Hot Process

8/7/2019 Hot Process

1/44

+RZWR0DNH6RDS

$UH\RXUHDG\WROHDUQKRZWRPDNHVRDS"+DYH\RXWKRXJKWDERXWZKDWNLQGRIVRDSPDNLQJ\RXZDQWWRWU\ILUVW"

,I\RXUHQHZWRWKLVFUDIWWKHQ\RXSUREDEO\GLGQWUHDOL]HWKDWWKHUHDUHTXLWHDIHZGLIIHUHQWW\SHVRIVRDSWKDWFDQEHPDGHDWKRPH

%DUVRDSVOLTXLGVRDSVWUDQVSDUHQWRUJO\FHULQVRDSVFUHDPVRDSVDQGZKLSSHGEDUVRDSVDUHDIHZH[DPSOHVRIKRPHPDGHO\HVRDS

2QFH\RXKDYHGHFLGHGZKDWW\SHRIVRDS\RXZRXOGOLNHWRPDNH\RXFDQWKHQGHFLGHRQZKDWVRDSPDNLQJPHWKRGWRXVH2QHWKLQJDERXWVRDSPDNLQJ\RXZLOOOHDUQWKHUHDUHDOZD\VVRPDQ\FKRLFHVWRPDNH

%HORZ\RXZLOOILQGDOLVWRIWKHGLIIHUHQWW\SHVRIVRDSPDNLQJPHWKRGVXVHG$V,DPDEOH,ZLOOEHDGGLQJOLQNVWRWXWRULDOVIRUDVPDQ\RIWKHPHWKRGVDVSRVVLEOH

&ROG3URFHVV0HWKRG 5RRP7HPSHUDWXUH0HWKRG +RW3URFHVV0HWKRG 0HOWDQG3RXU6RDS :KLSSHG&UHDP6RDS :KLSSHG6RDS%DUV /LTXLG6RDS


2/44

7UDQVSDUHQWRU*O\FHULQ6RDS7KH6RDS0DNLQJ)RUXPLVDJUHDWSODFHWRJHWVRPHDGYLFHRQKRZWRPDNHVRDSIURPRWKHUVRDSPDNHUV


3/44

6WHS*HWWLQJ5HDG\

%HIRUH\RXPDNHKRWSURFHVVVRDSEHVXUHWKDW\RXUHSUHSDUHGDQGKDYHHYHU\WKLQJ\RXQHHG$OLWWOHH[WUDWLPHVSHQWRQWKHSODQQLQJSD\VRIILQWKHHQG

&KRRVH\RXUORFDWLRQFDUHIXOO\


4/44

7RSRI3DJH

6WHS0HDVXULQJWKH%DVH,QJUHGLHQWV :KHQ\RXUHILUVWOHDUQLQJKRZWRPDNHVRDSLWVEHVWWROLPLW\RXUVHOIWRMXVWDFRXSOHRIDGGLWLYHVWR

EHJLQZLWK$V\RXEHFRPHPRUHIDPLOLDUZLWKPDNLQJKRWSURFHVVVRDS\RXZLOOEHPRUHFRQILGHQWDERXWDGGLQJLQRWKHUWHFKQLTXHV

$OOWKHVWHSVLQWKHVHVRDSPDNLQJLQVWUXFWLRQVDUHLPSRUWDQWEXWZLWKWKLVVWHSLWLVFUXFLDOWKDW\RXSD\SDUWLFXODUDWWHQWLRQWRPHDVXULQJDFFXUDWHO\0DNHVXUH\RXDUHIDPLOLDUZLWK\RXUZHLJKWVFDOHEHIRUH\RXVWDUW

,QDFFXUDWHPHDVXUHPHQWVFDQSURGXFHO\HRURLOKHDY\KRWSURFHVVVRDSVZKLFK\RXZLOOHLWKHUKDYHWRUHZRUNRUWKURZRXW/HDUQLQJKRZWRPDNHVRDSLVDORWPRUHIXQLI\RXGRQWKDYHWRWKURZLWRXW0DNHVXUH\RXJHWDJRRGVFDOHLWVWKHEHVWLQYHVWPHQW\RXFDQPDNH

0HDVXUHDGGLWLYHVDQGHVVHQWLDORLOV

0HDVXUHRXWDQ\ERWDQLFDOVRUFRORUDQW\RXZLOOEHXVLQJDQGSODFHWKHPLQUDPHNLQV

0HDVXUHRXWDQ\HVVHQWLDORLOVH[WUDFWVDQGRUQXWULHQWVWKDW\RXDUHDGGLQJDQGSODFHWKHPLQVPDOOVHDOHGMDUV

3UHSDUHWKHO\HVROXWLRQ

0HDVXUHRXW\RXUZDWHUDQGSODFHLWLQWKHMXLFHMXJ

%HIRUHXVLQJVRGLXPK\GUR[LGHSXWRQ\RXUVDIHW\HTXLSPHQWJRJJOHVJORYHVDQGORQJVOHHYHFORWKLQJ

0HDVXUHRXWWKHO\HDQGSRXULWVORZO\LQWRWKHZDWHUVWLUULQJDV\RXSRXU.HHSVWLUULQJXQWLOWKHO\HFU\VWDOVDUHFRPSOHWHO\GLVVROYHG


5/44

6WHS0L[LQJWKH2LOVDQG/\H 7KLVLVWKHVWHSZKHUHKRWSURFHVVDQGFROGSURFHVVVRDSPDNLQJVWDUWWRGLIIHU7KHUHVQRQHHGWRFRROWKHRLOVZLWKKRWSURFHVVVRDSPDNLQJJUHDWIRUWKRVHZKRKDWHWRZDLW

&RPELQHO\HVROXWLRQDQGRLOPL[WXUH

6ORZO\SRXUDWKLQVWUHDPRIWKHO\HVROXWLRQLQWRWKHSRWRIRLOVZKLOHXVLQJWKHZKLVNVWLFNEOHQGHUWRVWLUWKHPL[WXUH

0DLQWDLQDVWHDG\VWURQJVWLUULQJPRWLRQ1RWVRIDVWDVWRVSODVKEXWIDVWHQRXJKWWRNHHSWKHPL[WXUHLQFRQVWDQWPRWLRQ7KHLGHDLVWRJHWWKHRLOO\HDQGZDWHUPROHFXOHVWRPHHWDQGFRPELQHWRPDNHVRDS,I\RXUHXVLQJDVWLFNEOHQGHUSXOVHIRUDIHZVHFRQGVWKHQVWLUIRUDIHZVHFRQGV5HSHDW

0DNHVXUHWRVWLUWKRURXJKO\DOODUHDVRIWKHSRW7KHPL[WXUHZLOOWXUQFUHDP\DQGRSDTXHDQGWKHQZLOOEHJLQWRWKLFNHQ

6WLUPL[WXUHXQWLOLWEHJLQVWRWUDFH

.HHSVWLUULQJXQWLOWKHPL[WXUHUHDFKHVDWKLFNWUDFH

7RSRI3DJH

6WHS&RRNLQJWKH6RDS2QFHWKHVRDSUHDFKHVDIXOOWUDFHLWVWLPHWRFRRNWKHPL[WXUHDQGIRUFHWKHJHO%HORZDUHVRPHSKRWRVWRVKRZ\RXZKDWWKHGLIIHUHQWVWDJHVRIWKHSURFHVVORRNOLNH

