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Within anthropology, much has been written about the possi-
bility of a posthumanist critical social science that is able to
emancipate things (objects, artefacts, materiality, etc.) from the
ensnaring epistemological and ontological bonds of humanism,
logicentrism and other modernist imaginaries.The aim of this
essay is to take this project further by exploring the possibili-
ties for an anthropological analytics that is able to allow things
by which I mean something akin to things themselves, though
only in the strict heuristic sense that I shall specify presently
to generate their ownterms of analytical engagement. Might
the feted posthumanist emancipation of the thing be shown toconsist in its peculiar capacity to unsettle whatever ontologi-
cal assumptions we, as analysts, might make about it (includ-
ing, perhaps, the ontological premises of a posthumanist turn
itself)? Might things decide for themselves what they are, and
in so doing emancipate themselves from uwho would presume
1 E.g. Marilyn Strathern, "Artefacts of history: events and the interpretation of
images", in Culture and Hitory in the Pacific, ed. J. Siikala (Helsinki: Transactions
of the Finish Anthropological Society, 1990), 25-44; Alfred Gell,Art and Agency:
An Anthropological Theory(Oxford: Clarendon Press, 1998); Bruno Latour, Rea-
embling the Social(Oxford: Oxford University Press, 2005); Daniel Miller, "Mate-riality: an introduction", in Materiality, ed. D. Miller (Durham & London: Duke
University Press, 2005), 1-50.
Things as concepts:anthropology and pragmatology
M H
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to tell them? Might they, if you like, become their own thing-the-
orists, acting as the originators (rather than the objects) of our
analytical conceptualisations?
Such questions, I take it, would consummate the promise
of a properly savage thought: objects acting not merely as con-
duits for the thinking of the people anthropologist study (those
they used to call savages), but rather as a conduit for anthropo-
logical thinking itself. Objects, then, become the basis not only
for savages science of the concrete, as Lvi-Strauss himself
would have it,but also for thoughts that are savage enough to
unsettle the conceptual economy of analysis itself, including
anthropological analysis (which I shall take here as my point
of departure). Let me illustrate what such a savage concretion
of anthropology might look like with reference to ach one of
the most basic notions involved in the prestigious Afro-Cuban
tradition of divination of If, which I have been studying ethno-
graphically in Cuba since 1998.
The power of powder
Much like the notorious notion of manain Oceania, achis a
term that babalawo, which is what men who are initiated into
the cult of If are called, use in a wide variety of contexts. Most
salienty, they use it to refer both in the abstract to their power
(poder) or capacity (facultad)to divine, for which they are most
renown (to divine you must have ach, as they say); and, much
2 Cf. Eduardo Viveiros de Castro,And(Manchester: Manchester Papers in Social
Anthropology, 2002).
3 Claude Lvi-Strauss, The Savage Mind(Oxford: Oxford University Press, 1966).
more concretely, to certain powders that they consider to be a
prime ritual ingredient for making divinities appear and speak
during divination. Among the many ways in which specially pre-
pared powders are deemed necessary to If ritual, perhaps the
most striking is its role as a register (regitro) for the divinatory
configurations through which Orula, the god of divination, is
said to be able to speak during the ritual. Spread on the surface
of the consecrated diving-tray that babalawouse for the most
ceremonious divinations they conduct for their clients (particu-
larly during the initiation of neophytes), this powder becomes the
medium through which Orulas words appear. This they do in the
form of a series of signs (igno, also referred to in the original
Yoruba asoddu)that are marked(marcar) by the babalawoon
the surface of the powder, following a complex divinatory pro-
cedure in which consecrated palm-nuts are used to generate dis-
tinct divinatory configurations, each corresponding to its own
sign. Sometimes considered as guises of Orula himself (or hispaths or representatives), these figures, comprising eight sin-
gle or double lines drawn by the babalawo with his middle and
ring finger in the powder, are considered as potent divinities in
their own right that come out(alen)in the divination: crouch-
ing around the divining board as they mark the sign, thebabala-
woand their consultants are in the presence of a divine being,
a symbol that stands for itself if ever there was one.
