Building a successful practice & avoiding these KEY mistakes.

Melissa Ramos, Nutritionist & Acupuncturist Sexy Food Therapy Inc.

“Too many of us are not living our dreams because we are living our

fears.”

It is possible to live the life we want but it requires that you reach outside your comfort zone, be ready to learn, work hard and put your heart and soul

on the table.

YOU CAN HAVE FREEDOM.

Over 80% of consumers actively use the internet to search for local

businesses.

The internet is a powerful tool to actualize your dreams for your

business and life.

The two industries that continue to rise is the bar and health industry.

The amount of health professionals have also continued to rise.

BRANDING

Branding is crucial before marketing because it helps to establish a voice,

tone, look and feel that will travel throughout all your communications.

WHAT YOU CAN BEGIN DOING NOW• Look within & outside your industry• Look at your current business & ask

yourself is this a pure reflection of myself?

• Look at your so-call “competition” and ask yourself, “How can I network with them?”

COMMUNICATIONS

Without understanding who we’re talking to and from what voice, our

communications will be useless.

SWEET SPOT

What does your target think, feel & believe? What thrills & pains them?

If you’re missing this, you’re missing a crucial part of successful marketing.

BLOGGING & VLOGGING

Blogging screams the tone and voice of your brand & people.

It also drives consistent content which will rank you higher in Google.

WHAT YOU CAN BEGIN DOING NOW• Ask yourself, “How well do I know my

target audience?”• Really write down what they think, feel

& believe – start to investigate that sweet spot.

• Go outside your comfort zone and begin blogging

• Create consistent content offering value

OFFERINGS

You have a lot to offer, but just make it simple.

Conventional offerings vs. integrated digital offerings.

OFFERINGS

• Make sure that you sell someone on a creative idea, an experience not a medium.

• Keep them focused & simple (KISS theory)

• Make sure the timing is relevant to your business & target.

WHAT YOU CAN BEGIN DOING NOW• Current offering? Ask yourself, “Is my

offering relevant & how have I chose to communicate it?”

• Can your conventional offerings = integrated digital offerings?

• Plan out your year a good 6 months in advance & make a plan

• Sell the idea, NOT the medium

FACEBOOK & TWITTER

All social media platforms require effective communication, authenticity & a high understanding of the target

market to create an effective business that profits.

FACEBOOKAreas to pay attention:

• About• Mission statement• Company description

These are actually pulled from your page as SEO elements

FACEBOOK

To optimize your page for local searches• Address:

– City, State/Province, Postal Code/Zip– Phone number

(if you’re a brick and mortar business)

FACEBOOK

Posting onto Facebook:The first 18 characters of your post is

considered a meta tag description• Pay attention to your communications

since it will be considered an SEO title for that post!

WHAT YOU CAN BEGIN DOING NOW• Create a Facebook page vs. a group

page• Consider a FB ad to draw in initial

users to engage with• Be mindful of the communications

you’re putting up & change up the medium

• Provide value & engage

TWITTER• An active newsfeed roll that’s quicker

than Facebook & provides space for 140 characters

• Great place to network, find your target and industry leaders and thought leaders.

WHAT YOU CAN DO RIGHT NOW• Hook up Facebook to Twitter and not the

reverse.• Keep your content under 140 characters or

less.• Build your newsfeed with your target &

industry mavens and listen rather than just post

• Don’t binge tweet!• Syndicate your twitter stream to your

website

FAST FORWARD YOUR INCOME

Think outside of Facebook & TwitterThese are platforms that are called

push-marketing rather than pull-marketing

FAST FORWARD YOUR INCOME

Build your list.

List = Your Newsletter = Pull Marketing

This is one area that everyone needs to continuously build to drive more income.

FAST FORWARD YOUR INCOME

A list helps to organize your contacts as they grow keeping organization

Categorize them & watch sign ups & monitor conversion rates.

Think outside the box with a newsletter!

WHAT YOU CAN BEGIN DOING NOW• Sign up to a platform like

MailChimp.com• Categorize your main list from

program lists that you create in the future

• Make list-building your primary business objective!

“If you take responsibility for yourself, you will develop a hunger

to achieve your dreams.”