7KH&RRN

3XWWKHOLGRQWKHFURFNSRWDQGOHDYHLWWRFRRNRQORZIRUDZKLOH

7KHVRDSZLOOKHDWXSDQGVWDUWWREXEEOHDURXQGWKHHGJHVRIWKHFURFNSRW

.HHSDQH\HRQWKHVRDSDQGVWLULWGRZQJHQWO\RQO\LILWVWDUWVWREXEEOHRYHU

7KHPL[ZLOOEHJLQWRWDNHRQDFOHDUYDVHOLQHOLNHORRN2QFHWKHZKROHPL[KDVWKLVORRN\RXFDQWHVWLWWRVHHLILWLVGRQH7DNHDVPDOOVDPSOHRIWKHVRDSDQGUXELWEHWZHHQ\RXUILQJHUV,WVKRXOGKDYHDZD[\IHHO7HVWWKHVRDSE\WRXFKLQJLWWR\RXUWRQJXH.HHSFRRNLQJLILW]DSVOLNHDQLQHYROWEDWWHU\LWVQRWGRQH


6/44


7/44

7RSRI3DJH

6WHS$GGLWLYHVDQG3RXULQJ6RDS1RZLVWKHWLPHWRDGGFRORUERWDQLFDOVDQGVFHQWWR\RXUKRWSURFHVVVRDSPL[WXUH

,QFRUSRUDWLQJDGGLWLYHV

0L[LQDQ\ERWDQLFDOVDQGH[WUDFWV

0LFDDQGR[LGHVFDQEHPL[HGZLWKXSWR7EVSSHUSRXQGRIZDUPJO\FHULQRUZDUPRLO7KLVZLOOKHOSWRPDNHWKHFRORXUDQWHDVLHUWREOHQGLQ

2QFHWKHVRDSKDVFRROHGDELW\RXFDQDGGWKHHVVHQWLDORLOV0DNHVXUHWRFRROWKHVRDSWRDWHPSHUDWXUHEHORZWKHHVVHQWLDORLOVIODVKSRLQW)ODVKSRLQWLVWKHWHPSHUDWXUHWKDWWKHRLOZLOOLJQLWHDQGYDSRUL]H


8/44

&XWWLQJ


9/44

6WHS*HWWLQJ5HDG\

%HIRUH\RXPDNHFROGSURFHVVVRDSEHVXUHWKDW\RXUHSUHSDUHGDQGKDYHHYHU\WKLQJ\RXQHHG$OLWWOHH[WUDWLPHVSHQWRQWKHSODQQLQJSD\VRIILQWKHHQG

,VSHQWDQHQWLUHPRQWKUHDGLQJHYHU\WKLQJ,FRXOGDERXWKRZWRPDNHVRDSEHIRUH,PDGHP\ILUVWEDWFKDQGLWZDVDVXFFHVV

&KRRVH\RXUORFDWLRQFDUHIXOO\


10/44

/LQH\RXUVRDSPROGVZLWKEXWFKHUVSDSHURUSODVWLFZUDS

3UHSDUHLQVXODWLRQDUHD

/D\GRZQIROGHGZRROEODQNHWVLQDZDUPGUDIWIUHHDUHD7KLVLVZKHUH\RXUFROGSURFHVVVRDSZLOOFRROGRZQIRUKRXUV

+DYHDQH[WUDSLHFHRIEXWFKHUVSDSHUUHDG\WRSODFHRYHUWKHWRSRIWKHVRDS


11/44

,QWRWKHRYHQ

3ODFHDGGLWLYHVUDPHNLQHVVHQWLDORLOMDUSUHSDUHGVRDSPROGDQGGHFRUDWLYHVRDSELWVLQWR\RXURYHQ

WKURXJKH[SHULPHQWDWLRQZHKDYHIRXQGWKLVVWHSDVVXUHVDEHWWHUERQGEHWZHHQWKHDGGHGVRDSELWVDQGWKHQHZFROGSURFHVVVRDSEDVH,WDOVRUHGXFHVWKHWHPSHUDWXUHVKRFNWKDWFDQRFFXUZKHQDGGLQJH[WUDLQJUHGLHQWVWRWKHEDVH

DGGLQJFROGLQJUHGLHQWVWRDKRWEDVHDQGWKHQSODFLQJLWDOOLQDFROGPROGFDQFDXVHWKHEDVHWRFRROGRZQWRRTXLFNO\UHVXOWLQJLQDFKDON\VRDS

7RSRI3DJH

6WHS0HDVXULQJWKH%DVH,QJUHGLHQWV $OOWKHVWHSVLQWKHVHFROGSURFHVVVRDSPDNLQJLQVWUXFWLRQVDUHLPSRUWDQWEXWZLWKWKLVVWHSLWLVFUXFLDO

WKDW\RXSD\SDUWLFXODUDWWHQWLRQWRPHDVXULQJDFFXUDWHO\0DNHVXUH\RXDUHIDPLOLDUZLWK\RXUZHLJKWVFDOHEHIRUH\RXVWDUW

,QDFFXUDWHPHDVXUHPHQWVFDQSURGXFHO\HRURLOKHDY\FROGSURFHVVVRDSVZKLFK\RXZLOOHLWKHUKDYHWRUHZRUNRUWKURZRXW/HDUQLQJKRZWRPDNHVRDSLVDORWPRUHIXQLI\RXGRQWKDYHWRWKURZLWRXW0DNHVXUH\RXJHWDJRRGVFDOHLWVWKHEHVWLQYHVWPHQW\RXFDQPDNH

3UHSDUHWKHO\HVROXWLRQ

0HDVXUHRXW\RXUZDWHUDQGSODFHLWLQWKHMXLFHMXJ

%HIRUHXVLQJVRGLXPK\GUR[LGHSXWRQ\RXUVDIHW\HTXLSPHQWJRJJOHVJORYHVDQGORQJVOHHYHFORWKLQJ

0HDVXUHRXWWKHO\HDQGSRXULWVORZO\LQWRWKHZDWHUVWLUULQJDV\RXSRXU.HHSVWLUULQJXQWLOWKHO\HFU\VWDOVDUHFRPSOHWHO\GLVVROYHG


12/44

63(&,$/127($OZD\VDGGWKHVRGLXPK\GUR[LGHO\HWRWKHZDWHU127WKHZDWHUWRWKHVRGLXPK\GUR[LGH$QXQSOHDVDQWYLROHQWUHDFWLRQRFFXUVLI\RXGR.LQGRIOLNHYLQHJDUDQGEDNLQJVRGDLVP\XQGHUVWDQGLQJ

0HDVXUHEDVHRLOV

6WDUWLQJZLWKWKHVROLGRLOVPHDVXUHHDFKDQGSODFHLWLQWRWKHVWDLQOHVVVWHHOSRW

3ODFHWKHSRWRQWKHHOHPHQWDQGVHWWKHWHPSHUDWXUHWRPHGLXPORZ$V\RXFRQWLQXHWRPHDVXUHWKHVROLGRLOVZLOOPHOW

2QFHWKHVROLGRLOVKDYHPHOWHGDQGEHIRUHSXWWLQJWKHOLTXLGRLOVLQWRWKHSRWUHPRYHWKHSRWIURPWKHHOHPHQW$GGWKHOLTXLGRLOVDQGWKHJUDSHIUXLWVHHGH[WUDFWLIDGGLQJ