Crucially,babalawo emphasise that the powder itself is an
indispensable ingredient for effecting these elicitations of the
divine. Properly prepared according to secret recipes that only
4 SenuRoy Wagner, Symbol that Stand for Themelve(Chicago: University of
Chicago Press, 1986).
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babalawoknow,ach de Orula, as the powder is referred to in
this context, has the power to render divinities present. Ach-
powder does this not only by providing the surface on which they
can appear on the divining-tray, but also because it constitutes a
necessary ingredient in the consecration of each of the various
objects used in the divination, including the divining tray, the
palm-nuts and various other items babalawomust have con-
secrated for divinatory use during their own initiation. As they
explain, none of these items work unless they are properly con-
secrated, and this must involve charging them with achee, i.e.
with ach-powders, according to secret procedures.
Concepts versus things
Elsewhere I have explained ways in which the notion of achso
blatantly exemplifies some of the central preoccupations that
inform Lvi-Strausss theorization of savage thought, such asthe antinomies he associated with floating signifiers that can
signify anything e.g. both power and powder because, in them-
selves, they mean nothing.Here we may draw attention only to
the fact that, viewed from within the prism of the kinds anthro-
pological preoccupations Lvi-Strausss argument on floating
5 Claude Lvi-Strauss, Introduction to the Work of Marcel Mau,trans. F. Barker
(London: Routledge & Kegan Paul, 1987). See Martin Holbraad, "The power of
powder: multiplicity and motion in the divinatory cosmology of Cuban If (or
manaagain)", in Thinking Through Thing: Theoriing Artefact Ethnographi-
cally, ed. A. Henare et al. (London & New York: Routledge, 2007), 189-225. See also
Martin Holbraad, Truth in Motion: the Recurive Anthropology of Cuban Divina-
tion(Chicago: University of Chicago Press, 2012).
signifiers itself exemplifies, the case of achraises classical
anthropological conundrums about the rationality credentials
of what he playfully called savage thought. Much as with clas-
sic anthropological controversies about so-called apparently
irrational beliefs (Nuer twins being birds, Bororo men being
red macaws, and so on), we seem here to be confronted with a
series of notions that are counter-intuitive to say the least. Cer-
tainly, it would appear that the terminological coincidence of
achas both power and powder corresponds to an ontological
one, since, as babalawoaffirm, a diviners power to elicit divini-
ties into presence is irreducibly a function of his capacity to use
the consecrated powders at his disposal as an initiate. Powder, in
this sense, is power. And this would seem to raise the classical
anthropological question: why might Cuban diviners and their
clients believe such a notion? How do we explain this appar-
ently irrational belief anthropologically?
It should be noted, however, that this classical way of pos-ing the question draws its power from what one might call its
own inherent perverity. In order even to ask why certain peo-
ple might believe that a certain form of powder has the power
to elicit certain divinities into presence, one has first to take for
granted that this could not (or should not) be the case in the first
place. In particular, assuming that the pertinent anthropological
question is why people might believe in this way that powder is
power turns on the corollary assumption that such a belief can
be parsed as the particular way in which the people in question
represent the objects in their midst, namely, in this case, repre-
senting (signifying, imagining, socially constructing etc.) powderas power. And this in turn relies on that foundational ontological
axiom of straight-thinking modernism, namely the distinction
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between things as they are in the world and the various and vari-
able concepts that people may attach to them. Indeed, as long as
the analysis of achremains within the terms of an axiomatic
distinction between things and concepts, it cannot butask the
question in terms of representations, beliefs, social construc-
tions and so on. Since we know that powder is just that dusty
thing there on the diviners tray, the question cannot but be why
Cubans might think that it is also a form of power.
