HOF Sponsorship_Corporate8-24

A VIVIAN WISE PRODUCTION

HEARTOF FASHION

MILLION AIRpresents

NOVEMBER 18-20

HEART OF FASHION

Celebrating the art of style while giving back. It’s fashion and philanthropy, reimagined.

three-night party celebrating 12 fashion designersand their curated collections.

An event that hosts over 2,000 people, raises spirits and awareness, and donates to help important causes.

IT’S A PARTY WITH A PURPOSE YOU CAN’T AFFORD TO MISS.

A

BEST MEETS BEST, AND BENEFITS ALL

Heart of Fashion presents a covetable opportunity, exclusively available to select luxury brands, to form strategic alliances that will help meet

their business development, marketing and sales objectives.

THEOPPORTUNITYHeart of Fashion presents a covetable opportunity, exclusively available to select luxury brands, to form strategic alliances that will help meet their business development, marketing and sales objectives.

Heart of Fashion puts your brand in front of an audience

of individuals at a bi-annual event attended

by Houston’s social and business elite.

THE

AUDIENCEHeart of Fashion puts your brand in front of an audience

of high-net-worth individuals at a bi-annual event attended

by Houston’s social and business elite.

TARGETING THE

TOP1%

AVERAGE HH NET WORTH

$3.5 million

AVERAGE ANNUAL HH INCOME

$325,000

ULTRA HIGH NET WORTHHOUSTON

Houston is home to 14 billionaires.1

Houston is home to more than 25 Fortune 500 Companies, ranking third behind New York and Chicago.2

West University is the wealthiest zip code in Texas, with a mean annual income of $240,000 (adjusted for inflation).3

Houstonians have more disposable income for luxury goods because of higher pay and a lower cost of living.4

Art is big in Houston. Patrons enjoy 19 museums located within a 1.5-mile radius.

Based on adjusted income figures from the IRS, Houston boasts the highest average income, $670,198, in a 12-state region.5

The areas of River Oaks, Memorial, Tanglewood, West University and Bellaire represent a mix of degreed, married and dual-income couples earning over $200,000 a year,

owning homes valued between $1 million and $20+ million, driving luxury cars and cultivating the kind of sophisticated taste that matches their impressive lifestyle.6

1Forbes, 2014; 2Fortune, June 2014 ; 3Houston Chronicle and U.S. Census data, May 2014; 4Business Insider, 2014; 5Washington Post, Wonkblog, May 2015; 6Claritas, Inc. and www.westurealestate.com/demographics

THE

GOALHeart of Fashion is a celebration of creativity, art

and design—with mission to help humanity.

FOR ART.Heart of Fashion is one of the only consumer-based fashion shows in the world. Attendees will not only experience an evening of unrivaled gaiety and revelry, but they’ll enjoy immediate access to the curated designs taken straight from the runways of Paris and New York.

FOR GOOD.Heart of Fashion is philanthropy reimagined. We celebrate great design by elevating the art form and using it to serve a higher purpose to directly support the community. This season, in 2015, we commit ourselves to three charities: Meals on Wheels; Legacy Community Health Services; and Butterflys & Bandages Epidermolysis Bullosa (EB).

R

O

The beneficiary charities receiving proceeds from Heart of Fashion 2015 are as follows: The Meals on Wheels is the oldest and largest organization in the United States representing those who provide meal services to people in need, including the elderly, homebound, disabled, frail and otherwise at-risk.

Legacy Community Health Services is a community health center that offers comprehensive primary health care services to all Houstonians in a culturally sensitive, judgment-free, and confidential environment. Legacy provides no-cost or low-cost health care to nearly 50,000 men, women, and children each year.

Butterflys & Bandages Epidermolysis Bullosa (EB) is a rare genetic connective tissue disease effecting the dermis and epidermis, causing extreme frailty of the skin resulting in the proliferation of blisters. Its can be lethal. Children with EB are often referred to as Butterfly Children because their skin is as fragile as a butterfly’s wings.

YOUR

SPONSORSHIPBest meets best, and benefits all.

Becoming a Heart of Fashion sponsor gives you a first-class pass to:

· Gain category exclusivity by signing a multi-year deal.

· Form strategic alliances and cross-market with other “the best of the best” brands through high-visibility events.

· Have one-time, limited-use access to the covetable HOF email list.

· Attend, issue invites and network at a series of memorable and experiential events September —November, 2015, and then after Season One.

· Benefit from brand and logo visibility in HOF media kit and official program; on event signage, invites and the web site; as well as print and ad marketing with Million Air Magazine and Million Air TV.