&KHFNWHPSHUDWXUHV

7KHJRDOLVWRJHWWKHWHPSHUDWXUHVRIERWKWKHRLOPL[WXUHDQGWKHO\HVROXWLRQWRGHJUHHV)DKUHQKHLWRUGHJUHHV&HOFLXV

7KHO\HVROXWLRQFDQEHKHDWHGFRROHGLQDKRWFROGZDWHUEDWKLQWKHVLQN

7KHRLOVFDQEHKHDWHGRQWKHHOHPHQWRUFRROHGLQDFROGZDWHUEDWK

*HWWLQJWKHWHPSHUDWXUHVVLPLODUFDQEHWULFN\DWILUVWEXWLWJHWVHDVLHUDV\RXGHYHORSHDIHHOIRUKRZORQJLWWDNHVWKHO\HWRFRRO

7RSRI3DJH

6WHS0L[LQJWKH2LOVDQG/\H 7KLVLVSUREDEO\RQHRIWKHPRVWFRQIXVLQJVWHSVZKHQ\RXUHOHDUQLQJKRZWRPDNHFROGSURFHVVVRDS+RZGR,NQRZKRZORQJWRPL[IRU"DQG:KDWLVWKLVWUDFHWKDWHYHU\RQHLVUHIHUULQJWR"DUHDFRXSOHRIWKHFRPPRQTXHVWLRQVDVNHG

,QDQVZHUWRWKHILUVWTXHVWLRQ,WFDQWDNHDQ\ZKHUHIURPDERXWPLQXWHVWRKRXUVDQGKRXUV7KHLQJUHGLHQWV\RXXVHZLOOGHWHUPLQHKRZORQJ\RXPXVWPL[IRU0RVWRIP\FROGSURFHVVUHFLSHVWDNHDERXWWRPLQXWHVWRWUDFHXVLQJDVWLFNEOHQGHUDQGZKLVNDOWHUQDWHO\

7KHVHFRQGTXHVWLRQLVDQVZHUHGEHORZE\'DYLG)LVKHULQKLVH[FHSWLRQDOYLGHR

&RPELQHO\HVROXWLRQDQGRLOPL[WXUH

6ORZO\SRXUDWKLQVWUHDPRIWKHO\HVROXWLRQLQWRWKHSRWRIRLOVZKLOHXVLQJWKHZKLVNWRVWLUWKHPL[WXUH

0DLQWDLQDVWHDG\VWURQJVWLUULQJPRWLRQ1RWVRIDVWDVWRVSODVKEXWIDVWHQRXJKWWRNHHSWKHPL[WXUHLQFRQVWDQWPRWLRQ7KHLGHDLVWRJHWWKHRLOO\HDQGZDWHUPROHFXOHVWRPHHWDQGFRPELQHWRPDNHVRDS

0DNHVXUHWRVWLUWKRURXJKO\DOODUHDVRIWKHSRW7KHPL[WXUHZLOOWXUQFUHDP\DQGRSDTXHDQGWKHQZLOOEHJLQWRWKLFNHQ

6WLUPL[WXUHXQWLOLWEHJLQVWRWUDFH


13/44

.HHSVWLUULQJXQWLOWKHPL[WXUHUHDFKHVDWKLQWUDFH

5HPHPEHUMXVWDWKLQWUDFHDWWKLVSRLQW:HVWLOOKDYHVRPHLQJUHGLHQWVWRDGG\HW

:KDWGRHVWUDFHORRNOLNH"+HUHLVDZRQGHUIXOYLGHRE\'DYLG)LVKHUWKDWZLOOVKRZ\RXH[DFWO\ZKDWWUDFHORRNVOLNH

6RDS0DNLQJ6XSSOLHV

6R\RXYHGHFLGHGWREX\VRPHVRDSPDNLQJVXSSOLHV"%HIRUH\RXGRWDNHDORRNDURXQG\RXUNLWFKHQ


14/44

.HHSLQPLQGKRZHYHUZKDWHYHU\RXFRQILVFDWHIURP\RXUNLWFKHQVKRXOGQRWEHXVHGIRUDQ\WKLQJEXWVRDSPDNLQJDJDLQ,I\RXUHOLNHPHWKRXJK\RXSUREDEO\KDYHWZRRIVRPHRIWKHLWHPVRQWKHIROORZLQJVRDSPDNLQJHTXLSPHQWOLVW


15/44

2QFH\RXKDYH\RXUVRDSPDNLQJVXSSOLHVLWVWLPHWRGHFLGHZKLFKKRPHPDGHVRDSUHFLSHVWRPDNH

6RDS0DNLQJ2LOV

:HDOONQRZWKDWHYHU\ERG\VVNLQLVGLIIHUHQW%\XVLQJDYDULHW\RIVRDSPDNLQJRLOV\RXFDQWDLORUD

VRDSWRPHHWWKHQHHGVRIDQ\VNLQW\SH

,VWDUWE\FRPELQLQJRLOVWRFUHDWHEOHQGVWKDWSURGXFHDKDUGEDURIVRDSZLWKDIXOOODWKHU

7KLVXVXDOO\FRQVLVWVRI&RFRQXW3DOPDQG2OLYHRLOVWRVWDUW7KHQ,OODGGLQRQHRUWZRRWKHURLOVLQVPDOOHUTXDQWLWLHVIRUWKHLUVSHFLILFVNLQFDUHFKDUDFWHULVWLFV

/LVWHGEHORZ\RXOOILQGLQIRUPDWLRQDERXWVRPHRIWKHEDVHRLOVDYDLODEOHZKDWWKHLUVNLQFDUHEHQHILWVDUHDQGZKDWTXDOLWLHVWKH\ZLOOJLYHWR\RXUVRDS

