Hospitality & Tourism Management Department Annual Report …sb.cofc.edu/.../hospitalitytourism/pdfs/annualreport2013… · · 2017-03-15Department of Hospitality & Tourism Management

Department of Hospitality & Tourism Management School of Business College of Charleston Charleston, SC 29424 Tel-843-953-7992 Fax 843-953-5697 http://sb.cofc.edu/academicdepartments/hospitalitytourism/index.php

Hospitality & Tourism Management

Department

Annual Report 2012-2013

* Faculty output reflects the full academic year

DEPARTMENT OF HOSPITALITY & TOURISM MANAGEMENT

Page 2

EXECUTIVE SUMMARY

STRATEGIC HIGHLIGHTS:

The Strategic Pathway to Excellence for the Hospitality & Tourism Management includes:

Dr. McLeod’s – first department online course this summer (HTMT 210)

Dr. Canberg’s – Experiential Learning Program

1. International Learning opportunities including

International Internships

Study Abroad Experiences

2. Service-learning and volunteer opportunities

3. Professional Speakers and Career Networking Events

4. Experiential Learning Based Classes (e.g. National Parks and Public Lands course)

Dr. Smith –

1. Global Tourism course

2. Career Launch Student work-cooperative program (Enhanced Internships)

3. Academic Magnet Thesis Supervision

4. First Year Experience Learning Community and offered course in Fall 2012 with Math

104/HTMT 210

OPERATING HIGHLIGHTS

The Department of Hospitality and Tourism Management has been able to attract students from various parts of

the United States and abroad. This has been possible with the collaboration of faculty and the prized location of

the College. Charleston has been recognized as the number one place in the country and the world for

hospitality. We have one of the largest advisory boards at the College who support our students, and faculty

with awards, scholarships and various types of internships.


Page 3

LOOKING AHEAD

Five-Year HTMT Strategic Plan

Objective Method of Attainment Tentative Time Frame Resource Required

Recruit diverse student

candidates

Create new articulation

agreement with TTC and

other community colleges who

serve a more diverse minority

student population

2012-2015

$2,000 in administrative travel

to visit other community and

technical colleges

Recruit high-quality students

Hire an HTM admissions

officer who will:

1) Support and enhance

CofC’s Office of Admissions

efforts by providing marketing

materials

2) Travel to high schools to

promote the HTM major

3) Expand the number of

freshman scholarships

2012-2015 $40,000 to $45,000

Encourage continuous

improvement of course

instruction

Increased budget for

attendance at academic

workshops and conferences

Peer assessment of

classroom instruction and

pedagogy

2012-2015 $30,000 annually

Offering certificate programs

responsive to the professional

community needs

Department will offer non-

credit continuing education

programs for industry

professionals

2012-2015 $5,000 start up capital

Develop online courses Work with the North Campus 2012-2015 $3,000


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Research


Expand international scope of

Office of Tourism Analysis

Make Research Assistant’s

position permanent

Hire an ongoing series of

visiting professors, who will

engage in global research

initiatives

2012-2015

$40,000 to $50,000 annually

$120,000 annually

Endowed Distinguished

Research Chairs in:

1) Tourism Consumer

Behavior

2) Hospitality Technology

Articulation of Distinguished

Research Chairs’ outcomes 2012-2015 $800,000

Expand quantity and quality of

faculty research

Augment budget or faculty

travel related to research

outcomes

2012-2015 $30,000 annually

Experiential Learning


Development of a Professional

Speaker Series Corporate or private sponsor 2012-2015 $10,000 annually


Page 5


Expansion of the Club for

Hospitality and Tourism

(CHAT) to facilitate more

experiential field trips and

activities

Endowed Scholarship 2012-2015 $100,000 with a 5-7% annual

return

Development of three-year

work co-op programs with

high-quality resorts, hotels,

restaurants, event

management companies, etc.

Meeting with industry

candidates to articulate

agreements

2012-2015 $3,000

400 hour work-experience pre-

requisite for HTMT 444 Curriculum proposal 2012-2015 None

Reduce summer tuition for

out-of-state HTMT 444

internship students to in-state

tuition plus 20%

Create proposal for bursar’s

office 2012-2015 None

Seek scholarships to support

HTM practicum classes

Work with SB development

officer 2012-2015 $5,000 to $10,000 annually

Chair: Dr. Robert Frash

Department: Hospitality & Tourism Management

School of Business

College of Charleston


Page 6

THE HOSPITALITY & TOURISM MANAGEMENT DISCIPLINE FROM A NATIONAL PERSPECTIVE

If a student was interested in a career in hotels, restaurant, events or just working in some facet of the

hospitality and tourism industry, the possibilities are now endless.

Want to travel and work in an industry where working anywhere in the world is a real option? Want to

grow your career and attaining the salary you deserve? Want to gain promotions that occur naturally at the

same time? If the answer to any of these questions is yes, the hospitality industry is likely what you have

been looking for. With the rapid growth and expansion of the industry in Charleston and the location of the

College of Charleston, it is a perfect place to enhance the careers of our students while assisting the

industry to grow and prosper also.

Our internship program gives the students and the hospitality industry a chance to work and grow together

and receive experience beyond measure to reach their career goals.

AQ

The Hospitality & Tourism Management Department has 7 full time permanent faculty members who are

academically qualified. They come from industry backgrounds that include, foodservice, lodging, travel

agencies, accounting, marine biology, and geography, to name a few.

ACADEMIC DEGREE PROGRAMS

Majors

Fall 2012 majors 98 Pre-majors Fall 2012 – 144

Spring 2013 majors - 126 Pre-majors Spring 2013-128

Concentrations/Minors

Fall 2012 – 31/53

Spring 2013 - 28/67

Fall Total 326 Spring Total 349


Page 7

INTERDISCIPLINARY PROGRAMS

• ARTM/HTMT 362 Event Management

• ARTM/HTMT 360 Venue and Event Management

• ECON/HTMT 360 Economics of Gambling

MISSION STATEMENT

The Department of Hospitality and Tourism Management, in the School of Business, at the College of

Charleston will be a world-class program in undergraduate and graduate studies by providing students a

high-quality comprehensive education supported by faculty research and extraordinary experiential

learning opportunities, made possible by its premier global tourism destination location, with the intention

that its students become life-long learners who are guest-focused, ethical, innovative, globally aware,

computationally fluent, and effective communicators who will flourish through synthesis of the modern

dynamic business environment.

DEPARTMENT GOALS

The Department of Hospitality and Tourism Management has worked closely with the School to ensure

the 4 goals stated have been incorporated into our courses to enable the students to utilize these skills.

• COMMUNICATION SKILLS: Students will demonstrate the ability, via both the written and spoken

word, to effectively present, critique, and defend ideas in a cogent, persuasive manner.

• QUANTITATIVE FLUENCY: Students will demonstrate development of relevant computational skills.

• GLOBAL CIVIC RESPONSIBILITY: Students will be able to integrate knowledge and skills in

applications that facilitate student articulation and response to social, ethical, environmental and

economic challenges at local, national and international levels.

• INTELLECTUAL INNOVATION AND CREATIVITY: Students will be able to demonstrate their

resourcefulness and originality in addressing unscripted problems by applying and building upon

knowledge and life experience.


Page 8

STRATEGIC PRIORITIES AS THEY RELATED TO THE COLLEGE’S STRATEGIC PLAN

• Develop Nationally Recognized Graduate Programs

• Develop and Retain a Highly Qualified and Diverse Faculty and Staff

• Recruit, Enroll and Retain An Academically Distinguished, Well-prepared and Diverse Study Body

• Enhance Co-Curricular and Extracurricular Programs For the Holistic Education of Students

• Collaborate with Local, National and International Institutions To Leverage Higher Education For a

Stronger South Carolina

PRIORITIES

See Five-Year Strategic Plan above.

