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E-BUSINESS
Camille IBARBOURE MBA 2
HOTEL DIRECT BOOKINGS
Table of Contents
Introduction
Presentation of 2 non-chain hotels in Paris
Are there website easy to find?
Are there website easy to use?
Are there website easy to book?
Conclusion : Are the hotel websites effective?
Introduction
For this research and analysis I chose to put myself in the place of a customer whose expectation is to book an hotel in Paris
My needs: a high standard quality hotel (4*), in the center of Paris. Type of hotel : design and modern, green hotel will be a plus.
As a consequence I found 2 non chain hotels : les Jardins du Marais and the Sezz hotel.
Comparison hotel direct bookings
Les Jardins du Marais Paris-4* www.lesjardinsdumarais.com
Just ten minutes walk from the famous Place des Vosges, the “Jardins du Marais” boutique hotel is close to the Musée Picasso, the Maison de Victor Hugo, the Carnavalet Museum and the Opéra Bastille.
A peaceful and relaxing setting overlooking private terraces and gardens.
The Art Deco style interior design features, and luxurious furnishings
This central Paris 4 star hotel offers 265 rooms and suites making it the ideal place to relax in the French capital.
Hotel Sezz Paris-4*www.hotelsezz.com
The hotel Sezz is situated near the Eiffel
Tower, Palais de Tokyo and Musee du Quai
Branly.
Rooms are stylishly designed and
decorated, and come fully equipped with all
modern comforts and elaborate bathrooms.
Noble and natural material, specially
designed furniture combined with
contrasting tones exudes a cosmopolitan
and Zen-like atmosphere.
Acess to the hotel direct Website: easy to find?
The Brand Name: Hôtel du Marais
Rank 2 in Google search results. The visibility of the hotel is not efficient when using Google search
The Brand Name: Sezz hotel
Rank 1 in Google search results. The hotel direct website is very easy to find on Google search
By location: Les Jardins du Marais
The Jardins du Marais hotel is only ranked 6 when looking on Google Maps at hotel 4* Paris which is a good ranked considering that there are many 4* hotels in Paris.
By location: Sezz hotel
The hotel Sezz is only ranked 7 when looking on Google Maps at hotel paris 16 district.
The 3rd party sites: Les Jardins du Marais
The 3rd party sites: Sezz hotel
The other 'competiting' hotels
When typing « hotel design Paris 75016 » on Google maps, the hotel Sezz is ranked 2. Its main competitor is the hotel Pergolese which is ranked 1 and is in the same location and is also a hotel design as the Sezz hotel.
The other 'competiting' hotels
When typing « hotel design Paris 75016 » on Google maps, the hotel Sezz is ranked 2. Its main competitor is the hotel Pergolese which is ranked 1 and is in the same location and is also a hotel design as the Sezz hotel.
The other 'competiting' hotels
When typing « hotel 4* Paris » on Google reasearch toolbar , the hotel Jardins du Marais ranked 6.
THE COMPETITING HOTELS
ConclusionWere the hotels’ websites easy to
find?
LES JARDINS DU MARAIS
SEZZ HOTEL
By the brand name
By location
Visible in 3thrd Party sites
Are there a lot of competiting hotels in the same category?
: Very efficient Efficient Not efficient
Are the direct website easy to use?
Les Jardins du Marais
Detailed toolbar with different access to the information concerning the hotel.
Les Jardins du Marais
Easy acess to information : hotel rooms description, facilities…
Les Jardins du Marais
Online booking, detailed hotel rates
Sezz hotel
A website easy to use: detailed information concerning rooms, facilities, location, pricing and event video
ConclusionWere the hotels’ websites easy to use?
LES JARDINS DU MARAIS
SEZZ HOTEL
Assess - ease of access to 'decision' information
Location of the hotel
Guestroom details Ammenities - facilities
Pricing information
: Very efficient Efficient Not efficient
Are the rooms easy to book on the hotel website?
Jardins du Marais: Booking engine
Booking assist booking engine
PRINCING AND CONDITIONS DETAILED CLEARLY
Sezz hotel: Booking engine
On the sezz hotel direct website there is no booking engine. The price are fixed according to the different periods (hight/low season) and the type of room.
Conclusion Comparison of the 2 hotels websites
LES JARDINS DU MARAIS
SEZZ HOTEL
Easy to find
Easy to use
Easy to book
: Very efficient Efficient Not efficient
THANK YOU FOR YOUR ATTENTION
Camille IBARBOURE MBA