Apricot Kernel Oil Avocado Oil Babassu Oil


16/44

Borage Oil Calendula Oil Camellia Oil

Canola Castor Oil Cocoa Butter

Coconut Oil

Corn Oil Crisco

Emu Oil Evening Primrose Oil Flax (Linseed) Oil

Grapeseed Oil Hazelnut Oil Hemp Seed Oil

Jojoba Oil Kokum Butter Kukui Nut Oil

Lanolin Lard Macadamia Nut Oil

Mango Butter Meadowfoam Oil Mink Oil

Monoi de Tahiti Mowrah Butter Neem Oil

Olive Oil Palm Kernel Oil Palm Oil

Plum Kernel Oil Pomegranate Oil Pumpkin Seed Oil

Red Palm Oil Rice Bran Oil Rosehip Seed Oil

Safflower Oil Sesame Oil Shea Butter

Sunflower Oil Sweet Almond Oil Tamanu Oil

Tallow (beef) Walnut Oil Wheat Germ Oil

)RUPXODWLQJD5HFLSH

:KHQ,PFUHDWLQJDQHZUHFLSH,VWDUWZLWKP\%DVLF+RPHPDGH6RDSUHFLSHZKLFKFRQWDLQV&RFRQXW2LO2OLYH2LODQG3DOP2LO


17/44

'HSHQGLQJRQWKHW\SHRIVRDS,ZDQWWRPDNH,OOUHSODFHVRPHRIRQHRUPRUHVRDSPDNLQJRLOVZLWKDQRWKHUWKDWKDVVLPLODUVRDSPDNLQJTXDOLWLHV

)RUH[DPSOH,I,ZDQWWRXVH$SULFRW.HUQHORLO,ZLOOWDNHRIWKH2OLYHRLORXW,I,ZDQWWRXVH3DOP.HUQHORLOWKHQ,ZLOOUHPRYHVRPH&RFRQXWRLO

/LNHZLVHIRU3DOPRLODQG7DOORZ7KHQ,OOUXQWKHFKDQJHGUHFLSHWKURXJKWKHO\HFDOFXODWRUIRUWKHFRUUHFWVRGLXPK\GUR[LGHDPRXQWV

7KHWDEOHVEHORZJURXSWRJHWKHUVRDSPDNLQJRLOVWKDWVKDUHWKHVDPHJHQHUDOVRDSPDNLQJTXDOLWLHV

:KLOHPRVWRLOVZLOOSUHIRUPPDQ\IXQFWLRQV,KDYHOLVWHGWKHPE\WKHRQHVWKDW,IHHOWKH\DUHEHVWDW

%ULQJRQWKH%XEEOHV

7KHVHWKUHHRLOVDUHZRQGHUIXO7KH\DUHWKHRQHVWKDWSURYLGHWKHELJIOXII\EXEEOHVJLYHFOHDQVLQJDFWLRQDQGPDNH\RXUVRDSVQLFHDQGVROLG5HPHPEHUWRWU\WRNHHSWKHLUFRPELQHGWRWDOVWRQRPRUHWKDQRUWKH\PD\GU\RXW\RXUVNLQ

,I\RXGRGHFLGHWRPDNHDVRDSWKDWFRQWDLQVDODUJHSHUFHQWDJHRIFRFRQXWRLOEHVXUHWRLQFUHDVHWKHDPRXQWRIIUHHRLOVVXSHUIDWLQRUGHUFRXQWHUDFWWKHGU\LQJHIIHFWV

Oil, Fat or Butter Hardness Cleanse Full Lather Stable Lather Condition

Babassu X X X

Coconut X X X

Palm Kernel X X X


18/44

&RQGLWLRQ0H

7KLVQH[WVHWRIRLOVZLOOJLYH\RXUVRDSVWKHLUFRQGLWLRQLQJDELOLW\(DFKRLOKDVLWVRZQXQLTXHVNLQFDUHTXDOLWLHVWKDW\RXFDQXWLOL]HWRFUHDWHVSHFLDOW\VRDSV7KHVHRLOVXVXDOO\PDNHXSRIRQHRIP\UHFLSHV


Apricot Kernel X

Avocado X

Borage X

Camellia X

Evening Primrose X

Hazelnut X

Hemp Seed X

Kukui Nut X

Macadamia Nut X

Neem X

Olive X

Pumpkin Seed X

Sweet Almond X

Wheat Germ X

7KH$QRPDO\

&DVWRURLOLVLQDOHDJXHRILWVRZQ7KLVRLOQRWRQO\FRQGLWLRQVEXWSURYLGHVDIOXII\DQGFUHDP\ODWKHU

2QHGUDZEDFNZLWKWKLVRLOWKRXJKLWSURGXFHVDYHU\VRIWEDU*RRGWKLQJDOLWWOHJRHVDORQJZD\


19/44

:KHQ,XVHWKLVRLO,RQO\UHSODFHDVPDOODPRXQWRIWKH2OLYHRLODQGWKHVRDSEDUZLOOVWLOOEH

ILUP


Castor X X X

/RYH7KDW&UHDP\/DWKHU6LQFHZHQHHGWROLPLWWKHDPRXQWRIRLOVOLNH&RFRQXWLQRXUVRDSVWKLVVHWRIVRDSPDNLQJRLOVLVXVHGWROHQGIXUWKHUVWUHQJWKWRWKHVRDSEDUDQGSURYLGHFRQGLWLRQLQJVWDEOHODWKHUV


Palm X X X

Lard X X X

Cocoa Butter X X X

Shea Butter X X X

Mango Butter X X X

Kokum Butter X X X

Beef Tallow X X X

Sheep Tallow X X X

Coffee Bean X X X

6WLOOFDQWGHFLGHZKDWRLOVWRXVH"&KHFNRXWWKHKRPHPDGHVRDSUHFLSHVSDJHIRUDJUHDWVHOHFWLRQRIVRDSVXVLQJPDQ\RIWKHRLOVOLVWHGDERYH


20/44

(VVHQWLDO2LOVIRU6RDS0DNLQJ

KHYDULHW\RIHVVHQWLDORLOVWKDWDUHUHDGLO\DYDLODEOHWRGD\LVDVWRXQGLQJ7KHLUYDULHGVFHQWVUHSUHVHQWDOO

FRUQHUVRIWKHSODQHWDQGDUHZLGHO\XVHGWRGD\LQDURPDWKHURS\WRKHOSKHDOWKHERG\DQGPLQG

GRQWNQRZDERXW\RXEXW,WUXO\HQMR\JUHDWVFHQWVDQGZLWKVRRRPDQ\GLIIHUHQWW\SHVWRFKRRVHIURP\RXUERXQGWRILQGDIHZWKDWZLOOHQKDQFH\RXUVRDSPDNLQJH[SHULHQFH

(VVHQWLDORLOVDUHDJUHDWQDWXUDOZD\WRDGGIUDJUDQFHWR\RXUKRPHPDGHVRDSV

8VHWKHWDEOHEHORZWREHFRPHIDPLOLDUZLWKWKHGLIIHUHQWRLOVDQGWKHLUFKDUDFWHULVWLFVWKHQYLVLWWKH%OHQGLQJ6FHQWVSDJHIRULGHDVRQKRZWRFUHDWH\RXURZQFDOPLQJVRRWKLQJRULQYLJRUDWLQJVFHQWEOHQGV


21/44


22/44

6RDS0DNLQJ,QJUHGLHQWV7KH$GGLWLYHV

6RDSPDNLQJLQJUHGLHQWVDUHQWMXVWOLPLWHGWRRLOVO\HDQGZDWHU,RIWHQXVHDGGLWLYHVWRLPSURYHWKH

YLVXDODSSHDORIVRDSDQGWRFUHDWHYDULHGWH[WXUHV

0DQ\VRDSPDNLQJDGGLWLYHVFDQOHQGFRORUDQGHYHQIUDJUDQFHWR\RXUKRPHPDGHVRDSUHFLSHV

$GGLQJEHDXWLIXOFRORUVWRVRDSFDQEHDFKLHYHGLQPDQ\ZD\V

)LUVWWKHEDVHRLOV\RXXVHZLOOJLYHWKHLURZQFRORUWRWKHVRDSEDUV7KHQE\XVLQJKRPHPDGHVRDSLQJUHGLHQWVOLNHERWDQLFDOVSLJPHQWVPLFDDQGFOD\\RXFDQFUHDWHVWXQQLQJVRDSVWKDW\RXUVNLQZLOOORYH