PROGRAM ACCOMPLISHMENTS

“The Department of Hospitality and Tourism Management has helped to position the School of Business on

the global stage with its recent rankings recognition,” says Alan T. Shao, dean of the School of Business.

“Charleston is an ideal destination for students to study the dynamics of the industry, and our faculty

prepares them well for the opportunities here and beyond.”

Have been cited empirically as the most productive research faculty in the world in the top six academic journals. Launching the first MBA Hospitality Revenue Management focus in the U.S. Being the number one tourism destination in the world offers numerous opportunities for our students to be placed after graduation and give them experiences within the industry that would not be possible otherwise.


Page 9

UNUSUAL CURRICULAR OFFERINGS

The Hospitality and Tourism Management Department has always been open to the idea of new and

different curricular offerings. We have utilized our one credit special topics courses to put this idea into

practice. The students have really enjoyed and learned a lot about a various amount of subjects. Listed

below are the courses offered this year:

Fall 2012

Three Credit Special Topics

Case Study Venue/Event Management-Dave Holscher

Contracts in Hospitality & Tourism Management-Skip Martin

Advancing Catering Management-Jody Truswell

One Credit Special Topics

Luxury Hotel Market-Doerte McManus

Essentials of Wine for the HTM Industry- Michael Cohen

Public Relations Meeting & Events- Alan Kleinfeld

Spring 2013

Three Credit Special Topics

Negotiations: Principles/Practices John Crotts

Human Resources Skip Martin

Events Management Wayne Smith

One Credit Special Topics

Business Etiquette Cynthia Grosso

Essentials of Wine for the HTM Industry Michael Cohen


Page 10

HONORS PROGRAM

None

• HONORS COURSES

None

• HONORS THESES COUNSELING

• Steve Litvin

• Wayne Smith

FIRST-YEAR EXPERIENCE AND REACH

• FIRST YEAR EXPERIENCE – The College of Charleston FYE is an academic program designed to

integrate new students into the academic and cultural community of the College. All of the courses

give new students an opportunity to work closely with top-level faculty, to meet other new students at

the beginning of the school year, smooth their transition to college, and provide them with the skills

that will help them succeeded throughout their academic careers.

• Dr. Wayne Smith has been working closely with the Math Department to offer for the first time in our

area an HTMT 210 and MATH 104 course in fall 2012/spring 2013.

• REACH – The REACH (Realizing Educational and Career Hopes) Program at the College of Charleston is

a four-year, fully inclusive certificate program for students with mild intellectual disabilities. The

program provides students with a complete college experience allowing them to explore and realize

both their intellectual and personal potential.

• The Reach program promotes four pillars of success-academics, increased social skills,

development of independent living skills, and career development.

• Dr. McLeod has taught a REACH student in his HTMT 351 course for Fall 2012 as a participate of

the program.


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INSTRUCTIONAL CONTRIBUTIONS TO OTHER UNITS

The Hospitality & Tourism Management Department has worked closely with the Arts Management

Department to offer an events management course that is cross listed for both areas. Dr. Canberg teaches

this course with 25 seats allotted to the HTM Department and 10 to the Arts Management area. This

course is an upper level elective towards the Art’s Management degree program as well as our program.

The Venue/Event Management is also a course we share with the Art’s Management Department. Dave

Holscher who teaches this course in the North Charleston Coliseum has 10 students from the HTM area and

10 students from the Art’s Management area. This course is sponsored by SMG. Both Dave and Maureen

Ginty the Executive Vice President of SMG work closely with our students and our advisory board. Their

continued support gives our students a very unusually opportunity for hands on experience.

We have also for several semesters worked with the Economics Department offering a course titled

Economics of Gambling. It has been crossed list so Hospitality & Tourism Management majors as well as

business majors could receive credit as an upper level elective.

DISTANCE EDUCATION OFFERINGS

• HTMT 210 – taught by Dr. Brumby McLeod

Hospitality and tourism is an economic sector composed of several interrelated industries (i.e.,

transportation, lodging, food and beverage, attractions, and destination marketing organizations). This

course will examine the past, present, and future trends and issues in many of these sectors with

special emphasis on the planning, marketing and management functions. Some of the leading

corporations and destinations will be examined in the form of case study assignments and discussion

so that you can gain an appreciation of the competitive environment in which these companies

exist. This course is designed as an overview of the hospitality and tourism industry. The course is

being delivered as a distance education course.

ON-LINE PROFESSIONAL DEVELOPMENT PROGRAMS

N/A

INTERDISCIPLINARY COURSES

• ARTM/HTMT 362 Event Management

• ECON/HTMT 360 Economics of Gambling

• ARTM/HTMT 360 Venue & Events Management


Page 12

INTERNATIONALIZATION/GLOBALIZATION

The department has been very pleased to expand our list of international courses offered in 2012. Dr. Brumby McLeod has been very active in this area, including a course for next year in which students will travel top to Iceland. Dr. Frash is also busy arranging a trip to Germany for next summer.

• International courses

• 2 Dr. Litvin

• Internship in Amsterdam and France

• Fall 2012 Dubai – Dr. McLeod

• Summer 2013 Iceland – Dr. McLeod

• Summer 2013 Rhine Valley, Germany – Dr. Frash

FULBRIGHT (OR OTHER) SCHOLARS PROGRAM PARTICIPATION

Both Dr. Crotts and Dr. Litvin as Fulbright Scholars participate in program functions when requested. Dr. Crotts was added to the Roster of Fulbright Senior Scholars for 2010-2015. Dr. Litvin was a Fulbright Scholar 2008-2009 and has been active with the College-wide Fulbright Applicant Review Panel. Not sure we can use this.

Global Scholars Faculty

• Dr. Bing Pan

New Memorandums of Understanding (MOU) or other collaborative agreements with overseas institutions: MODUL University (Vienna) and MCI University (Innsbruck) Dr. Crotts is a visiting adjunct professor, annually teaching short 2-3 day courses in Hospitality (Group) Sales and Service Operations Management in their undergraduate and graduate tourism management programs. Dr. Frash has a relationship with the tourism department at Worms University, in Germany, which has led to a collaborative study abroad class in summer 2013

Short-term Faculty-led Overseas Programs included: The HTM program currently has four exchange programs with partner institutions around the world that are available for our students. For each of these programs, students pay their tuition to the College of Charleston and then study with no additional tuition costs at the host institution (all College of Charleston scholarships, Life Scholarships, etc. ). Our four programs are located in Australia, Denmark, England and Austria. To learn more about HTM summer study abroad programs, contact the Student Success Center.


Page 13

International Service Learning

Dr. Canberg led a class to Africa that provided clean water to an indigent village.

Overseas Internships

Internship in Amsterdam-Dr. Litvin

Internship in Paris-Dr. Litvin

Dr. McLeod worked with Andrew Katz to provide two students with a work experience in London,

over the holiday break.

Teaching Abroad (for other universities)

• Dr. Crotts has taught in the following universities and schools:

• MODUL University, Vienna Austria

• Management Center-Innsbruck Austria

PERSONALIZED EDUCATION

• Bachelor’s essays –Fall 4 /Spring 1

• Internships for Academic Credit (25 students )number for fall & spring major and minor-Fall

25/Spring 48

• Independent Study projects Fall 1/Spring 10

• Mentoring – Dr. Smith participated in the Academic Magnet Thesis Supervision.