The move to posthumanist analyses of things in anthropol-
ogy has been motivated partly by a desire to avoid precisely this
way of raising questions, and in particular to overcome the bla-
tant perversity of seeking to parse alternatives to our own meta-
physic of concepts versus things in terms of just that metaphysic
(for Cuban diviners powder ipower; we, on the other hand, ask
why they might believe it to be so, since, from first metaphysi-
cal principles, it cant). Hence the penchant in recent writings on
material culture (and note the telling ontological oxymoron) forso-called relational ontological premises which seek, in one way
or other, to erase or otherwise compromise the concept versus
thing divide.Still, rather than placating the conceptual impe-
rialism of modernist metaphysics by binding things to an alter-
6 E.g.Bruno Latour, We Have Never Been Modern, trans. C. Porter (London: Pren-
tice Hall, 1993); Bruno Latour, Reaembling the Social(Oxford: Oxford University
Press, 2005); Tim Ingold, Perception of the Environment: Eay on Livelihood,
Dwelling and Skill(London & New York: Routledge, 2000); Tim Ingold, "Materi-
als against materiality",Archaeological Dialogue14, no.1 (2007): 1-16; Bjrnar
Olsen,In Defene of Thing: Archaeology and the Ontology of Object (Langham:
AltaMira Press, 2010); Jane Bennett,Vibrant Matter: A Political Ecology of Thing
(Durham & London: Duke University Press, 2010).
native (e.g. relational, symmetrical, vital, vibrant) ontologi-
cal order, my interest here is in the possibility of freeing things
from any a priori ontological determination whatsoever, so as
to allow themto dictate, as it were, their own terms of analytical
engagement. As I propose to show, this most crucially involves
eliding the concept/thing divide, not as a matter of substantive
ontological revision, but rather as point only of analytical meth-
odology. Given space constraints, I present such a prospect as a
series of three methodological moves.
Step I: thing-as-heuristic
If in any given ethnographic instance things may be considered,
somehow, also as non-things (e.g. a putatively material powder
that is also a putatively immaterial power, as in our example),
then, anthropologically speaking, the notion of a thing can at
most have a heuristic, rather than an analytical, role. The initial
7 For more detailed discussion see Amiria Henare, Martin Holbraad and Sari Was-For more detailed discussion see Amiria Henare, Martin Holbraad and Sari Was-Amiria Henare, Martin Holbraad and Sari Was-
tell, "Introduction", in Thinking Through Thing: Theoriing artefact ethno-
graphically, ed. Wenare et al(London & New York: Routledge, 2007), 1-31; Martin
Holbraad, "Ontology, ethnography, archaeology: an afterword on the ontography
of things", Cambridge Archaeological Journalv19 n3 (2009 10 01): 431-441; Mar-
tin Holbraad, Can the Thing Speak?, OAP Pre, Working Paper Serie #7(2011),
available at: http://openanthcoop.net/press/http://openanthcoop.net/press/wp-
content/uploads/2011/01/Holbraad-Can-the-Thing-Speak2.pdf
8 For classic arguments to this effect with reference to the things anthropolog ists
call gifts see Marcel Mauss, The Gift: Form and Function of Exchange in Archaic
Societie,trans. W.D. Halls (London: Routledge, 1990); Cf. Amiria Henare et al.,,
Introduction, 16-23.
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analytical task, in other words, cannot be to add to the theoreti-
cal purchase of the term thing by proposing new ways to think
of it e.g. as a site of human beings objectification,an index
of agency,an on-going event of assemblage,or what have you.
Rather it must be effectively to de-theorise it, by emptying it out
of its many analytical connotations, rendering it a pure ethno-
graphic form ready to be filled out contingently according only
to its own ethnographic exigencies. To return to our example: if
calling the powder babalawouse a thing implies that it could
not, properly speaking, also be a form of metaphysical power,
then let us notcall it a thing in any sense other than merely as
an ontologically and analytically vacuous heuristic identifier
merely a tag for identifying it as an object of study, with no
metaphysical prejudice, and particularly with no prejudice as to
what it might be, including questions of what it being a thing
might even mean.
Step II: concept = thing
If the first step towards letting things set their own terms of ana-
lytical engagement involves emptying them out of any a priori
9 Daniel Miller, Material Culture and Ma Conumption(Oxford: Basil Blackwell,
1987); Daniel Miller, Materiality: an introduction, in Materiality, ed. D. Miller
(Durham & London: Duke University Press, 2005), 1-50.
10 Alfred Gell,Art and Agency: An Anthropological Theory(Oxford: Clarendon Press,
1998).
11 Bruno Latour, We Have Never Been Modern, trans. C. Porter (London: Prentice
Hall, 1993); Bruno Latour, Reaembling the Social(Oxford: Oxford University
Press, 2005).
metaphysical contents, the second is geared towards allowing
them to be filled by (potentially) alternative ones in each ethno-
graphic instance. We may brand this methodological injunction
by way of a further heuristic formula, namely concepts = things.
