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Georgias Greater Rome Convention & Visitors Bureau 2010 Annual Report Rome

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Page 1: 2010 Economic Impact GRCVB Staff Gift Shop Assistant ...matchbin-assets.s3.amazonaws.com/public/sites/274/... · Trena Jones$653,395 Gift Shop Assistant Manager Wanda Mathis Gift

Georgias‘

Greater Rome Convention & Visitors Bureau

2010Annual Report

RomeGRCVB Board of Directors

Staff Advancement

Contact

Lisa Smith Executive DirectorKathy Mathis Deputy DirectorLinda Smith Sales & Event CoordinatorAnn Hortman Sports Marketing & EventsChris Cannon Director of CommunicationJackie Kinzer Visitor Center Manager

Ben Hardin Visitor Center HostEdna Hardin Visitor Center HostBeBe Smith Visitor Center HostCharlotte Ball Gift Shop ManagerTrena Jones Gift Shop Assistant ManagerWanda Mathis Gift Shop Sales Clerk

Lisa Smith served as President of the Georgia Association of Convention & Visitor Bureaus. Lisa Smith, Chris Cannon & Ann Hortman attended the 2010 Georgia Governor’s Conference and met with legislators. Chris Cannon & Ann Hortman coauthored an article on economic impact published in Sports Destination Management. Chris Cannon, Ann Hortman & Linda Smith earned Rome the title of ‘Camera Ready Community” during a ceremony in Atlanta. Ann Hortman represented Rome at the SSAC meeting in Montgomery, Ala. Kathy Mathis completed continuing education in tourism management. Chris Cannon received internet marketing training at the Susan Sweeny Internet Bootcamp. Ann Hortman presented at the NAIA Host City Conference.

402 Civic Center Drive, Rome, Georgia 30161

www.RomeGeorgia.org

Rebecca Roberts, Chair Shorter UniversityLarry Arrington, Vice Chair Shorter UniversityJennifer Beard Berry CollegeJohn Bennett City of RomeBrenda Bowen Harbin ClinicHarry Brock Appraisal Associates of Rome

Floyd County CommissionRichard Garland Rome Floyd Parks & RecreationVickie Hill Synovus MortgageSue Lee Rome City CommissionSandra Lindsey SunTrust BankHolly Lynch �e SeasonChris McHagge �e Claremont HouseJackie Moreland Chamber of Commerce / Hype, Inc.Gay Nichols Hawthorn SuitesAnil Patel Country Inn & SuitesKevin Poe Floyd CountyWanda Reid Vargo OrthodonticsVivian Richmeier Coosa Country ClubLisa Schlenk Community VolunteerErnie Smith Dempsey, Lord, & SmithBill �orton Community Volunteer

Greater Rome Convention & Visitors Bureau

wwwFor information on Georgia’s Rome

2010 Economic Impact GRCVB StaffEconomic Impact Personnel

Total Impact (Includes all categories below) $9,334,215Meetings & Conventions

Sports Events

Weddings & Reunions

Group Travel

People serviced

Sales Tax Generated $653,395Market Mix

*Numbers represented on this economic impact report represent only events, conventions, meetings and other activities where the GRCVB was directly involved. A report with all tourism activity, including that not related to GRCVB, will be released in early summer by the Georgia Department of Economic Development.

Major Conventions & Events Hosted in 2010Meetings & Conventions

April GA Trust for Historic Preservation $49,700

July Jehovah’s Witness Assembly $190,900August Jehovah’s Witness Assembly $190,900

October Jehovah’s Witness Assembly $190,900

Reunions

May Berry College Alumni Weekend $64,500June Berry College Soar Session $159,750August Darlington Boarding Students Orientation $64,500October Darlington Alumni Weekend $51,600

Sports

March Southern States Athletic Conference Basketball $265,990

June Southern Closed 16 $233,444June Summer in the Hills Baseball Tournament $111,600July Georgia Jr. Open Tennis $421,600August Southern Closed Jr. Doubles Championship $74,400

*�is is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which generated at least $25,000 of economic impact or more.

