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Why I hate the Dodgers
Not first team to move Left Brooklyn after 1957 season Braves, Browns, & A’s moved earlier
Ended “Golden Era” of baseball 1903-53: Absolute stability
Dodgers different Most profitable team in MLB Alone accounted for 47% of NL’s profits
Key Lesson of Dodgers’ Move
No city “safe” Starts involvement of cities
Before 1950 – only 1 stadium publicly built By 1980 – almost all were
Some cities now say “no” Newark
Some still say “yes!” Memphis
Some say “no – I mean, yes!” Charlotte
What Power do Teams Have?
Three factors play in teams’ favor Monopoly Power All-or-Nothing Demand Curve Winner’s Curse Will examine each in turn
Monopoly Power: Limit Output
Leagues slow to expand By 1953: U.S. demographics had changed
Los Angeles had no baseball teams – St. Louis had 2 Baseball & Football moved rather than expand
NFL did absorb 5 teams from rival leagues Browns, Colts, 49ers, and Cardinals remain
MLB expanded (1961-62) Prevent new league (NY, Houston) Avert Congressional intervention (Senators)
NFL expansion tied to AFL First expanded (1960) to try to kill it Next expanded (1966) to merge with it
All-or-Nothing Demand
Can’t get .8 of Mets Why sell foot-long
hot dogs? At Pe
Consumers buy Qe
Get Consumer Surplus
Surplus
P
Q
D
Pe
Qee
All-or-Nothing Demand
Team can grab surplus Too much beats
nothing Gives seller leverage
Forces Q off demand curve
Extracts consumer surplus
How far can QA go?
Surplus
Loss
P
Q
D
QA
Case in Point: The Olympics
1976: Montreal Summer Olympics Spends C$1.6 Billion; Debt ~C$1.0 Billion
Stakes raised after 1984 LA Olympics Only city to bid on 1984 Summer Olympics Proved profitable
2004: Athens Spends almost $10 Billion
2008 Beijing Spending about $35 Billion
Winner’s Curse
Buyer pays more than product is worth The setting: auction with an uncertain
payoff Who wins?
Winner expects greatest payoff – could be: Best suited to exploit opportunity Most optimistic Most intent on winning per se
Olympic “competition” for host site
What’s in a Name?
What is true about each facility in Era #1
In Era #2? In Era #3
Era #1 Era #2 Era #3Forbes Field Cleveland
Municipal Stadium
Network Associates Field
Wrigley Field Atlanta-Fulton County Stadium
Continental Airlines Arena
Shibe Park Milwaukee County Stadium
Ericsson Stadium
Crosley Field Tampa Stadium
Minute Maid Field
Ebbets Field Oakland-Alameda County Stadium
US Cellular Field
Era #1
All have “Park” or “Field” in name Cites origin of baseball Trivia: What was first “stadium”?
All have name of builder/team owner Exception – sort of – Wrigley Field Originally “Weeghman” Field (Federal League)
Team and stadium later bought by Wrigley
All are OLD Most not there any more
Era #2
4 of 5 built after 1950 Lone exception: Municipal Stadium
Built to attract Olympics to Cleveland 3 of 5 built after 1960
Exception built to lure Braves to Milwaukee
Name reflects change of funding source Municipally built Leased to teams
Era #3
“Naming rights” sold by team Typically ~$2 Million/year
Not necessarily privately built Most have extensive public funding
What do firms get from naming rights? Is it worth it?
PSINet & Enron in Chapter 11 ProPlayer no longer exists 3Com stopping rights deal
The embarrassment of corporate mergers The Core States/First Union/Wachovia Center
Size Matters
Saw that baseball teams seldom sell out Best: Giants, Red Sox & Cubs
Have new – or very old – ballparks Why?
Optimal size for baseball stadium 30-40,000 Why was Veterans Stadium 60,000+? Football has larger optimal size
Used to rent space from baseball teams in off-season Took baseball names too
NY Giants; Chicago Bears; Detroit Lions Municipal stadia built when football took off
Shape Matters, Too
Municipal “Cookie Cutters” Designed by committee
No one happy Lose unique shapes
Shibe Park built to fit in city grid Polo Grounds built to fit between tracks &
lot 250’ shot heard round the world 450’ fly out
Location, Location, Location: The Urban
Ballpark New breed of ballparks
Retro look Retro location?
Municipal stadia often not even in home city Irving Cowboys vs East Rutherford Giants
Left decaying stadia in decaying neighborhoods
Old ballparks not built downtown Yankee Stadium built in “Goatville” Shibe Park on site of hospital for Contagious
Diseases
Location, Location, Location: Cars and Costs
Fans have moved to suburbs Urban neighborhoods decay Need place to leave cars
Result: “a sea of asphalt” Stadium is “space intensive”
Creates problems for a downtown location
Space costs money
The Cost of Space: The Rent Gradient
Center City v. Outskirts Why are NY hotels taller
than in Crookston, MN? Cost of land falls as
move from center of town
Height of buildings mimics cost curve
Cost of land
Distance from city center
Reason for Rent GradientA Linear City
Why is central business district central?
Hotelling Location Theory City along Main Street
People evenly spread Competing stores at A & B
Identical except for location
What does A do? How does B respond? What is equilibrium location?
A B
Reason for Rent GradientA Circular City
People evenly spread Identical stores on
diameter What do A & B do? Again move to center
Central business district Implication for housing
prices?
A B
The Shifting Bottom Line:Stadia and Team Values
Problems in stadiums built since 1993 10 of 12 teams drew less in ‘03 than last year in old park
Some as much as 20% less Giants drew more – in wake of World Series Reds drew more – but lowest total for new park since 1989
Brewers, Pirates, and Reds all cutting salary 4 most valuable teams in 2002 (Yanks, Red Sox, Mets,
Dodgers) all in pre-1965 facilities New facilities still seem lucrative in NFL
8 of 10 most valuable teams in new facilities Cowboys - & luxury boxes – one of exceptions