Welcome to the wild and wonderful world of House of Quirky.

Soon enough, you’ll discover that everything is just a little left of centre and nothing is ever impossible.

so, here’s the thing with us. We do a lot of stuff. House of Quirky design, produce and sell

inspirational, aspirational and original collections season upon season that girls from every

walk of life can afford to buy and loVe to wear.

founded in 2005, we’re now major players in the global fashion market. yup. House of Quirky

comprises eight house brands, a multi-brand online store and a full product development

division. our unique, beautifully designed brands all have very different personalities,

materialised by our ballsy and ridiculously imaginative design team. As far as we’re

concerned, fashion is all about having fun and experimenting - we stick to this philosophy

like glue because we know that this, combined with all the love our designers pour into their

work every single day, is reflected in our stand-out end product.

may we brag just a little more, please? Great, thanks! House of Quirky’s growth shows no

signs of slowing, and with offices in both Australia, uk and the usA, our brands are loved

by a loyal legion of global fans and stocked in thousands of boutiques around the world.

With brand presence at an all-time high, our distribution channels now encompass over 30

countries across the globe, and our portfolio of brands is stocked in some of the world’s

most renowned fashion retailers including Harrods, urban outfitters, selfridges, Nordstrom,

Asos, Barneys Ny, David Jones and myer.

our original, beautifully-designed brands all have very

different personalities. Girls from all walks of life want

what we have. that said, ballsy design, imaginative

details and affordability is what unites all our brands.

founded in 2005, hoQ now comprises 7 house brands, a multi-

brand online store and a full product development division.

we’ve got 25 designers based in our Sydney studios. and

guess what? that’s more fashion designers than any fashion

apparel business in australia.

Prints are exclusive! our super print team whip them up.

ahem. JuSt Quietly, there’S nothinG hoQ don’t do.

home to 8 leADiNG BrANDs

HoQ Hires leGeNDs!our Creative director’s CV flaunts a throng of game-

changing stuff: years of experience working with

the arcadia group (miss Selfridge, dorothy Perkins,

topshop uK), whistles and Coast uK, Calvin Klein uSa

and Sportsgirl au.

Collectively, our team boasts decades of experience

in delivery of fashion to over 30 countries.

we do things in our own certain, excellent way.

we’ve even developed our own Standard operating

Procedures.

we’re totally on top of innovations. our sourcing team

tenaciously researches new techniques, textiles and

finishes so our designs are always hella fresh.

we’re good at telling people why we’re good! our zealous marketing and Pr teams work out of australia, uK and the uS.

DesiGN. ProDuce. sell. tHAt’s us.

we have upwards of 40 suppliers. we love them. they’re all certified

with the capacity and technical know-how to deliver apparel

programs of 100,000+ units, meeting our strict compliance and

price requirements. and because we’re always growing, we’re

always on the hunt for more.

we have an established Global logistics Solution network with warehousing in Sydney, Shenzhen, Shanghai, la, Vancouver, uK and europe.

we get by with a little help from our friends.

Wild, playful, irreverent, the minKPinK girl fizzes with sassy personality. allow

us to gloat about the repertoire of high-profile babes who’ve worn us. there’s big-time

model babe Cara delevingne. there’s much-hyped ‘Voice of our Generation’ and creator

of a massive tV show called Girls, lena dunham. there’s she of diamond-like shine,

rihanna. there’s Selena Gomez, ellie Goulding and sprawling list of others.

hundreds of thousands of followers keep up to date with all things minKPinK across all

channels (facebook, twitter, instagram, Pinterest, tumblr and blog). our key to success?

We love being part of miNkPiNk as much as our loyal girls love wearing it.

minKPinK.Com

and oh! let’s just touch on our list of minKPinK ambassadors: Kaleidoscopic-haired Chloe norgaard, rock royalty duo Chelsea tyler and alexandra richards. always innovating and never predictable,

minKPinK is like ryan Gosling or pugs doing stuff: it makes

girls everywhere weak at the knees.

sHe’s All tHAt.

our sliGHtly Nutty DesiGNers

a team of unique, talented and

slightly nutty minKPinK babes

come together to form our

ballsy minKPinK design team.

ridiculously imaginative and

never afraid to take a risk, we’ve

got this eclectic and diverse

bunch to thank for all the

awesome minKPinK threads out

there! ideas are never in short

supply and inspiration comes

from every source imaginable,

because these chicks know

that often the most abstract of

thoughts can lead to the most

killer of designs…

Celeb babes of the moment can’t get enough of minKPinK

right now! the label on everyone’s lips is being snapped up

quicker than we can keep it on the shelves by it-Chicks like:

Cara delevingne, Selena Gomez, rihanna, lena dunham, ellie Goulding and Kristen ritter to name but a few…!

instore story

rihanna

cara delevingne

laUren cOnrad

Stocked in some of the world’s most

famous and downright awesome

fashion retailers such as harrods, urban

outfitters, nordstrom, Shopbop and

Barneys nyC, minKPinK stamps its vibrant

and distinctive personality not only in

our product but also in our head-turning

in-store concept areas.

