Holiday Visual Guidelines 2014

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    Holiday Marketing

    15 November 2014

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    Index

    1.Holiday Merchandise

    2.Printed Materials

    3.Visual Displays & Holiday Dcor

    4.Postcard Campaign

    5.Holiday Events

    6.Social Media

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    Holiday Merchandise

    Our Holiday Pantry

    Organic Belgian Spreads 24.95 Our much loved Noir, Brunette, Noisella and Speculoos

    Belgian Speculoos Gingerbread Boys 7.95 Made with pure butter and spices, following an original 1820s recipe

    Organic Belgian Chocolate 6.95

    24.95

    Red Bowls

    (small/medium) 5.75 / 6.25 Joyeux Nol 19.95

    !"# %&'()*+ ,*-.#+

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    Holiday Merchandise

    Our Holiday Bakery

    Holiday Pies available Nov. 20th 21.95

    available Dec. 3rd 8.95 Cocoa, Brown Sugar, Cranberry Pistachio

    Le Cougnou available Dec. 3rd

    2.95 Traditional sweet brioche with raisins and sugar pearls

    Bche de Nol available Dec. 12th 4.95 / 26.25 Classic holiday dessert made from layers of almond genoise,

    Galette des Rois available Dec. 26th 3.95 / 19.95

    !"# %&'()*+ /*01#+

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    Visual Display

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    Visual Display

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    Visual Display

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    Visual Display

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    Holiday Dcor

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    Holiday Dcor

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    Holiday Dcor

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    Holiday Dcor

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    W3/5 9/++ 5G22+< &4$% 58)3& 9/8% k 5Y$@&35

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    Postcard CampaignK)G 9/++ 4++ 3&$&/6& Paaa 2)58$43'5 M)3 8%& %)+/'4< 5&45)0 40' /M V(1 /0 ,3&4' ,45@&85 )0 $)HHG04+ 84,+&

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    Holiday Events

    Holiday Cookie Decorating EventQ

    7&+&,348& 8%& %)+/'4< 5&45)0 ,< /06/Y0; ;G&585 /08)

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    >7? @)2,-'A 7)3B=3 84'%-/

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