Honda & Cresta

After viewing the Cresta & Honda advert, I noticed that both adverts were an animation. One was created in the 70’s and was also hand drawn then put together. Whilst the Honda Advert was created in the early years of 2008 and they used CGI software to create the animation.

Cresta advert was a hand drawn animation. They had to draw each movement of the bear out and then take each picture in order to make the character look like there is life in the drawn out image but using CGI also known as “Computer Generated Imagery” created The Honda advert. This was easier and more convenient as a computer help to create it all where as in 1970’s there wasn’t any computer software freely available and cost effective as it is when Honda produced their advert.

Both adverts has a person narrating in the advert, Cresta had the voice of their character narrating in the end introducing the flavors and their slogan “Its frothy man” Honda had a male’s voice singing the main point of the advert through out till the end. Overall both these adverts used non-diegetic sounds.

The target audience of the Cresta advert was aimed at children and teenagers aged between 7-17, but it also had to be appealing to their parents so that they could buy the product. So the company had to use a persuasive technique to lure them into buying the product, so they make the bear look like a cool person and by drinking this it will also turn you into a cool person the target audience watching will inspire to be the main character in this advert. Whilst Honda’s target audience is targeted at Reformers (environment friendly groups) in the “Change” advert, they pointed out that their diesel engines is eco friendly by showing the trees, plants and animals introducing and welcoming the product, but the diesel engine still is still not a fully eco friendly engine, they just reduced the amount each mile.

In the Cresta advert they limit themselves to two types of camera angles used in the advert and they were a wide shot and captured the entire bear from head to toe including the product until 0.07 seconds then the product was zoomed close into the camera for one second they zoomed out back to a wide angle then once

again zoomed back into the face of the bear after it had a sip of the product, and once again zoomed back out to a wide angle until the end of the advert the reason why they chose to use two types of camera angles is, because they produce this animation by hand and were limited to the camera shots hat they can use. Honda on the other hand used more camera angles/shots because they had access to software that aloud more dynamic cinematic and a wide variety of shots. The main focal point in this advert was tracking along side the old and the new product following their journey. This aloud the audience to fully engage with the advert; for example: the audience been given the option to further engage within the advert due to the wide variety of vibrant colours and also able to view the animals and props in full view and able to view in full detail also high clarity will fully engage the audience and insure their attention is fully directed towards the advert. Also used wide angles when they showed the animals demolishing the old product and also when they introduced the new product into the scene. This scene has a small amount of action that can be picked up and noticed by the audience, by this being viewable audiences that prefer this type of genre will be attracted and engaged to the advert.