+HUEDO1DWXUDO6RDS,QJUHGLHQWV,QWKLVFDWDJRU\,LQFOXGHDOOERWDQLFDODGGLWLYHV,ILWXVHGWREHDOLYHSODQWLQRWKHUZRUGV,YHDOVRDGGHGDIHZRWKHULQJUHGLHQWVWKDWDUHQWSODQWEDVHGEXWDUHQDWXUDO

0LQHUDO6RDS,QJUHGLHQWVWKLVFDWDJRU\LQFOXGHVDOODGGLWLYHVWKDWDUHRIWKHHDUWK

6RDS&RORUDQWVWKLVFDWDJRU\LQFOXGHVFRORUDGGLWLYHVWKDWDUHSURGXFHGLQDODE

3UHVHUYDWLYHVDQG([WUDFWVWKLVFDWDJRU\LQFOXGHVDGGLWLYHVWKDWPD\KHOSWRSURORQJWKHOLIHRI\RXUVRDSV

/\H:DWHU


23/44

/\HVRGLXPK\GUR[LGHDQGZDWHURIWHQGLVWLOOHGDUHHVVHQWLDOWRWKHVRDSPDNLQJSURFHVV

:KHQVRGLXPK\GUR[LGHLVPL[HGZLWKGLVWLOOHGZDWHULWFUHDWHVZKDWZHFDOODO\HVROXWLRQ

7KLVVROXWLRQLVWKHQPL[HGZLWKRLOVFDXVLQJDFKHPLFDOUHDFWLRQFDOOHGVDSRQLILFDWLRQ

,ZRQWERUH\RXWU\LQJWRH[SODLQWKHDFWXDOVFLHQFHEHKLQGWKHVHFKHPLFDOUHDFWLRQVVLQFHWKDWOHYHORIFKHPLVWU\LVDERYHP\XQGHUVWDQGLQJ,VWDUWWRIDOODVOHHSMXVWUHDGLQJDERXWLW

,KDYHKRZHYHUFRPHDFURVVDZRQGHUIXOSDJHPDGHIRU.DWK\0LOOHUV:HEVLWHWKDWH[SODLQVVDSRQLILFDWLRQLQDIDQWDVWLFDQGIXQQ\FDUWRRQFDOOHG6RDSPDNLQJ6DSRQLILFDWLRQDQG6XSHUIDWWLQJ6LPSOLILHGE\3DW%DQG-HQ''HOLJKWIXOO\GRQH3DWDQG-HQ

0\SHUVRQDORSLQLRQLVWKDW\RXGRQWQHHGDVFLHQFHGHJUHHWRPDNHZRQGHUIXOVRDSVWKRXJKLI\RXKDYHRQH,PLQDZH


24/44

,WSURYLGHVDZHDOWKRILQIRUPDWLRQDQGDOORZV\RXWRUHDOO\SOD\ZLWK\RXUKRPHPDGHVRDSUHFLSHV

,YHPHQWLRQHGWKDWGLVWLOOHGZDWHULVHVVHQWLDOWRPDNLQJVRDS7KLVLVWUXHKRZHYHUPDQ\OLTXLGVFRQWDLQ

ZDWHUDQGFDQEHXVHGDVZHOO

0LONVDUHRQHRSWLRQFRZVPLONFRFRQXWPLONJRDWVPLONEXWWHUPLONDOPRQGPLONULFHPLONDQGHZHVPLON

9HJHWDEOHDQGIUXLWMXLFHVDORHYHUDMXLFHFRIIHHUHJXODUWHDKHUEDOWHDVZLQHDQGEHHUDUHDOVRSRVVLEOH

DOWHUQDWLYHV

/\H&DOFXODWRU:HEVLWHV

7KDQNJRRGQHVVIRUO\HFDOFXODWRUV


25/44

'RQWJHWPHZURQJ,ORYHDFKDOOHQJHMXVWDVPXFKDVWKHQH[WSHUVRQEXWSLFNLQJXSDSHQFLODQGSDSHUWRILJXUHRXWKRZPXFKO\HLVQHHGHGIRUDQHZUHFLSH,ZDQWWRWU\LVQWP\LGHDRIWLPHZHOOVSHQW1RWZLWKWKHYDVWDUUD\RIO\HFDOFXODWRUVRQWKHZHEEHJJLQJPHWRXVHWKHP

6RPHQRWRQO\WHOOPHKRZPXFKO\H,QHHGEXWDOVRKHOSPHWRDQVZHUTXHVWLRQVOLNH:LOOWKHVHRLOVSURGXFHDJRRGODWKHU"RU:LOOWKLVUHFLSHPDNHDFRQGLWLRQLQJRUFOHDQVLQJEDURIVRDS"

7KLVLQIRUPDWLRQLVYDOXDEOHWRDVRDSPDNHULWWDNHVPXFKRIWKHWULDODQGHUURUHOHPHQWRXWRIVRDSPDNLQJ7KRXJK,PVXUH,VWLOOKDYHPXFKRIWKDWDKHDGRIPH

/\HFDOFXODWRUVKDYHEHFRPHDQHFHVVDU\WRROIRUVRDSPDNHUV7KH\SURYLGHXVZLWKWKHDELOLW\WRTXLFNO\DQGHDVLO\UHFDOFXODWHROGUHFLSHVRUFUHDWHQHZRQHVDOODWWKHFOLFNRIDEXWWRQ

%HORZ\RXZLOOILQGOLQNVWRDJRRGVHOHFWLRQRIFDOFXODWRUVIRUVRDSPDNHUVDQGDIHZGHWDLOVDERXWHDFKRQH

6RDS&DOFZRQGHUIXOO\GHWDLOHGFDOFXODWRUIRUOLTXLGDQGEDUVRDSV,QFOXGHVLQIRRQVRDSTXDOLWLHVDQGIDWW\DFLGPDNHXSRIRLOV0HDVXUHPHQWVLQRXQFHVJUDPVSRXQGVDQGSHUFHQWDJHV(DFKVHFWLRQFRQWDLQVDQXPEHUWRFOLFNRQIRUKHOSDVZHOO

6NLQ(VVFHQWXDOVSURYLGHVFDOFXODWLRQVIRUDZLGHYDULHW\RIVRDSPHGLXPV0HDVXUHVLQDOOIRUPVDQGLVGRZQORDGDEOHWR\RXUGHVNWRS

6QRZGULIW)DUPDOORZV\RXWRXVHERWK1D2+DQG.2+DWWKHVDPHWLPHDVZHOODVKRZPXFKRIHDFK

&UDQEHUU\/DQHEDVLFEHJLQQHUVFDOFXODWRUIRUFROGSURFHVVVRDSPDNLQJ


26/44

6XPPHU%HH0HDGRZFDOFXODWHVIRUOLTXLGDQGEDUVRDSVEXWRQO\LQRXQFHV

0DMHVWLF0RXQWDLQ6DJHKDVDUHVL]HIHDWXUHDQGPHDVXUHVLQRXQFHVJUDPVDQGSRXQGV

%UDPEOH%HUU\EDVLFFDOFXODWRUIRUFROGSURFHVVVRDSPDNLQJOLPLWVWKHVXSHUIDWIURPDQGLVRQO\LQRXQFHV

6XGVDQG6FHQWVDQRWKHUEDVLFFDOFXODWRUIRUFROGSURFHVVVRDSPDNLQJ&DOFXODWHVLQJUDPVRURXQFHV

+DQGFUDIWHG6RDSPDNHUV*XLOGFDQXVHVRGLXPRUSRWDVVLXPK\GUR[LGHDQGZLOOFDOFXODWHE\SHUFHQWDJHRUZHLJKW:RUNVLQJUDPVSRXQGVDQGRXQFHV