OTHER HIGH IMPACT STUDENT EXPERIENCES

We are pleased that our program gives our students the opportunity to be involved in very unique

experiences.

YOUTH LEADER NORA LUCE JOINS CARIBBEAN MEDIA EXCHANGE

SCOTCH PLAINS, New Jersey (January 17, 2013) - College of Charleston graduate Nora Luce will help the

Caribbean Media Exchange gather movers and shakers from the region's most important industry, tourism.

Recently, Nora spent three months exploring 16 different countries in Europe. Her passion for a well-

traveled life and enthusiasm to understand global traditions serve to complement CMEx's multicultural

focus.


Page 14

INTERNSHIPS

PROGRAM SUMARRY

An important component of the Hospitality and Tourism Management program at the College of Charleston

is the work experience students gain while outside the classroom. It is our aim to give them the tools they

need not only academically, but also professionally, to become future leaders in the industry. The

hospitality and tourism management internship (minimum 120 hours) is a complementary source of

learning and enhancement to the student's academic program and career objectives. This is achieved

through experiential education engaging the student in a unique three-way partnership between an

approved hospitality partner, the College and the student. The overall unique learning experience will be

guided by a Learning Contract outlining specific work-related experiences and academic components

designed to enhance the student's knowledge. Finally, a series of regularly scheduled reflection and

learning sessions conducted by faculty with support of industry leaders will be required. The internship

course is designed to help students work both individually and collaboratively in a real workplace

environment that is characterized by diversity, uncertainty, and rapid change. The work environment will

require that students utilize and improve their communication skills while working with clients,

supervisors, and co-workers. The internship experience is a fundamental part of the Hospitality and

Tourism Management program that helps our students to be successful in their future careers.

HOSTS INCLUDE:

Absolutely Charleston A Charleston Bride A Charleston Event Abbott and Hill Travel ARAMARK Catering Belvidere Club & Resorts Ben Arnold Beverage Company Biltmore Estate Blue Moon Events Boone Hall Plantation Caroline Food Pros Carolina Yacht Club Charleston City Marina Charleston Convention & Visitors Bureau Charleston County Parks & Recreation Charleston Food & Wine Festival Charleston Harbor Resort & Marina Charleston Riverdogs Charleston Place Hotel Charleston Riverview Hotel Charleston Hotel Management

Charming Inns Coen Capital Comfort Suites Cooper River Bridge Run The Crab House Culiservices of the Lowcountry Destination Resorts Double Tree Guest Suites (Hilton) Double Tree Guest Suites E & J Gallo Embassy Suites Historic District Embassy Suites Hotel Airport - Convention Center Events by Duvall Fairfield Inn & Suites Family Circle Cup Fish Bait Festivals & Events Francis Marion Hotel Gateway Hospitality Good Food Catering Grand Casinos


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Hilton Hotels Corporation Historic Charleston Foundation Holiday Inn Airport & Convention Center Holiday Inn Charleston Riverview Hospitality Management Group Interncontinental Hotels Group I'ON Club Jason's Deli JMC Charleston Event Planning Kiawah Island Golf Resort King Charles Inn King George Inn Los Quetzales Ecotourism Lodge-Panama Mariott on Lockwood Ave. Marriott Vacation Club International Maverick Southern Kitchens Mediterra Catering/Wicliffe House Michael Anthony's Restaurant Mills House Hotel Middleton Place MUSC Children's Hospital MUSC Office of the President North Charleston Coliseum Old Orchard Country Club Orient Express Hotels (Charleston Place Hotel) Patrick Properties (Lowndes Grove Plantation, William-Aiken House, Fish Restaurant) Peacock Events Pearlstine Distributors Peninsula Grill

Phoebe Pember House Planning the Globe Meeting Planters Inn & Peninsula Grill Preservation Society of Charleston Red Drum Restaurant Renaissance Hotel-Marriott Reynold's Plantation RiverOaks Rivertowne Country Club SC Stingrays Seabrook Island Resort Senior PGA Tour SMG Snake River Lodging - Wyoming Soiree Event Planning Something to Celebrate Event Planning South Carolina Aquarium Southeastern Wildlife Exposition Spoleto Festival USA Sticky Fingers Restaurants TBonz Restaurant Group Tidewater Catering Tommy Condon's Restaurant Travel & Tourism Development Group Tristan Restaurant Wentworth Mansion Wild Dunes Resort Wild Wing Cafe Woodlands Inn


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STUDENT GROUPS

CHAT/The purpose of CHAT (Club of Hospitality and Tourism) is to provide an arena for the intellectual

and experiential growth of our members who are interested in the hospitality and tourism industry. (CHAT

Constitution, Article II.)

CHAT’s goal is to provide professional and academic growth opportunities for our members through

enrichment activities and philanthropy in the industry. Check out our announcements and calendar for

some exciting upcoming events.

There are no fees to join the CHAT club and most of our events are free.

CHAT is also in affiliation with the School of Business Student Club Network

EVENTS

Taziki’s Marketing Event- Competition was held on 12-13-12 in Birmingham, Alabama. Laura Warren,

Caitlin Blackwell, and Amanda Martin gave a great presentation and were among the runner ups.

Taziki’s paid for the student expenses and sent Seth Williams as a Marketing Coordinator.

MBA Recruitment function held at the Marriott Renaissance Hotel. Dr. McLeod has recruited 10 MBA

students who are interested in joining our program.

CHAT host’s the “Young Guns” sessions when alumni come back to campus to share their HTM industry

experiences with our current students. Faculty and current students are welcome to come. This is an

opportunity for some good networking and to hear good advice and fun stories from our alumni. We will

have alumnus from hotel industry, meeting planning, food services, hospitality sales and marketing…

something for every interest.

Fall 2012

Young Guns

Thursday October 4th, 2012

Holiday Inn Express & Suits

Francis Marion Hotel

MUSC

BB&T Charleston Wine & Food Festival

Holiday Inn Express & Suites

mailto:%[email protected]

mailto:%[email protected]


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HTM Advisory Board Meeting on Feb 6th and reception at the Wentworth Mansion afterwards.

Career Networking Event-This year will be at the Wild Dunes Resort hosted by Frank Fredericks. This

function is to introduce our students to our industry partners in a very informal setting.

HTM SPEAKERS

Clement, Jeremy

HTMT 354

Chad Priest, COO, City Coordor

Caleb Yaryan, CTO, City Corridor

Chris Simpson, Digital Marketing Director, Blue Ion

Rivers Pearce, Director of Client Success, Boomtown, ROI

Jeff Lucas, Founder/CEO, Fipeo. Com; Management Consultant, Deloitte, S&O

Cohen, Michael

HTMT 360-005/006 Essential of wine in the H&T Industry

Scott Cohen, President of Grapevine Distributors, Concord, NC

Crotts, John

HTMT 352

Shannon Hall, Halls’ Design

Vipin Menon, Director of Catering Conference Services & Banquet Operations, The Sanctuary at Kiawah Island Golf Resort

Micket Bakst, Manager, Charleston Grill

HTMT 353

Andrew Strickland,, ADP Prospecting

Frash, Robert

HTMT 370

Joe Nofton, Taziki’s Mediterranean Cafe

Skip Condon, Principal, Condon Food Group

Nick Skover, Proprietor, Paisano’s Pizza Grill

Beth Anne Crane, Proprietor, Muse Restaurant and Wine Bar

Anthony Dibernard, Chef/Owner, Rita’s Seaside Grill & Cast Iron Catering


Page 18

HTMT 488

Tom Doyle, Principal, Palmetto Carriage

Kenda Sweet, Principal, Kenda Sweet Events

Art Richet, CFO, ARP

Chris Simpson, Digital Marketing Director, Blue Ion

Erica Harris, PR Director, Obviously Marketing

Mellissa Goocher, HR Director, Charleston Place Hotel

Melissa Moxley, HR Manager, Wild Dunes Resort

Kleinfeld, Alan

HTMT 360-007 Public Rel Meeting & Event

Joan Eisenstodt

Litvin, Steve

HTMT 210

Ali Fisher, Owner, A. Caldwell Events

Kim Braford, Director of Sales, Incentive Travel, Orient Express Hotels and Trains

