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Chapter 19 Section 3

Pages 652- 657 Main Ideas A – E SkillBuilders: Page 653 #1 – 2 Page 656 #1 – 2

Chapter 19 Section 4 Read Pages

660-663 Main Idea

Questions A – C SkillBuilder:

Page 661 #1 – 2

Opening Assignment: Turn in your homework to the front

folder.

Have you ever heard music called “The Oldies”?

What did you think of this style of music?

If you think you haven’t it was playing as you came into class.

Essential Learning Goal:The Post World War II Boom (1946 – 1963)The economic boom and social transformation of post–World War II America helped shape the next 60 years of American culture and economics.

Learning Targets:I can identify; elements of pop culture, the FCC, the growth of television, the Beat Movement, White Flight, and their impact on American society.

SECTION 3: POPULAR CULTURE

A new era of mass media led by television emerged in the 1950s

In 1948, only 9% of homes had T.V

In 1950, 55% of homes had T.V.

By 1960, 90% of American homes had T.V.

THE GOLDEN AGE OF TELEVISION The 1950s was

known as the “Golden Age of Television”

Comedies were the main attraction as Milton Berle, Lucille Ball and Desi Arnaz were very popular

Desi Arnaz and Lucille Ball starred in I Love Lucy

The Federal Communications Commission (FCC)

The Federal Communications Commission gave permission for 500 new television stations to be created by 1956.

The FCC, a federal government agency, regulates and licenses television, telephone, telegraph, radio, and other communications beginning in the 20th Century.

TELEVISION EXPERIMENTS WITH VARIOUS FORMATS

Television innovations like on-the-scene-news reporting, interviews, westerns and sporting events offered the viewer a variety of shows

Kids’ shows like The Howdy Doody Show and The Mickey Mouse Club were extremely popular

TV ADS, TV GUIDES AND TV DINNERS EXPAND

TV advertising soared from $170 million in 1950 to nearly $2 billion in 1960

TV Guide magazine quickly became the best selling magazine

Frozen TV dinners were introduced in 1954 – these complete ready-to-heat meals on disposable aluminum trays made it easy for people to eat without missing their favorite shows

A SUBCULTURE EMERGES

Although mass media and television were wildly popular in the 1950s, dissenting voices emerged

The “Beat Movement” in literature and rock n’ roll clashed with tidy suburban views of life

BEATNIKS FOLLOW THEIR OWN PATH

Centered in San Francisco, L.A. and New York’s Greenwich Village, the Beat Movement expressed social nonconformity

Followers, called “beatniks”, tended to shun work and sought understanding through Zen Buddhism, music, and sometimes drugsBeatniks often performed

poetry or music in coffeehouses or bars

MUSIC IN THE 1950s Musicians in the

1950s added electronic instruments to traditional blues music, creating rhythm and blues

Cleveland DJ Alan Freed was the first to play this music in 1951– he called it “rock and roll”

FREED

ROCK N’ ROLL In the early and mid-fifties, Richard Penniman, Chuck

Berry, Bill Haley and the Comets, and especially Elvis Presley brought rock and roll to the forefront

The driving rhythm and lyrics featuring love, cars, and problems of being young --- captivated teenagers across the country

THE KING OF ROCK AND ROLL

Presley’s rebellious style captured young audiences

Girls screamed and fainted, and boys tried to imitate him

SECTION 4: THE OTHER AMERICA

In 1962, nearly one out of every four Americans was living below the poverty level

Most of these poor were the elderly, single women and their children, and/or minorities

WHITE FLIGHT In the 1950s, millions

of middle-class white Americans left the cities for the suburbs

At the same time millions of rural poor African Americans migrated to the cities

The so-called “White Flight” drained cities of valuable resources, money and taxes

Urban Renewal The proposal to

provide “ a decent home and suitable living environment for every American family” involved tearing down rundown neighborhoods and building low-income housing in their place.

The Department of Housing and Urban Development sprang out of this idea to aid and improve conditions in the inner city.

Discussion In a group of three discuss the topic of

“white flight”. Consider how segregation by choice (De

Facto Segregation) affects our communities. Have one group member write all members

names on a piece of paper. Write the majority opinion of your group as

it pertains to “white flight” is it good or bad, does it have an affect on your community?

How can the problems created by White Flight be addressed by our communities?