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8/6/2019 HKLM Virtual Brochure 2010
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STRATEGY
CREATIVITY
IMPLEMENTATION
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HARWOODKIRSTENLE IGHMCCOY
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1 INTRODUCTION
2 THE COMPANY WE KEEP
3 OUR PLAYING FIELD
4 OUR OFFERING
5 OUR TEAM
6 A LAST THOUGHT
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12
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DETAIL: BARLOWORLD
CONTENTS02
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Building brands and nurturing reputations is the core purpose of the HKLM
Group. Founded in March 2003, the company has rapidly established itself
as a dominant player in the South African, Pan-African and Middle-Eastern
markets and is a growing international branding Group.
Born of a spirit of independence, agility, thought leadership and a strong
people focus, the HKLM Group today comprises a range of specialists
combining to offer integrated brand services focusing on emerging markets.In an approach that combines robust strategic capabilities, exceptional
creativity and a strong emphasis on implementation, HKLM is centered on
assisting organisations to drive demand-led growth and achieve sustainable
competitive advantage in a world that faces significant economic challenges,
extreme levels of competitiveness and parity of offering in many instances.
Brand and reputation lie at the heart of differentiation and HKLM is at hand
to assist you with exactly that.
We deliver solutions that optimise brand investment and yield returns through
metrics that matter in creating client value.
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05 06
NEDBANK
RMB
STANDARD BANK
FIRST NATIONAL BANK
MERCANTILE BANK
BANK PHB
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02
03
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06
INTRODUCTION04
FINANCIAL SERVICES
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GLO
MCEL
CELL C
ZANTEL
MTN
UCS
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06 04
02
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03
05 06TELECOMMUNICATIONS AND
INFORMATION TECHNOLOGY 04
02
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03
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03
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KUMBA IRON ORE
EXXARO
EXXARO
PETRO SA
ANGLOGOLD ASHANTI
HIDROELECTRICA DE CAHORA BASSA
MINING AND
RESOURCES
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This logo summary represents an extract of some of the clients that are
included in the HKLM portfolio, adopting a range of our services and spanning
a wide spectrum of industry sectors and geographic markets. We have
assembled significant experience in the following segments:
FINANCIAL SERVICES
TELECOMMUNICATIONS AND INFORMATION TECHNOLOGY
MINING AND RESOURCES
MANUFACTURING AND INDUSTRIALS
QUICK SERVICE RESTAURANTS AND FRANCHISING
LEISURE AND HOSPITALITY
PROPERTY DEVELOPMENT AND REAL ESTATE
FAST MOVING CONSUMER GOODS AND RETAIL
EDUCATION
PROFESSIONAL SERVICES
TRANSPORT
That said, our ability to traverse new industry sectors is accommodated
through a passion for learning, a spirit of client partnership, an ongoing review
of global best practice and cross-category branding insights.
THE COMPANY WE KEEP08
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0 5 0 6
GAMMA
STEINHOFF
POWERTECH
AFRISAM
AECI
CONOIL
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03
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05
06MANUFACTURING AND INDUSTRIALS 04
02
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03
05 06
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03
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DOREGOS
BAGLIOS
SOVIET
BLACK STEER
BARCELLOS
KING PIE
QUICK SERVICE RESTAURANTS
AND FRANCHISING
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With offices in Cape Town, Dubai, Johannesburg, Lagos and Nairobi,
HKLM has been able to service a broad Pan-African region, the Middle
East and beyond. Our expanding international presence is depicted
alongside and below; and specific projects have seen us extend services
to markets as far afield as India, Russia, Australia, Panama and specific
countries within Europe.
AUSTRALIA
AUSTRIA
BENIN REPUBLIC
CAMEROON
EGYPT
ETHIOPIA
GERMANY
GHANA
SWITZERLAND
TANZANIA
UGANDA
UNITED ARAB EMIRATES
UNITED KINGDOM
INDIA
KENYA
KUWAIT
LIBYA
MALAWI
MAURITIUS
MOZAMBIQUE
NAMIBIA
NIGERIA
PANAMA
QATAR
RUSSIA
SAUDI ARABIA
SEYCHELLES
SOUTH AFRICA
SWAZILAND
CAPE TOWN
DUBAI
JOHANNESBURG
LAGOS
NAIROBI
IDEAS DELIVERED FROM
IDEAS DELIVERED IN
OUR PLAYING FIELD12
LAGOS
CAPE TOWN
JOHANNESBURG
NAIROBI
DUBAI
IDEAS DELIVERED FROM
IDEAS DELIVERED IN
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SINGITA
MAIA
INTERCONTINENTAL
ICC
LEVEL 17
PEERMONT GLOBAL
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06LEISURE AND HOSPITALITY
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01 01
02
03
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05
ZONIRO
PEARL VALLEY
MENLYN MAINE
DEYAAR
BLACKWOOD
PROPERTY DEVELOPMENT AND REAL ESTATE03 04 05
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Our principal role is to act as your trusted brand and reputation advisor,
guiding your strategy, creative differentiation and ultimately your implementation.
This can be achieved through an integrated, holistic role engaging the full
spectrum of HKLM services in a turnkey format; or through adoption of niched
services specific to your particular project or business need. The itemised
range of services available within the HKLM Group are:
MASSMART
WRIGLEY
AL AREESH
BLACKSNOW
BEENO
PRO BONO
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BRAND RESEARCH AND INSIGHT
BRAND STRATEGY
INFORMATION DESIGN
ENVIRONMENTAL DESIGN
DIGITAL DESIGN
PROCUREMENT
PROJECT MANAGEMENT
STAKEHOLDER COMMUNICATION AND INVESTOR RELATIONS
ADVERTISING, PUBLIC RELATIONS AND EVENTS
DIGITAL BRAND MANAGEMENT
INTERNAL BRAND ENGAGEMENT
OUR OFFERING16
FAST MOVING CONSUMER
GOODS AND RETAIL
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UNIVERSITY OF JOHANNESBURG
UNIVERSITY OF JOHANNESBURG
UNIVERSITY OF JOHANNESBURG
TAALEEM
TAALEEM
TAALEEM
01
02
03
04
05
06EDUCATION
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MAWALLA
BOOGERTMAN + PARTNERS
WEBBER WENTZEL
01
02
03
PROFESSIONAL SERVICES
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Beyond clichs and typical claims, HKLM is a function of its unique pool of
talent. Built from the inside out, we have assembled the brightest minds in
our industry and created a high-performance culture in which only the best
is acceptable. This translates into superior client solutions and measurable
returns that are unrivalled by our peers. Our team is highly diverse, driven
to deliver results and ready to assist you in deriving sustainable competitive
advantage.
In an active, hands-on approach, all four of the original founders remain vested
in the business and are entrenched within the teams and client projects.
03
01
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02GARY HARWOOD - MD HKLM JOHANNESBURG
PAUL KIRSTEN - CHIEF OPERATING OFFICER
GRAHAM LEIGH - DIRECTOR
SEAN MCCOY - CHIEF EXECUTIVE
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OUR TEAM20
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Our portfolio of work, our people and our proud track record notwithstanding,
we remain grounded in the view that we are only as good as our next job
and what we can do for you. We look forward to further dialogue with you
and your team, to thoroughly understand your needs and scope your service
requirements. We wait to engage you in IDEAS DELIVERED.
TRANSNET
SA EXPRESS
1TIME HOLDINGS
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02
03
A LAST THOUGHT22
TRANSPORT
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Sean McCoyChief ExecutiveT: +27 (0) 11 461 6700M: +27 (0) 82 558 [email protected]
STRATEGYCREATIVITYIMPLEMENTATION