revitalized in the

    medium term.

    However, this rests on equity injections, a re-tooling of joint ventures

    and conrmation that Costa Ricas source markets remain on a solid

    path to economic recovery. Within Central America, Costa Rica is

    the only market which is likely to attract U.S. investor interest.

    Panama, on the other hand, is in the domain of intra-regionalinvestors, such as capital sources from Colombia and Venezuela.

    Demand sources for Panama differ as well; hotel development has

    largely been concentrated in Panama City and as such caters to

    urban, and not resort demand. Investor interest will remain tempered

    in 2013, though the Panama Canal, which is undergoing expansion,

    represents future upside.

    Policy interest rates for major Americas economies

    Source: IHS Global Insight

    0%

    5%

    10%

    15%

    2008 2009 2010 2011 2012E 2013F 2014F

    Policyinterestra

    te

    Canada United States Mexico Brazil

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    14 Hotel Investment Outlook | January 2013

    South Americas dramatic transformation

    With the underwhelming pace of economic recovery across many

    of the worlds mature economies, conditions in South America offer

    a bright spot, with its economic growth rate to represent double that

    of the U.S. over the next few years. Investors focus will continue

    to be on new development, which is accompanied by large-scale

    opportunity in Brazil.

    Notwithstanding various degrees of risk, surging home-grown

    demand is dramatically boosting the performance of the lodging

    industry across the region, creating an attractive environment for

    growth. But despite initiatives announced by the government of Brazil

    to make available some subsidised nancing in connection with the

    2014 FIFA World Cup, the nancing environment in South America

    remains restricted and expensive.

    Just 15% of room supply in Brazil is afliated with an international

    hotel brand and the country still lags with respect to the product

    differentiation seen in mature lodging markets. Over the medium

    term, Brazil will attract an increasing level of brand differentiation to

    serve different demographic groups, particularly the emerging middleclass. While numerous hotel companies and private equity funds

    explore large-scale market entry/expansion strategies, there are few

    forerunners. Those who nd success will likely make headway in 2013.

    South Americas hotel transaction market is still relatively

    undeveloped, though it too is expected to continue to open up over

    the medium term. The full service hotels that transacted in So

    Paulo and Rio de Janeiro over the past several years will help set the

    market in 2013 and beyond, though only a limited number of assets

    will come to market, due to its domination by long-term holders both

    domestic and intra-regional.

    The next largest South American growth economies, Colombia, Chile

    and Peru, are increasingly on the radar of intra-regional investors

    who are seeking to acquire hotels on a selective basis, driven by their

    strategy of earning greater returns in hotels than in other asset types.

    Argentina, on the other hand, is sorting through economic and political

    challenges and investment decisions have been placed on hold.

    Hotel market cycle 2013 Latin America

    Source: Jones Lang LaSalle

    RevPARgrowthslowing

    RevPARfalling

    RevPARrising

    RevPARdeclineslowing

    Buenos Aires

    Caribbean

    So Paulo

    Rio de Janeiro

    Mexico City

    Bogot

    Real GDP growth (annual %)

    Source: IHS Global Insight

    2008 2009 2010 2011 2012E 2013F 2014F

    North America

    Canada 1.1 -2.8 3.2 2.6 2.1 1.9 2.5

    Mexico 1.2 -6.0 5.5 3.9 4.0 3.5 4.9

    United States -0.3 -3.1 2.4 1.8 2.1 1.9 2.8

    South America

    Argentina 6.8 0.9 9.2 8.9 1.5 2.0 2.7

    Brazil 5.2 -0.3 7.5 2.7 1.5 3.8 4.7

    Chile 3.4 -1.7 5.2 6.0 4.9 4.5 4.7

    Colombia 3.5 1.7 4.0 5.9 4.6 4.3 4.4

    Peru 9.8 0.9 8.8 6.9 6.0 6.0 4.9

    Exchange rates (local / USD period average)

    Source: IHS Global Insight

    2008 2009 2010 2011 2012E 2013F 2014F

    North America

    Canada 1.2 1.1 1.0 1.0 1.0 1.0 1.1

    Mexico 13.5 13.1 12.4 14.0 12.9 12.8 12.5

    South America

    Argentina 3.4 3.8 4.0 4.3 4.8 5.2 5.5

    Brazil 2.3 1.7 1.7 1.9 2.1 2.1 2.1

    Chile 629.1 506.4 468.4 521.5 480.6 510.3 459.1

    Colombia 2,198.1 2,044.2 1,989.9 1,942.7 1,825.9 1,818.8 1,831.4

    Peru 3.1 2.9 2.8 2.7 2.6 2.6 2.6

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    January 2013 | Hotel Investment Outlook 15

    Colombia is witnessing a considerable amount of development

    by local investors, with little direct activity from the U.S. The

    countrys stable economy, large population, greatly improved

    business environment and government tax incentives have led to

    a considerable amount of new supply. Investors have grown morecautious about a potential temporary oversupply, but the longer-term

    outlook looks bright as demand continues to grow.

    Chile has long enjoyed macroeconomic stability, an open business

    environment and consequently, relatively sophisticated capital markets.