According to this methodological edict, instead of treating all
the things that people say of and do to or with things as modes
of representing them (i.e. as manners of attaching various con-
cepts to the things in question by way of social construction, as
per the standard anthropological way of thinking), we may treat
them as modes of defining what thee thing are. This renders
wide open precisely questions about what kinds of things things
might be: whatmateriality might be, objectification, agency all
that is now up for grabs, as a matter of ethnographic contingency
and the analytical work it forces upon us.
So, to return again to the Cuban example, the idea here is
to treat all the things babalawoand their clients supposedly
believe about their ach-powders as elements of a conceptualdefinition of what such a thing might actually be: Cuban diviners
do not believe that powder is a form of power, but rather define
it as such. To the extent that our own default assumption is that
powder is notto be defined as power (its just a dusty thing, we
assume), the challenge then must be to reconceptualiethose
very notions and their many empirical and analytical corollaries
(powder, power, deity etc. but also thing, concept, divinity etc.) in
a way that would render the ethnographically-given definition
of powder as power reasonable, rather than an absurd belief.
I have sought at length elsewhere to specify the full gamut
of ways in which different kinds of data may enter into the efforts
of analytical conceptualization that problems of the powder-is-
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power necessitate for anthropologists.Crucially, a sound eth-
nographic understanding is necessary in order even to formu-
late such problems in the first place, let alone solve them. For
example, since what powder might be in If divination depends
on the notion of power that is at stake in this ritual activity, part
of an attempt to articulate the question involves developing the
cosmological conundrum that lies at its core: if power, in this
ethnographic context, refers to babalawo ability to render
divinities present as signs during divination, then are we not
in some pertinent sense dealing here with a version of the age-
old theo-ontological conundrum, so familiar in the anthropology
of religion,of how entities that are imagined as transcendent
might under certain conditions in this case by ritual means
that involve the use of powder as an indispensable component
be rendered immanent? Conceptualising powder as power, then,
requires us to understand how Afro-Cuban divination effectively
olvesomething akin to the so-called problem of transcendencein Judeo-Christian theology although immediately one wants
to add that this may well be a misnomer, at least insofar as the
very notions of transcendence and immanence may themselves
have to be reconceptualised in this context.
12 Martin Holbraad, "Ontology is just another word for culture: against the motion",
Debate & Discussion at the GDAT 2008, Critique of Anthropology30, 2 (2010):
179-185, 185-200 paim;Martin Holbraad, Truth in Motion: the Recurive Anthro-
pology of Cuban Divination(Chicago: University of Chicago Press, 2012).
13 E.g.Matthew Engelke,A Problem of Preence: Beyond Scripture in an African
Church(Berkeley: University of California Press, 2007); Webb Keane, Chritian
Modern: Freedom and Fetih in the Miion Encounter (Berkeley: University of
California Press, 2007).
What I wish to make explicit here, however, is the irreduc-
ible contribution that, heuristically understood, things them-
selves can make to this work of conceptualization. Indeed, with
reference to the case of powder in If, one might say that while
ethnographic information derived from babalawoserves to set
up the anthropological conundrum that achin its dual aspect,
so to speak, poses, it is what I shall call the pragmatographic
information culled from its peculiar qualities as a thing (viz. as
powder) that delivers the most crucial elements for its solution.
Step III: thing = concept
Consider what powder actually odes in the diviners hands. As we
saw, spread on the surface of the divining board, it provides the
backdrop upon which the oddu, thought of as deity-signs, come
out. So powder is the catalyst of divinatory power, where that
power is understood as the capacity to make divinities come outand speak. Now, note that, considered prosaically as a thing,
powder is able to do this due to its pervious character, as a collec-
tion of unstructured particles its pure multiplicity, one might say.
In marking the odduon the board, the diviners fingers are able
to draw the configuration just to the extent that the intensive
capacity of powder to be moved (to be displaced like Archimedean
bathwater) allows them to do so. The extensive movement of the
odduas it appears on the board, then, presupposes the intensive
mobility of powder as the medium upon which it is registered.