Jack Mercer, Manager, International Reservations Center, Orient Express Hotels

and Trains

Melissa Goocher, Human Resource Manager, Charleston Place Hotel

Brian Wander, General Manager, Renaissance Charleston Historic District Hotel

Emily Fralinger, Catering Director, Cru Catering

Vanessa Turner-Maybank, Tourism Director, City of Charleston

McLeod, Brumby

Michael Tall, President, Charlestowne Hotels

Preston Smelt, On Boarding and Talent Development Manager, IHG

Johnathan Capps, Revenue Manager, Charlestowne Hotels

Sara Mello, Regional Revenue Manager, Orient Express

Elizabeth Hoitt, Luxury Travel Manager, Orient Express

Ken Widmaier, Regional Vice President, Destination Hotels & Resorts

Keith Schnulle, Director of Human Resources, Wild Dunes Resort

Brian Wander, General Manager, Renaissance Historic Charleston Hotel

Peter Steketee, General Manager, Embassy Suites North Charleston


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Chuck Lauer, Director of Food & Beverage, Embassy Suites North Charleston

Dan Blumenstock, Director of Hotel Operations, Fennell Holdings, Inc.

Kevin McQuade, Chef Conceirge, Marriott Courtyard

Patrick Rodgers, General Manager, Marriott Hotel

John Polk, Tour Operator, Carolina Polo & Carriage Company

Melissa Goocher, Human Resource Manager, Charleston Place

Jennifer Casselli, Director of Human Resources, Charleston Place

Rett Stegall, Senior Director, Brand Performance-International, Hilton Worldwide

Matt Marcino, Director of Housekeeping, Wild Dunes Resort

Jay Lefkowitz, Director Hotel Operations, Renaissance Charleston, Historic

District

Samantha Leibowitz, Hotel Operations Supervisor, Renaissance Charleston

Historic District

McManus, Doerte

HTMT 360-004-Luxury Hotel Market

Peter Wright, General Manager of Market Pavillion Hotel

Paul McManus, former CEO and President of the Leading Hotels of the World

Miller, Paula

HTMT 362

Warren Cobb- Middleton Place

Katie Wells, KEW Solutions

Kenda Sweet, Sweet Events

Laura Cabpbell, Southern Women’s Shows

Mitchess Crosby, JMC Charleston Events

Tara Guirard, Soiree

Matt McKeown, Event Doctors

Angel Postell, Charleston Food and Wine Festival

Smith, Wayne

HTMT 210

Ted Bogan, Market Manager, Expedia

Andressa Chapman, Director of Marketing Communications Wild Dunes

Kristie Santora, Director of Revenue, Wild Dunes

Frank Fredericks, Managing Director, Wild Dunes


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Michael Shemtov, Franchise Woner, Mellow Mushroom

Thersa Silo, Vice president of Human Resources, Salamander Hotels & Resorts

Emily Fralinger, Sales, Cru Catering

Truswell, Jody

HTMT 360-003 Advanced Catering Mgmt

Matt Morgenstern, Operations Manager, Snyderbar

Stacey Fraunfelter, Owner Red Letter Events

Lori DeNicole, Blue Planet Green Events

Steve Wenger, CEO, Duveail Events

Heather Hedrick, Kiawah Island Resort HT/Director of training program

DEPARTMENTAL ENROLLMENTS

Fall 2012/ 548

Spring 2013/ 578

WORKLOAD PRODUCTIVITY

This was in last year’s annual report: At this point we are still without a clearly defined and unambiguous

departmental workload target. Dr. Pan and Dr. Canberg were tabulated, in the Delaware data, as having full-

time workloads, when neither was contracted as such. Our enrollment numbers for 2012 were quite

strong, and we do not feel a relevant peer review would reveal any problems.

ASSESSMENT

Effective Communications: Students will write professional documents that are technically correct and concise utilizing relevant HTM discipline specific knowledge (HTMT 488). Ethical Awareness: Students will recognize and be able to appraise ethical dilemmas involved in HTM decisions (HTMT 488). Global Awareness: Students will recognize and examine the global implications of HTM industry decisions (HTMT 488). Problem Solving Ability: Students will demonstrate critical thinking skills in identifying and evaluating problems and opportunities in the HTM environment (HTMT 488).


Page 21

ETS TESTING RESULTS

PLANS FOR CHANGE

Much of our plans for change are outlined in the table under the header, LOOKING AHEAD. However, we

are also planning on offering the MBA focus classes and the new FYE classes. Additionally, we are planning

some significant curricular program changes to deal with the eventuality of losing the double major with

Business Administration.

DIVERSITY AND PLANS FOR IMPROVEMENT

We are a relatively diverse department. We have faculty from three different countries and two races. We

have both male and female department members. Our faculty represent a variety of age groups and

professional backgrounds. Moreover, we teach diversity in our HTMT 380 Global Tourism class. We will

continue to look for opportunities to harness a diverse student and faculty body and to educate our

students about global issues.

0% 10% 20% 30% 40% 50% 60% 70%

above 95th

above 90th

above 75th

above 50th

below 50th

Percentage of Students Scoring Above or Below National Percentile

Na

tio

na

l P

erc

en

tile

Ra

nk

ing

ETS Major Field Test in Business Individual Student Score Results for

HTMT Major

2007

2009

2011


Page 22

RESEARCH AND PROFESSIONAL DEVELOPMENT PRODUCTIVITY

Subject Roster/Adjunct Part/Support Section Faculty Name Qual Enrollments Hours SCHRs Semester

HTMT Roster 1 HTMT210001 Litvin, Steve 1 35 3 105 20131


HTMT Roster 1 HTMT210003 Smith, Wayne 1 20 3 60 20131



HTMT Roster 1 HTMT351001 McLeod, Brumby 1 29 3 87 20131


HTMT Roster 1 HTMT352001 Crotts, John 1 36 3 108 20131


HTMT Adjunct 2 HTMT360001 Martin, John 2 35 3 105


HTMT Adjunct 2 HTMT360003 Cohen, Michael 2 22 1 22 20131


HTMT Adjunct 2 HTMT360005 Grosso,Cythnia 2 25 1 25 20131


HTMT Roster 1 HTMT362001 Canberg, Andrea 1 18 3 54 20131

HTMT Adjunct 2 HTMT372001 Truswell, Jody 2 23 3 69 20131


HTMT Adjunct 2 HTMT420002 Martin, John 2 1 3 3 20131


HTMT Roster 1 HTMT420004 Frash, Bob 1 1 3 3 20131






HTMT Roster 1 HTMT444001 Canberg, Andrea 1 47 3 141 20131




Total Roster 479 75 1437

% Roster 82% 87% 87%

Total Adjunct 106 11 224

% Adjunct 18% 13% 13%

Total Participating 479 75 1437

% Particpating 82% 87% 87%

Total Supporting 106 11 224

% Supporting 18% 13% 13%

TOTAL HTMT 585 86 1661

Total Academically Qualified 479 75 1437

Percentage Academically 82% 87% 87%

Total Professional Qualified 106 11 224

Percent Professionally 18% 13% 13%

Total Qualified Roster 585 86 1661

Percent Qualified 100% 100% 100%

Total Non-Qualified 0 0 0

Percentage Non-Qualified 0% 0% 0%

Academically Qual Professionally Qual Non-Qualified Qual

1 2 3

Roster/Adjunct Roster/Adjunct Roster/Adjunct Qual

Adjunct Roster Roster 1

2

Part/Support Part/Support

2 1

LEGEND:

Qualifications

1 Academically Qualified

2 Professionally Qualified

3 Not Qualified

Participating or Supporting

1 Participating faculty member

2 Supporting faculty member

CRITERIA FOR PARTICIPATING/SUPPORTING

CRITERIA FOR TYPE OF FACULTY CRITERIA FOR QUAL.ROSTER

CRITERIA FOR TOTAL ACADEMICALLY QUALIFIED, TOTAL PROFESSIONAL QUALIFIED, TOTAL QUALIFIED AND TOTAL NON-QUALIFIED


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ACADEMIC PUBLICATIONS

Journals

Crotts-John

1. John Crotts and Anita Zehrer (2012). An exploratory study of vacation stress. Tourism Analysis,

Vol. 17(4), 553–555. PRJ

2. Anita Zehrer and John Crotts (2012). The development of a model of vacation stress among

vacation travelers. Tourism Review, Vol 67(3), 41-55. PRJ

3. Vincent P Magnini, Derya Kara, John C Crotts sand Anita Zehrer (2012). Culture and service-

related positive disconfirmations: An application of travel blog analysis. Journal of Vacation

Marketing, Vol. 18(3), 251-257. PRJ

4. Yvette Reisinger and John C. Crotts (2012). A look at the flipside of international marketing: The

acculturation of foreign-born residents of the U.S. Tourism Review, Vol. 67 (1), 42-50. PRJ

5. Vince Magnini, Derya Kara, John Crotts and Anita Zehrer (2012). Culture and Service-Related

Positive Disconfirmations: An Application of Travel Blog Analysis. Journal of Vacation Marketing,

Vol. 18(3), 251-257. PRJ

Litvin, Steve

1. Litvin, S.W. and Hoffman, L.M. (2012). “Responses to Consumer Generated Media in the

Hospitality Marketplace: An Empirical Study.” Journal of Vacation Marketing, Vol. 18 (2): 135-145.

(PRJ)

2. Litvin, S.W. (2012). “Hospitality, Tourism and Politics.” Boston Hospitality Review, Vol. 1 (1): 18-

21. (Invited Paper in a PRJ)

3. Litvin, S.W., Smith, W.W. and Blackwell, C. (2012). “Destination Marketing, Accommodation Taxes,

and Mandated Tourism Promotional Expenses: Maybe time to Reconsider.” Current Issues in

Tourism. Vol. 15 (4): 385-390. (PRJ)

4. Smith, W.W. and Litvin, S.W. (2012) “Sponsorship Change and the Ghost of Sponsorship Past.”

Event Management, Vol. 16 (4): 335-339. (PRJ)

McLeod, Brumby

1. McLeod, B. (2012). The battle of Charleston: Expansion of the passenger cruise industry. Journal

of Hospitality & Tourism Cases. Paper accepted and awaiting publication.(PRJ)

2. McLeod, B., & Busser, J. A. (2012). Second-home ownership and place attachment: Drivers of

visitation, word-of-mouth promotion, and hosting. Tourism Analysis, 17(5), 601-616. (PRJ)

Pan, Bing

1. Wang, F., Liu, J., Pan, B., Zhao, L., & Zhang, M. (2012). Stuck between the historic and modern

China: A case study of children's space in a hutong community. Journal of Environmental

Psychology, 32(1): 59-68.

2. Pan, B., Zhang, L., & Law, R. (acceptance in 2012). The complex matter of online hotel choice. To

appear in Cornell Hospitality Quarterly. (PDF)

http://sb.cofc.edu/academicdepartments/hospitalitytourism/facultyandstaff/pan-bing.php#Bing Pan

http://www.sciencedirect.com/science/article/pii/S0272494411000739

http://www.sciencedirect.com/science/article/pii/S0272494411000739

http://panb.people.cofc.edu/pan/TheComplexMatterOfOnlineHotelChoiceCornellHospitalityQuarterly.pdf


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3. Pan, B., Wu, C., & Song, H. (2012). Forecasting hotel room demand using search engine data.

Journal of Hospitality and Tourism Technology, 3(3): 3-13.(PDF)

Smith, Wayne

1. Smith, W.W. & Litvin, S.W. (2012). Sponsorship Change and the Ghost of Sponsorship Past. Event

Management: An International Journal. 16(4) 335-340.(PRJ)

2. Litvin, S.W., Smith, W.W. and Pitts, R. (2012). Travel and Leisure Activity Participation. Annals of

Tourism Research. 39(2012) 2203-2219 (PRJ)

3. Smith, W. W. Pitts, R. & Litvin S.W. (2012) Sedentary Behavior of the Nontravel Segment: A

Research Note. Journal of Travel Research. 52(1) 131-136. (PRJ)

4. Litvin, S.W., Smith, W.W., & Blackwell, C. (2012). Destination Marketing, Accommodation Taxes,

and Mandated Tourism Promotional Expenditures: Maybe Time to Reconsider. Current Issues in

Tourism. 15(4) 385-390. (PRJ)

Proceedings

Pan, Bing

1. Pan, B. (2012). Local Accommodation Tax Distribution Evaluation: A Charleston Case. The 6th

UNWTO/PATA Forum on Tourism Trends and Outlook, 2012. Guilin, China, October 11-13, 2012.

2. Pan, B., Woodside, A., & Meng, F. (2012). How contextual cues influence response rates and results

of online surveys. Travel and Tourism Research Association Annual Conference, 2012. Virginia

Beach, VA, June 17-19, 2012.

Smith, Wayne

1. McLinko, K. & Smith, W.W. (2012) Sponsorship and Event Quality: A Longitudinal Analysis.

International Society of Travel and Tourism Educators 2012 Annual Conference. On CD-ROM

Frash, Bob

1. Frash, Jr., R.E., DiPietro, R., Smith, W., & Luce, N. (2012) Local Foods: Will Diners Pay More? Paper

presented at the 2012 CHRIE Annual Conference & Exposition, Providence, Rhode Island.

Other Intellectual Contributions

John Crotts

1. Bing Pan and John Crotts (2012). Theoretical models of social media with marketing implications. In Marianna Sigala (ed) Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases. Surrey, UK: Ashgate Publishing Ltd. OIC

2. John Crotts, Boyd Davis and Peyton Mason (2012). Analyzing travel blog content for competitive advantage: Lessons learned in the application of software aided linguistics analysis. In Marianna Sigala (ed) Web 2.0 in Travel, Tourism and Hospitality: Theory, Practice and Cases. Surrey, UK: Ashgate Publishing Ltd. OIC

3. Harald Pechlaner, Timothy Lee and John Crotts (2012). New minorities and tourism. Tourism Review, Vol. 67 (1), 1-2. OIC

http://www.panb.people.cofc.edu/pan/BingPanDorisWuHaiyanSongForecastingHotelOccupancySearchEngineData.pdf


Page 25

4. Vince Magnini, Anita Zehrer and John Crotts (2012). The future of social media. Journal of Vacation Marketing, Vol. 18 (3), 1-3. OIC

5. Michael Wolfe and John Crotts (2012-13). The economic impact of the BP Oil Spill on Grand Isle and Lafitte, LA. Townships of Grand Island and Lafitte, and the Colvin Law Firm.

