HoneyBaked Ham (foodservice/retail)

5445 Triangle Parkway, Suite 400Norcross, GA 30092

Phone 678-966-3267Fax 678-966-3133

www.honeybakedham.com

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This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate filing states.

Franchise Opportunity

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Aquality business for quality people.

HB Fran brochure 5 3/21/03 9:21 AM Page 1

t was over forty years ago that my grandfather developed the sweet, crispy

glazing and spiral slicing that made his HoneyBaked Ham so unique, giving birth

to what has become a rich tradition at holidays and family celebrations. Along

the way, The HoneyBaked Ham Company® has broadened its selection with the

HoneyBaked Turkey Breast and other quality meats, as well as homestyle

side dishes and desserts—partnering with our customers to provide

memorable meals the year ‘round.

The HoneyBaked Ham Co. and CaféTM* capitalizes on this

quality image we’ve built with consumers—offering delicious

HoneyBaked products for family celebrations and gift-giving,

preparing box lunches and platters for businesses, and providing

a comfortable environment for special lunches right there at the café.

We’re inviting those who share our vision to explore the

benefits of a very special opportunity: to go into business with a

brand consumers know and love. To delight customers with an innovative

concept that combines multiple sources for potential revenue. And to benefit from

the systems, training and support of a dedicated franchise company.

We’re proud of the growing family of franchise owners who have joined with

us to build a stronger brand and a promising future. If you’ve ever dreamed of

owning a quality business designed for quality people, this opportunity may

be right for you, too.

Best regards,

Linda van Rees, CEO

In 1946, Harry Hoenselaar patented his ingenious

invention that enabled hams to be spiral-sliced—an

efficient, unique way to prepare quality ham for serving.

He then set out to create the most flavorful, delicious

hams possible, inventing a new glazing process that

added a sweet, crispy coating which retained the

moisture of the ham.

Eleven years later, in Detroit, Michigan, Harry opened

the original HoneyBaked Ham Co.® store, which is still

in operation today.The response was so great that, at

holiday time, local radio stations gave special traffic

reports for the streets near the store.

Today, the HoneyBaked Ham Co. is one of the nation’s

most sophisticated food companies —with an extensive

and varied national distribution network dedicated to

Harry Hoenselaar’s tradition of innovation and quality.

*“The HoneyBaked Ham Co. and Café” is atrademark of The HoneyBaked Ham Co.®

A letter from our President

IT h e S t o r y o f H o n e y B a k e d H a m ®

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The “Café” segment of The HoneyBaked Ham Co. & Café™

makes it part of the new trend to “fast casual” restaurants—today’s fastest growing foodservice concept.The tradejournal Restaurants & Institutions says that time-pressedrestaurant-goers are seeking “more for less; an experiencehigh on flavor and atmosphere but low on time and cost.”Industry experts estimate an annual sales growth of 15% to20% for this category over the next four to five years.1

1 Restaurants & Institutions, February 1, 2003

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t was over forty years ago that my grandfather developed the sweet, crispy

glazing and spiral slicing that made his HoneyBaked Ham so unique, giving birth

to what has become a rich tradition at holidays and family celebrations. Along

the way, The HoneyBaked Ham Company® has broadened its selection with the

HoneyBaked Turkey Breast and other quality meats, as well as homestyle

side dishes and desserts—partnering with our customers to provide

memorable meals the year ‘round.

The HoneyBaked Ham Co. and CaféTM* capitalizes on this

quality image we’ve built with consumers—offering delicious

HoneyBaked products for family celebrations and gift-giving,

preparing box lunches and platters for businesses, and providing

a comfortable environment for special lunches right there at the café.

We’re inviting those who share our vision to explore the

benefits of a very special opportunity: to go into business with a

brand consumers know and love. To delight customers with an innovative

concept that combines multiple sources for potential revenue. And to benefit from

the systems, training and support of a dedicated franchise company.

We’re proud of the growing family of franchise owners who have joined with

us to build a stronger brand and a promising future. If you’ve ever dreamed of

owning a quality business designed for quality people, this opportunity may

be right for you, too.

Best regards,

Linda van Rees, CEO*“The HoneyBaked Ham Co. and Café” is a

trademark of The HoneyBaked Ham Co.®

A letter from our President

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The power of the HoneyBaked Ham® Brand.

hen evaluating franchise opportuni-

ties, you need to consider all the

key elements. The basic appeal of

the products. The size of the potential

customer base. The support provided

by the franchising organization. And,

most important, the power of the

brand behind the products

you will be offering.

HoneyBaked is one of the nation’s

most recognized and respected

brands. The name has become syn-

onymous with the delicious, sweetly

glazed ham that’s considered the

world’s finest and which has become

a tradition—enhancing family holiday

gatherings and special occasions

for decades.

The popularity of these delicious

hams led to a national network that

includes over 330 company and

franchised stores, catalog and

Internet sales, and seasonal sales

locations to meet the special holiday

demand. And the magic of the

HoneyBaked brand has been

extended to other gourmet-quality

foods—meats, side dishes and

desserts that are equally suited for

special occasions and everyday

meals—each offering an additional

opportunity to delight your customers.