Page 2: 2010 Economic Impact GRCVB Staff Gift Shop Assistant ...matchbin-assets.s3.amazonaws.com/public/sites/274/... · Trena Jones$653,395 Gift Shop Assistant Manager Wanda Mathis Gift

Georgias‘

Greater Rome Convention & Visitors Bureau

2010Annual Report

RomeGRCVB Board of Directors

Staff Advancement

Contact

Lisa Smith Executive DirectorKathy Mathis Deputy DirectorLinda Smith Sales & Event CoordinatorAnn Hortman Sports Marketing & EventsChris Cannon Director of CommunicationJackie Kinzer Visitor Center Manager

Ben Hardin Visitor Center HostEdna Hardin Visitor Center HostBeBe Smith Visitor Center HostCharlotte Ball Gift Shop ManagerTrena Jones Gift Shop Assistant ManagerWanda Mathis Gift Shop Sales Clerk

Lisa Smith served as President of the Georgia Association of Convention & Visitor Bureaus. Lisa Smith, Chris Cannon & Ann Hortman attended the 2010 Georgia Governor’s Conference and met with legislators. Chris Cannon & Ann Hortman coauthored an article on economic impact published in Sports Destination Management. Chris Cannon, Ann Hortman & Linda Smith earned Rome the title of ‘Camera Ready Community” during a ceremony in Atlanta. Ann Hortman represented Rome at the SSAC meeting in Montgomery, Ala. Kathy Mathis completed continuing education in tourism management. Chris Cannon received internet marketing training at the Susan Sweeny Internet Bootcamp. Ann Hortman presented at the NAIA Host City Conference.

402 Civic Center Drive, Rome, Georgia 30161

www.RomeGeorgia.org

Rebecca Roberts, Chair Shorter UniversityLarry Arrington, Vice Chair Shorter UniversityJennifer Beard Berry CollegeJohn Bennett City of RomeBrenda Bowen Harbin ClinicHarry Brock Appraisal Associates of Rome

Floyd County CommissionRichard Garland Rome Floyd Parks & RecreationVickie Hill Synovus MortgageSue Lee Rome City CommissionSandra Lindsey SunTrust BankHolly Lynch �e SeasonChris McHagge �e Claremont HouseJackie Moreland Chamber of Commerce / Hype, Inc.Gay Nichols Hawthorn SuitesAnil Patel Country Inn & SuitesKevin Poe Floyd CountyWanda Reid Vargo OrthodonticsVivian Richmeier Coosa Country ClubLisa Schlenk Community VolunteerErnie Smith Dempsey, Lord, & SmithBill �orton Community Volunteer

Greater Rome Convention & Visitors Bureau

wwwFor information on Georgia’s Rome

2010 Economic Impact GRCVB StaffEconomic Impact Personnel

Total Impact (Includes all categories below) $9,334,215Meetings & Conventions

Sports Events

Weddings & Reunions

Group Travel

People serviced

Sales Tax Generated $653,395Market Mix

*Numbers represented on this economic impact report represent only events, conventions, meetings and other activities where the GRCVB was directly involved. A report with all tourism activity, including that not related to GRCVB, will be released in early summer by the Georgia Department of Economic Development.

Major Conventions & Events Hosted in 2010Meetings & Conventions

April GA Trust for Historic Preservation $49,700

July Jehovah’s Witness Assembly $190,900August Jehovah’s Witness Assembly $190,900

October Jehovah’s Witness Assembly $190,900

Reunions

May Berry College Alumni Weekend $64,500June Berry College Soar Session $159,750August Darlington Boarding Students Orientation $64,500October Darlington Alumni Weekend $51,600

Sports

March Southern States Athletic Conference Basketball $265,990

June Southern Closed 16 $233,444June Summer in the Hills Baseball Tournament $111,600July Georgia Jr. Open Tennis $421,600August Southern Closed Jr. Doubles Championship $74,400

*�is is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which generated at least $25,000 of economic impact or more.

