Hospital Gift Shop

Trends and Best Sellers

Lilly Stamets Manager Gift Shops, UCSF Medical Center Lillian.stamets@ucsf.edu

Trend Spotting

Purpose Trends and Best Sellers | Moderator: Lilly Stamets, Manager of Gift Shops, UCSF Medical Center

PANEL: • Dennis Mortimer, Gift Shop Coordinator, Antelope Valley Hospital • Katrina Maginn, Manager, Gift Shop, Palomar Health • Debbie Jackson, Volunteer Coordinator, Service League, Washington Hospital System • Loretta Schmidt, Gift Shop Manager, Scripps Memorial Hospital, La Jolla • Lisa Takarich, Manager of Gift Shops, University of California San Diego • Cheryl Call, DVS, Gift Shop, Chaplaincy, Utah Valley Regional Hospital, Provo, UT • Yvonne Miles, Corporate Director Merchandising, San Diego Zoo/Safari Park

• Tell us your story

Session Contributors

•Las Vegas Gift Market •Sarah Jones •Angelia Singleton

•PPP- Purchasing Power Plus

LVMART

Learning Objectives

•Trends •1 •2 •3

•Best Sellers •1 •2 •3

Antelope Valley Hospital

Panel

• Dennis Mortimer Gift Shop Supervisor/Buyer Lancaster, CA Antelope Valley Hospital 460 Licensed Beds (2) Gift Shops Gift Shop Sales: Gift Shop Sq. Ft: 550 and 250 Customer Mix: 70% Staff 30% Patients, Volunteers & guests

Sharp Chula Vista

Palomar Medical Center

Panel

Katrina Maginn Manager, Gift Shops

Palomar Heath Escondido, CA

• 714 Beds • Gift Shop Sales • Gift Shop Sq. Ft. • Customer Mix

Washington Hospital Healthcare

Panel

• Debbie Jackson • President Service League & Gift Shop Manager

• Fremont, CA • Washington Hospital Healthcare System • 341 Beds • Gift Shop Sales • 315 Gift Shop Sq Ft • Customer Mix

• Visitors: 30 -38% • Staff: 50 -60% • Volunteers and Others: 2 -20%

Panel

• Lisa Takarich • Gift Shop U C San Diego • UC SD Medical Center • 386 Beds • Gift Shop Sales • 500 Sq Ft • Customer Mix

10 % Patients 10 % Visitors 75 % Staff 5 % Volunteers

Utah Valley Hospital / Intermountain Healthcare

Panel

• Cheryl Call, CAVS • Director of Volunteer Services, Gift Shop,

Chaplaincy & Language Services

• Utah Valley Hospital / Intermountain Health Provo, UT

• Gift Shop Sales • 384 Beds • 1326 Sq. Ft. • Customer Mix:

10% Patients 60% Staff 20% Visitors 5% Volunteers 5% Other

UCSF Medical Center

Panel • Lilly Stamets • Manager Gift Shops at

• UCSF Medical Center, San Francisco, CA • # of Beds:

• 750 Adult at the Parnassus Campus • 289 Women and Children’s at Mission Bay

• Gift Shop Sales: • $ 1. 2 million

• Gift Shops Selling Floor: • 600 Sq. Ft. Adult • 300 Sq. Ft. Women and Children’s = 900

• Customer Mix: • Staff: 65% • Patient Families/Visitors 35%

Scripps Memorial Hospital La Jolla Gift Shop

San Diego Zoo / Safari Park

Panel

• Yvonne Miles • Corporate Director of Merchandising • San Diego Zoo / Safari Park • # of Gift Shops • $ 32 million in Sales Volume • Sq Ft • Customer Mix

• Visitors • Children • Staff

Agenda

•Retail Success is based on Best Sellers • Best Sellers are usually Trend Related

•Understand your Customers and their Needs •Merchandise to your Mission

• Create Empathy for your Customers • Learn the Color Emotion Guide • Employ Lean Methodology

Trends and Best Sellers

•The Science of Retail Trends: • Mathematic Evidence • How to determine strengths in your statistics

• Know Your Numbers and the Best Sellers • Curate Merchandise Assortments • Learn how to Predict Trends • Feature merchandise that appeal the 5 Senses • Understand the Science of Color

Know Your Numbers • Sales • Best Sellers • Best Departments • Number of Transactions • Average Sale per Transaction • Value of Inventory • Markdowns • Returns • Shrinkage • Swell • Evidence Based Statistics • Store Hours

Holiday Spending

2016

December

NRF

Millennials

Learning Objectives

•Trends •1 •2 •3

•Best Sellers •1 •2 •3

Thank You

2017 CAHHS Leadership Conference, San Diego, CA

• Dear Retailer, • PER THE PUBLISHER: Due to the election results, please do sell copies of

the Newsweek Hillary Clinton commemorative issue (cover below) which you may receive. STRIP AND RETURN COVERS FOR FULL CREDIT.

Hospital Gift Shop� �Trends and �Best SellersTrend SpottingPurposeSlide Number 4Session ContributorsSlide Number 6Learning ObjectivesAntelope Valley HospitalPanelSharp Chula VistaPalomar Medical CenterPanelWashington Hospital HealthcarePanelSlide Number 15PanelUtah Valley Hospital / Intermountain HealthcarePanelUCSF Medical CenterPanelScripps Memorial Hospital La Jolla Gift ShopSlide Number 22San Diego Zoo / Safari ParkPanelAgendaTrends and Best SellersKnow Your NumbersHoliday Spending2016 DecemberNRFSlide Number 32MillennialsLearning ObjectivesThank YouSlide Number 36