Custom created for each individual store.

whether it’s punk pompom mohawked

minKPinK dinosaurs, hyper-neon colour

splashes or customised minKPinK 90s

troll dolls, when minKPinK’s around, you’ll

definitely know about it!

CeleBloVe

Buyers and consumers from around the world can’t

get enough of our mainline collections, swimwear,

sunglasses, accessories and basics thanks to our

ability to tap into leading international trends

and merge them with vintage influences, creating looks that every savvy fashionista worth their

salt just haS to get their hands on.

exclusive prints

PriNts cHArmiNG

if you will

a favourite of global superstar rihanna, in addition to swimwear the thrice-

yearly ranges (Spring, Summer and resort) burst

with easy, throw-on dresses, playsuits and kaftans,

as well as cute beach shorts and maxi skirts that

will take you effortlessly from beach to bar.

renowned for their moulded bra cup bikini signature

swim shapes, minKPinK Swim also offer a stunning

range of triangle and bandeau swimwear. as well

as one-pieces that can double up as bodysuits.

perfect for hitting up the summer festival scene!

it's been an un-stoppable ride for the brand affectionately known as Somedays. a true

feast for the eyes, the brand has captured the imagination of free spirited girls

the world over. effortlessly blending that indefinable laid back Australian spirit with an attitude of rock chick nonchalance, the Somedays team of

creatives produce authentic and dreamily distinctive collections time and time again.

renowned for its distressed cuts, digital prints, and saturated acid wash colour pallette,

the brand effortlessly encapsulates the carefree australian beach girl attitude and is

loved for its languid silhouettes and inimitable stand-out denim collections.

SomedaySloVin.Com

She lures you away from home, looking for adventure,Spontaneous and wild, free spirited and

undone. a quick witted vagabond, she'll swiftly

seize your heart.

A slave to rock and roll, she heads out to the highway. A creator and believer, travelling by the sun.

Somedays lovin has presence across

australia, new Zealand, the uSa, uK, Canada,

Japan and europe.

Our bespoke and creative instore displays encapsulate the Somedays attitude.

Bloggers Natalie Off Duty and Dylana Suarez of Color Me Nana.

Paint it red gets the party started! offering up on-trend statement

dresses, pop colours, gorgeous prints and can’t-live-without pieces, perfect for the

girl looking for that show-stopping outfit.

Paintitred.Com.au

the girl

style obsessed

the Paint it red girl was put on this earth

to shop. treating fashion like a celebrity

would, she wouldn’t dream of being caught

wearing the same thing twice! this brand is

for the girl who dresses up, not down and

always pulls off office-to-party dressing

without fail. Paint it red signatures include

bold prints, cut out detailing, mesh inserts,

micro lengths, pop colours, leather-look

fabrics, foiling and detailing.

the brand has a cult following amongst

style-obsessed, craze-led babes who live

fact.

behind the scenes.

our designers scour the globe for the latest trends, pore over

catwalks and celebrity style and create to-die-for collections

with a signature paint it red twist. working with high profile

bloggers on our campaigns, events and shoots, this is a

brand that beckons for the seriously fashion addicted.

for those on-trend wardrobe updates and

love their fashion fast, fun and loud!

Born from a need for uncomplicated, clean, elevated fashion that gives a nod to punk

and street-style sensibilities, eVil twin’s inimitably rebellious, hard edged aesthetic has

gained a cult following the world over. the brand resonates with muso-fashion fans,

having been worn by the likes of rihanna, lizzy Plapinger of ms mr, Haim, kelly rowland, Alisa Xayalith of the Naked & famous and Hayley mary of the Jezabels.

eViltwinthelaBel.Com

Born from a need for uncomplicated and elevated fashion that gives

a nod to punk and street-style sensibilities, eVil twin’s inimitably

rebellious, hard-edged aesthetic has gained a cult following the world

over. opinions? to be frank, the eVil twin girl has plenty, and you can

be certain she’ll freely dish them out! She’s a little brash, she’s quick-

witted and she doesn’t seek anyone’s approval. maybe you don’t agree

with her, but what makes you think she cares?

so, Here’s HoW it is.