Page 3: 2010 Economic Impact GRCVB Staff Gift Shop Assistant ...matchbin-assets.s3.amazonaws.com/public/sites/274/... · Trena Jones$653,395 Gift Shop Assistant Manager Wanda Mathis Gift

The Tennis Center of Georgia

West Third Development

Advertising

Online Marketing

Publications

Editorial Coverage

2011 Objectives

Events booked for 2011

Product Development Marketing 2011 Outlook

Progress�Images�for�review–�Sent�11�17�10�

Located on a 30 acre site adjacent to the new Armuchee Connector

CollegeLocated behind Mount Berry Square

Mall, home of 93 retailers

courts designed to train and teach young children the full game in a smaller format

continued play in rain

10,000 square foot clubhouse

Currently in development, �e Tennis Center of Georgia at Berry College will be the

�e purpose of �e Tennis Center of Georgia

state of Georgia, enhance the prestige of the state of Georgia.Additionally, �e Tennis Center of Georgia will serve as a focal point of community

development for the entire Northwest Georgia region by creating health & wellness opportunities and a positive quality of life for Northwest Georgia, teaching skills to

partnerships to provide new opportunities for underserved demographics and special populations.

Work continues to bring a major hotel property to the downtown riverfront. �e

District and is adjacent to the Oostanaula River and the Heritage Riverways Trail system.

the property conducted by the Highland Group. Results state that the economic climate

Negotiations with potential corporations are ongoing.

in an effort to revitalize declining neighborhoods and stimulate reinvestment in under utilized property.

�e property is directly adjacent to the Chief John Ross Pedestrian Bridge linking the West �ird Corridor to Historic Downtown Rome

benefit from the addition of a full service hotel property, increasing the viability of

�is increase in tourism activity will directly

increased economic impact.

Meetings & ConventionsApril GA Master Gardener’s State Conference 300 peopleSeptember Georgia Main Street Conference 250 peopleNovember 105th Council of the Episcopal Diocese of Atlanta 550 people

ReunionsAugust 439 Battalion Army Engineers Korean War Reunion 100 people

Sports

January Winter Cyclocross 500 people

March Southern States Athletic Conference Basketball 2,700 peopleApril Georgia Cup 300 peopleApril Georgia State Jr Spring Open 400 peopleApril Clocktower Classic Handcycling 300 people

June Georgia Challenger 1,200 people

July Georgia Jr Open 1,000 peopleJuly 6 yr. old Dizzy Dean World Series 360 peopleAugust Southern Closed Doubles Championship 700 people

October RACE Rome Sprint Triathlon 250 people

Marketing & Public Relations

Enhance family & child friendly appearance of publications.

Develop quarterly printed calendar. Enhance social media and website presence.

Civil War Marketing Develop calendar of events relating to Civil War including a tour series. Raise awareness of Rome’s Civil War history throughout Georgia through promotion.

Meetings & Conventions Strengthen awareness of Rome as a conference city to local professionals and educators.

Sports Marketing Diversify hosted events.

Last Stop Gift Shop Raise awareness of the gift shop within local community through outreach programs. Hire new Retail Marketing Manager to reorganize gift shop. Develop new corporate gift catalogue.

Product Development Continue to advocate and organize the development of �e Tennis Center of Georgia.

Leisure MarketAtlanta MagazineGeorgia BackroadsGeorgia Travel GuideGeorgia State Parks GuideGEMC Georgia MagazineMountain Crossroads

Southern LivingTrip AdvisorWhere Guestbook Atlanta

Sports MarketSports Destination ManagementSportsEvents

Convention & Meeting MarketGeorgia Trend

Last Stop Gift Shop

Magnolia MagazineRome News TribuneWRAQ

RomeGeorgia.org MetricsOriginal website design

from May 2008 was finished in July. A color redesign was performed in August.