    Peru has also followed pro-growth policies that have resulted in the

    country posting the highest sustained economic growth rates in all

    of South America. This, together with Perus rich cultural heritage

    has increased its commercial and tourism appeal; thus hotel demand

    should continue its upswing in 2013. Lima has seen a lesser degree

    of institutional-grade hotel development. The market still lacks thedepth of international hotel brands seen in other South American

    capitals and the market will be receptive to new development.

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    EMEA

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    January 2013 | Hotel Investment Outlook 17

    Highlights

    Despite the economic challenges in Europe, hotelinvestment volumes in EMEA in 2013 are anticipated to

    hold up and are forecasted at roughly $11 billion.

    Although the economic situation in Europe willremain complex, several indicators give cause for

    optimism and could lead to an improvement in investor

    condence in 2013.

    Positive signs include the emergence of new sourcesof debt in the form of debt funds and alternative lenders

    such as insurance companies which are entering the hotel

    arena. The hotel investment market will also benet from

    a narrowing pricing gap for secondary assets between

    buyers and sellers.

    Sellers pricing expectations have already become morerealistic, especially in provincial U.K. and Ireland where

    prices have been adjusted and we expect other European

    markets to follow suit.

    Operating results are also holding up comparatively well

    and some gateway markets are likely to see a further rise

    in RevPAR due to the continued growth in global travel

    and tourism.

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    18 Hotel Investment Outlook | January 2013

    Transaction activity moderated in 2012

    In 2012, the hotel investment market in Europe, Middle East and

    Africa (EMEA) moderated as transaction volumes slowed by 10%

    year on year to $11 billion. Investor sentiment was negatively affected

    by the ongoing uncertainty surrounding the sovereign debt crisis, thecontinuing limited availability of debt and high costs of nancing new

    acquisitions. Closing deals in 2012 was very difcult.

    Transaction activity was concentrated on the key gateway markets in

    Europe that had weathered the economic headwinds surprisingly well.

    Highly diversied markets such as London, Paris, Amsterdam, and

    key German cities, posted robust trading fundamentals and witnessed

    aggressive pricing for quality properties in the prime locations.

    Assets in secondary locations evoked limited interest due to lower

    growth in trading fundamentals and investors perception of higher

    risk. Investors remained uncertain of future trading in these markets,

    which are more heavily reliant on fragile domestic and corporate

    markets. Pricing for regional assets was therefore more opportunistic

    and a number of assets sold signicantly below their guide price.

    Hotels in stable secondary cities in Germany were an exception.These assets, often sold under long term leases or with vacant

    possession, attracted a lot attention and were predominantly sold to

    high net worth individuals (HNWIs) and institutional investors.

    The majority of transaction activity occurred in Western and Northern

    Europe with nearly no activity in Central and Eastern Europe (CEE).

    There was virtually no debt availability for hotel acquisitions in this

    emerging region and the economic and political outlook in some of

    the countries remains uncertain. Nonetheless, Poland, one of the

    most stable economies in Europe, received signicant buyer interest

    especially for good quality product in Warsaw.

    Despite the economic challenges in Europe, hotel investment

    volumes in EMEA in 2013 are anticipated to hold up and are forecasted

    at roughly $11 billion. Although the economic situation in Europe

    will remain complex, several indicators give cause for optimism and

    could lead to an improvement in investor condence in 2013.

    Positive signs include the emergence of new sources of debt in

    the form of debt funds and alternative lenders such as insurance

    companies which are entering the hotel arena. The hotel investment

    market will also benet from a narrowing pricing gap for secondaryassets between buyers and sellers. Sellers pricing expectations

    have already become more realistic, especially in provincial U.K.

    and Ireland where prices have been adjusted and we expect other

    European markets to follow suit. Operating results are also holding

    up comparatively well and some gateway markets are likely to see a

    further rise in RevPAR due to the continued growth in global travel

    and tourism.

    New debt funds and insurance companies on the scene

    In 2013, we anticipate an improvement in the debt markets as newalternative lenders such as insurance companies and pension funds

    start to ll the funding gap left by the retreat of more traditional

    lending banks. These investors have struggled to get decent returns

    from government bonds and are increasing their allocation to higher

    yielding real estate investments.

    Furthermore, a number of debt funds have been raised. StarFin by

    Starwood Capital, for example, aims to take advantage of nancing

    opportunities by providing investors with debt capital to help

    renance existing loans. GE Capital Real Estate Europe has also

    targeted to build a $5 billion U.K. loan portfolio within the next four tove years.

    EMEA average single-asset deal size 1998 - 2013F

    Source: Jones Lang LaSalle

    0

    10

    20

    30

    40

    50

    60

    70

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    $US(Millions)

    EMEA hotel transaction volumes 1998 - 2013F

    Source: Jones Lang LaSalle

    Single asset transactions Portfol io transactions

    0

    10

    5

    20

    15

    25

    30

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    Volume($Billions)

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    January 2013 | Hotel Investment Outlook 19

    In addition, mezzanine lenders will help plug the nancing gap

    and we have witnessed increasing activity from lenders such as

    Blackstone, Starwood Capital and Duet, encouraged by higher

    returns on their debt provisions than senior lenders. Bank lending is

    also predicted to improve and a few banks have reopened their creditlines in the second half of 2012.

    This improving picture is likely to be the rst stage in a return to more

    normalized debt markets, which in time will help refocus transactional

    activity, although these alternative sources of debt are typically more

    expensive than traditional banks.

