HORIZON - comms.sita.aero · Miscellaneous Documents • Horizon Payment Services. Merchandising Merchandising affects many parts of your system, and it can be complex. SITA has addressed

HORIZON®

Your journey to the future

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SOLUTION OVERVIEW

Contents:

Introduction

Essentials for the journey

Reservations

Pricing

Payments

Ticketing and Fulfilment

Departure Control

Weight & Balance

E-Commerce

Schedules and Inventory Recognizing customers

Stepping up the passenger experience

Choose your own path

Choose the right tools for the job, and the right partner

Your business path is unique

Building momentum with additional revenue

Getting smart with your data

2 | www.sita.aero/horizon

SOLUTION OVERVIEW


There are multiple steps along the path to growth, and many different directions that your business can take. As your business makes progress, you may require different capabilities than the ones you started out with. This may result in you looking to your passenger services systems (PSS) to provide the functionality needed at each step along the way.

Setting the right courseYour business is in a constant state of evolution. Whether young, emerging or mature, it constantly needs to evolve and grow to help you realize new opportunities and adapt to change.

Introduction

SOLUTION OVERVIEW

SOLUTION OVERVIEW


Passenger services systems are at the commercial heart of your business. Whatever you want to achieve in your business relies on the capabilities of these systems and their related components.

They should be adaptable to the needs of your operation without overburdening you with unnecessary complexity and cost, or holding you back when you require greater sophistication.

The PSS is one of the most important tools that you need to run an airline. No matter where you are in your evolutionary journey – whether just starting out or further along – you need a solution that can accompany you continuously through the entire journey.

SOLUTION OVERVIEW

Certain components are must-haves. Core systems – Reservation, Inventory, Fulfilment, Pricing, Departure Control and related services – provide the building blocks of the airline passenger services system.Use these systems’ standard features to create your product and price, sell and process passengers. E-commerce is another essential tool that enables you to establish your business in the direct consumer channel.

Essentials for the journey

SOLUTION OVERVIEW


SOLUTION OVERVIEW


Horizon® Reservationsdelivers powerful functionality through a graphical desktop user interface.

Reservations

Key features include:• Flight search

• Shopping and booking

• Reprice and refund

• Merchandising

• Seat map

• Customer recognition.

SOLUTION OVERVIEW

Horizon® Schedules and Inventoryenables you to master your operating and competitive environments so you can increase revenue and profitability. It gives you the tools to efficiently manage your organization’s continuous evolution.

Schedules and Inventory

Key features include:• Create schedule

• Enable distribution

• Control inventory

• Manage points of sale

• Enable alliance, interline and codeshare partnerships

• Automate re-accommodation

• Integrate with third-party revenue management systems.


SOLUTION OVERVIEW

Horizon® Airfare Priceputs the right fares in front of your customers, consistently and accurately. It helps airlines cut through the complexity of pricing, and grow at their own pace.

Pricing

Key features include:• Processing of fares rules

• Shopping tools

• Ancillary services pricing

• Automated baggage allowance

• Airfare repricing and refund

• Airfare Data Builder tool.


SOLUTION OVERVIEW

Key features include:• Supports also the sales of

seats and ancillary services

• Enables appropriate forms of payment via preferred payment service providers.

Horizon® Payment Services is a feature of the Horizon PSS that provides centralized payment processing for all direct channels.

Payments


SOLUTION OVERVIEW

Key features include:• Electronic ticketing

• Electronic Miscellaneous Documents

• Central payment processing supporting all direct channels

• Interline and codeshare fulfilment.

Horizon® Ticketing and Fulfilment provides the full capability to ticket your sales via all channels and process payments in direct channels.

Ticketing and Fulfilment


SOLUTION OVERVIEW

Departure Control

Horizon® Departure Control Servicesefficiently handles check-in, boarding and all related processes for airlines and ground handlers. It enables you to perform these functions within critical time constraints, strictly adhering to industry mandates and government security regulations.

Key features include:• Graphical user interface

• Check-in and boarding

• Industry and partner compliance

• Support for merchandising

• Certification for airport environments.

SOLUTION OVERVIEW


SOLUTION OVERVIEW

Weight & Balance

Horizon® Weight & Balanceis a state-of-the-art load planning tool that empowers airlines and ground handlers to safely and efficiently load and dispatch aircraft and reduce fuel costs.

Key features include:• Intuitive graphical layout

• Load control automation

• Computation of weights and center of gravity.


SOLUTION OVERVIEW

SOLUTION OVERVIEW

Horizon® Consumeris an integrated application that lets customers search for flights, buy tickets and ancillary services, check in and receive a boarding pass. The web-based application provides an easy-to-use interface that is responsive to desktop, tablets and smartphones.

E-Commerce

Key features include:• Flight booking

• Ancillary services

• Check-in

• Customer self-service tools

• Redemption purchasing

• Branding and localization.