2010 Visitation 46,204

Average time on site 2:15Most active page Calendar

Online Visitor Guide 2,377 visitsInformation requests 296

�eCivilWarInRome.org Metrics2010 Visitation 203Includes leisure market tracked by advertising

SportsInRome.org Metrics

Includes only qualified sporting event plannersFacebook

2010 new followers 3,564

Total post feedback 5,030

Georgia’s Rome Visitor Guide 16 page single color brochure with color cover. 15,000 printed

Visit Georgia’s Rome NEW! Created as a new marketing piece for Rome & Floyd County. Full Color brochure. 35,000 printed

Georgia’s Rome Coupon Book Coupons from 12 restaurants and attractions. Full Color 3x5 booklet. 10,000 printed

Winter Event Calendar NEW! Events for late 2010 - early 2011. 500 printed

Between the Rivers brochure Self guided tour. One color brochure. 3,000 printed

Myrtle Hill Brochure Self-guided tour. One color brochure. 11,500 printed

Sheet Map UPDATED! Map of Rome & Floyd County. 10,000 printed

Civil War Guide NEW! Guide to the Civil War in Rome & Floyd County. Full color 16 panel brochure. 10,000 printed

Spring into Rome NEW! Co-op project with several attractions to bring in new travelers. 7,500 printed

Outdoor Adventures in Georgia’s Rome NEW! Guide to all outdoor activities in Rome & Floyd County. Full color 20 panel brochure. 3,000 printed

Atlanta MagazineGeorgia BackroadsGeorgia TrendGEMC Georgia Magazine

Northwest Georgia Living

Sports Destination ManagementSportsEvents *�is is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which

are expected to generate at least $25,000 of economic impact or more.

Page 4: 2010 Economic Impact GRCVB Staff Gift Shop Assistant ...matchbin-assets.s3.amazonaws.com/public/sites/274/... · Trena Jones$653,395 Gift Shop Assistant Manager Wanda Mathis Gift

The Tennis Center of Georgia

West Third Development

Advertising

Online Marketing

Publications

Editorial Coverage

2011 Objectives

Events booked for 2011

Product Development Marketing 2011 Outlook

Progress�Images�for�review–�Sent�11�17�10�

Located on a 30 acre site adjacent to the new Armuchee Connector

CollegeLocated behind Mount Berry Square

Mall, home of 93 retailers

courts designed to train and teach young children the full game in a smaller format

continued play in rain

10,000 square foot clubhouse

Currently in development, �e Tennis Center of Georgia at Berry College will be the

�e purpose of �e Tennis Center of Georgia

state of Georgia, enhance the prestige of the state of Georgia.Additionally, �e Tennis Center of Georgia will serve as a focal point of community

development for the entire Northwest Georgia region by creating health & wellness opportunities and a positive quality of life for Northwest Georgia, teaching skills to

partnerships to provide new opportunities for underserved demographics and special populations.

Work continues to bring a major hotel property to the downtown riverfront. �e

District and is adjacent to the Oostanaula River and the Heritage Riverways Trail system.

the property conducted by the Highland Group. Results state that the economic climate

Negotiations with potential corporations are ongoing.

in an effort to revitalize declining neighborhoods and stimulate reinvestment in under utilized property.

�e property is directly adjacent to the Chief John Ross Pedestrian Bridge linking the West �ird Corridor to Historic Downtown Rome

benefit from the addition of a full service hotel property, increasing the viability of

�is increase in tourism activity will directly

increased economic impact.

Meetings & ConventionsApril GA Master Gardener’s State Conference 300 peopleSeptember Georgia Main Street Conference 250 peopleNovember 105th Council of the Episcopal Diocese of Atlanta 550 people

ReunionsAugust 439 Battalion Army Engineers Korean War Reunion 100 people

Sports

January Winter Cyclocross 500 people

March Southern States Athletic Conference Basketball 2,700 peopleApril Georgia Cup 300 peopleApril Georgia State Jr Spring Open 400 peopleApril Clocktower Classic Handcycling 300 people

June Georgia Challenger 1,200 people

July Georgia Jr Open 1,000 peopleJuly 6 yr. old Dizzy Dean World Series 360 peopleAugust Southern Closed Doubles Championship 700 people

October RACE Rome Sprint Triathlon 250 people

Marketing & Public Relations

Enhance family & child friendly appearance of publications.

Develop quarterly printed calendar. Enhance social media and website presence.

Civil War Marketing Develop calendar of events relating to Civil War including a tour series. Raise awareness of Rome’s Civil War history throughout Georgia through promotion.