    Trading fundamentals to remain stable in 2013

    The consensus in the investment community is that trading

    fundamentals in EMEA will remain stable with further growth in

    revenue per available room (RevPAR) expected for key gateway

    cities in Northern and Western Europe and the Middle East.

    In Europe, operating results are anticipated to remain robust in key

    cities such as Munich, Paris, Vienna, and Barcelona. These markets

    will disproportionally benet from the continued expansion of inbound

    tourism from BRIC countries (Brazil, Russia, India and China) and

    markets in Asia and South America. An exception will be hotels in

    London where an Olympic hangover and a signicant increase in

    supply will likely result in a attening or contraction in RevPAR in

    2013.

    Hotels in Southern Europe that are more heavily reliant on domestic

    or corporate demand and, therefore, more dependent on their local

    economies, will continue to struggle in the short term. Economies in

    Southern Europe are forecast to remain in recession and Tourism

    Economics predicts a decline in international arrivals in this region in

    2013. Some of these hotels could, therefore, very well experience a

    stagnation or a decline in average room rates and occupancy levels

    when compared to 2012.

    Real GDP growth (annual %)

    Source: IHS Global Insight

    2008 2009 2010 2011 2012E 2013F 2014F

    Western Europe

    France -0.2 -3.1 1.6 1.7 0.1 0.0 0.5

    Germany 0.8 -5.1 4.0 3.1 1.0 0.9 1.1

    Italy -1.2 -5.5 1.8 0.6 -2.0 -1.2 -0.4

    Netherlands 1.8 -3.7 1.6 1.1 -1.0 -0.4 0.5

    Spain 0.9 -3.7 -0.3 0.4 -1.3 -1.5 -0.7

    U.K. -1.0 -4.0 1.8 0.9 -0.1 1.1 1.5

    Central & Eastern Europe

    CzechRepublic

    2.9 -4.4 2.3 1.9 -1.0 0.3 1.8

    Hungary 0.7 -6.7 1.3 1.6 -1.5 -0.6 1.4

    Poland 5.1 1.6 3.9 4.3 1.8 1.0 2.8

    Romania 7.3 -7.1 -1.3 2.5 0.5 1.2 2.7

    Russia 5.2 -7.8 4.3 4.3 3.6 3.4 4.0

    Turkey 0.7 -4.8 9.2 8.5 2.5 4.0 3.9

    MENA

    Morocco 5.6 4.8 3.6 5.0 2.5 3.9 4.6

    Oman 13.1 3.9 5.0 5.0 4.4 4.0 4.3

    Qatar 25.4 8.6 16.7 14.8 4.5 4.3 4.7

    UAE 3.2 -4.8 1.3 4.2 4.2 2.0 2.7

    Exchange rates (local / USD period average)

    Source: IHS Global Insight

    2008 2009 2010 2011 2012E 2013F 2014F

    Western Europe

    Eurozone 0.7 0.7 0.8 0.7 0.8 0.8 0.8

    Sweden 6.6 7.7 7.2 6.5 6.8 6.6 7.1

    Switzerland 1.1 1.1 1.0 0.9 0.9 0.9 1.0

    U.K. 0.5 0.6 0.6 0.6 0.6 0.6 0.6

    Central & Eastern Europe

    CzechRepublic

    17.1 19.1 19.1 17.7 19.6 19.2 20.2

    Hungary 172.1 202.3 207.9 201.1 224.9 230.5 256.7

    Poland 2.4 3.1 3.0 3.0 3.3 3.2 3.3

    Romania 2.5 3.0 3.2 3.0 3.5 3.3 3.3

    Russia 24.9 31.7 30.4 29.4 31.1 31.0 29.9

    Turkey 1.3 1.6 1.5 1.7 1.8 1.8 1.9

    MENA

    Morocco 7.8 8.1 8.4 8.1 8.6 8.8 9.2

    Oman 0.4 0.4 0.4 0.4 0.4 0.4 0.4

    Qatar 3.6 3.6 3.6 3.6 3.6 3.6 3.6

    Saudi Arabia 3.8 3.8 3.8 3.8 3.8 3.8 3.8

    Hotel market cycle 2013 - Europe

    Source: Jones Lang LaSalle

    RevPARgrowthslowing

    RevPARfalling

    RevPARrising

    RevPARdeclineslowing

    Budapest

    Prague

    Dublin

    Moscow

    St. Petersburg

    Copenhagen, Warsaw, Krakow

    Vienna

    Munich, Paris

    Dusseldorf

    Istanbul

    Berlin, Hamburg,Amsterdam, Regional U.K., London

    Barcelona,Frankfurt

    Madrid

    Rome

    Milan

    Heathrow

    Cologne

    Brussels, Geneva, Zurich, Gatwick

    Lisbon

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    20 Hotel Investment Outlook | January 2013

    Hotel demand had recovered impressively in the Middle East

    since the Arab Spring, led by hotels in Dubai which recorded high

    occupancy levels, with RevPAR moving towards its peak of 2008.

    For 2013, we expect a further improvement in trading performance

    in the UAE on the back of continued growth in international arrivals.Dubai, the safe haven of the region, is expected to achieve a fur ther

    growth in RevPAR whereas hotels in Abu Dhabi will continue to

    recover from an oversupply situation.