In this way powder renders the premise of the oddus revelation
explicit, as a matter of these signs inherent
motility: by way of
figure/ground reversal, oddufigures are revealed as a temporary
displacement of their ground, the powder.
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But this suggests also a logicalreversal that goes to the
heart of the problem that apparently transcendent oddumight
be imagined to pose. If we take seriously babalawo contention
that the oddujust arethe marks they make on ach-powder (the
basic magic of divination), then the constitution of deities as
displacements of powder tells us something pretty important
about the ontological premises of If cosmology: that these divin-
ities are to be thought of not, say, as entities that may or may
not exist in states of transcendence or immanence, but rather as
motion. And if the oddujust are motions, then the ontological
discontinuity between transcendence and immanence (and with
it the onto-theological problem they may be imagined to pose) is
resolved. In a logical universe where motion is primitive, what
looks like transcendence becomes distance and what looks like
immanence becomes proximity. Indeed: quamotions, the divini-
ties have inherent within themselves the capacity immanently
to relate to humans, through the potential of directed movementthat ach-powder guarantees, as a solution to the genuine prob-
lem of the distance deities must traverse in order to be rendered
present in divination.
Now, what I wish to draw attention to here is the work pow-
der does for this analysis, by virtue specifically of what heuris-
tically(once again!) one would identify as its prosaic, material
characteristics. If ethnography carries the weight of the analyti-
cal problem, in this argument, it is the material quality of powder
that provides the most crucial elements for its solution. If deities
are conceptualised as motions to dissolve the problem of tran-
scendence, after all, that is only because their material manifes-
tations are just that, motion. And those motions, in turn, only
emerge as analytically significant because of the material con-
stitution of the powder upon which they are physically marked:
its pervious quality as a pure multiplicity of unstructured parti-
cles, amenable to intensive movement, like the displacement of
water, in reaction to the extensive pressure of the diviners fin-
gers, and so on. Each of this series of material qualities inheres
in powder itself, and it is by virtue of this material inherence that
they can engender conceptual effects, setting the parameters for
the anthropological analysis that they afford the argument. As
an irreducible element of the analysis of ach, it is powderthat
brings the pivotal concepts of perviouness, multiplicity, motion,
direction, potential and so on into the fray of it own analysis,
providing its own answer to its own problem its savage power,
if you like, analytically (conceptually, ontologically) to unsettle.
So what is at stake in this mode of analysis is the capac-
ity that things have to engender conceptual transformations of
themelve, by virtue of the conceptual differences their mate-
rial characteristics can make. Indeed, this irreducibly pragma-tologicalelement, as we may call it,of anthropological analy-
sis is nothing other than the corollary inversion of our earlier
concepts = things formula, namely thing = concept. If the for-
mula concept = thing designated the possibility of treating what
people say and do around things as ways of defining what those
things are, its symmetrical rendition thing = concept raises the
prospect of treating things as a way of defining what we as ana-
lysts are able to say and do around them. At issue, to coin a term,
14 Cf.Christopher Witmore, in press, The realities of the past: archaeology, object-
orientations, pragmatology, in Modern Material: Proceeding from the Contem-
porary and Hitorical Archaeology in Theory Conference,ed. B.R. Fortenberry and
L. McAtackney (Oxford: Archaeopress, 2009).
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are a things conceptual affordances: how things material char-
acteristics can give rise to particular forms for their conceptu-
alization. One might even imagine this kind of transformation
movement as a form of abstraction, provided that notion is dis-
entangled from habitually corollary distinctions between con-
crete things and abstract concepts.Indeed, this is just what the
thing = concept clause of our analytical method would suggest.
Where the analytical ontology of things versus concepts would
posit abstraction as the ability of a given concept to comprehend
a particular thing, external to itself, in its extension, the heuris-
tic continuity of thing = concept casts this as a movement inter-
nal to the thing itself: the thing differentiates itself, no longer
as an instantiation of a concept, but a self-transformation as
a concept. Savage thought thinking itself.
15 See also Martin Holbraad and Morten A. Pedersen, " Planet M: the intense abstrac-
tion of Marilyn Strathern",Anthropological Theory9, 4 (2009): 371-94.