Meetings & Conventions Strengthen awareness of Rome as a conference city to local professionals and educators.

Sports Marketing Diversify hosted events.

Last Stop Gift Shop Raise awareness of the gift shop within local community through outreach programs. Hire new Retail Marketing Manager to reorganize gift shop. Develop new corporate gift catalogue.

Product Development Continue to advocate and organize the development of �e Tennis Center of Georgia.

Leisure MarketAtlanta MagazineGeorgia BackroadsGeorgia Travel GuideGeorgia State Parks GuideGEMC Georgia MagazineMountain Crossroads

Southern LivingTrip AdvisorWhere Guestbook Atlanta

Sports MarketSports Destination ManagementSportsEvents

Convention & Meeting MarketGeorgia Trend

Last Stop Gift Shop

Magnolia MagazineRome News TribuneWRAQ

RomeGeorgia.org MetricsOriginal website design

from May 2008 was finished in July. A color redesign was performed in August.

2010 Visitation 46,204

Average time on site 2:15Most active page Calendar

Online Visitor Guide 2,377 visitsInformation requests 296

�eCivilWarInRome.org Metrics2010 Visitation 203Includes leisure market tracked by advertising

SportsInRome.org Metrics

Includes only qualified sporting event plannersFacebook

2010 new followers 3,564

Total post feedback 5,030

Georgia’s Rome Visitor Guide 16 page single color brochure with color cover. 15,000 printed

Visit Georgia’s Rome NEW! Created as a new marketing piece for Rome & Floyd County. Full Color brochure. 35,000 printed

Georgia’s Rome Coupon Book Coupons from 12 restaurants and attractions. Full Color 3x5 booklet. 10,000 printed

Winter Event Calendar NEW! Events for late 2010 - early 2011. 500 printed

Between the Rivers brochure Self guided tour. One color brochure. 3,000 printed

Myrtle Hill Brochure Self-guided tour. One color brochure. 11,500 printed

Sheet Map UPDATED! Map of Rome & Floyd County. 10,000 printed

Civil War Guide NEW! Guide to the Civil War in Rome & Floyd County. Full color 16 panel brochure. 10,000 printed

Spring into Rome NEW! Co-op project with several attractions to bring in new travelers. 7,500 printed

Outdoor Adventures in Georgia’s Rome NEW! Guide to all outdoor activities in Rome & Floyd County. Full color 20 panel brochure. 3,000 printed

Atlanta MagazineGeorgia BackroadsGeorgia TrendGEMC Georgia Magazine

Northwest Georgia Living

Sports Destination ManagementSportsEvents *�is is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which

are expected to generate at least $25,000 of economic impact or more.

Page 5: 2010 Economic Impact GRCVB Staff Gift Shop Assistant ...matchbin-assets.s3.amazonaws.com/public/sites/274/... · Trena Jones$653,395 Gift Shop Assistant Manager Wanda Mathis Gift

The Tennis Center of Georgia

West Third Development

Advertising

Online Marketing

Publications

Editorial Coverage

2011 Objectives

Events booked for 2011

Product Development Marketing 2011 Outlook

Progress�Images�for�review–�Sent�11�17�10�

Located on a 30 acre site adjacent to the new Armuchee Connector

CollegeLocated behind Mount Berry Square

Mall, home of 93 retailers

courts designed to train and teach young children the full game in a smaller format

continued play in rain

10,000 square foot clubhouse

Currently in development, �e Tennis Center of Georgia at Berry College will be the

�e purpose of �e Tennis Center of Georgia

state of Georgia, enhance the prestige of the state of Georgia.Additionally, �e Tennis Center of Georgia will serve as a focal point of community

development for the entire Northwest Georgia region by creating health & wellness opportunities and a positive quality of life for Northwest Georgia, teaching skills to

partnerships to provide new opportunities for underserved demographics and special populations.

Work continues to bring a major hotel property to the downtown riverfront. �e

District and is adjacent to the Oostanaula River and the Heritage Riverways Trail system.

the property conducted by the Highland Group. Results state that the economic climate

Negotiations with potential corporations are ongoing.

in an effort to revitalize declining neighborhoods and stimulate reinvestment in under utilized property.