    Saudi Arabia will also achieve improved performance linked to new

    infrastructure projects dr iven by public spending policy. We anticipate

    performance to remain constrained in Bahrain due to the ongoing

    local tensions.

    Trading performance in North Africa will further stabilise in 2013

    as tourists return to countries such as Egypt, Morocco and

    Tunisia. Occupancy in Cairo will further recover, although room

    rates are likely to remain at low levels due to very competitive

    market conditions. Dynamic growth in trading performance is also

    anticipated for sub-Saharan Africa, especially for growing tourist

    destinations such as Tanzania and Kenya.

    Asian and Middle Eastern investors to drive cross-

    border deals

    In 2012, Middle Eastern investors were one of the most active buyers

    of hotel real estate, acquiring assets with a total value of $1.7 billion

    or about 15% of total investment volumes in EMEA. In 2013, weexpect Middle Eastern investors predominantly from the United Arab

    Emirates (UAE) and Qatar to remain one of the most active buyers

    of European hotel real estate. These cash rich investors, primarily

    HNWIs and sovereign wealth funds, will remain keen to diversify

    into upscale assets in core markets and are likely to place in excess

    of $100 million in equity in each of a number of major deals. These

    investments often reect non-economic factors such as pride or

    prestige of ownership and are more focused on long term capital

    preservation than short term cash ow.

    Asian investors, although coming from a lower base, have also beenactive, and we expect hotel operators and developers, particularly

    from Singapore and Malaysia, to continue purchasing upscale hotels

    in key European markets. We also anticipate Chinese investors to

    increase their cross-border investments into Europe as they switch

    their attention from domestic investments to strategic assets in

    advanced economies.

    U.K. to remain the most liquid market

    The U.K. is anticipated to remain the most liquid market in EMEA,

    driven by buoyant investment activity in London, which remains a targetfor risk-averse overseas investors wishing to avoid Euro exposure.

    The London hotel market has proven to be resilient with average

    occupancy levels predicted to stay close to 80%. Demand for

    upscale properties will remain strong and keep prices at record levels

    with yields for these type of assets within a range of 2% and 5%.

    In regional U.K., investment activity will be driven by a combination

    of a large amount of product being offered for sale and a narrowing

    price expectation gap between buyers and sellers. Many of these

    properties will come from distressed situations, and for the right

    buyer, will deliver a healthy yield.

    France is likely to achieve second place in terms of investment volume in

    2013. Single asset transactions will be driven by Paris, which similar to

    London, attracts a large number of overseas investors. A combination of

    limited supply for sale and high demand will result in aggressive pricing.

    In regional France, we anticipate some activity, mainly in the budget

    segment, as hotel operators continue to pursue an asset light strategy.

    These assets, likely to be trading as part of a portfolio, will come on the

    radar of institutional investors seeking more stable returns and also will

    attract the attention of some private equity investors looking to own and

    operate properties in secondary markets under franchise agreements.

    Hotel market cycle 2013 - MENA

    Source: Jones Lang LaSalle

    RevPARgrowthslowing

    RevPARfalling

    RevPARrising

    RevPARdeclineslowing

    Muscat

    Cape Town

    Dubai

    Johannesburg

    Jeddah, Amman

    Kuwait

    Cairo, Manama

    Beirut

    Riyadh

    Doha

    Abu Dhabi

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    January 2013 | Hotel Investment Outlook 21

    In 2013, many investors will look to Germany, which is expected to

    offer some of the most attractive risk-adjusted returns. In addition,

    the hotel market benets from a buoyant tourism sector and solid

    economic fundamentals.

    Hotels are often still subject to long-term leases, which provide

    stable cash ows and will, therefore, continue to appeal to

    institutional investors such as Deka Immobilien, Union Investment

    and Invesco Real Estate. A positive buy sentiment from this

    investor group was moreover reected in European real estate fund

    manager Internos capability of raising a sum of 75 million from

    four German institutional investors for its Hotel Real Estate Fund

    in July 2012. Hotels in key markets such as Munich, Frankfurt,

    Hamburg and Berlin will also experience signicant buyer interest

    from private individuals and family ofces, which are aiming for

    long and secure investments.

    Southern Europes investor sentiment weakens

    In Spain, transaction activity will likely remain weak as investors

    face higher risks and a deepening recession in 2013. We therefore

    expect many investors to follow a wait and see approach and focus

    on key tourist destinations with strong trading fundamentals such as

    Barcelona, a high desire for entry such as Madrid, or key seaside

    resort destinations. Some activity can be expected from Spanish

    banks, which are under growing scrutiny from the E.U. to start

    deleveraging and could, therefore, accelerate their plans to sell hotel

    loans and assets.

    We can also expect some activity coming from Spains bad bank,

    SAREB, which was set up in December 2012 and will take over

    toxic real estate (including hotel assets) at signicant discounts

    from the troubled banking sector. Assets and loans that SAREB

    will start ofoading in the coming years will offer attractive returns

    and upside potential and, therefore, capture the interest of more

    opportunistic investors.