SOLUTION OVERVIEW


SOLUTION OVERVIEW

With the Horizon PSS, you have control of the parameters that enable growth and evolution. You’ll have the ability to continually fine tune your capabilities at each step of the journey. And, you will have the ability to integrate third-party technologies to ensure you have the right mix of components for your airline’s specific needs.

Your business path is uniqueAirlines don’t always follow the same path to growth. Each has its own starting point, market conditions and opportunities. Along the way, there will be decisions about which direction to take next. When that happens, your airline needs options, not restrictions, and a technology partner that will be with you for the whole journey, no matter which direction you take.

SOLUTION OVERVIEWSOLUTION OVERVIEW


Straightforward

Revenue OptimizationNo market segmentation

Pricing and Fares Management

Offers limited number of fares to all customers

PartnershipsNo codesharing or interlining

Sales and DistributionDirect online channel sales

RetailingOnline sale of basic

ancillary services

Sophisticated

Revenue OptimizationSegmentation based on O&D, length of stay, propensity to buy

Pricing and Fares ManagementDifferent fare families by customer or channel. Competitive fares analysis

Partnerships Other airline sales, including code sharing and interline. Potential alliance membership

Sales and DistributionMulti-channel distribution, including third party, GDS, corporate, online travel agency, kiosk, etc.

RetailingPersonalization and packaging Potential NDC participation

Which direction do you want to go?With Horizon, you can continually fine tune your capabilities

SOLUTION OVERVIEW


Airline customers expect greater flexibility in how they make their travel purchases. This means you can unbundle and re-bundle the components of your services and deliver them in new, creative ways. And it can be a win-win proposition for your airline and your customers alike. You can be competitive on price, while opening new revenue streams by offering a base fare with upsell options.

Building momentum with additional revenue

Horizon Merchandising orchestrates all the components of the Horizon PSS so that you can create offers and fulfil orders across multiple direct touchpoints. It lets you give your customers value and choice of ancillary services in direct channels, while aligning with your third-party distribution program.

Key features Include:• Horizon Service Fees

• Horizon Merchandising App

• Horizon Priced Seat Map

• Horizon Electronic Miscellaneous Documents

• Horizon Payment Services.

Merchandising

Merchandising affects many parts of your system, and it can be complex. SITA has addressed this complexity so that you can focus on your business. Horizon® Merchandising has everything in place to let you get started right away. It even lets you grow from a simple offering of basic ancillary services to advanced merchandising practices.

SOLUTION OVERVIEW


Self-service is becoming the main channel through which customers experience your brand. It is expected, and actually preferred, by today’s travelers. It also represents a win-win opportunity for your airline. It can help you increase efficiency and reduce costs while increasing customer satisfaction.

Stepping up the passenger experience

Horizon® Consumer’s integrated capabilities include not only flight search and booking, but also web check-in on a PC or web-enabled mobile device, with automatic e-mail issuance of an industry - compliant boarding pass.

Horizon iTravel® provides fully branded Android and iOS native apps, with enhanced booking and check-in capabilities tailored to your airline. iTravel is a feature-rich product that’s easy to navigate. It takes the customer step-by-step through the booking process, providing a list of available flights, additional services and fare options. Check-in is just as easy, requiring minimal input to complete the process and have the boarding pass issued to the phone.

Horizon iCheck® enables airlines and ground handlers to manage feature-rich check-in applications at a CUSS kiosk or online, leveraging an administrative console that helps maximize self-service adoption while reducing airport congestion.

Mobile applications

Kiosk check-in

Web applications

SOLUTION OVERVIEW


To encourage loyalty and repeat purchases, you need to look beyond each individual sale and build enduring customer relationships. Get to know your regular travelers better. Value them as individuals, and treat them accordingly. Customer focus is not just the function of a single application. It’s an operating standard that’s embedded across the airline system and processes. These modules help you manage customer data and make it available throughout the business.

Recognizing customers

Horizon® Loyalty provides the technology to run your frequent flyer program, with the tools to drive customer lifetime value and improve retention, reinforcing relationships and encouraging a better understanding of your customers’ needs.

Horizon Loyalty does this efficiently at every stage of your company’s growth. You can add features as you grow your network, partnerships, membership and relationships.

Horizon® Customer Profile, a component of the Horizon PSS, provides the foundation for your airline’s customer-centric operations across multiple processes and customer interactions.

It stores customer data, so you can accurately measure and recognize valuable passengers and deliver superior service.

• Provides a value score for each passenger

• Delivers service recommendations for preconfigured services based on customer value ranges and predetermined scenarios.

Loyalty Customer Profile

SOLUTION OVERVIEW


Data is the lifeblood of airline passenger management. The future of any airline depends on harnessing its data, in real-time, with great accuracy. The masses of available information can be used to improve the airline’s operation, and turned into actionable intelligence. Make better use of this data and you can broaden the opportunities to keep passengers happy and create more revenue.