6. John Crotts and Frank Hefner (2012). Analysis of the economic contributions of the SC State Ports Authority’s cruise ship activity to the regional economy. South Carolina State Ports Authority.

7. Yvette Reslinger and John Crotts (2012). Acculturation of foreign born residents of the US. 2nd Interdisciplinary Tourism Research Conference, Fethiye, Turkey, April 24-29.

8. Michael Wolfe and John Crotts (2012). Marketing mix modeling in tourism research: A best practices approach. Travel and Tourism Research Association’s International Annual Conference, Virginia Beach, VA, June 17-19.

9. John Crotts (2012). Workshop training: Negotiating win-win outcomes. Electrolux Licensing Division, Wild Dunes Resort, September 11.

Frash, Bob

1. Frash, Jr., R.E., DiPietro, R., Smith, W., & Luce, N. (2012) Local Foods: Will Diners Pay More? Paper

presented at the 2012 CHRIE Annual Conference & Exposition, Providence, Rhode Island.

Litvin, Steve

1. Litvin, S.W. & DiForio, J. (2012). “The Malling of Main Street: Extended Abstract.” Proceedings of

the Travel and Tourism Research Association, June, 17-19, Virginia Beach, VA, available online at

http://www.ttra.omnibooksonline.com/index.html. (OIC)

2. Chiam, M. and Litvin, S.W. (2012). “Ecotourism, A Study of Purchase Proclivity: The Next

Generation. 2012 APac (Asia Pacific) TTRA Chapter Conference, November 30 – December 01,

Kuala Lumpur. (OIC)

McLeod, Brumby

1. McLeod, B. (November 13, 2012). Charleston Area Vacation Rental Study. Travel Council, Cooper

River Room at the Mount Pleasant Visitor Center.

Pan, Bing

1. Pan, B., & Crotts, J. (2012). Theoretical models of social media, marketing implications, and future research. In Sigala, M., Evangelos, C., & U. Gretzel. (Eds.), Web 2.0 in travel, tourism and hospitality: theory, practice and cases. Surrey, UK: Ashgate Publishers, 73-85.

Smith, Wayne-

1. McLinko, K. &Smith, W. W. (2012). Sponsorship and Event Quality: A Longitudinal Analysis.

International Society of Travel and Tourism Educators 2012 Annual Conference. On CD-ROM.

2. Smith, W.W. (2012) Book Review: Cases in hospitality and Tourism management). In Annuals of

Tourism Research. 39(3) 1737-1738

3. Smith, W. W. (2012) (Book Review: Contemporary cases in tourism, volume1: In Annals of Tourism

Research 39(3) 1738-1739


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Professional contributions

Crotts, John

Board of Directors and Chair of Finance Committee. International Academy of Culture, Tourism and

Hospitality Research

Volunteer to Grants Writer and Career Coordinator of Crisis Ministries.

Volunteer to the Board of Directors of the Krewe of Charleston.

Frash, Robert

Board Membership in the following organizations:

Greater Charleston Restaurant Association

South Carolina Restaurant and Hotel Association

Smith, Wayne

Industry Projects

(OIC) South Carolina Festival and Events Association – Trends in Festival Management Report

(OIC) BB&T Wine + Food Festival – Annual Visitors Study [Online & Live]

(OIC) BB&T Wine + Food Festival – Volunteer Study

(OIC) Charleston Fashion Week – Visitor Study

(OIC) Historic Charleston Foundation – Sponsorship Study

(OIC) Historic Charleston Foundation – Donors Study

(OIC) Preservation Society of Charleston – Annual Home Tours Visitor Study

(OIC) James Island Connector Run – Annual Participants Study.

*- Monies related to industry projects could be linked to in excess $15,000 paid to the Department and/or

the Office of Tourism Analysis.

GRANTS (EXTERNALY FUNDED SB)

McLeod, Brumby Summer Research Grant, College of Charleston $5,000 Smith, Wayne Historic Charleston Foundation, study of sponsors and donors. Grant Allocation: $4,000.

SERVICE CONTRIBUTIONS

College –List college committee and faculty member

• Crotts, John-

Member-School of Business ‘ Technology Committee

Member- College Faculty Welfare Committee

Guest Co-Editor (2012) special issue of Tourism Analysis

• Frash, Bob

Core Course Coordinator-HTMT 210 & 352: Department of Hospitality & Tourism


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• Litvin, Steve

Senator: Faculty Senate

Senate sub-committee- Advisory Committee to the president

Group Discussion Leader: Freshman Orientation

Group Discussion Leader: Convocation

Speaker: Honor’s College’s Beyond George Street Panel.

International Business Committee

Academic Advisor, approximately 40 students

Athletic Department Advisor, School of Business

Fulbright Scholarship Applicant Review Committee

McLeod, Brumby

Director: MBA Focus in Revenue Management

Member: Curriculum Committee, School of Business

Enhanced Internship Program

• Pan, Bing

Member: School of Business Faculty Development Committee

• Smith, WW.

Member: Institutional Review Board

Member: CPE Committee School of Business

Library Liaison, Hospitality & Tourism Management Department

Profession (Academic Education)

List journal editorial boards and faculty member

• Crotts, John

• Journal of Business Research (Buyer Behavior section,

• Journal of Travel Research

• Journal of Travel and Tourism Marketing,

• Tourism Analysis

• Scandinavian Journal of Hospitality and Tourism Management

• ASEAN Journal of Hospitality and Tourism

• Korean Academy of Management Sciences

• International Journal of Tourism Sciences

• The Journal of Teaching Travel and Tourism

• International Journal of Tourism Studies

• International Journal of Tourism Research

• International Journal of Hospitality, Events and Tourism

Guest Co-author Journal of Vacation Marketing.


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Frash, Robert

Journal of Culinary Science and Technology

Litvin, Steve

Journal of Vacation Marketing

Tourism Review Int’l

Journal of Travel Research

International Journal of Contemporary Hospitality Management

International Journal of Business & Globalisation

Service Industries Journal

International Journal of Tourism Research

International Journal of Tourism Sciences

Journal of Hospitality & Tourism Research

McLeod, Brumby

Charleston Area Hospitality

Charleston Area Revenue Professionals

Smith, Wayne

Services Industries Journal & International

Journal of Hospitality and Event Management.

• List other professional activities

• Crotts, John

• Sponsored Research Activity

• John Crotts and Frank Hefner (2012). Analysis of the economic contributions of the SC State

Ports Authority’s cruise ship activity to the regional economy. SC State Ports Authority,

$14,000.

• John Crotts (2012). Workshop training: Negotiating win-win outcomes: Electrolux Licensing

Division, Wild Dunes Resort, September 11.

• Frash, Bob- Certifications

• TIPS Training for Intervention Procedures: Instructor -2006-Present

• Health Communications, Inc.