    In Italy, we anticipate sustained hotel investment activity despite

    a struggling corporate and domestic tourism sector which will put

    pressure on trading performance. It is likely that investment activity

    will be driven by luxury/trophy hotels in high barr ier to entry business

    and leisure destinations such as Rome and Milan. While the Italianhotel investment market remains primarily in the hands of domestic

    buyers, we expect capital ows from the Middle East directed

    towards trophy assets in core markets.

    In Central and Eastern Europe, we predict investment activity to be

    strongly correlated with the amount of debt availability. Although

    lending activity is expected to improve, it will remain challenging to

    nance transactions in this region and therefore hotel investment

    volumes could very well remain subdued. However, we can expect

    some activity from equity rich investors as well as opportunistic

    investors, although with a clear focus on prime assets.

    Nonetheless, we anticipate a potential uptick in hotel investment

    activity in Poland due to the countrys economic stability, buoyant

    hotel market and high yields for new hotel acquisitions relative to

    most mature markets. Some transaction activity is also expected

    in Prague, where hotels have recorded a signicant improvement

    in trading performance and investor interest, particularly from local

    private equity companies.

    In Russia, hotel investment activity will be conned primarily to Moscow.

    The market is still dominated by domestic investors who will invest in

    high quality products in central locations with a focus on three to four-

    star properties, with yields typically ranging between 9% and 11%.

    Policy interest rates - Western Europe

    Source: IHS Global Insight

    Eurozone Sweden U.K.

    0.0%

    0.5%

    1.0%

    1.5%

    2.0%

    2.5%

    3.0%

    2008 2009 2010 2011 2012E 2013F 2014F

    Policyinterestrates

    Policy interest rates - Eastern Europe

    Source: IHS Global Insight

    Czech Republic Hungary Poland Russia

    0%

    2%

    4%

    6%

    8%

    10%

    12%

    14%

    2008 2009 2010 2011 2012E 2013F 2014F

    Policyinterestrates

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    22 Hotel Investment Outlook | January 2013

    Tempered deal activity in the Middle East and Africa

    Similar to previous years, we expect no signicant investment activity

    in the Middle East and Africa as investors prefer to build rather than

    acquire existing hotels. The investment market in the Middle East

    will remain very opaque with most buyers being local developmentcompanies or HNWIs. Dubai will be an exception with evidence of some

    investor interest outside the Gulf Cooperation Council (GCC) countries.

    In Africa, some activity is expected in Morocco, the most mature

    hotel market in North Africa. Domestic investors, primarily local

    funds and HNWIs, could acquire hotels in key cities such as

    Casablanca or Marrakesh, although will likely avoid more volatile

    seaside resort destinations.

    Sub Saharan Africa: development hot spot

    Hotel development activity in Europe will remain restrained in 2013 in

    light of continued funding difculties for new projects. Exceptions are

    in strong markets such as London that still have a signicant amount

    of hotels in the development pipeline although a large number ofthese projects are conversions or par t of mixed use development

    schemes. New and popular lifestyle/boutique brands such as Motel

    One, Citizen M, Indigo and Aloft are also increasing their presence in

    core markets.

    EMEA hotel development pipeline through 2014F

    2011 base stock 2012 additions 2013 additions 2014 additions

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    140,000

    Numberofrooms

    Source: Jones Lang LaSalle

    EMEA 2012 buyer seller net shift analysis

    ^Net shift = the difference between the respective groups market share as a buyer and its market shareas a seller. A positive net shift indicates group was net buyer; a negative net shift indicates net sellerduring 2012Source: Jones Lang LaSalle

    -15% -10% -5% 0% 5% 10% 15%

    Sovereign wealth fund

    Receiver

    REIT

    Investment fund/Private equity

    Institutional investor

    Hotel operator

    HNWI

    Developer/Property company

    Corporates

    Net shift^

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    January 2013 | Hotel Investment Outlook 23

    In the Middle East, development activity will pace ahead with nancing

    often provided by public funds. The region is expected to open 150 new

    hotels in 2013 with the majority opening in Saudi Arabia and the United

    Arab Emirates. Nonetheless, development activity has started to slow

    down in Dubai as the market is nearing maturity.One of the development hot spots is expected to be Sub Saharan

    Africa, which has politically stabilized in some regions and started

    to restore investor condence. Many of these emerging economies,

    such as Ghana and Nigeria, are seeing strong economic growth due

    to an abundance of natural resources and the benet from growing

    levels of direct foreign investments from the U.S., Europe and China.

    We believe that these countries will offer much growth potential

    especially in terms of business tourism and, therefore, will attract

    a growing amount of international hotel operators that would like to

    expand into these emerging markets. Development activity will besupported by improved accessibility to nancing due to the recent

    creation of African hotel funds with capital provided by African and

    international investors. However, risks remain very high and strong

    relationships with local development companies and governmental

    institutions are critical when entering these markets.

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    Asia Pacic

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    January 2013 | Hotel Investment Outlook 25

    Highlights

    Asia Pacic transaction volumes are projected to record

    a slight uptick in 2013 to reach $3.5 billion with the lions

    share of deals in Australia and Japan. The gap between

    buyer and seller pricing expectations which emerged in2012 will continue to feature in 2013.

    Inter-regional capital will remain active in Asia Pacics

    hotel investment market in 2013. The successful listing of

    two new hotel REITs in 2012 and more planned for 2013 is

    likely to result in higher volumes by these groups, for whom

    diversication is crucial. REITs have been willing to consider

    assets in secondary locations to ensure overall viability.