1DWXUDO6RDS&DOFXODWRUEDVLFFDOFXODWRUIRUFROGSURFHVVVRDSPDNLQJ2QO\ZRUNVLQRXQFHVDQGXVHVDSSUR[LPDWHO\ZDWHUDVDSHUFHQWDJHRIRLOV,WKLQNWKHVXSHUIDWLVDURXQG

7KHUHDUHRIFRXUVHPDQ\PRUHO\HFDOFXODWRUVRXWWKHUHRQWKHZHEWKLVLVPHUHO\DVDPSOLQJRIZKDWLVDYDLODEOH

2KGLG,PHQWLRQWKDWWKH\DUHDOOIUHH"


27/44

'HFRUDWLYH6RDS0DNLQJ,GHDV

2YHUWKH\HDUV,YHFRPHDFURVVTXLWHDIHZIXQGHFRUDWLYHVRDSPDNLQJLGHDVWKDW,ZRXOGOLNHWRVKDUHZLWK\RX

:LWKDOLWWOHLPDJLQDWLRQDQGVRPHH[WUDSODQQLQJ\RXFDQFRPHXSZLWKVRPHDPD]LQJGHVLJQVWRSXWLQWR\RXUVSHFLDOW\VRDSV

&RQIHWWL6RDSDGGFRORUIXOELWVRIJUDWHGVRDS &REEOHVWRQH6RDSDGGVPDOOFKRSSHGXSSLHFHVRIFRORUIXOVRDSELWV 6RDS&XUOVWKLQVWULSVRIVRDSDUHUROOHGLQWRFXUOVDQGHPEHGGHGLQWRWKHEDVH 6RDS%DOOVJUDWHGVRDSLVIRUPHGLQWRVRDSEDOOV 5RSHVRI6RDSVVWULQJDFRORUIXOVHOHFWLRQRIVRDSVIRUJLIWJLYLQJ 0DUEOHG6RDSPDUEOHWZRRUPRUHFRORUVRIVRDS


28/44

&KHFNHUERDUG6RDSDGGDVHPLFKHFNHUERDUGSDWWHUQ (PEHG6RDS5LEERQVWKLQVWULSVRIVRDSDUHDGGHGWRWKHVRDSEDVH /RRIDK5RXQG6RDSVPDNHORRIDKDQGRUURXQGVRDSVZLWKWKLVWXWRULDOE\%LUFK%DUN6RDS

7KHUHPDLQGHURIWKLVSDJHLVILOOHGZLWKDOOVRUWVRIGHFRUDWLYHVRDSVPDGHE\P\VHOIDQGYDULRXVRWKHUDUWLVWV7DNHDORRN\RXOOILQGSOHQW\RIVRDSPDNLQJLGHDV\RXFDQXVHWRFUHDWHIDQWDVWLFORRNLQJVRDSVRI\RXURZQ

This Amaretto Soap was created bylayering. The top layer was applied

at a very thick trace and by gentlyflicking the wrist while pouring the

batter.

Here is another layering look....onewith small chunks put between the

two layers. The chunks were rolledin cocoa powder to give them an

outline.

This Chai Tea soap by Nizzy usestwo decorative soap making

ideas...layering and marbling.

Here is Nizzy's same Chai Teasoapbut with mica brushed on top

for an even more upscale look.


29/44

Use up leftover bits by creatingsmall soap balls and using them as

embeds.

Herbs and small soap chunksdecorate the bottom layer of this

bar, while calendula petals adornthe top.

This Chocolate Brownie soapmade by Rachel's Bath andBody was made by drizzling soap

over the bar.0DNH\RXUVRDSDV\RXQRUPDOO\ZRXOGDQGFXWWKHEDUV0DNHDVPDOOHUEDWFKRIVRDSDQGRQFH\RXKDYHUHDFKHGDGHFHQWWUDFHQRWWKLFNSRXULWLQD]LSORFNEDJJLHDQGFXWDVPDOOSLHFHRIWKHFRUQHURII7KHQJHQWO\VTXHH]HWKHVRDS LFLQJRXWRQWRWKHEDUVLQD]LJ]DJSDWWHUQ(DV\SHDV\

SudsMuffin describes how theymake their lovely creations.:HXVHRXUVWDQGDUGFROGSURFHVVVRDSUHFLSHZKLFKZHWKHQSRXULQWRDVLOLFRQHFDNHPRXOG6RPHWLPHVZHDGGDGUL]]OHGVRDSLFLQJ2WKHUWLPHVZHOHDYHLWSODLQDOORZLQJWKHFRORXUIXOOD\HUVRUVZLUOVWRVSHDNIRUWKHPVHOYHV$GGLWLRQDOWRSSLQJVFDQLQFOXGHGULHGERWDQLFDOVDQGGULHGIUXLWVOLFHVOHPRQZRUNVYHU\ZHOO


30/44

Here's an easy look to create...poura strip of contrasting coloured soap

over the main batch of soap. Usinga whisk, plung the whisk straight

into the contrasting coloured soapand out again. Do this along the

full length of the mold.

Mix things up a bit by using morethan one soap making idea. This

bar uses both soap curls and soapballs as a decorative feature.

This beautiful yet simple look

byRagtree People can be achievedby using a soap stamp and mallet

to hammer in the design or a moldwith a base design.

Feto Soap's wonderful marbled

soaps are created as follows.,PDGHWKLVVRDSXVLQJWKHFROGSURFHVVPHWKRG7RJHWWKHJUHHQVZLUORQWRS,XVHGDEDJJLHDQGFOLSSHGWKHHQGRIIRILWWRXVHLWDVDSLSLQJEDJ$IWHU,SLSHGWKHVRDSSDWWHUQ,XVHGDFKRSVWLFNWRVZLUOWKHVRDS


31/44

Ruby Grapefruit has multipleeffects....layering, embedded balls,

embedded curls, a textured top andmica brushed top.

Very Berry has long sticks of soapembedded into it between the

multiple layers.