· Take advantage of product placement opportunities at HOF events and at other sponsor locations/events to bolster visibility and enhance your cross-marketing relationships.

· Align with proven premier event marketing firm, Idea Works, whose past and present clients include Gulfstream Aerospace, America’s Cup, Super Bowl, Santa Barbara Polo, Rolls Royce, Maserati USA, Fraser Yachts, Bombardier Business Aircraft, Louis XIII, Ferrari North America, and Sotheby’s and Christie’s International Real Estate—to name a few.


HEARTOF FASHION

MILLION A IRpresents

What can a partnership with Heart of Fashion do for you?

VENUE

Million Air is Heart of Fashion’s title sponsor and their Houston FBO is the event venue for the next five years.

As North America’s premier Fixed Based Operator (FBO), theircore business serves private jet passengers—the wealthiest and most influential consumers in the world.


HEARTOF FASHION


TELEVISION

Million Air TV, and its custom programming, represents anopportunity for your brand toreach high net-worth individuals passing through 17 of its 31 FBO airports.


HEARTOF FASHION



HEARTOF FASHION

MILLION AIRpresents

PRINTADSMillion Air Magazinereaches an affluent, captive audience with Heart of Fashion ad running September through December.

PROGRAM

WEBSITE

SIGNAGE


HEARTOF FASHION


MECH_AD_HOF_MA.indd 1 7/6/15 9:45 PM

Who: A Vivian Wise Production, presented by title sponsor —Million Air

What: A series of fashionable, memorable, experiential and charitable events held biannually, in the spring and fall.

When: Season One begins in Houston, Texas, November 18-20, 2015.

Where: A hangar—transformed—at Million Air FBO in Houston, Texas

Why: Because we like to have fun, surround ourselves with beauty and artistic excellence, and believe in helping others.

How: That’s for us to know, and you to exploit and enjoy.

HEART OF FASHION RECAP

Heart of Fashion benefits all—art patrons and fans of fashion, our best-of-the-best luxury brand

sponsor partners, and the community and our designated charities.

VIVIAN WISE IS AT THE HELM OF HEART OF FASHION. Why is this good? Because growing up, Vivian learned a few things. And they uniquely prepared her to pursue this mission.

She loved fashion. As a little girl, Vivian played dress up. She loved Barbie and her red patent leather shoes, especially, “because I thought they had magical powers.” She also adored her grandmother’s closet of couture, and valued her wise perspective. “My grandmother always told me, “Dress the way you want to feel.’” She helped Vivian see past the functionality of clothes to appreciate the heart or emotion behind the design.

She had a knack for business. Vivian attended the University of Colorado in Boulder. While preparing to go to law school, her life’s course took a turn when she fell in love with Velvet Slipper, a local boutique. She graduated with honors, with a degree in English Literature, and became queen of a shoe emporium unlike any other. Having always possessed a knack for throwing memorable parties, Vivian devised a way to extend her retail hours by hosting a series of “after-dark” events. This, plus negotiating with top labels (such as Prada, Jimmy Choo, and Louboutin) to grant her rights to exclusive styles—and conceiving of a first-ever runway show for shoes—are but a few illustrations of her ability to turn progressive ideas into profitable ventures. Oh, and all the while she continues to deliver on another primary objective—make it fun.

She could make a difference. “The world is a great big wide space, but I was taught that everything we do has a ripple effect,” Wise explains. “My family has a long tradition of philanthropic endeavors, so it’s almost like I have a genetic awareness of the responsibility to do something meaningful and to pay it forward in life.” A fan of author Wallace Wattles, Wise also shares his philosophy, “The very best thing you can do for the world is to make the best of yourself.”

11 Commandments. Huh? As an aside, there’s one more thing that you may find interesting about Ms. Vivian and her irreverent spirit. “I believe the first 10 Commandments are the rules for living in a polite society,” she explains, “because murder is downright rude,” she adds—in jest. “I decided there should be an 11th Commandment that allows for some naughty good fun: Don’t get caught. Don’t get caught doing ________ or being ________. You can fill in the blanks as you see fit.”

Don’t get caught missing your opportunity to celebrate the art of style while giving back.

HEART OF FASHION IT’S A PARTY WITH A PURPOSE YOU WON’T WANT TO MISS.

FOUNDER VIVIAN WISEOUTRAGEOUS, GORGEOUS, AND NEVER BORING.

WV

PRESENTED BY IDEA WORKS, INC.

CHARLES [email protected]

PROJECT TEAM

JEROD L. DAMEDONNA SCOGGINSKATIE TURPIN

HEARTOF FASHION

Documents

HOF Sponsorship_Corporate8-24