    Australia remains a target for cross-border capital

    with interest from Asian groups in prime hotels stillexceptionally strong and selective interest from new

    capital sources such as the Middle East and China.

    As operating companies digest an oversupply of luxury

    rooms in major cities in China, the mid-market will be an

    exciting space to watch over the next ve years.

    Investment benchmarks are being established in India.

    The dynamics in 2013 will favour both buyers and

    developers with a slowdown in development activity

    and more opportunities to acquire.

    Transaction volumes in Japan are expected to improve

    with trading performance returning to pre-quake levels.

    The market offers signicant leverage opportunities with

    interest rates at near zero and lenders more willing to

    originate non-recourse loans.

    Thailand has emerged as one of the regions hotel

    investment hot spots with more deals expected in Phuket

    and Bangkok in 2013. The introduction of a new REITlaw is also expected to increase liquidity in the hotel and

    property investment market.

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    26 Hotel Investment Outlook | January 2013

    Volumes fall short

    Hotel trade activity slowed in 2012, reducing 30% to $3.3 billion,

    as investor valour gave way to opportunistic play. Australia

    dominated deal ow, whereas bank inaction in Japan and a

    noticeable absence of sales in Asias key gateways were the majorcontributors to lower than anticipated transaction volumes against

    a backdrop of investor conservatism.

    For 2013, Asia Pacic hotel transaction volumes are projected to

    reach $3.5 billion, slightly above the 2012 volume but below the

    short-run average of $4.1 billion. Australia and Japan will see the

    lions share of investment dollars, but with pockets of activity across

    the rest of the region. Availability of stock in the key gateways

    and the willingness of sellers to close deals through transparent

    processes in emerging markets will dictate the overall investment

    landscape in 2013.

    The gap between buyer and seller pricing expectations, which

    emerged in 2012 after the strong appreciation of assets over the past

    four years, will also remain a feature in 2013. While the long-term

    fundamentals for Asia Pacic hotel markets remain strong wealthier

    travelling middle class, improved connectivity, rapid urbanisation,

    rising education, high savings rate and lower taxes there has

    been a subtle softening in trading performance across the region,

    tempering investor enthusiasm.

    With such low levels of established product available for sale,

    investors continue to consider development in order to achieve

    sufcient scale across the region. Asia remains the global hotel

    development hot spot with supply increases projected to average

    5.5% per annum across 23 major markets over the next two years

    although commencements have slowed in India, South East Asiaand China as cities suffer indigestion following signicant new hotel

    openings in recent years.

    Development in the regions two most liquid hotel investment markets

    Australia and Japan continues to be held back by the cost versus

    value equation. Therefore, low levels of new supply will continue to

    be an attractive driver for global investment capital.

    Borders blur as capital moves across the map

    Intra-regional capital will remain active in Asia Pacics hotelinvestment market in 2013, accounting for an estimated 70% of

    the total transaction volume and underpinned by some large-scale

    deals in Australia and Japan. In order to be successful in the worlds

    growth engine, investors need to be prepared to do deals where

    assets are offered. In 2012, this resulted in higher transaction volumes

    in the Indian Ocean and Thailand, but in 2013 we also expect

    investment in Indochina, Indonesia and India to come to the fore.

    Investment will continue to be opportunistic rather than strategic, with

    investors targeting markets which represent value or where there is

    a positive growth story. Investors are looking at the expansion of LowCost Carrier (LCCs) networks and where tourism infrastructure is

    being developed. These markets are the focus for their ags and for

    capital growth.

    However, with only 70 transactions occurring on average each year

    over the past decade, visibility of investment metrics is generally low

    and the extent of liquidity a concern, particularly for institutional and

    global capital. The exceptions are Australia and Japan. Domestic and

    regional capital is likely to dominate where real estate transparency

    remains opaque.

    Asia Pacic hotel development pipeline through 2014F

    *Branded hotel stock onlySource: Jones Lang LaSalle

    2011 base stock 2012 additions 2013 additions 2014 additions

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    Sydney

    Melbourne

    Auckland

    Beijing*

    Shanghai*

    HongKong

    Mumbai*

    NewDelhi*

    Jakarta

    Bali

    Tokyo

    Osaka

    Singapore

    Bangkok

    Phuket

    HoChiMinhCity

    Numberofrooms

    Asia Pacic hotel transaction volume 1998 to 2013F

    Source: Jones Lang LaSalle

    Single asset transactions Portfol io transactions

    0

    3

    6

    9

    12

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    Volume($Billions)

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    January 2013 | Hotel Investment Outlook 27

    Two new hotel REITs and more to come

    With the listing of two new hotel REITs in Singapore in 2012 and

    more in the making, cross-border investment and expanding liquidity

    will characterise the region over the coming years.

    Diversication is a key component for REITs, limiting exposure to any

    one segment or geography. While such structures can be prohibitive

    for the acquisition of larger hotel real estate, REITs have been willing

    to consider assets in secondary locations in Japan and Australia to

    ensure overall viability, while also being yield accretive, and given the

    limited number of investment opportunities available in Asia.