�e property is directly adjacent to the Chief John Ross Pedestrian Bridge linking the West �ird Corridor to Historic Downtown Rome

benefit from the addition of a full service hotel property, increasing the viability of

�is increase in tourism activity will directly

increased economic impact.

Meetings & ConventionsApril GA Master Gardener’s State Conference 300 peopleSeptember Georgia Main Street Conference 250 peopleNovember 105th Council of the Episcopal Diocese of Atlanta 550 people

ReunionsAugust 439 Battalion Army Engineers Korean War Reunion 100 people

Sports

January Winter Cyclocross 500 people

March Southern States Athletic Conference Basketball 2,700 peopleApril Georgia Cup 300 peopleApril Georgia State Jr Spring Open 400 peopleApril Clocktower Classic Handcycling 300 people

June Georgia Challenger 1,200 people

July Georgia Jr Open 1,000 peopleJuly 6 yr. old Dizzy Dean World Series 360 peopleAugust Southern Closed Doubles Championship 700 people

October RACE Rome Sprint Triathlon 250 people

Marketing & Public Relations

Enhance family & child friendly appearance of publications.

Develop quarterly printed calendar. Enhance social media and website presence.

Civil War Marketing Develop calendar of events relating to Civil War including a tour series. Raise awareness of Rome’s Civil War history throughout Georgia through promotion.

Meetings & Conventions Strengthen awareness of Rome as a conference city to local professionals and educators.

Sports Marketing Diversify hosted events.

Last Stop Gift Shop Raise awareness of the gift shop within local community through outreach programs. Hire new Retail Marketing Manager to reorganize gift shop. Develop new corporate gift catalogue.

Product Development Continue to advocate and organize the development of �e Tennis Center of Georgia.

Leisure MarketAtlanta MagazineGeorgia BackroadsGeorgia Travel GuideGeorgia State Parks GuideGEMC Georgia MagazineMountain Crossroads

Southern LivingTrip AdvisorWhere Guestbook Atlanta

Sports MarketSports Destination ManagementSportsEvents

Convention & Meeting MarketGeorgia Trend

Last Stop Gift Shop

Magnolia MagazineRome News TribuneWRAQ

RomeGeorgia.org MetricsOriginal website design

from May 2008 was finished in July. A color redesign was performed in August.

2010 Visitation 46,204

Average time on site 2:15Most active page Calendar

Online Visitor Guide 2,377 visitsInformation requests 296

�eCivilWarInRome.org Metrics2010 Visitation 203Includes leisure market tracked by advertising

SportsInRome.org Metrics

Includes only qualified sporting event plannersFacebook

2010 new followers 3,564

Total post feedback 5,030

Georgia’s Rome Visitor Guide 16 page single color brochure with color cover. 15,000 printed

Visit Georgia’s Rome NEW! Created as a new marketing piece for Rome & Floyd County. Full Color brochure. 35,000 printed

Georgia’s Rome Coupon Book Coupons from 12 restaurants and attractions. Full Color 3x5 booklet. 10,000 printed

Winter Event Calendar NEW! Events for late 2010 - early 2011. 500 printed

Between the Rivers brochure Self guided tour. One color brochure. 3,000 printed

Myrtle Hill Brochure Self-guided tour. One color brochure. 11,500 printed

Sheet Map UPDATED! Map of Rome & Floyd County. 10,000 printed

Civil War Guide NEW! Guide to the Civil War in Rome & Floyd County. Full color 16 panel brochure. 10,000 printed

Spring into Rome NEW! Co-op project with several attractions to bring in new travelers. 7,500 printed

Outdoor Adventures in Georgia’s Rome NEW! Guide to all outdoor activities in Rome & Floyd County. Full color 20 panel brochure. 3,000 printed

Atlanta MagazineGeorgia BackroadsGeorgia TrendGEMC Georgia Magazine

Northwest Georgia Living

Sports Destination ManagementSportsEvents *�is is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which

are expected to generate at least $25,000 of economic impact or more.