Getting smart with your data

Horizon® Revenue Integrity tackles abusive booking by third party agents and airline staff. Constantly monitoring and eliminating bad bookings, it helps you realize the full value of every seat while reducing wasted cost.

Key features include:• 14 process checks

• Overnight and real-time modes

• Extensive reporting

• Business rules and automation.

Horizon® Airfare Insight is the industry’s leading fares management solution. It helps you make quick, precise decisions about competitive pricing and automates the end-to-end process for managing and distributing fares.

With streamlined workflows and smart automation, you can respond to change fast and stay ahead of the competition.

With SITA’s state-of-the-art Horizon® Business Intelligence, you can gain performance insights via PC or mobile device, – see trends, identify challenges and uncover opportunities to create competitive advantages. Most importantly, you can make intelligent, data-driven decisions that lead to strategic and operational improvements.

Revenue Integrity

Fares Management

Business Intellingence

SOLUTION OVERVIEW


SOLUTION OVERVIEW

Choose your own path

Use Horizon’s rich web services and application programming interfaces to integrate your own or third-party desktop, mobile and e-commerce applications.

Integrate your desired interfaces

Create your desired technology mix by integrating the Horizon PSS with other systems, such as revenue management, revenue integrity, revenue accounting and loyalty.

Integrate third party systems

SOLUTION OVERVIEW


SOLUTION OVERVIEW

Horizon enables you to adopt market-appropriate languages, payments, booking and check-in processes.

Localize your applications

SITA works to define standards and practices, such as the New Distribution Capability (NDC) and ONE Order, for the future of our industry’s interoperability.

Prepare for the onward journey

Horizon is upgraded to maintain compliance with all industry and government mandates.

Ensure compliance with industry standards

SOLUTION OVERVIEWSOLUTION OVERVIEW


You need to be appropriately equipped for your journey, with the right tools for the job. You also need the right company. People on a similar mission, people who listen and recognize your needs, and can help you find your own way – not follow a prescribed route.

Choose the right tools for the job, and the right partner

SOLUTION OVERVIEW

• Has what it takes to enable you to fully evolve

• Is proven in operation every day, in all parts of the world

• Has the functional depth and breadth to support you at every stage

• Receives continuous investment to meet industry standards and customer priorities

• Is supported 24/7 with regional delivery and consultation

• Provides choices, customization and controls for your unique pathway

• Enables local solutions implementation and support for your specific needs

• Removes complexity, letting you focus on your business

• Provides you with steps, not hurdles.

The Horizon portfolio: Choose SITA as your travel partner and guide

• We specialize in solutions for growing airlines

• We are dedicated to the air transport industry (ATI). You can call on our deep domain expertise on all aspects of the ATI

• We offer the ease of a single supplier solution, as well as the flexibility to adapt – including customization and integrated optional modules by SITA and third-party vendors

• We are neutral on distribution – we enable you to use the channels of your choice, not ours

• SITA has a long history and successful track record of service, delivery and customer enablement

• We have the most diverse global customer base that provides insight into multiple models and markets, and an active community that works closely with us to prioritize development.


© SITA 18-BRO-059-1 All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.

For further information, please contact SITA by telephone or e-mail:

Americas+1 770 850 4500 [email protected]

Asia Pacific+65 6545 3711 [email protected]

Europe+41 22 747 6111 [email protected]

Middle East, India & Africa+961 1 637300 [email protected]

SITA AT A GLANCE

Easy air travel every step of the way. Transforming air travel through technology for Airlines, at Airports, on Aircraft and at Borders.

SITA’s vision is ‘easy air travel every step of the way’.

Through information and communications technology, we help to make the end-to-end journey easier for passengers – from pre-travel, check-in and baggage processing to boarding, border control and inflight connectivity.

We work with about 400 air transport industry members and 2,800 customers in over 200 countries and territories. Almost every airline and airport in the world does business with SITA.

Our customers include airlines, airports, GDSs and governments.

Created and owned 100% by air transport, SITA is the community’s dedicated partner for IT and communications, uniquely able to respond to community needs and issues.

We innovate and develop collaboratively with our air transport customers, industry bodies and partners. Our portfolio and strategic direction are driven by the community, through the SITA Board and Council, comprising air transport industry members the world over.

We provide services over the world’s most extensive communications network. It’s the vital asset that keeps the global air transport industry connected.

With a customer service team of over 2,000 people around the world, we invest significantly in achieving best-in-class customer service, providing 24/7 integrated local and global support for our services.

Our annual Air Transport and Passenger IT Trends Surveys for airlines, airports and passengers are industry-renowned, as is our Baggage Report.

In 2016, we had consolidated revenues of US$ 1.5 billion.

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