    Notwithstanding, REITs are generally more risk averse as they are

    marked to market daily and therefore subject to changes in sentiment

    in accordance with the external environment. While the global

    economy remains under pressure, movements in the political arena,

    which impacted in 2012, have now been resolved with the Chineseand U.S. presidential elections both held in November 2012.

    REITs now exist in many countries across the region and are

    permitted to invest offshore in Australia, Hong Kong, Malaysia,

    Singapore and South Korea, and to a lesser degree in Taiwan and

    the Philippines. The imminent passing of REIT legislation in Thailand

    will also allow offshore investment. Therefore, regional REITs are

    likely to remain net buyers of Asia Pacic hotel real estate over the

    next few years.

    We do not expect to see a major shif t in the buyer prole in 2013.

    Investment will continue to be dominated by the aforementionedREITs, as well as Asian family companies, owner operators and

    possibly the re-emergence of opportunity funds in Japan.

    Asia Pacic cross-border capital 1998 to 2013F

    Source: Jones Lang LaSalle

    Asia Australasia Proportion of Asia Pacific total volume

    0

    3

    6

    9

    12

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    Volume($Billions)

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    80%

    Totalproportionofcross-borderinvestment

    Asia Pacic 2012 buyer and seller net shift analysis

    ^Net shift = the difference between the respective groups market share as a buyer and its market shareas a seller. A positive net shift indicates group was net buyer; a negative net shift indicates net sellerduring 2012Source: Jones Lang LaSalle

    -50% -40% -30% -20% -10% 0% 10% 20% 30%

    Other

    Sovereign Wealth Fund

    Receiver

    REIT

    Investment fund/Private equity

    Institutional investor

    Hotel operator

    HNWI

    Developer/Property company

    Corporates

    Net shift^

    Real GDP growth (annual %)

    Source: IHS Global Insight

    2008 2009 2010 2011 2012E 2013F 2014F

    North Asia and India

    China PRC 9.6% 9.2% 10.5% 9.3% 7.6% 7.8% 8.3%

    Hong Kong 2.1% -2.5% 6.8% 4.9% 1.8% 3.7% 4.6%

    India 4.9% 7.1% 9.6% 6.9% 5.1% 5.8% 6.9%

    Japan -1.1% -5.5% 4.6% -0.7% 1.7% 0.3% 2.0%

    South Korea 2.3% 0.3% 6.3% 3.6% 2.1% 2.0% 3.6%

    Taiwan 0.7% -1.8% 10.7% 4.0% 1.2% 3.3% 4.4%

    South East Asia

    Indonesia 6.0% 4.6% 6.2% 6.5% 6.2% 6.1% 6.1%

    Malaysia 4.8% -1.5% 7.2% 5.1% 4.8% 4.3% 4.8%

    Philippines 4.2% 1.1% 7.6% 3.7% 4.9% 4.7% 4.9%

    Singapore 1.7% -1.0% 14.8% 4.9% 2.0% 2.9% 4.0%

    Thailand 2.5% -2.3% 7.8% 0.1% 5.4% 3.6% 4.5%

    Vietnam 6.2% 5.3% 6.9% 5.9% 5.1% 5.3% 5.9%

    Pacic

    Australia 2.5% 1.4% 2.5% 2.1% 3.4% 2.3% 2.9%

    New Zealand -0.6% -0.2% 0.9% 0.5% 1.8% 2.7% 2.8%

    Fiji 1.0% -1.3% -0.2% 2.0% 1.2% 1.7% 1.9%

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    28 Hotel Investment Outlook | January 2013

    Pockets of bank-driven sales

    As in 2012, sellers in 2013 will primarily include investment funds,

    institutions, and corporate companies who are restructuring their

    portfolios to free up equity to make strategic investments elsewhere.

    Asia Pacic hotel real estate is predominantly owned by large Asianfamily companies, many of whom are inter-generational investors

    with assets held over the very long term (30-50 years). These

    investors are well-capitalised.

    Japan, and to a lesser extent Thailand and India, are the markets

    where bank action is likely to be a factor. In Japan the extent of

    CMBS, to be renanced in the next 12-18 months, will likely result in

    more asset disposals. Corporates are also selling non-core assets

    as debt terms on major assets come up for renewal. Having been

    extended in 2011, the loan moratorium act will expire in 2013. Under

    this act, Japanese nancial service agencies protected small andmid-sized companies who were struggling to renance corporate

    loans. The challenge for owners will be renancing at the 2006-07

    values which are on their books.

    In Thailand (Bangkok) and India, trading has come under pressure

    from the weight of new supply. This is resulting in a greater focus on

    non-performing or underperforming loans, thereby motivating asset

    sales. On the whole, however, structured receivership sales will

    remain limited across the region.

    Pricing gap amps challenges

    The pricing gap between buyers and sellers has widened with

    some sellers reticent to accept the changed outlook. Growth rates

    have softened, yet some markets in Southeast Asia and Australia

    are trading above previous peaks, making the extent to which to

    underwrite further growth unclear.

    In Japan, trading performance has recovered much better than

    anticipated in the wake of the 2011 earthquake. With interest rates at

    near zero and lenders more willing to originate non-recourse loans

    to hotels, the market offers signicant leverage opportunities, driving

    down yields and pushing prices up. Transaction evidence remainslimited however with sales in 2012 primarily undertaken by Japanese

    corporates and REITs and with few sales in excess of $50 million.