Page 6: 2010 Economic Impact GRCVB Staff Gift Shop Assistant ...matchbin-assets.s3.amazonaws.com/public/sites/274/... · Trena Jones$653,395 Gift Shop Assistant Manager Wanda Mathis Gift

Georgias‘

Greater Rome Convention & Visitors Bureau

2010Annual Report

RomeGRCVB Board of Directors

Staff Advancement

Contact

Lisa Smith Executive DirectorKathy Mathis Deputy DirectorLinda Smith Sales & Event CoordinatorAnn Hortman Sports Marketing & EventsChris Cannon Director of CommunicationJackie Kinzer Visitor Center Manager

Ben Hardin Visitor Center HostEdna Hardin Visitor Center HostBeBe Smith Visitor Center HostCharlotte Ball Gift Shop ManagerTrena Jones Gift Shop Assistant ManagerWanda Mathis Gift Shop Sales Clerk

Lisa Smith served as President of the Georgia Association of Convention & Visitor Bureaus. Lisa Smith, Chris Cannon & Ann Hortman attended the 2010 Georgia Governor’s Conference and met with legislators. Chris Cannon & Ann Hortman coauthored an article on economic impact published in Sports Destination Management. Chris Cannon, Ann Hortman & Linda Smith earned Rome the title of ‘Camera Ready Community” during a ceremony in Atlanta. Ann Hortman represented Rome at the SSAC meeting in Montgomery, Ala. Kathy Mathis completed continuing education in tourism management. Chris Cannon received internet marketing training at the Susan Sweeny Internet Bootcamp. Ann Hortman presented at the NAIA Host City Conference.

402 Civic Center Drive, Rome, Georgia 30161

www.RomeGeorgia.org

Rebecca Roberts, Chair Shorter UniversityLarry Arrington, Vice Chair Shorter UniversityJennifer Beard Berry CollegeJohn Bennett City of RomeBrenda Bowen Harbin ClinicHarry Brock Appraisal Associates of Rome

Floyd County CommissionRichard Garland Rome Floyd Parks & RecreationVickie Hill Synovus MortgageSue Lee Rome City CommissionSandra Lindsey SunTrust BankHolly Lynch �e SeasonChris McHagge �e Claremont HouseJackie Moreland Chamber of Commerce / Hype, Inc.Gay Nichols Hawthorn SuitesAnil Patel Country Inn & SuitesKevin Poe Floyd CountyWanda Reid Vargo OrthodonticsVivian Richmeier Coosa Country ClubLisa Schlenk Community VolunteerErnie Smith Dempsey, Lord, & SmithBill �orton Community Volunteer

Greater Rome Convention & Visitors Bureau

wwwFor information on Georgia’s Rome

2010 Economic Impact GRCVB StaffEconomic Impact Personnel

Total Impact (Includes all categories below) $9,334,215Meetings & Conventions

Sports Events

Weddings & Reunions

Group Travel

People serviced

Sales Tax Generated $653,395Market Mix

*Numbers represented on this economic impact report represent only events, conventions, meetings and other activities where the GRCVB was directly involved. A report with all tourism activity, including that not related to GRCVB, will be released in early summer by the Georgia Department of Economic Development.

Major Conventions & Events Hosted in 2010Meetings & Conventions

April GA Trust for Historic Preservation $49,700

July Jehovah’s Witness Assembly $190,900August Jehovah’s Witness Assembly $190,900

October Jehovah’s Witness Assembly $190,900

Reunions

May Berry College Alumni Weekend $64,500June Berry College Soar Session $159,750August Darlington Boarding Students Orientation $64,500October Darlington Alumni Weekend $51,600

Sports

March Southern States Athletic Conference Basketball $265,990

June Southern Closed 16 $233,444June Summer in the Hills Baseball Tournament $111,600July Georgia Jr. Open Tennis $421,600August Southern Closed Jr. Doubles Championship $74,400

*�is is not a complete listing of all events assisted or planned by the GRCVB - this listing only includes events which generated at least $25,000 of economic impact or more.