This stunning charcoal soap by Zaja Natural blends both layering and

marbling.,VWDUWE\GLYLGLQJP\UHFLSHLQWRIRUWKHERWWRPOD\HUDQGIRUWKHWRSOD\HU,PDNHP\ERWWRPOD\HUILUVWDQGSRXULWLQWRP\PROGFRORUHGZLWKFKDUFRDO,WKHQWDNHFRQWDLQHUVDQGPL[P\FRORUVWKDW,DPSODQQLQJRQXVLQJIRUWKHWRSOD\HU2QFHP\WRSOD\HUKDVWUDFHG,WKHQPL[DVPDOOELWLQWRHDFKFRQWDLQHUDQGEOHQGZHOO7KHUHPDLQLQJVRDS,SRXURQWRWKHERWWRPOD\HUWKDWVKRXOGEHSUHWW\VROLGE\QRZ,WKHQSRXUP\FRORUVRQHE\RQHOLJKWO\RQWRWKHWRSRIWKHZKLWHWRSOD\HU8VLQJDEDPERRVNHZHU,OLJKWO\VZLUOP\FRORUV7KHVRDSLVWKHQOHIWWRJRLQWRIXOOJHOVRWKHOD\HUVZLOOVWLFNDQG,FXWLWDIWHUGD\V,WLVDWULFN\PHWKRGEXWWKHWLPHDQGHIIRUWLVZRUWKLW

Birch Bark Soap created this creamy orange loofah soap using a pipemold.6LPSO\WDNHDWXEXODUPROG39&SLSHIURPWKHKDUGZDUHVWRUHFXWLQWRPDQDJHDEOH


32/44

OHQJWKVDQGOLQHGZLWKDVLOLFRQHEDNLQJVKHHWZRUNVSHUIHFWO\DQGLQVHUWDOHQJWKRIORRIDK%ULQJVRDSWRDWKLQWUDFHDQGSRXURYHUWKHORRIDK-LJJOHWKHVRDSILOOHGPROGTXLWHDELWWRPDNHVXUHWKDWWKHVRDSSHUPHDWHVWKHORRIDK(QVXUHWKDWWKHORRIDKLVFHQWHUHGDVPXFKDVSRVVLEOHEHIRUHLWVHWV$NQLIHLVQHHGHGWRFXWLQWREDUV(QMR\

Kanoh from Japan created this

lovely cobblestone look byincorporating cubes of soap

colored with cocoa powder into abase of creamy cocoa butter soap.0\VRDSLQFOXGHVFRFRDEXWWHUFKRFRODWHIUDJUDQFHRLODQGEHQ]RLQHVVHQWLDORLOIRUERWKZKLWHSDUWDQGEURZQSDUWFRORUHGZLWKFRFRDSRZGHUFXWLQGLFH

Hint of Eden shows how adding

botanicals to soap can change ahumble look to something so much

more.:HFUDIWRXUVRDSVLQVPDOOEDWFKHVZLWKDOOYHJHWDEOHEDVHGRLOV:HXVHORFDOO\JURZQIUXLWVIORZHUVDQGKHUEVWRWRSWKHEDUVWRDGGQDWXUHVGHFRUDWLYHWRXFK

Maggie from Between

Friendsmade this creative lookingsoap using small soap balls.,WVDJUHDWZD\WRXVHXSDOOWKHH[WUDVRDSEDOOV\RXJHWIURPWULPPLQJWKHQRWVRSUHWW\HGJHV7DNH\RXUIDYRULWHUHFLSHDQGEULQJWKHVRDSPL[WXUHWRDOLJKWWUDFH3RXURXWDTXDUWHURIWKHPL[WXUHLQWRDVHSDUDWHERZO

DQGPL[ZLWKFRIIHHJULQGVWKLVZLOOEHFRPHWKHFHQWHUOD\HU7KHPL[WXUHOHIWLQWKHSRWZLOOEHXVHGDVWKHERWWRPDQGWKHWRSOD\HUV3RXUWKHERWWRPOD\HULQWRWKHPROGOD\HURQZLWKWKHFRIIHHJULQGPL[WXUHSXWLQWKHVRDSEDOOVRI\RXUFKRLFHDQGWRSLWZLWKWKHILQDOOD\HUWRILQLVKWKHORRN

The fun honeycomb look ofSweet

Citrus Honey Soap is created byusing bubblewrap.3UHSDUHWKHVRDSPROGE\SODFLQJDFXWRXWRIEXEEOHZUDSRQWKHERWWRPRIWKHPROGZLWKWKHEXEEOHVIDFLQJXS&XWDQRWKHUSLHFHWRSODFHRQWRSRIWKHSRXUHGVRDS$GGLQJEHHVZD[KRQH\FDOHQGXODSHWDOV

DQGRDNPRVVHVVHQWLDORLOJLYHWKHVRDSLWVKRQH\FRPEFRORU


33/44

6RDS6HOOLQJ,GHDV

$UH\RXUHDG\IRUVRPHVRDSVHOOLQJLGHDV"


34/44

,DPQRWE\DQ\PHDQVDQDFFRPSOLVKHGEXVLQHVVZRPDQ,WHQGWREHVFDWWHUEUDLQHGDOZD\VWKLQNLQJDKHDGWRWKHQH[WSURMHFWEHIRUHILQLVKLQJWKHRQHDWKDQG%XLOGLQJP\VHOIDVRDSPDNLQJEXVLQHVVLVDFKDOOHQJLQJWDVNPRVWO\EHFDXVH,NHHSFKDQJLQJP\PLQGRQZKHUH,ZDQWWRJRZLWKLW

%HORZ\RXZLOOILQGVRPHVXJJHVWHGWDVNVWKDW,LQFOXGHGRQP\OLVWRIWRGRVIRUEXLOGLQJDVRDSPDNLQJEXVLQHVV,PTXLWHVXUHWKHOLVWZLOOJURZRYHUWLPHDV,SURJUHVVIDUWKHUDORQJLQP\VRDSPDNLQJDGYHQWXUH+RSHIXOO\WKLVOLVWZLOOKHOS\RXRXWDVZHOO

'HSHQGLQJRQ\RXUORFDOODZV\RXPD\QHHGWRORRNLQWRREWDLQLQJDEXVLQHVVOLFHQVHWD[QXPEHUVSVWDQGSHUKDSVJVWRUKVWLQ&DQDGDUHJLVWHU\RXUEXVLQHVVQDPHDQGJHWDEXVLQHVVQXPEHU,Q&DQDGD2QH6WRS%&%XVLQHVV5HJLVWU\LVDJUHDWVLWHWKDWJHWVPRVWRILWGRQHLQ2QH6WRS,QWKH86%XVLQHVV*29LVIXOORILQIRUPDWLRQDERXWHYHU\WKLQJ\RXQHHGWRVWDUW\RXUEXVLQHVVXS

2QFHWKDWVGRQHLWVDJRRGLGHDWRRSHQDQHZEDQNDFFRXQWWRNHHS\RXUEXVLQHVVEDQNLQJDFWLYLWLHVVHSHUDWHIURP\RXUSHUVRQDOEDQNLQJDFWLYLWLHV

6LQFH\RXYHRQO\EHHQFUDIWLQJXSWRWKLVSRLQW\RXSUREDEO\GRQWKDYHLQVXUDQFH*RYLVLWWKH+DQGFUDIWHG6RDSPDNHUV*XLOG,QFDQGFKHFNRXWWKHLUZHEVLWH%HFRPHDPHPEHUDQGSXUFKDVHWKHLU0HPEHU%HQHILW3URGXFW*HQHUDO/LDELOLW\,QVXUDQFH,VLQFHUHO\GRXEWWKDW\RXZLOOILQGDEHWWHUGHDODQ\ZKHUH7KHRQO\GUDZEDFNLVWKDWLWVRQO\DYDLODEOHLQWKH8QLWHG6WDWHVPDNHVPHZDQWWRFU\)RUXVSRRUVDGVRXOVZKROLYHHOVHZKHUHYLVLW\RXUORFDOEXVLQHVVLQVXUDQFHEURNHUDQGVHHZKDWWKH\FDQDUUDQJHIRU\RX,I\RXUH&DQDGLDQDVN\RXUEURNHUWRORRNLQWRWKH&UDIWHUV