As a The HoneyBaked Ham Co.

and CaféTM franchise owner, you’ll be

associating yourself with the category

leader whose brand has already

earned a special place in the hearts

of your prospective customers...a

brand that speaks for itself. And this

unique brand recognition and loyalty

will give you a “head start” in building

a solid base of customers in the

market you serve.

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Four quality businesses. One great opportunity.

Holidays & Special Occasions

For over forty years, we’ve helped host-

esses make celebrations more enjoyable for

their families and guests as well as themselves.

The HoneyBaked Ham Co. & CaféTM offers

our unequaled selection of quality meats—

The HoneyBaked Ham, the HoneyBaked Turkey

Breast, the Tender and Moist Whole Turkey and

Barbecued Pork specialties—plus, an array of

homestyle side dishes and desserts that create

an unforgettable meal that's easy to serve.

Business Catering

For everyday employee lunches, company

parties and special occasions, you can meet

their needs with made-to-order sandwiches, a

wide variety of boxed lunches and, for meetings

of any size, “Buffets to Go”—an assortment of

our delicious menu items presented on serving

platters. Employees and their guests will

appreciate the variety and quality you offer

and keep coming back for more.

HONEYBAKED HAM®

Multiple potential revenue centers create powerful cross-promotional and sales opportunities throughout the year.

Corporate and Personal Gifting

A gift of a HoneyBaked Ham or Turkey Breast

is always a great compliment to the person

receiving the gift. The HoneyBaked Ham and

Café will become the headquarters in your

market for purchasing our signature products

for corporate and personal gifting. You can also

provide personalized certificates for gifts and

employee recognition programs...another way

to make people feel very special.

A Welcome Place for a Special Meal

The HoneyBaked Ham Co. & Café provides a

comfortable, contemporary setting and a well-

crafted menu that gives your customers a

welcome change from the ordinary. You'll feature

our classic sandwiches with HoneyBaked meats

plus signature sandwiches to round out the selec-

tion. All are made-to-order on fresh bread and

topped with a special mustard or sauce. Adding

to the experience is a delectable variety of salads,

soups, side dishes and desserts—a delicious

lunch they can’t find anywhere else.

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Proprietary Programs

• Use of trademark/trade names

• Use of proprietary recipes and procedures

• Customized management software

• Use of confidential operations manual and systems

• Protected territory

Getting Started

• Site selection criteria

• Lease negotiation support

• Off-the-shelf building designs and assistance

• Buildout/construction guidance

• Access to established supplier network

Initial Training

• Overall HoneyBaked Ham Co. and CaféTM

management training

• Front-of-the-house procedures: café and

special occasions

• Back-of-the-house procedures: food preparation

• Marketing, merchandising and customer service training

Ongoing Operational Support

• Field visits from The HoneyBaked Ham Co. and

Café representatives

• Phone access to experts in each functional area

• Ongoing consultation on management and sales

• Ongoing consultation on staffing and operational issues

• Development of new products and procedures

• Business catering program development and training

• Seasonal business gifting training

Ongoing Promotional Support

• Grand opening materials, strategy and assistance

• The HoneyBaked Ham Co. and Café marketing manual

• In-store P.O.P. promotions

• Access to library of advertising and promotion graphics

• Ongoing marketing consultation and ideas

Quality Assurance and Purchasing Support

• Vendor management support

• Established distribution techniques

• Product enhancement and/or vendor sourcing

• Quality assurance programs

Communications and Seminars

• Timely management communciations

• Refresher training programs

• Systemwide meetings and conventions

• Regional meetings and seminars

A strong foundation for solid growth

food preparation training shot here

customer service training shot here

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picture of customer being waited on


Are you ready for growth? The HoneyBaked Ham Co. and CaféTM concept was developed with the

same painstaking attention to detail, research and refinement that character-

izes everything we do. It’s designed to provide our loyal customers with a

variety of ways to enjoy the HoneyBaked products they love, while providing

each franchise owner with the resources and support to enable them to

take full advantage of the multiple revenue potential the franchise provides.

If you are looking for a solid business opportunity that you can grow

with, consider the advantages of The HoneyBaked Ham Co. and Café

franchise opportunity:

• A brand consumers know and love

• Quality products with wide appeal

• An upscale, café concept in step with the times

• A streamlined, efficient operational system

• Year-round potential for special occasion, catering, gifting and café sales

• A comprehensive training program

• The ongoing support of a dedicated franchise company

If you’d like to learn more about growth opportunities with

The HoneyBaked Ham Co. and Café franchise program, please fill out

the Confidential Information Request form enclosed and

fax or mail it today. In the meantime, if you have any

questions, please feel free to give us a call.

We look forward to speaking with you...

and possibly growing with you...soon!

TM

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Documents

HoneyBaked Ham (foodservice/retail)