    The dynamic trading environment and lack of liquidity in emerging

    markets also presents challenges for potential investors. Hotel

    valuations in China remain low with cash ows under pressure given

    the oversupply in many markets. Yields are also given little regard as

    Chinese real estate is typically evaluated on a cost per square meter

    basis and these two metrics continue to diverge.

    The environment in India is more positive. With a few deals

    completing in 2012 and the expectation of more to come in 2013,investment benchmarks are being established. This includes

    both trading assets and those which are in the latter stages of

    development, as well as land cited for hotel development. This will

    provide greater clarity for investors to evaluate pricing and explore

    opportunities through a formal process. Improved transparency and

    visibility of the market will also result in higher capital inows, thereby

    providing a free kick in terms of capital growth.

    Asia Pacic average single asset deal size 1998 to 2013F

    Source: Jones Lang LaSalle

    0

    10

    20

    30

    40

    50

    60

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011

    2012E

    2013F

    US$(Millions)

    Exchange rates (local / USD, period average)

    Source: IHS Global Insight

    2008 2009 2010 2011 2012E 2013F 2014F

    North Asia and India

    China PRC 6.8 6.8 6.6 6.3 6.3 6.3 6.1

    Hong Kong 7.8 7.8 7.8 7.8 7.8 7.8 7.8

    India 48.5 46.7 44.8 53.3 53.9 52.4 51.5

    Japan 90.8 92.1 81.5 77.7 78.2 77.7 75.0

    South Korea 1,259.5 1,164.5 1,134.8 1,153.3 1,102.8 1,005.4 980.4

    Taiwan 32.9 32.0 30.4 30.3 29.2 28.8 28.2

    South East Asia

    Indonesia 10,950 9,400 8,991 9,068 9,577 9,833 9,626

    Malaysia 3.5 3.4 3.1 3.2 3.1 3.0 3.0Philippines 47.5 46.4 43.9 43.9 41.2 41.1 41.0

    Singapore 1.4 1.4 1.3 1.3 1.2 1.2 1.2

    Thailand 34.9 33.3 30.2 31.7 30.7 31.5 30.4

    Vietnam 16,977 17,941 19,503 20,828 20,870 21,662 22,639

    Pacic

    Australia 1.4 1.1 1.0 1.0 1.0 1.0 1.0

    New Zealand 1.7 1.4 1.3 1.3 1.2 1.3 1.3

    Fiji 1.8 1.9 1.8 1.8 1.8 1.9 1.9

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    January 2013 | Hotel Investment Outlook 29

    Australian investment pace moderates

    2012 provides a good barometer for the Australian hotel investment

    landscape in 2013. Transaction volumes are projected to reach

    AU$1.0 billion, reecting a slight moderation compared to 2012 when

    volumes recorded the third highest annual total on record. Similarly, anumber of large transactions will underpin overall volumes. However,

    the number of sales will rank below historic norms with low levels of

    liquidity in regional centres and key leisure markets.

    Whilst Australia has had the complete focus of many active buyer

    groups over the past couple of years, increasingly assets will need

    to compete on a global scale as the great deleveraging gains pace.

    For now, Australia remains a target for cross-border capital with

    interest from Asian groups in prime hotels st ill exceptionally strong

    and selective interest from new capital sources like the Middle

    East and China. Regional REIT players will also continue to make

    acquisitions whilst balancing portfolios. Many offshore groups have

    the added bonus of relationship banking or corporate nance, which

    means they are not held back by the conservative debt facilities and

    lengthy approval processes, boosting buying power.

    Chinas development slows

    Chinas most uncertain leadership transition in decades has

    impacted the overall pace of hotel investment activity across China

    as opinion has become splintered about the direction and speed of

    the regions economic powerhouse.

    The incumbent government was largely inactive during the second

    half of the year and is expected to remain so until March 2013 as

    the new government transitions into power and policies are moved

    forward. Whilst some developments have progressed, it has been

    at a lower speed than in recent years, as access to debt and equity

    capital has become more challenging. This has enabled the private

    equity and real estate funds to become active again, primarily by

    offering preferred equity and mezzanine nancing. On the whole,

    foreign investment remains very subdued with limited direct hotel

    investment, even on a speculative basis.

    As operating companies digest an oversupply of luxury rooms

    in major cities while trying to emulate the success of the budget

    sector, Chinas mid-market will be the most exciting space over the

    next ve years. The mid-segment is currently under-represented

    from a brand and investment-grade product perspective, however,

    rising incomes and a wealthier travelling middle class all point to

    signicant opportunity.

    Operators are also increasingly looking to Tier 4 and 5 cities for new

    opportunities as they look to familiarise brand-conscious Chinese

    consumers with their stable of high-end hotels, even if rates aredepressed and the management fees are low. Examples of Tier 4

    and 5 cities where international brands have been developed include

    Anshan in Liaoning province and Dali in Yunnan province.

    Policy interest rates Australia and New Zealand

    Source: IHS Global Insight

    Australia New Zealand

    0%

    2%

    4%

    6%

    2008 2009 2010 2011 2012E 2013F 2014F

    Policyinterestrate

    Hotel market cycle 2013 Australia and New Zealand

    Source: Jones Lang LaSalle