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Hotel Direct Bookings
Matthieu LABOYE
Choose 2 non-chain hotels
Hotel Keppler Pershing Hall
•For this exercise I have chosen two luxury parisian hotels:
KEPPLER HOTELParis, 75116
What easy was it to find the Keppler's own website? How did it rank in Google search results?
What easy was it to find the Keppler's own website? How did it rank in Google search results?
When typing “Hotel Keppler” in Google, the hotel is ranked 1st
we get the same result when typing:› “Keppler”› “Keppler Hotel”
Neither competitor hotel nor third party site are ahead in search result
How easy was the Keppler site to use: decision information
Access to important information is easy
Home page is clear
3 toolbars› 1 for
language› 2 for
facilities and offers
How easy was the Keppler site to use: Guestroom details Access to room
presentation is easy thanks to the vertical toolbar
However, there are no real details about each category
Only, some pictures of different rooms
How easy was the Keppler site to use: facilities Still direct
access to information
Only a short presentation, no enough details
But always many pictures
How easy was the Keppler site to use: Location Easy to locate
the hotel thanks to:› A clear map› Precise
information› Every type of
means of transportation is clearly described
How easy was the Keppler site to use: pricing As usual,
information is clear and easy to access
No flourish, only the essential
How easy was the Keppler site to use: pricing No pricing page
on the website When clicking
on “offer”, you are sent to another site: ihotelier.com
Interface very simple to use:› Chose date› Chose type of
room› Pay
Click through to the booking engine: which one? They have
chosen the solution by ihotelier.com
A simple 3 step booking process:› Chose dates› Chose type of
room› Pay
Interface simple and efficient
PERSHING HALLParis, 75008
What easy was it to find the Pershing Hall's own website? How did it rank in Google search results?
What easy was it to find the Pershing Hall's own website? How did it rank in Google search results?
When typing “Pershing Hall” in Google, the hotel is ranked 1st
Neither competitor hotel nor third party site are ahead in search result
How easy was the Keppler site to use: decision information The home page
with all information is simple
But the font is too small and it’s difficult to read
Moreover you need to scroll if you want to get more info about the hotel, its spirit, its essence
How easy was the Keppler site to use: guestroom details Information is
easy to access but easy to read: font too small
Need to scroll to get room description: not good idea
But nice pictures to compensate lack of readability
Long description with details
How easy was the Keppler site to use: location Absolutely not
easy to get location information: you find it in the “contact” section
Really poor map quality
It open in a new window: not practical at all
How easy was the Keppler site to use: pricing No pricing
section on the website itself
It’s weird, unusual and for me not a very good idea
The only visible prices are in the “special offer” section
Click through to the booking engine: which one? They have
chosen the solution by myfidelio.net
Interface looks really cheap, do not match standards of the hotel
But it’s complete and easy to book
Which hotel is doing a better direct sell effort? For me, the Keppler is doing the best
job in direct selling› Their website is cleared› And complies better with the luxury image
of the hotel even if they can improve it› They have a pricing section on the website
itself› Ihotelier.com’s interface is easier to read
and looks better