‘sWeet’ & ‘loVely’ HAVe No PlAce Here.now, we don’t mean to say she’s mean-

spirited – just that she’s super fearless

when it comes to experimenting with

new looks. her huge immersion in all

things music means she favours a

tougher aesthetic, distressed details

and considers leather boots, beanies

and layers of jewellery to be everyday

essentials. She’s an avid festival-goer

who adores getting dressed everyday

but is never a slave to trends, putting

her own unique spin on a look by

mixing high-end, mid-market and

vintage finds.

the State of Being philosophy emphasises simplicity, timelessness and sophistication

with a fluid, directional twist. the label has evolved into a functional yet contemporary

blend of relaxed basics and loungewear, chic tailoring, refined lines and clean

colour palettes. inspired by european trends, State of Being is designed with unique

attention to detail. the collections feature breathtaking exclusive prints, cutting-edge

silhouettes and innovative fabrics and textures.

StateofBeinGlaBel.Com

theGirl.the State of Being girl is as intelligent as she is stylish,

effortleSSly Cool attitude

m i x i n g

h i g h - e n d a n d

h i g h s t r e e t

w i t h a n

her look is always polished, and she

is conscious of impeccable design,

fabrication and finish. the State of Being

girl will always be one step ahead, but

with a fondness for understated style.

launched in 2007, vintage-inspired fashion brand Quirky Circus’ flirty and bubbly

collections reference bygone eras and carefree days. the playful separates and

pretty dresses come in a range of whimsical prints and feminine cuts that can be

styled super girly or downright grungy. Quirky circus is all about offbeat feminine pieces at affordable prices.

QuirKyCirCuS.Com.au

forever young, the Quirky Circus girl is full

of life and looks at the world through rose

coloured glasses. She has a knack for

finding vintage fashion treasures, and she

knows how to pull them off with a modern

flair. She is always vibrant and versatile,

living for today and radiating piles and piles

of confidence in every outfit.

she’s all this, and probably more

She is always vibrant and versatile, living for today

Combine the following and serve wherever fun is abundant and imaginations run wild:1 cup of retro style

2 wide eyes

1 sweet smile

BY MINKPINK

miNkPiNk’s little sister, crush-worthy tween label the lost Girls

mixes up a dollop of quirkiness, a pinch of glam, and a great big slice of free-spirited

style to bring together their retro-cool collections, adored by mums and daughters

alike. upping the style ante, the lost Girls keeps it cute with bucket loads of personality.

following the same ethos of an affordable label that is fashion forward yet creates

its own path with each new collection, the brand hits all the same key trends while

keeping the fits and styling age appropriate for girls aged 8 to 14 years.

theloStGirlS.Com.au

minKPinK’s little sister, crush-worthy tween label the lost Girls blends a dollop of quirkiness, a pinch of glam,

and a generous slice of free-spirited style to bring together their

retro-cool collections – adored by mums and daughters alike.

upping the style ante, the lost Girls keeps it cute with bucket

loads of personality.

with affordability and a fresh, chameleon-like approach to

each new collection, the brand keeps the fits and styling age

appropriate for girls 8 to 14. the brand calls a flock of

young starlets and bloggers fans, with dancers tori wade and

ashi ross, bloggers emily Jane, Steph’s Style Blog and miss Zali and

even Brangelina’s chic daughter Zahara repping the lost Girls.

Get some teeN sPirit.

our campaigns capture the lost Girls spirit, and

are always the epitome of fun! the winter 2014

campaign saw adorable home & away actress alea

o’Shea running wild at the movies and flaunting her

gaming skills at the arcade, whilst styling out all the

latest lost Girls looks. Spring 2013 was blogger Zali Bartholomew’s time to shine, with a riotous

campaign that played out an ultimate tween house party!

She’s equal parts edgy and cute - a mini fashionista

with her own quirky eye for styling. whether she’s

hitting the shops, soaking up the sun or having a

laugh with her friends, she’s always got the perfect

outfit. expressing her individuality through fashion is

key.

BloGGerZAli BArtHolomeW

she may be

young but

she’s already

got big plans

and is super

psyched

about all that

lies ahead.