ServSafe: Instructor-2005-Present

• National Restaurant Association Education Foundation (NRAEF)


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• Litvin, Steve-Consulting

• Charleston Area Convention and Visitor’s Bureau

• Charleston County Council re Accommodation Tax Allocations

• Charleston Area Fine Arts Dealers Association

• Singapore Tourism Board

• National Association of Travel Agents, Sinapore

• ABACUS (an Asian joint venture with American Airline’s SABRE)

• McLeod, Brumby-Certificates

• Cornell University, Revenue Management

• UNLV, Teaching and Learning Center Certification

• Knox Scholarship, College of Charleston

• Pan, Bing

• Research Committee Member for ENTER conference

• External examiner for master student’s semester paper, Hong Kong Polytechnic University

• External examiner for doctoral thesis of Minghui Sun, University of Walkato

• Annual Evaluation for Charleston County Accommodation Tax Distribution

• Annual Hospitality Forecasting Report

• Assisted Mr. McLeod establishing vacation rental performance tracking system

• Southeast Wildlife Expo 2012 Survey project

• Patriots Point Visitor Intercept Survey

• Patriots Point Image Survey

• Charleston International Antiques Show Survey for Historic Charleston Foundation

• Festival of Houses and Gardens Survey for Historic Charleston Foundation

• Designed African American intercept survey for City of North Charleston

List of reviewer and respective journals

• Frash, Bob

• Cornell Hospitality Quarterly

• Journal of Foodservice Business Research

• International Journal of Hospitality and Tourism Administration

• Journal of Culinary Science and Technology

• McLeod, Brumby

• Ad-Hoc Reviewer:


Page 30

• Smith, Wayne

• Annals of Tourism Research

• Tourism Management

• Anatolia: An International Journal of Tourism and Hospitality Research

• Journal of Hospitality & Tourism Research

• Journal of Hospitality & Tourism Research Cities

• International Journal of Culture

• Tourism and Hospitality Research

• Travel & Tourism Research Association Annual Conference

• International Society of Travel & Tourism Educators Annual Conference Research

• Litvin, Steve

• Journal of Vacation Marketing

• Tourism Review Int’l


• International Journal of Contemporary Hospitality Management

• International Journal of Business & Globalisation

• Service Industries Journal



• Journal of Hospitality & Tourism Research

• John Crotts

• Journal of Business Research (Buyer Behavior section,


• Journal of Travel and Tourism Marketing,

• Tourism Analysis

• Scandinavian Journal of Hospitality and Tourism Management

• ASEAN Journal of Hospitality and Tourism

• Korean Academy of Management Sciences


• The Journal of Teaching Travel and Tourism

• International Journal of Tourism Studies



Page 31

OUTREACH

Outside Memberships:

• Crotts, John

• International Academy of Culture, Tourism and Hospitality Research

• Frash, Bob

• Greater Charleston Restaurant Association

• Hospitality Association of South Carolina

• National Restaurant Association NRA

• International CHRIE-The Hospitality and Tourism Educators

• Litvin, Steve

• Certified Travel Consultant.

• Mayor Riley’s Peninsula Task Force

• Police Chief Mullen’s Responsible Tourism Committee

• Chair, City of Charleston Cruise Ship Oversight Subcommittee of the Tourism Commission

• Fulbright Scholars Review Committee (Dept of State)

• McLeod, Brumby

• American Hotel & Lodging Association

• Hospitality Sales & Marketing Association

• Hospitality Financial & Technology Professionals

• Council on Hotel, Restaurant, & Institutional Education

• Charleston Area Hospitality Association

• Low-country Association of Tourism Executives

PROFESSIONAL DEVELOPMENT PROGRAMS

The Department of Hospitality and Tourism Management is currently developing an MBA-level revenue

optimization program, aimed to begin in the Summer of 2013. The department is also pursuing

professional development opportunities.


Page 32

DEPARTMENT STRENGTHS AND WEAKNESSES

Strengths

• Research – Ranked as the most productive faculty researchers world-wide in the top six HTMT

journals.

• Teaching - Departmental course instructor evaluations are consistently at or above College averages.

Weaknesses

• Resources

• The Department would like to expand its course offerings but need more faculty lines to do it.

• The Office of Tourism Analysis is now regularly turning away research contracts and grants

because of lack of intellectual manpower. Again, more lines are desperately needed.

CURRICULAR DEVELOPMENTS AND CHANGES FOR NEXT THREE YEARS

As enrollment grows, we will need additional faculty lines to cover our present curriculum.

Additionally, we need to broaden our coverage of specialty areas in hospitality and tourism (e.g.

resort management, luxury hotel marketing, sport management, foodservice franchising,

professional certifications, etc.

Will need to make major changes in the major’s core classes to accommodate the loss of the double

major in business administration.

STUDENT ACCOMPLISHMENTS

HTMT 488 Business Plan Awards sponsored by SMG

First place winners received an award of $500. for the group and runner-ups received $250. per

group.

• First place – Flights: Craft Beer + Kitchen

• First place – Charleston Nautical Concierge Services

• Runner Up – Whatever Floats Your Boat, River Rafting Excursions and Tours

• Runner Up – Frost Yourself Frozen yogurt, Mobile Food Truck for Hire

HTMT 488 Business Plan Awards sponsored by CresCom Bank

First place winners received an award of $500. for the group and runner-ups received $250. per

group and Honorable Mention $100. Per group.

• First Place – Charleston Green Bike • Runner Up –Classic Cars of Charleston • Runner Up – Farm to Bar


Page 33

• Honorable Mention – Level • Honorable Mention – Work in Progress

• Honorable Mention – Farm to Fridge

DISTINGUISHED SCHOLARSHIPS AWARDED TO HTM STUDENTS

• 2012 South Carolina Governor’s Award

• Scholarship for 2012-2013 total this year $20,000.

• Charleston Bed & Breakfast Association Education Award $1,000.

• Charleston Restaurant Association Education Award 5 at $1,500. ($7,500)

• Kiawah Island Golf Resort Education Award $1,500.

• Patrick Ringwald Scholarship $2,000.

• Wild Dunes Resort Hospitality Management Scholarship $3,000.

• Wine and Food Festival Education Aware $5,000.

• HTM Awards for Spring 2013

• Outstanding Student Award

• Outstanding Minor Award

• Outstanding Academic Achievement Award

• Charleston Place Merit Award

• Non-Traditional Student Award

AWARDS AND DISTINCTIONS

• Dr. Bing Pan, CVB Golden Pineapple Award presented by Travel Counsel

• Dr. Steve Litvin School of Business Outstanding Research Award for 2012 and ranked per Journal of

Hospitality & Tourism Research, seventh ranked tourism research globally, third in the USA.

• Dr. John Crotts added to the Fulbright Senior Scholars for 2010-2015.

Dr. John Crotts received the Outstanding Reviewer Award (2012) Managing Service Quality: An

International Journal (Elsevier)

• Dr. Brumby McLeod assisted in obtaining a $88,000 for the Hospitality & Tourism Management

Department to use for the Revenue Management MBA course

OTHER ACCOMPLISHMENTS

We are pleased to share some of the extraordinary achievements of our department:

Awards & Honors

• Dr. Steve Litvin has been with the School of Business since 2001 and is one of our greatest recruitment

tool. He attends most of the School of Business Orientations to promote our program, and in the

Principles of Hospitality and Tourism Management courses also. With his busy schedule he still


Page 34

manages to work on his research. He has to date received the Outstanding Research Award for the

following years: 2003, 2005 and 2012.

• Dr. Bing Pan is the Director of the Office of Tourism Analysis and Associate Professor for the Hospitality

and Tourism Management Department. He recently received the Charleston CVB 2012 Golden

Pineapple Award presented at the Travel Council Annual Meeting. Helen Hill, executive director of

CACVB stated “Our winner and his team have truly given us the edge with strategic analysis”.

• Program Gift-MBA

• In January 2012, Dr. McLeod began promoting the program under the coordination of Sandy Kresmien-

Funk, the Director of Marketing for the School of Business. In March 2012, the Development Office and

the School of Business secured a $200,000 gift supporting development and scholarship for the new

MBA focus area in Hospitality Revenue Management. The 3-course sequence will have its first group of

students during the 2012-2013 cohort. Dr. Wayne Smith, Dr. Brumby McLeod, and Dr. Bing Pan will be

teaching the courses in the focus area and leading the study abroad to China in 2013.