9LVXDO$UWLVWV&RPPHUFLDO,QVXUDQFH3URJUDPSXWRXWE\$YLYDDVIDUDV,FDQWHOOLWVWKHEHVWRQHDYDLODEOH

3XWWRJHWKHUDEXVLQHVVSODQ7KLVLVDQLPSRUWDQWVWHSLQUHDOL]LQJ\RXUJRDOVDQGGUHDPV$QQH0DULH)DLRODDND7KH6RDS4XHHQKDVDYDVWDUUD\RIYDOXDEOHEXVLQHVVLQIRUPDWLRQRQKHUEORJLQFOXGLQJWKLVVHULHVRISRVWVRQ%XLOGLQJD%XVLQHVV3ODQ7KLVLVDOLQNWRWKHILQDOSRVWLQWKHVHULHVLWFRQWDLQVDOLVWRIOLQNVWRWKHUHPDLQLQJSRVWV


35/44

+HUHDUHDIHZPRUHOLQNVWKDW,SDUWLFXODULO\OLNHG*HWWLQJ


36/44

What exactly does branding mean to you and your company? According to Websters, branding is

the promoting of a product or service by identifying it with a particular name. But, thats not the whole

of it. Branding is also the process of influencing certain thoughts and emotions in the minds of your

customersin other words, what message they receive when they learn about your business. How can

you brand effectively? Here are some nitty-gritty steps:

1. Do your homework. Define your core values, mission, and goals. Analyze your audience and

competition. Establish your USP (Unique Selling Proposition)what makes your company stand out

from the rest. Why would someone want to buy from you versus someone else who sells the same

thing? Keep in mind the four Ps of marketing: Product, Place (location), Price, and Promotion in

determining your USP.

2. Play the name game.Whats in a name? Everything. Now that you have your data, its time to

come up with a name. Great brand names are memorable, personable, and emotional. They should

roll off the tongue and be easy to spell. Take Nike, for example. Nike is the Greek goddess of victory,

which is an excellent connotation for their products. Another great name is Roomba, the robot

vacuum. Roomba, an invented word, kind of sounds like rumba, a Spanish rhythmic dance. So this

vacuum basically dances around the room. What a pleasing thought from a vacuum cleaner!

Keep all of this in mind when selecting a domain name for your website. E-Commerce Diva Jamila

White offers some intellect on this subject: The 6 Worst Domain Names EVER! and 3 Tips for Selecting

a Winning Domain Name.

Now, how do you find out if someone is already using the fabulous name you came up with? Check out

the Trademark Electronic Search System and do some Google searches. To be absolutely sure the

name is okay to use, hire a lawyer. Filing trademark applications can be tricky and its better to be

safe than sorry.

3. Perfect your logo. Picture Coca-Cola and you see the bright red color and flowing script. Think

IBM and it's those bold, block letters with horizontal stripes. These logos were ranked no. 1 and 3,

respectively, in the top brands of 2007 by BusinessWeek. And no wonder. Both follow the fundamental

principles of well-designed logos: they are instantly recognizable, timeless, scalable, and perfectly

simple. Make sure your logo has all these qualities and communicates your core values.

4. Set standards.All of your marketing materials including your website should have visual

coherency that support your companys mission and goals. Your materials should compliment your

logo and share associated colors, typefaces and images. Many successful brands have developed


37/44

standards manuals that clearly define logo usage guidelines, corporate colors, etc. Share these

guidelines with your staff to make sure the visual components of your brand are consistent.

5. Package it up! Consider your identity pieces: business cards, letterhead, envelopes, notecards,

promotional materials, etc. What do they communicate? Are they professional? If your company is

selling natural, organic products, then slick, shiny postcards may not be the way to go. Perhaps using

uncoated, recycled paper might make a better impression.

Always have your collateral pieces printed professionally. Yes, your customers can tell if you print your

letterhead or business cards with your inkjet printer. With so many online printers with low overhead

and expert printing technology, prices are cheaper than ever. Its possible to order full-color

letterhead, business cards, and #10 envelopes500 of eachfor less than $500 total. Check out

this list of printers.

1.7.Create demand for your brand. Now that your materials are well designed and represent

your company's ideal image, it's time to get out there and market. You've already defined

your audience,

2.8.and now you need to be where they are. Try to find a good combination of reaching the

largest numbers of your target market with the minimum amount of resources.

Grassroots marketingwriting articles, attending networking events, generating referrals, and getting

celebrities as customersis the most affordable way to start. Step it up a notch with online marketing

such as search engine optimization, blogging, email marketing, and banner advertising. Finally,

consider traditional paid advertising as icing-on-the-top-of-your-marketing-cake. Continue to reinforce

your brand message and you'll be well on your way to success.

6RDS3DFNDJLQJ,GHDV

$UH\RXLQQHHGRIVRPHVRDSSDFNDJLQJLGHDV"


38/44

,I\RXSODQRQVHOOLQJ\RXUVRDSVODEHOVSURYLGHDQDUHDIRUOLVWLQJLQJUHGLHQWVDQGGLVSOD\LQJLQIRUPDWLRQDERXW\RXUSURGXFWDQGFRPSDQ\

0DQ\FRXQWULHVHLWKHUUHTXLUHWKLVWREHGRQHDOUHDG\RUDUHKHDGLQJLQWKDWGLUHFWLRQ

)RUPRUHLQIRUPDWLRQYLVLW+HDOWK&DQDGDRU86)RRGDQG'UXJ$GPLQLVWUDWLRQ

(YHQLI\RXMXVWJLYHDZD\\RXUVRDSVLWVQRWDEDGLGHDWROLVWWKHLQJUHGLHQWV\RXQHYHUNQRZZKDWSHRSOHDUHDOOHUJLFWR


39/44

Amber's Ambry uses simple yet effective packaging supplies here...postal

wrapping paper, brown labels and colourful twine.

Zigwicks added a little 'spice' to her soap wrapping.


40/44

How about making some of these pillow boxes to put your soaps in? Checkout the tutorial!

Beth Bacchini, owner ofSanto Sabao used some heavyweight paper,business card style labels and some colourful yarn to wrap her lovely soaps.


41/44

Nikki Hoefer and her mother created these Gorgeously WrappedSoaps...what can I say other than WOW!

Coffee filters, raffia and circular labels turn these round beer soaps byA

Breath of French Airinto fantastic little parcels.


42/44

Nostalgia Organics has packaged some of their soaps in these ultra-cute

cotton bags...and check this out...the labels contain a sewing pattern you canuse to re-purpose the bags with.

Come Home Handmade Soap shows here how the very basic of packaging

materials can look great.


43/44

Naiad Soap Arts always packages her soaps so wonderfully. Pretty labelsand flocked fabrics adorn these little beauties.

With just a little tule, ribbon and cute hang tags Naiad Soap Arts has once

again packaged up some soapy masterpieces.


44/44

These candy looking cuties where created by Vivian In Love With Soap...aeasy idea to implement using parchment paper.

Documents

Hot Process