• Course Agreement with Trident Technical College

• The department and Admissions has worked tirelessly with Trident Technical College to insure

students wishing to transfer and complete their Hospitality & Tourism Management degree at the

College. This was a three-fold effort (Trident Tech, Admissions and the Department) and we are

pleased to announce it has been completed.


Page 35

The 2012 Annual Report for the Office of Tourism Analysis

(Prepared by Bing Pan, Raymond Rhodes, and Kevin Smith)

Mission

The Office of Tourism Analysis (OTA) operates as a unit of the College of Charleston's Department of Hospitality and Tourism Management within the School of Business and is counseled and advised by industry and community leaders charged with proposing the office's research priorities. The Office collaborates with the Charleston Area Convention and Visitors Bureau (CACVB) as well as other local hospitality and tourism organizations to implement a series of competitiveness research and monitoring programs and to disseminate such information to decision-makers and stakeholders in the Lowcountry's hospitality and tourism industry. (Note: Dr. Bing Pan, the Office’s director, started his twelve month sabbatical leave in June 2012.)

2012 Highlights

• In recognition of his many years of industry research and outreach work, Dr. Bing Pan, the Office’s

Head of Research, was awarded the Golden Pineapple Award by the CACVB’s Travel Council during

their 2012 annual luncheon on June 12, 2012.

• Dr. Pan presented industry requested briefings on the results of the Office’s research at several

meetings during the 2012 including at the monthly meeting of the CACVB’s Travel Council (March 13)

and Charleston Area Hospitality Association meeting (May 16).

• The external funding for the Office increased from about $60,000 in the fiscal year 2010-2011 to

$85,000 in the fiscal year 2011-2012, an increase of 42%.

• The Office worked with and/or financially supported Dr. Stephen Litvin ($1,600), Dr. Brumby McLeod

($3,000), Dr. Robert Frash ($2,500, an OTA grant) and Dr. Wayne Smith ($6,500, including an OTA

grant) as well as Dr. Frank Hefner in the Department of Economics and Finance on various projects.

• During the 2012 Spring and Fall Semesters, we employed the following undergraduate students as

student researchers: Keely Laughlin, Nora Luce, Danielle Frontin, Mariah Fleming, Jessica Baier, Shane

Jacobson, Megan O’Malley, and Molly McTarnagan. Their work and research in the Office contributed

and enriched to their academic experience.

• Mr. Kevin Smith gave three guest lectures about Charleston's hospitality and accommodations

performance in Dr. McLeod's hospitality class and provided guiding support to Dr. McLeod’s students

regarding their market analysis projects. Dr. McLeod and Mr. Smith also briefed the CACVB’s Travel

Council members on the status of OTA’s supported Charleston area vacation rental study at the

Council’s November 2012 meeting.

• In consultation with the CACVB, the Office designed and implemented an online survey of visitors

requesting golf vacation information via the Charleston & Resort Islands Golf website.

• The Office and the School of Business were often citied in several media channels during 2012, such as

the Post and Courier, Charleston Regional Business Journal, radio and TV stations in the Charleston area.


Page 36

2012 Project/Task and Status List

Projects/Tasks Status

1. Smooth transition of OTA account from Foundation to grant and state accounts

We have created three different grant accounts: Patriots Point Survey Project, Historic Charleston Foundation Survey Project, and the CACVB Hospitality Performance Tracking project, and managed the funding through the grant office. We also created an OTA indirect cost account.

2. Complete training of new interim director on the responsibilities of the OTA during the 2012-13 academic year.

Training and orientation of Mr. Raymond Rhodes, the interim director, was started on May 29, 2012 and completed on June 1, 2012. Mr. Rhodes started as the interim director on June15, 2012.

3. Submit revised grant to Department of Justice

We worked with Dr. Ken Peak in the University of Nevada, Reno, and successfully re-submitted the grant titled The Rates and Characteristics of Tourist Criminal Victimization in the United States, 2001-2010 to the Department of Justice on May 17, 2012.

4. Successfully launch the vacation rental market performance tracking system

We have recruited four organizations to join the system and report monthly vacation rental data. The Office is now producing monthly aggregate Vacation Rental Reports for distribution to the participating organizations.

5. Complete 2012 SEWE Survey Report

We completed 2012 SEWE Survey Report in April, 2012.

6. Complete Charleston Area Visitor Intercept Survey Report

We completed 2011 Charleston Area Visitor Intercept Survey Report in April, 2012.

7. Complete Charleston Area Attraction Survey Report

We completed the 2011 Charleston Area Attraction Survey Report in April, 2012.

8. Complete Charleston County accommodation tax distribution

Working with CACVB, we completed the Charleston County accommodation tax distribution evaluation in May, 2012.

9. Complete the Patriots Point Intercept Survey and Image Survey Reports

We completed the 2011-12 Patriots Point Visitor Intercept Survey Report and the 2012 Patriots Point Image Survey in May, 2012.

10. Complete the 2012 Historic Charleston Foundation FOHG Survey and CIAS Survey Reports

We completed 2012 Charleston International Antiques Show Survey Report for Historic Charleston Foundation in April, 2012 and the 2012 Festival of Houses and Gardens Survey Report in May, 2012.

11. Complete an annual economic impact of North Charleston Convention Center

We completed the annual economic impact analysis of North Charleston Convention Center in January, 2012.

12. Complete a 2011 Charleston area tourism impact study for the CACVB

In March, 2012, we completed the 2011 Charleston area tourism impact study for the CACVB.

13. Complete weekly and monthly hospitality performance reports

We regularly report weekly and monthly hospitality performance reports.


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Projects/Tasks Status

14. Complete a Charleston County hospitality performance forecast for the CACVB in August 2012.

We assisted Dr. F. Hefner with preparing the Charleston County Hospitality Performance Forecast of 2012-13 report in August 2012.

15. Complete African American intercept survey report (with the City of North Charleston)

We designed the survey and the city of North Charleston is collecting the data. Due to the slow progress on data collection, the project is currently on hold.

16. Complete the evaluation and management of Office of Tourism Analysis grants.

Two OTA grants were given out on $2,500 each: Dr. Robert Frash: Local Food: Will Diners Pay More; and Dr. Wayne Smith: Exploring the Joint Travel Decision Making Process Among Couples.

17. Revise the Historic Charleston Foundation 2012 online survey forms and conduct online surveys of 2013 FOHG and CIAS attendees.

A proposal to conduct this research during 2013 was submitted to the HCF in December 2012 and funding is pending.

18. Complete an on-line survey of those requesting golf related information at the CACVB’s Charleston & Resort Islands Golf website.

We designed and pre-tested of an online survey of visitors requesting golf vacation information via the Charleston & Resort Islands Golf website. This survey was subsequently implemented in December 2012.

19. Complete other selected Charleston area hospitality-industry oriented economic impact analysis studies.

Working with Dr. Frank Hefner, we prepared an economic impact analysis for the Patrick Properties Hospitality Group. We also estimated the Charleston area economic impacts of the 2012 Lowcountry Oyster Festival attendees for Dr. Frash and assisted Dr. Hefner in implementing an ex-post economic impact analysis study for the CACVB on the PGA Championship held in August, 2012.

20. Complete the 2012 Kiawah Island Golf Resort Employee and Management Engagement Survey

This survey was completed in November, 2012.


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Contact Information

Robert Frash, Chair

Tel 843-953-0827

Fax 843-953-5697

Email: [email protected]

Department of Hospitality & Tourism Management School of Business

College of Charleston

5 Liberty St

Charleston, SC 29424

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